New Directions In Marketing And Research

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New Directions in Critical Marketing Studies

Author : Mark Tadajewski
Publisher : SAGE Publications Limited
ISBN 13 : 9781446273265
Total Pages : 0 pages
Book Rating : 4.2/5 (732 download)

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Book Synopsis New Directions in Critical Marketing Studies by : Mark Tadajewski

Download or read book New Directions in Critical Marketing Studies written by Mark Tadajewski and published by SAGE Publications Limited. This book was released on 2013-10-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain. The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. Volume One: Critical Marketing and Critiques of Marketing Volume Two: Conceptual and Ethical Critiques Volume Three: Power, Resistance and Marketplace Boundaries Volume Four: The Structuring of Marketing and Consumer Practice

Service Quality

Author : Roland T. Rust
Publisher : SAGE
ISBN 13 : 0803949200
Total Pages : 201 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Service Quality by : Roland T. Rust

Download or read book Service Quality written by Roland T. Rust and published by SAGE. This book was released on 1994 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.

Go Figure! New Directions in Advertising Rhetoric

Author : Edward F. McQuarrie
Publisher : M.E. Sharpe
ISBN 13 : 0765621339
Total Pages : 330 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Go Figure! New Directions in Advertising Rhetoric by : Edward F. McQuarrie

Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric

Consumer Behavior over the Life Course

Author : George P. Moschis
Publisher : Springer
ISBN 13 : 3030050084
Total Pages : 213 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Consumer Behavior over the Life Course by : George P. Moschis

Download or read book Consumer Behavior over the Life Course written by George P. Moschis and published by Springer. This book was released on 2019-01-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.

Marketing and Football

Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 1136380647
Total Pages : 546 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing and Football by : Michel Desbordes

Download or read book Marketing and Football written by Michel Desbordes and published by Routledge. This book was released on 2012-05-23 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.

Marketing and Semiotics

Author : Jean Umiker-Sebeok
Publisher : Walter de Gruyter
ISBN 13 : 3110853256
Total Pages : 568 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Marketing and Semiotics by : Jean Umiker-Sebeok

Download or read book Marketing and Semiotics written by Jean Umiker-Sebeok and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Theory

Author : Michael J Baker
Publisher : SAGE
ISBN 13 : 1446211045
Total Pages : 449 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Marketing Theory by : Michael J Baker

Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

New Directions in Economic Geography

Author : B. Fingleton
Publisher : Edward Elgar Publishing
ISBN 13 : 184720421X
Total Pages : 379 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis New Directions in Economic Geography by : B. Fingleton

Download or read book New Directions in Economic Geography written by B. Fingleton and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a serious attempt to cover all of the relevant subdisciplines in the geographical economics framework. . . I would recommend the book to students of economic geography, regional economics, and related disciplines. Frans Boekema, Journal of Regional Science . . . this book is empirically and theoretically comprehensive in its scope. The nearly eighteen authors who have contributed to this book present a truly transatlantic perspective on NEG. . . this volume will be extremely useful to those dealing with rigorous modelling to examine spatial issues in economics, geography and planning. Rajiv Thakur, Regional Science Policy and Practice I recommend the book. . . The papers of a high quality, well written and organized; empirical analyses are based on the most advanced empirical techniques, and the reader enjoys their application. Roberta Capello, Growth and Change A very interesting volume indeed, recommended reading for everyone interested in theorizing space in economics or working in the empirical spatial-economic research arena. Economic Geography Research Group This important book explores original and alternative directions for economic geography following the revolution precipitated by the advent of so-called new economic geography (NEG). Whilst, to some extent, the volume could be regarded as part of the inevitable creative destruction of NEG theory, it does promote the continuing role of theoretical and empirical contributions within spatial economic analysis, in which the rationale of scientific analysis and economic logic maintain a central place. With contributions from leading experts in the field, the book presents a comprehensive analysis of the extent to which NEG theory is supported in the real world. By exploring whether NEG theory can be effectively applied to provide practical insights, the authors highlight novel approaches, emerging trends, and promising new lines of enquiry in the wake of advances made by NEG. Rigorous yet engaging, this book will be an essential tool for academics and researchers specialising in regional studies, urban and spatial economics and economic geography. It will also have widespread appeal amongst policymakers involved in planning and land use.

Future Directions for Marketing

Author : George Fisk
Publisher :
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Future Directions for Marketing by : George Fisk

Download or read book Future Directions for Marketing written by George Fisk and published by . This book was released on 1978 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Directions in Research on E-commerce

Author : Charles William Steinfield
Publisher : Purdue University Press
ISBN 13 : 9781557532398
Total Pages : 374 pages
Book Rating : 4.5/5 (323 download)

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Book Synopsis New Directions in Research on E-commerce by : Charles William Steinfield

Download or read book New Directions in Research on E-commerce written by Charles William Steinfield and published by Purdue University Press. This book was released on 2003 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work discusses the huge impact of electronic networks, particularly the Internet, and how they will remain an integral force in business. It emphasizes the importance of research and understanding in the area of electronic commerce.

The Marketing Book

Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356843
Total Pages : 684 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Marketing Book by : Michael Baker

Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Sustainability Marketing

Author : Rishi Raj Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1800712464
Total Pages : 210 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Sustainability Marketing by : Rishi Raj Sharma

Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

New Directions for Agriculture

Author : United States. Congress. Joint Economic Committee
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis New Directions for Agriculture by : United States. Congress. Joint Economic Committee

Download or read book New Directions for Agriculture written by United States. Congress. Joint Economic Committee and published by . This book was released on 1984 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Directions in Rural Tourism

Author : Lesley Roberts
Publisher : Routledge
ISBN 13 : 1351915010
Total Pages : 252 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis New Directions in Rural Tourism by : Lesley Roberts

Download or read book New Directions in Rural Tourism written by Lesley Roberts and published by Routledge. This book was released on 2017-03-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there has been an increasing interest in rural tourism in terms of research, training and teaching in recent years, its conceptualization and the relationships between concept and strategy are still poorly represented and not well understood. The need for such a critical understanding is particularly crucial as rural areas experience rapid change, and as tourism is viewed as a key element of development and regeneration. This volume provides an interdisciplinary approach to new directions in rural tourism, drawing on the latest conceptual thinking and evolving strategic roles. It brings together case study exemplification from the UK, Denmark, Norway, Austria, Spain, Slovenia, Poland, New Zealand and the Caribbean. It debates such key issues as sustainability and niche marketing. The book thus provides accessible material drawn from a range of environmental and cultural contexts and focuses attention on the nature and interrelationships between local and global issues in rural tourism and development.

Persuasion

Author : Michael E. Roloff
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Persuasion by : Michael E. Roloff

Download or read book Persuasion written by Michael E. Roloff and published by SAGE Publications, Incorporated. This book was released on 1980 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert in the study of mass communications and an expert on interpersonal communication bring together contributions that explore the ways in which we are persuaded. Essays cover three major aspects of the subject: theory and definition of persuasion, factors in the persuasion process, and the application of persuasion to negotiation, marketing, family relationships and politics. 'This collection seemed to me a good review of a fascinating field. As a therapist, I found I was able to pull together a range of ideas that I considered worthy of development and application...Though not written with therapists in mind, this book represented for me an introduction to a new range of possibilities for influencing people towards

Internal Marketing: Directions for Management

Author : Barbara Lewis
Publisher : Routledge
ISBN 13 : 1134613938
Total Pages : 331 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Internal Marketing: Directions for Management by : Barbara Lewis

Download or read book Internal Marketing: Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic