Non Stop Creativity And Innovation

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Creative People Must Be Stopped

Author : David A Owens
Publisher : John Wiley & Sons
ISBN 13 : 1118129024
Total Pages : 311 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Creative People Must Be Stopped by : David A Owens

Download or read book Creative People Must Be Stopped written by David A Owens and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A framework for overcoming the six types of innovation killers Everybody wants innovation—or do they? Creative People Must Be Stopped shows how individuals and organizations sabotage their own best intentions to encourage "outside the box" thinking. It shows that the antidote to this self-defeating behavior is to identify which of the six major types of constraints are hindering innovation: individual, group, organizational, industry-wide, societal, or technological. Once innovators and other leaders understand exactly which constraints are working against them and how to overcome them, they can create conditions that foster innovation instead of stopping it in its tracks. The author's model of constraints on innovation integrates insights from the vast literature on innovation with his own observations of hundreds of organizations. The book is filled with assessments, tools, and real-world examples. The author's research has been featured in the New York Times, Wall Street Journal, London Guardian and San Jose Mercury News, as well as on Fox News and on NPR's Marketplace Includes illustrative examples from leading organizations Offers a practical guide for bringing new ideas to fruition even within a previously rigid organizational culture This book gives people in organizations the conceptual framework and practical information they need to innovate successfully.

Creativity, Inc. (The Expanded Edition)

Author : Ed Catmull
Publisher : Random House
ISBN 13 : 0679644504
Total Pages : 367 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull

Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Creativity

Author : John Cleese
Publisher :
ISBN 13 : 9781529157529
Total Pages : 0 pages
Book Rating : 4.1/5 (575 download)

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Book Synopsis Creativity by : John Cleese

Download or read book Creativity written by John Cleese and published by . This book was released on 2022-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ____________________________ We can all be more creative. John Cleese shows us how. Creativity is usually regarded as a mysterious, rare gift that only a few possess. John Cleese begs to differ, and in this short, immensely practical and often very amusing guide he shows it's a skill that anyone can acquire. Drawing on his lifelong experience as a writer, he shares his insights into the nature of the creative process, and offers advice on how to get your own inventive juices flowing. ____________________________ 'Humorous and practical ... Whether you're hoping to write a novel or paint a masterpiece, you're sure to feel inspired' OK Magazine 'His candor is endearing ... An upbeat guide to the creative process' Kirkus 'A jovial romp ... Cleese fans will enjoy, and writers and other artists will breeze through, picking up a few nuggets of wisdom along the way' The Festival Review 'A sincere and thoughtful guide to creativity, and a very useful book' Graham Norton 'Wise words on the serious business of being silly' Sunday Business Post

Creative Sprint

Author : Noah Scalin
Publisher : Voyageur Press (MN)
ISBN 13 : 0760351945
Total Pages : 227 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Creative Sprint by : Noah Scalin

Download or read book Creative Sprint written by Noah Scalin and published by Voyageur Press (MN). This book was released on 2017-04 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Challenge yourself to a new type of exercise with Creative Sprint! You know that if you practice yoga, guitar, salsa dancing, tennis, or pretty much anything else, you're going to get better at it. In fact, if you practice every day you're going to be pretty darn good! While you might not think of your own creativity as something you can practice, it actually works the same way. In Creative Sprint you'll find an interactive workbook with 30-day challenges designed to build your creative muscles. It's loaded with prompts to get you drawing, journaling, taking photos, and making collages - doing anything creative that you choose to do! The sprints each have a theme, such as Think Small, Work with the Unexpected, and Embrace Limitations. Throughout the book you'll find features focused on fellow sprinters as well as inspirational quotes, and every sprint ends with a recap that encourages reflection. How you use the book is up to you! Complete sprint after sprint, channeling your creativity into new challenges. Or pick up the book every couple of months, whenever you feel like you need a jolt of motivation!"--

The Creativity Leap

Author : Natalie Nixon
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523088273
Total Pages : 118 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Creativity Leap by : Natalie Nixon

Download or read book The Creativity Leap written by Natalie Nixon and published by Berrett-Koehler Publishers. This book was released on 2020-06-23 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuitionare the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

Managing Innovation, Design and Creativity

Author : Bettina von Stamm
Publisher : John Wiley & Sons
ISBN 13 : 0470510668
Total Pages : 591 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Managing Innovation, Design and Creativity by : Bettina von Stamm

Download or read book Managing Innovation, Design and Creativity written by Bettina von Stamm and published by John Wiley & Sons. This book was released on 2008-04-28 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

Creative Strategy

Author : William Duggan
Publisher : Columbia University Press
ISBN 13 : 0231160534
Total Pages : 178 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Creative Strategy by : William Duggan

Download or read book Creative Strategy written by William Duggan and published by Columbia University Press. This book was released on 2014-09-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. DugganÕs book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they donÕt guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of ÒbrainstormingÓÑjust tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. ThatÕs how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle stepÑthe search for past examplesÑtakes readers beyond their own brain to a Òwhat-works scanÓ of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as PorterÕs Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.

