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Not Rocket Surgery
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Book Synopsis Rocket Surgery Made Easy by : Steve Krug
Download or read book Rocket Surgery Made Easy written by Steve Krug and published by New Riders. This book was released on 2009-12-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.
Book Synopsis It's ONLY Rocket Science by : Lucy Rogers
Download or read book It's ONLY Rocket Science written by Lucy Rogers and published by Springer Science & Business Media. This book was released on 2008-03-08 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most amateur astronomers – and many of those with similar interests but who are not currently practising observers – have only a sketchy understanding of space flight. This book provides an introduction to its mechanics. The beauty of this book, written by an engineer who is also an accomplished science writer, is that it covers the subject comprehensively, and yet is almost entirely descriptive and non-mathematical. It deals with all aspects of space flight, from how to leave the Earth (including the design of the rocket, mission planning, navigation and communication), to life in space and the effects of weightlessness. The book also includes sections describing how an amateur can track satellites and understand their orbital parameters.
Download or read book Don't Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Book Synopsis Delivering and Measuring Customer Service by : Richard D. Hanks
Download or read book Delivering and Measuring Customer Service written by Richard D. Hanks and published by Deliver and Measure. This book was released on 2008-01-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally - a book that focuses on the practicalities and common sense of taking care of customers, measuring their experiences, and taking tactical actions to improve. This is a book about the tactics and execution of customer service, rather than strategy and academics. Why? Because more companies are failing due to poor execution, than are failing due to poor strategy. This book makes it basic - Execute, Measure, Improve!
Book Synopsis MRI from Picture to Proton by : Donald W. McRobbie
Download or read book MRI from Picture to Proton written by Donald W. McRobbie and published by Cambridge University Press. This book was released on 2017-04-13 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: MR is a powerful modality. At its most advanced, it can be used not just to image anatomy and pathology, but to investigate organ function, to probe in vivo chemistry, and even to visualise the brain thinking. However, clinicians, technologists and scientists struggle with the study of the subject. The result is sometimes an obscurity of understanding, or a dilution of scientific truth, resulting in misconceptions. This is why MRI from Picture to Proton has achieved its reputation for practical clarity. MR is introduced as a tool, with coverage starting from the images, equipment and scanning protocols and traced back towards the underlying physics theory. With new content on quantitative MRI, MR safety, multi-band excitation, Dixon imaging, MR elastography and advanced pulse sequences, and with additional supportive materials available on the book's website, this new edition is completely revised and updated to reflect the best use of modern MR technology.
Book Synopsis It Ain't Rocket Surgery by : Brian McKittrick
Download or read book It Ain't Rocket Surgery written by Brian McKittrick and published by . This book was released on 2021-08-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are in your first sales position or your fortieth, this book will help you. If you catch just ONE thing that you can add to your repertoire that leads to a deal, then reading this will have been worth your time. I fully believe that none of us are as smart as all of us, and sometimes, hearing information in a new way can inspire a change or light a fire of momentum that will carry you to new places. As you read this book, you may ask yourself, "Is it really that simple?" The answer will be a loud & resounding, "Yes!" Humans have a tendency to over-complicate the mess out of nearly everything we do. We use nine words when five will do. We feel better to "think about it" when it's time for a new item to buy than to just act upon it, even though our mind was made up before we even got to the store. We research, then research, and research some more. I once had a client meeting with a lady on a health insurance plan, and she had almost filled a composition notebook with graphs, charts, and numbers. She was cross-referencing carriers, deductibles, copays, and premiums. In three questions, I was able to show her the EXACT plan she needed. But she spent who knows how many hours writing this all out. The purpose of me writing this book is to give sales pros of all walks of life simple action items that can be done by anyone that will make an impact on growing their business. Whether you are a fantastic relationship builder that grows a book of residual clients, or you are in a transactional business model that is mostly single item sales, this book will give you pieces to add to your sales arsenal that can be implemented immediately.
