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Nike Inc Complete Analysis
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Book Synopsis Nike Inc- Complete Analysis by : BANKIM CHANDRA PANDEY
Download or read book Nike Inc- Complete Analysis written by BANKIM CHANDRA PANDEY and published by BookRix. This book was released on 2017-11-27 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nike competitor analysis Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok. Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports. Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous. Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation.
Download or read book Nike, Inc written by Daniel S. Baty and published by . This book was released on 1983 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Case Analysis of Nike Inc by : Tyrone Eric Lockhart
Download or read book A Case Analysis of Nike Inc written by Tyrone Eric Lockhart and published by . This book was released on 1993 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Strategic Analysis & Growth Plan for Nike, Inc by : Esteve A. Jimenez
Download or read book A Strategic Analysis & Growth Plan for Nike, Inc written by Esteve A. Jimenez and published by . This book was released on 2017 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Transformation in the Sports Apparel Industry. The Case of Nike, Inc. by : Lukas Johannes Markus Stangl
Download or read book Digital Transformation in the Sports Apparel Industry. The Case of Nike, Inc. written by Lukas Johannes Markus Stangl and published by GRIN Verlag. This book was released on 2021-06-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 95%, , language: English, abstract: The global revenue of the sports apparel industry is larger than it has ever been before. Digital transformation has been a driver for the industry, leading to digital innovations within the industry. This has led to the fall of market leaders while creating opportunities for new market entrants by capturing market share through leveraging new technologies. The company Nike has been the market leader in the sports apparel industry for several decades and is known to be a forerunner in innovation. The purpose of this research is to examine how digital transformation has affected Nike, Inc. and the sports apparel industry and how it will shape the future. A secondary aim is to investigate how Nike’s customers perceive these changes and to scrutinize their digital needs and expectations. This research furthermore aims to conclude about the digital needs and expectations of Nike’s customers and if they align with Nike’s strategy. The research used a triangulation of three methods and provides a holistic analysis to make recommendations to the management of Nike. Primary research was conducted through a questionnaire-based customer survey and expert interviews with the management and specialists at Nike. Secondary research included reviewing frameworks for strategic analysis. The analysis distinguishes digital natives (i.e. aged 21 years or younger) and digital immigrants (i.e. aged above 21 years). The results showed that these two groups differ in their sales-channel preferences, digital needs and expectations. The secondary research was confirmed by the findings from the expert interviews and customer survey. Overall, Nike’s digital transformation strategy appears to align with the needs and expectations of the company’s customers.
Book Synopsis Summary: Nike by : BusinessNews Publishing,
Download or read book Summary: Nike written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There". This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Swoosh" and discover the story behind Nike's success.
Download or read book NIKE, Inc. SWOT Analysis written by and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Propaganda Analysis by : Christian Spencer Anderson
Download or read book Corporate Propaganda Analysis written by Christian Spencer Anderson and published by . This book was released on 1998 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nike Culture written by Robert Goldman and published by SAGE. This book was released on 1998-12-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Download or read book Just Do it written by Roger L. Chen and published by . This book was released on 1994 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural factors which contribute to the company's achievement. A brief yet well-documented history of NIKE, Inc. is provided. The nature and function of NIKE, Inc.'s athlete endorsements and contemporary sport are analyzed in a cultural context. The cultural significance of three representative NIKE advertisements, and the globalization of NIKE, Inc. are also scrutinized. A literature review provides theoretical guidelines to the understanding of the relationship between the business achievement of NIKE, Inc. and the postmodern reality we are living in today. Interviews with 38 key informants and questionnaire surveys show that NIKE, Inc. is a dream factory which uses the American Dream as a selling point to expand its market both within the United States and overseas. Therefore, the success of NIKE, Inc. should be viewed more as a cultural phenomenon than as a business achievement.
Download or read book Win at All Costs written by Matt Hart and published by HarperCollins. This book was released on 2020-10-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
Book Synopsis Nike Inc- Strategic Audit by : Bankim Chandra Pandey
Download or read book Nike Inc- Strategic Audit written by Bankim Chandra Pandey and published by . This book was released on 2017-11-21 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction 5Company history 6Nike competitor analysis 71-Adidas 72- Reebok- 73-Puma- 74- Fila- 75-Converse- 86-New balance- 87-Under Armour- 88-K Swiss- 89-Asics- 810-Li Ning 8PESTLE ANALYSIS 9Political 9Economic 9Social analysis- 9Technological- 9Legal- 10Economical/ Environmental- 10Major acquisition 10Financial analysis 10Major products 13Major sponsorship of sporting activities 13Importance of advertising campaign 14Corporate social responsibility- 15Nike's plans for the CSR include: 15Advantage to company- 16Advertising 17Marketing Strategy 17Sponsorship adavantages 18Social media 19Inventory management- 19Control and implementation 19Contingency planning 20Pricing strategy 21Channel distribution 21Retail approach 22SWOT Analysis 22Strength 22Weakness 22Opportunity 23Threats 23Conclusion 23References 24
Book Synopsis Product Innovation in the Global Fashion Industry by : Byoungho Jin
Download or read book Product Innovation in the Global Fashion Industry written by Byoungho Jin and published by Springer. This book was released on 2017-11-27 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.
Book Synopsis Financial Reporting, Financial Statement Analysis and Valuation: A Strategic Perspective by : James M. Wahlen
Download or read book Financial Reporting, Financial Statement Analysis and Valuation: A Strategic Perspective written by James M. Wahlen and published by Cengage Learning. This book was released on 2010-08-10 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wahlen/Baginski/Bradshaw is a balanced, flexible, and complete Financial Statement Analysis book that is written with the premise that students learn financial statement analysis most effectively by performing the analysis on actual companies. Students learn to integrate the concepts from economics, finance, business strategy, accounting, and other business disciplines through the integration of a unique six-step process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Nike written by Tracy Carbasho and published by Bloomsbury Publishing USA. This book was released on 2010-08-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
Book Synopsis Why Business Models Matter by : Joan Magretta
Download or read book Why Business Models Matter written by Joan Magretta and published by . This book was released on 2002 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Social Strategy by : Mikolaj Jan Piskorski
Download or read book A Social Strategy written by Mikolaj Jan Piskorski and published by Princeton University Press. This book was released on 2016-02-23 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
