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Nike Sportswear And Brand Building Powerhouse
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Book Synopsis Nike: Sportswear and Brand-Building Powerhouse by : Rebecca Rowell
Download or read book Nike: Sportswear and Brand-Building Powerhouse written by Rebecca Rowell and published by ABDO. This book was released on 2023-08-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nike is one of the most popular sports apparel brands on the market. But before it grew to the worldwide success it is today, the brand started in Oregon with a college track and field coach, a wild idea, and a waffle iron. This title introduces fans to the history of one of the most iconic brands in sports. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index. SportsZone is an imprint of Abdo Publishing Company.
Book Synopsis Gatorade: Sports Drink Innovator by : Rebecca Rowell
Download or read book Gatorade: Sports Drink Innovator written by Rebecca Rowell and published by ABDO. This book was released on 2023-08-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its start at the University of Florida, Gatorade has grown to be one of the most popular and recognizable sports drink on the market. This title introduces fans to the history of one of the most well-known sports drinks in the world. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index. SportsZone is an imprint of Abdo Publishing Company.
Book Synopsis Adidas: Athletic Apparel Trailblazer by : J. R. Kinley
Download or read book Adidas: Athletic Apparel Trailblazer written by J. R. Kinley and published by ABDO. This book was released on 2023-08-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, the Adidas brand has been famous for its sports gear and apparel--and for the high-profile athletes who wear them. This title introduces fans to the history of one of the most well-known sports apparel companies in the world. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index. SportsZone is an imprint of Abdo Publishing Company.
Book Synopsis Burton: Peak Snowboard Producer by : Paul Bowker
Download or read book Burton: Peak Snowboard Producer written by Paul Bowker and published by ABDO. This book was released on 2023-08-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to snowboarding, many fans say that Burton knows best. This title introduces fans to the history of one of the most well-known snowboard companies in the world. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index. SportsZone is an imprint of Abdo Publishing Company.
Book Synopsis ESPN: Top Sports News Channel by : Kristian R. Dyer
Download or read book ESPN: Top Sports News Channel written by Kristian R. Dyer and published by ABDO. This book was released on 2023-08-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its launch in 1979, ESPN has grown to become the channel sports fans turn to for coverage of games, races, and matches--plus commentary, highlights, and more. ESPN has a rich history as one of the most well-known sports news channels in the world. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index. SportsZone is an imprint of Abdo Publishing Company.
Book Synopsis Serena Williams by : Anthony K. Hewson
Download or read book Serena Williams written by Anthony K. Hewson and published by ABDO. This book was released on 2023-08-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serena Williams has won more Grand Slam singles titles than any other person--male or female. For more than 20 years, Williams thrilled fans with her powerful athleticism. Along the way, she changed the face of her sport. This title gives fans the in-depth history of the legendary professional tennis player. The title features informative fast facts, exciting photos, a glossary, and an index. SportsZone is an imprint of Abdo Publishing Company.
Book Synopsis Personal Brand Creation in the Digital Age by : Mateusz Grzesiak
Download or read book Personal Brand Creation in the Digital Age written by Mateusz Grzesiak and published by Springer. This book was released on 2018-03-20 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
Download or read book Sole Provider written by Robert Jackson and published by powerHouse Books. This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at Nike's most memorable shoes, campaigns, athletes, moments, andelationship with basketball throughout the years.
Book Synopsis A New Brand World by : Scott Bedbury
Download or read book A New Brand World written by Scott Bedbury and published by Penguin. This book was released on 2003-02-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Download or read book Shoe Dog written by Phil Knight and published by Simon and Schuster. This book was released on 2016-04-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Download or read book Backpacker written by and published by . This book was released on 2004-03 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book Fortune written by Henry Robinson Luce and published by . This book was released on 2005-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumption and Production in the Textile and Garment Industry by : Sadhna
Download or read book Consumption and Production in the Textile and Garment Industry written by Sadhna and published by Springer Nature. This book was released on with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How To Build It written by Niran Vinod and published by Random House. This book was released on 2020-10-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the new ‘How To...’ series from #Merky Books: unlock your potential with our short, practical pocket-sized guides. _______________________________________________________ How to Build It: Grow Your Brand In a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity? This indispensable step by step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks, and shared personal insight from two creative strategists who have worked with some of the world's most renowned brands, How to Build It will set you on the road from nowhere to everywhere. Written by Niran Vinod and Damola Timeyin Foreword by Nando's _______________________________________________________ Designed to inspire and encourage readers to unlock their potential and provoke change, the How To series offers a new model in publishing, helping to break down knowledge barriers and uplift the next generation. Creatively presented and packed with clear, step-by-step, practical advice, this series is essential reading for anyone seeking guidance to thrive in the modern world. Curate your bookshelf with these collectible titles.
Book Synopsis Global Fashion Business by : Byoungho Ellie Jin
Download or read book Global Fashion Business written by Byoungho Ellie Jin and published by Bloomsbury Publishing. This book was released on 2024-07-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
Book Synopsis The Politics and Aesthetics of Entrepreneurship by : Daniel Hjorth
Download or read book The Politics and Aesthetics of Entrepreneurship written by Daniel Hjorth and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stylish, bold, fiery, and full of zest, this book could well have been called Embodying Entrepreneurship . . . for perhaps the first time, we have a cultured, scholarly, in-the-flesh treatment of entrepreneurial life. Ranging from striptease to de Sade, the aboriginal to Christo, and the grotesque to the sublime, The Politics and Aesthetics of Entrepreneurship is a tantalizing and critically refreshing work throughout. This one could easily become the bad boy book of entrepreneurial studies, given how strongly it challenges (slaps?) existing entrepreneurship studies. Daved Barry, Universidade Nova de Lisboa, Portugal Daniel Hjorth and Chris Steyaert make a unique contribution to management education. Their ability to illustrate complex ideas through theatre and visual media is outstanding and much appreciated by a wide audience. This book is no exception. Their insights into the nature of entrepreneurship are fresh and original. Their style of presentation is both rich and rewarding. This is a book to surprise you and it will. Heather Höpfl, University of Essex, UK . . . the four books comprising the series would certainly be a valuable addition to any entrepreneurship library. However, each book also stands alone as an individual purchase. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research This fourth book in the New Movements in Entrepreneurship series focuses on the politics and aesthetics of entrepreneurial processes, in order to shed light on entrepreneurial creation itself. Presenting original empirical material, the eminent contributors examine control and entrepreneurship in various organizational contexts. They go on to demonstrate how control can be exercised entrepreneurially, how art brings an entrepreneurial force into society, and how entrepreneurship operates by aesthetic moves. The need to move beyond the traditional focus on the economic and business implications of entrepreneurship is also discussed, as is the relevance of political and aesthetic theory to our understanding of entrepreneurship as a creative force. The book provides entrepreneurship studies with a new language, that in itself is an aesthetic effort with political implications, resulting in new theoretical, empirical and practical possibilities. It will prove a fascinating read for students, academics and researchers with an interest in entrepreneurship and management and creativity and aesthetics.
