Newspaper Management In The New Multimedia Age

Download Newspaper Management In The New Multimedia Age full books in PDF, epub, and Kindle. Read online Newspaper Management In The New Multimedia Age ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Media Management in the Age of Giants

Author : Dennis F. Herrick
Publisher : UNM Press
ISBN 13 : 0826351638
Total Pages : 416 pages
Book Rating : 4.8/5 (263 download)

DOWNLOAD NOW!

Book Synopsis Media Management in the Age of Giants by : Dennis F. Herrick

Download or read book Media Management in the Age of Giants written by Dennis F. Herrick and published by UNM Press. This book was released on 2012 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

News at Work

Author : Pablo J. Boczkowski
Publisher : University of Chicago Press
ISBN 13 : 0226062805
Total Pages : 272 pages
Book Rating : 4.2/5 (26 download)

DOWNLOAD NOW!

Book Synopsis News at Work by : Pablo J. Boczkowski

Download or read book News at Work written by Pablo J. Boczkowski and published by University of Chicago Press. This book was released on 2010-09-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peeking inside the newsrooms where journalists create stories and the work settings where the public reads them, the author reveals why journalists contribute to the growing similarity of news and why consumers acquiesce to a media system they find increasingly dissatisfying.

Crisis Management in the Age of Social Media

Author : Louis Capozzi
Publisher : Business Expert Press
ISBN 13 : 160649581X
Total Pages : 149 pages
Book Rating : 4.6/5 (64 download)

DOWNLOAD NOW!

Book Synopsis Crisis Management in the Age of Social Media by : Louis Capozzi

Download or read book Crisis Management in the Age of Social Media written by Louis Capozzi and published by Business Expert Press. This book was released on 2013-07-02 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.

We the Media

Author : Dan Gillmor
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102275
Total Pages : 336 pages
Book Rating : 4.5/5 (961 download)

DOWNLOAD NOW!

Book Synopsis We the Media by : Dan Gillmor

Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

Innovators in Digital News

Author : Lucy Küng
Publisher : Bloomsbury Publishing
ISBN 13 : 0857739964
Total Pages : 113 pages
Book Rating : 4.8/5 (577 download)

DOWNLOAD NOW!

Book Synopsis Innovators in Digital News by : Lucy Küng

Download or read book Innovators in Digital News written by Lucy Küng and published by Bloomsbury Publishing. This book was released on 2015-07-16 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.

The SAGE Handbook of Digital Journalism

Author : Tamara Witschge
Publisher : SAGE
ISBN 13 : 1473955068
Total Pages : 936 pages
Book Rating : 4.4/5 (739 download)

DOWNLOAD NOW!

Book Synopsis The SAGE Handbook of Digital Journalism by : Tamara Witschge

Download or read book The SAGE Handbook of Digital Journalism written by Tamara Witschge and published by SAGE. This book was released on 2016-05-18 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

Listening Publics

Author : Kate Lacey
Publisher : John Wiley & Sons
ISBN 13 : 0745665209
Total Pages : 257 pages
Book Rating : 4.7/5 (456 download)

DOWNLOAD NOW!

Book Synopsis Listening Publics by : Kate Lacey

Download or read book Listening Publics written by Kate Lacey and published by John Wiley & Sons. This book was released on 2013-05-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In focusing on the practices, politics and ethics of listening, this wide-ranging book offers an important new perspective on questions of media audiences, publics and citizenship. Listening is central to modern communication, politics and experience, but is commonly overlooked and underestimated in a culture fascinated by the spectacle and the politics of voice. Listening Publics restores listening to media history and to theories of the public sphere. In so doing it opens up profound questions for our understanding of mediated experience, public participation and civic engagement. Taking a cross-national and interdisciplinary approach, the book explores how listening publics have been constituted in relation to successive media technologies from the invention of writing to the digital age. It asks how new practices of listening associated with sound and audiovisual media transform a public world forged in the age of print. Through detailed histories and sophisticated theoretical analysis, Listening Publics demonstrates the embodied and critical activity of listening to be a rich concept with which to rethink the practices, politics and ethics of media communication.

Journalism and New Media

Author : John V. Pavlik
Publisher : Columbia University Press
ISBN 13 : 0231502672
Total Pages : 265 pages
Book Rating : 4.2/5 (315 download)

DOWNLOAD NOW!