Creative Confidence

Author : Tom Kelley
Publisher : Crown Currency
ISBN 13 : 0385349378
Total Pages : 306 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Creative Confidence by : Tom Kelley

Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

The Myths of Creativity

Author : David Burkus
Publisher : John Wiley & Sons
ISBN 13 : 1118611144
Total Pages : 225 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Myths of Creativity by : David Burkus

Download or read book The Myths of Creativity written by David Burkus and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

The Very Best Bad Idea

Author : Kirk Westwood
Publisher : New Degree Press
ISBN 13 : 1641375256
Total Pages : 223 pages
Book Rating : 4.6/5 (413 download)

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Book Synopsis The Very Best Bad Idea by : Kirk Westwood

Download or read book The Very Best Bad Idea written by Kirk Westwood and published by New Degree Press. This book was released on 2020-04-09 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you like to be wrong? Shouldn’t you? Why do you think “wrong” is “bad”? In The Very Best Bad Idea, Kirk Westwood steamrolls the long-held premise that right is good and wrong is bad. He paves the way to give anyone who sees situations differently the permission to be proud of their brilliantly unbridled “bad ideas.” In this book, you'll learn about: -- The History of Thinking, and how we might be wired incorrectly for the society we live in today. -- An in depth analysis of popular cliches like “don’t reinvent the wheel” and “build a better mousetrap” and why we might need to “make friends with the mouse”. -- Why people should start embracing their unique views of the world as they are the true genesis of innovation and creativity. And so much more! This book speaks to the entrepreneurs, the creatives, the innovators, and the outcasts as they seek out the secret to conquering innovation. It’s an unconventional look at a conventional problem. If you’re ready to release the “Kreative” and embrace your individual perspective, get ready for the The Very Best Bad Idea.

FAST Creativity and Innovation

Author : Charles W. Bytheway
Publisher : J. Ross Publishing
ISBN 13 : 9781932159660
Total Pages : 280 pages
Book Rating : 4.1/5 (596 download)

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Book Synopsis FAST Creativity and Innovation by : Charles W. Bytheway

Download or read book FAST Creativity and Innovation written by Charles W. Bytheway and published by J. Ross Publishing. This book was released on 2007-01-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'FAST Creativity & Innovation' explores all the original concepts behind the FAST method with examples from all sorts of disciplines and industries, as well as looking at some of the newer derivatives of the method.

Inside the Box

Author : Drew Boyd
Publisher : Simon and Schuster
ISBN 13 : 145165930X
Total Pages : 8 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Inside the Box by : Drew Boyd

Download or read book Inside the Box written by Drew Boyd and published by Simon and Schuster. This book was released on 2013-06-11 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works! “Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational).

Beyond the Obvious

Author : Phil McKinney
Publisher : Hachette Books
ISBN 13 : 1401304133
Total Pages : 231 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Beyond the Obvious by : Phil McKinney

Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette Books. This book was released on 2012-02-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

Best Practices Are Stupid

Author : Stephen M. Shapiro
Publisher : Penguin
ISBN 13 : 1101544465
Total Pages : 172 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Best Practices Are Stupid by : Stephen M. Shapiro

Download or read book Best Practices Are Stupid written by Stephen M. Shapiro and published by Penguin. This book was released on 2011-09-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions? It's time to innovate the way you innovate. Stephen Shapiro is one of America's foremost innovation advisrrs, whose methods have helped organizations like Staples, GE, Telefónica, NASA, the U.S. Air Force, and USAA. He teaches his clients that innovation isn't just about generating occasional new ideas; it's about staying consistently one step ahead of the competition. Hire people you don't like. Bring in the right mix of people to unleash your team's full potential. Asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers. Don't think outside the box; find a better box. Instead of giving your employees a blank slate, provide them with well-defined parameters that will increase their creative output. Failure is always an option. Looking at innovation as a series of experiments allows you to redefine failure and learn from your results. Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.

Creative Trespassing

Author : Tania Katan
Publisher : Crown Currency
ISBN 13 : 0525573410
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Creative Trespassing by : Tania Katan

Download or read book Creative Trespassing written by Tania Katan and published by Crown Currency. This book was released on 2019-02-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Playful, smart, easy to implement, and, dare I say, punk rock, this book will wake you up to your personal power and remind you just how enjoyable your life, and work, can be.”—Jen Sincero, #1 New York Times bestselling author of You Are a Badass WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD “You don’t have to turn into a corporate drone to kick ass in the working world,” says inspirational speaker Tania Katan. After more than ten years of smuggling creativity into the business sector, Katan is here to tell you that any task or pursuit can be a creative one. You just need to be willing to defy conformity and be ready to conjure imagination anywhere, at any time. That’s where Creative Trespassing comes in. Creative Trespasser /cre-at-ive tres-pass-er/ noun 1: Someone who sneaks creativity and imagination into the most mundane tasks or buttoned-up workplaces. 2: Someone who finds extraordinary ideas in ordinary places. 3: Someone who uses creativity as fuel for a freer, more joyful life. Peppered with stories of her own shenanigans—from organizing a wrestling match in the middle of an art museum to staging a corporate culture intervention via post-its—and lessons from the rule-breaking exploits of artists, change-makers, and totally legit business leaders alike, Creative Trespassing is a rollicking, uninhibited guide to using creativity as fuel for a freer and more joyful life. Whether you’re seeking new ways to innovate, trying to spice up routine entry-level work, or looking to bring more of your rich creative life into your day job, Katan shows you how to transform monotony into novelty and be more energized in your work and in the world.

The Creative Mindset

Author : Jeff DeGraff
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523090170
Total Pages : 166 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Creative Mindset by : Jeff DeGraff

Download or read book The Creative Mindset written by Jeff DeGraff and published by Berrett-Koehler Publishers. This book was released on 2020-09-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them.” —Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills—all employees can be creative. Often, all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”

Great by Choice

Author : Jim Collins
Publisher : Harper Collins
ISBN 13 : 0062121006
Total Pages : 324 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis Great by Choice by : Jim Collins

Download or read book Great by Choice written by Jim Collins and published by Harper Collins. This book was released on 2011-10-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.