Book Synopsis Another Day in the Frontal Lobe by : Katrina Firlik
Download or read book Another Day in the Frontal Lobe written by Katrina Firlik and published by Random House Trade Paperbacks. This book was released on 2007-06-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katrina Firlik is a neurosurgeon, one of only two hundred or so women among the alpha males who dominate this high-pressure, high-prestige medical specialty. She is also a superbly gifted writer–witty, insightful, at once deeply humane and refreshingly wry. In Another Day in the Frontal Lobe, Dr. Firlik draws on this rare combination to create a neurosurgeon’s Kitchen Confidential–a unique insider’s memoir of a fascinating profession. Neurosurgeons are renowned for their big egos and aggressive self-confidence, and Dr. Firlik confirms that timidity is indeed rare in the field. “They’re the kids who never lost at musical chairs,” she writes. A brain surgeon is not only a highly trained scientist and clinician but also a mechanic who of necessity develops an intimate, hands-on familiarity with the gray matter inside our skulls. It’s the balance between cutting-edge medical technology and manual dexterity, between instinct and expertise, that Firlik finds so appealing–and so difficult to master. Firlik recounts how her background as a surgeon’s daughter with a strong stomach and a keen interest in the brain led her to this rarefied specialty, and she describes her challenging, atypical trek from medical student to fully qualified surgeon. Among Firlik’s more memorable cases: a young roofer who walked into the hospital with a three-inch-long barbed nail driven into his forehead, the result of an accident with his partner’s nail gun, and a sweet little seven-year-old boy whose untreated earache had become a raging, potentially fatal infection of the brain lining. From OR theatrics to thorny ethical questions, from the surprisingly primitive tools in a neurosurgeon’s kit to glimpses of future techniques like the “brain lift,” Firlik cracks open medicine’s most prestigious and secretive specialty. Candid, smart, clear-eyed, and unfailingly engaging, Another Day in the Frontal Lobe is a mesmerizing behind-the-scenes glimpse into a world of incredible competition and incalculable rewards.
Download or read book Mortal Lessons written by Richard Selzer and published by HMH. This book was released on 1996-04-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surgeon shares true stories of life, death, and the human body in an essay collection that “will nail you to your chair” (Saturday Review). With settings ranging from the operating theater to a Korean ambulance, and topics as varied as the disposition of a corpse and the author’s own childhood, these nineteen captivating, wry, and intimate vignettes offer a poignant examination of health, humanity, and, of course, mortality. Sometimes tragic, sometimes humorous, the essays offer a physician’s viewpoint that goes beyond the medical to also consider the most meaningful issues and questions we face, whether as doctors or patients, cared for or caregiver. Praised by Kirkus Reviews as “an impressive display of knowledge and art, magic and mystery,” Mortal Lessons is a classic reflection on the human body and the human experience, and will resonate with readers for generations to come.
Book Synopsis Space Propulsion Analysis and Design by : Ronald Humble
Download or read book Space Propulsion Analysis and Design written by Ronald Humble and published by Learning Solutions. This book was released on 1995-09-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only comprehensive text available on space propulsion for students and professionals in astronautics.