Book Synopsis Journalism and New Media by : John V. Pavlik

Download or read book Journalism and New Media written by John V. Pavlik and published by Columbia University Press. This book was released on 2001-06-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ubiquitous news, global information access, instantaneous reporting, interactivity, multimedia content, extreme customization: Journalism is undergoing the most fundamental transformation since the rise of the penny press in the nineteenth century. Here is a report from the front lines on the impact and implications for journalists and the public alike. John Pavlik, executive director of the Center for New Media at Columbia University's Graduate School of Journalism, argues that the new media can revitalize news gathering and reengage an increasingly distrustful and alienated citizenry. The book is a valuable reference on everything from organizing a new age newsroom to job hunting in the new media.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Oxford Handbook of the Science of Science Communication

Author : Kathleen Hall Jamieson
Publisher : Oxford University Press
ISBN 13 : 0190497629
Total Pages : 513 pages
Book Rating : 4.1/5 (94 download)

DOWNLOAD NOW!

Book Synopsis The Oxford Handbook of the Science of Science Communication by : Kathleen Hall Jamieson

Download or read book The Oxford Handbook of the Science of Science Communication written by Kathleen Hall Jamieson and published by Oxford University Press. This book was released on 2017 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.

Digital Media and Innovation

Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 355 pages
Book Rating : 4.4/5 (833 download)

DOWNLOAD NOW!

Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

The New Media Theory Reader

Author : Hassan, Robert
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335217109
Total Pages : 358 pages
Book Rating : 4.3/5 (352 download)

DOWNLOAD NOW!

Book Synopsis The New Media Theory Reader by : Hassan, Robert

Download or read book The New Media Theory Reader written by Hassan, Robert and published by McGraw-Hill Education (UK). This book was released on 2006-09-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of new media opens up some of the most fascinating issues in contemporary culture, bringing together key readings on new media, what it is, where it came from, how it affects our lives, and how it is managed. It encourages readers to pay attention to the 'new' in new media, as well as consider it as a historical phenomenon.

Comparing Media Systems Beyond the Western World

Author : Daniel C. Hallin
Publisher : Cambridge University Press
ISBN 13 : 1139505165
Total Pages : 357 pages
Book Rating : 4.1/5 (395 download)

DOWNLOAD NOW!

Book Synopsis Comparing Media Systems Beyond the Western World by : Daniel C. Hallin

Download or read book Comparing Media Systems Beyond the Western World written by Daniel C. Hallin and published by Cambridge University Press. This book was released on 2011-11-28 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparing Media Systems Beyond the Western World offers a broad exploration of the conceptual foundations for comparative analysis of media and politics globally. It takes as its point of departure the widely used framework of Hallin and Mancini's Comparing Media Systems, exploring how the concepts and methods of their analysis do and do not prove useful when applied beyond the original focus of their 'most similar systems' design and the West European and North American cases it encompassed. It is intended both to use a wider range of cases to interrogate and clarify the conceptual framework of Comparing Media Systems and to propose new models, concepts and approaches that will be useful for dealing with non-Western media systems and with processes of political transition. Comparing Media Systems Beyond the Western World covers, among other cases, Brazil, China, Israel, Lebanon, Lithuania, Poland, Russia, Saudi Arabia, South Africa and Thailand.

Strategic Customer Relationship Management in the Age of Social Media

Author : Khanlari, Amir
Publisher : IGI Global
ISBN 13 : 1466685875
Total Pages : 357 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Strategic Customer Relationship Management in the Age of Social Media by : Khanlari, Amir

Download or read book Strategic Customer Relationship Management in the Age of Social Media written by Khanlari, Amir and published by IGI Global. This book was released on 2015-07-16 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Value-Oriented Media Management

Author : Klaus-Dieter Altmeppen
Publisher : Springer
ISBN 13 : 3319510088
Total Pages : 239 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Value-Oriented Media Management by : Klaus-Dieter Altmeppen

Download or read book Value-Oriented Media Management written by Klaus-Dieter Altmeppen and published by Springer. This book was released on 2017-04-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Information Needs of Communities

Author : Steven Waldman
Publisher : DIANE Publishing
ISBN 13 : 1437987265
Total Pages : 478 pages
Book Rating : 4.4/5 (379 download)

DOWNLOAD NOW!

Book Synopsis Information Needs of Communities by : Steven Waldman

Download or read book Information Needs of Communities written by Steven Waldman and published by DIANE Publishing. This book was released on 2011-09 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an info. and commun. renaissance, local communities in particular are being unevenly served with critical info. about local issues. Soon after the Knight Commission delivered its findings, the FCC initiated a working group to identify crosscurrent and trend, and make recommendations on how the info. needs of communities can be met in a broadband world. This report by the FCC Working Group on the Info. Needs of Communities addresses the rapidly changing media landscape in a broadband age. Contents: Media Landscape; The Policy and Regulatory Landscape; Recommendations. Charts and tables. This is a print on demand report.

Customer Relationship Management

Author : Roger J. Baran
Publisher : Taylor & Francis
ISBN 13 : 1317419332
Total Pages : 457 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management by : Roger J. Baran

Download or read book Customer Relationship Management written by Roger J. Baran and published by Taylor & Francis. This book was released on 2016-12-08 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.