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Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (31 download)
Download or read book Making PSAs Work, TV-radio written by and published by . This book was released on 1985 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jo A. Cates
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313058849
Total Pages : 310 pages
Book Rating : 4.3/5 (13 download)
Download or read book Journalism written by Jo A. Cates and published by Bloomsbury Publishing USA. This book was released on 2004-05-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism: A Guide to the Reference Literature is a critically annotated bibliographic guide to print and electronic sources in print and broadcast journalism. The first edition was published in 1990; the second in 1997. It has been described as one of the critical reference sources in journalism today, and it is a key bibliographic guide to the literature. Choice magazine called it a benchmark publication for which there are no comparable sources. The format is similar to the second edition. What makes this edition significantly different is the separation of Commercial Databases and Internet Resources. Commercial Databases includes standard fee-based resources. The new chapter on Internet sources features Web-based resources not included in the commercial databases chapter as well as portals, other online files, listservs, newsgroups, and Web logs/blogs. All chapters have been revised, and there are significant revisions in Directories, Yearbooks, and Collections; Miscellaneous Sources; Core Periodicals; Societies and Associations; and Research Centers and Archives. The second edition has 789 entries. The third edition contains almost 1,000 entries. James Carey of Columbia University, who provided the foreword for the first two editions, has updated his foreword for this edition.
Author : Christopher H. Sterling
Publisher : SAGE Publications
ISBN 13 : 1452261520
Total Pages : 3131 pages
Book Rating : 4.4/5 (522 download)
Download or read book Encyclopedia of Journalism written by Christopher H. Sterling and published by SAGE Publications. This book was released on 2009-09-23 with total page 3131 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694544
Total Pages : 316 pages
Book Rating : 4.1/5 (366 download)
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author : Nancy Herron
Publisher : Libraries Unlimited
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Social Sciences written by Nancy Herron and published by Libraries Unlimited. This book was released on 2002-06-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's here: the third edition of the highly acclaimed guide to the social sciences literature! Updated and expanded, this classic comprises more than 1,500 annotated citations, offering librarians and researchers fast and easy access to some of the best and most commonly used resources in the social sciences arena. The book also serves as a standard text in universities nationwide as it gives students a comprehensive overview of must-know reference sources in both print and electronic format. Prepared by leading subject specialist librarians and arranged by discipline, the book's 12 chapters cover general social sciences, political science, economics, business, history, law and justice, anthropology, sociology, education, psychology, geography, and communication. All chapters have been revised, the essays expanded, and the annotated lists of resources have been rewritten to incorporate the latest research findings and developments.
Author :
Publisher : DIANE Publishing
ISBN 13 : 0788100807
Total Pages : 144 pages
Book Rating : 4.7/5 (881 download)
Download or read book Making Health Communication Programs Work written by and published by DIANE Publishing. This book was released on 1992 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Author : Elsie Freeman Finch
Publisher : Rowman & Littlefield
ISBN 13 : 0810847736
Total Pages : 204 pages
Book Rating : 4.8/5 (18 download)
Download or read book Advocating Archives written by Elsie Freeman Finch and published by Rowman & Littlefield. This book was released on 2003 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Part of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral part of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.
Author :
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.F/5 ( download)
Download or read book The Working Press of the Nation written by and published by . This book was released on 1963 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: V.1 Newspaper directory.--v.2 Magazine directory.--v.3 TV and radio directory.--v.4 Feature writer and photographer directory.--v.5 Internal publications directory.
Author :
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.F/5 ( download)
Download or read book Guide to American & International Directories written by and published by . This book was released on 2006 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Priscilla Y. Huff
Publisher : John Wiley & Sons
ISBN 13 : 0470097914
Total Pages : 369 pages
Book Rating : 4.4/5 (7 download)
Download or read book Make Your Business Survive and Thrive! written by Priscilla Y. Huff and published by John Wiley & Sons. This book was released on 2007-03-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
Author : Fraser Seitel
Publisher : Prentice Hall
ISBN 13 : 9780130261069
Total Pages : 584 pages
Book Rating : 4.2/5 (61 download)
Download or read book Uop written by Fraser Seitel and published by Prentice Hall. This book was released on 1999-12 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kristian Kender
Publisher : CMM Intelligence Ltd.
ISBN 13 : 0979369304
Total Pages : 28 pages
Book Rating : 4.9/5 (793 download)
Download or read book 2007 China Media Yearbook & Directory written by Kristian Kender and published by CMM Intelligence Ltd.. This book was released on 2007-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fraser P. Seitel
Publisher :
ISBN 13 :
Total Pages : 586 pages
Book Rating : 4.0/5 ( download)
Download or read book The Practice of Public Relations written by Fraser P. Seitel and published by . This book was released on 1998 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on case studies ranging from the Exxon Valdez disaster to the Tickle Me Elmo doll, presents an introduction to the field. The text is divided into four parts covering philosophical underpinnings; practical communications applications such as the integration of public relations, marketing, and advertising; descriptions of primary constituents with chapters on employees, consumers, multicultural communities, and the government; and emerging trends including crisis management and the law. Annotation copyrighted by Book News, Inc., Portland, OR.
Author :
Publisher :
ISBN 13 :
Total Pages : 1344 pages
Book Rating : 4.0/5 ( download)
Download or read book The Directory of Directories written by and published by . This book was released on 1985 with total page 1344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 996 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Library Journal written by and published by . This book was released on 1998-10 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Author :
Publisher :
ISBN 13 : 9780912610207
Total Pages : 0 pages
Book Rating : 4.6/5 (12 download)
Download or read book The Working Press of the Nation: Newspaper directory written by and published by . This book was released on 1945 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 113518559X
Total Pages : 367 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