Download or read book War Doctor written by David Nott and published by Abrams. This book was released on 2020-03-03 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 International Bestseller: A frontline trauma surgeon tells his “riveting” true story of operating in the world’s most dangerous war zones (The Times). For more than twenty-five years, surgeon David Nott has volunteered in some of the world’s most perilous conflict zones. From Sarajevo under siege in 1993 to clandestine hospitals in rebel-held eastern Aleppo, he has carried out lifesaving operations in the most challenging conditions, and with none of the resources of a major metropolitan hospital. He is now widely acknowledged as the most experienced trauma surgeon in the world. War Doctor is his extraordinary story, encompassing his surgeries in nearly every major conflict zone since the end of the Cold War, as well as his struggles to return to a “normal” life and routine after each trip. Culminating in his recent trips to war-torn Syria—and the untold story of his efforts to help secure a humanitarian corridor out of besieged Aleppo to evacuate some 50,000 people—War Doctor is a heart-stopping and moving blend of medical memoir, personal journey, and nonfiction thriller that provides unforgettable, at times raw, insight into the human toll of war. “Superb . . . You are constantly amazed that men such as Nott can witness the extraordinary cruelties of the human race, so many and so foul, yet keep going.” —Sunday Times “Gripping and fascinating medical stories.” —Kirkus Reviews
Download or read book Game Feel written by Steve Swink and published by CRC Press. This book was released on 2008-10-13 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Game Feel" exposes "feel" as a hidden language in game design that no one has fully articulated yet. The language could be compared to the building blocks of music (time signatures, chord progressions, verse) - no matter the instruments, style or time period - these building blocks come into play. Feel and sensation are similar building blocks whe
Download or read book UX Research written by Brad Nunnally and published by "O'Reilly Media, Inc.". This book was released on 2016-11-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure
Download or read book Do No Harm written by Henry Marsh and published by Macmillan. This book was released on 2015-05-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller Shortlisted for both the Guardian First Book Prize and the Costa Book Award Longlisted for the Samuel Johnson Prize for Non-Fiction A Finalist for the Pol Roger Duff Cooper Prize A Finalist for the Wellcome Book Prize A Financial Times Best Book of the Year An Economist Best Book of the Year A Washington Post Notable Book of the Year What is it like to be a brain surgeon? How does it feel to hold someone's life in your hands, to cut into the stuff that creates thought, feeling, and reason? How do you live with the consequences of performing a potentially lifesaving operation when it all goes wrong? In neurosurgery, more than in any other branch of medicine, the doctor's oath to "do no harm" holds a bitter irony. Operations on the brain carry grave risks. Every day, leading neurosurgeon Henry Marsh must make agonizing decisions, often in the face of great urgency and uncertainty. If you believe that brain surgery is a precise and exquisite craft, practiced by calm and detached doctors, this gripping, brutally honest account will make you think again. With astonishing compassion and candor, Marsh reveals the fierce joy of operating, the profoundly moving triumphs, the harrowing disasters, the haunting regrets, and the moments of black humor that characterize a brain surgeon's life. Do No Harm provides unforgettable insight into the countless human dramas that take place in a busy modern hospital. Above all, it is a lesson in the need for hope when faced with life's most difficult decisions.
Download or read book Rocket Science written by Andrew Rader and published by Createspace Independent Publishing Platform. This book was released on 2017-12-15 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder how spaceships work? Rocket Science is a tour of the latest in spacecraft technology and planetary exploration by real-life aerospace engineer Andrew Rader and illustrator Galen Frazer. Explaining the physics of space travel in a way that's easy to understand, the book is accessible to anyone. It's sure to ignite the imagination of kids of all ages, and even curious adults. How do rockets work? Why do they use staging? What's an orbit? Is there gravity in space? How did we get to the Moon? How would we get to Mars? Could we get to another star? These are just a few of the questions discussed in Rocket Science. Rocket Science is primarily aimed at kids in the 6-10 range, but its illustrations would be appealing to younger kids if parents were reading, and the book is even suitable as a light reader for adults interested in learning a thing or two about space engineering and planetary science. This hardcover book features 42 full spread illustrations by professional graphic artist Galen Frazer. Rocket Science is the third book by Andrew and Galen, the first two being Epic Space Adventure and Mars Rover Rescue, which were aimed at younger kids.
Book Synopsis Web Form Design by : Luke Wroblewski
Download or read book Web Form Design written by Luke Wroblewski and published by Rosenfeld Media. This book was released on 2008-05-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.
Download or read book Day Case Surgery written by Ian Smith and published by Oxford University Press, USA. This book was released on 2011-11-24 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade, the percentage of elective surgical procedures performed on a day case basis has increased from 55% to over 70%. This concise handbook provides the practising day surgery professional with a modern overview of current practice to act as both a reference and a practical guide to everyday challenges.
Book Synopsis Writing for the Web by : Lynda Felder
Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
