New Consumer Behavior Theories From Japan

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New Consumer Behavior Theories from Japan

Author : Akira Shimizu
Publisher : Springer Nature
ISBN 13 : 9811611270
Total Pages : 219 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis New Consumer Behavior Theories from Japan by : Akira Shimizu

Download or read book New Consumer Behavior Theories from Japan written by Akira Shimizu and published by Springer Nature. This book was released on 2021-04-20 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called “circulation marketing”. Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.

Impact of Globalization and Advanced Technologies on Online Business Models

Author : Ho, Ree C.
Publisher : IGI Global
ISBN 13 : 1799876055
Total Pages : 399 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of Globalization and Advanced Technologies on Online Business Models by : Ho, Ree C.

Download or read book Impact of Globalization and Advanced Technologies on Online Business Models written by Ho, Ree C. and published by IGI Global. This book was released on 2021-02-05 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.

Consumer Behavior Theories

Author : Rajagopal
Publisher : Business Expert Press
ISBN 13 : 1947441159
Total Pages : 183 pages
Book Rating : 4.9/5 (474 download)

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Book Synopsis Consumer Behavior Theories by : Rajagopal

Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Behavioral Economics

Author : Masao Ogaki
Publisher : Springer
ISBN 13 : 9811064393
Total Pages : 219 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Behavioral Economics by : Masao Ogaki

Download or read book Behavioral Economics written by Masao Ogaki and published by Springer. This book was released on 2018-02-05 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people’s identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics.

A History of Economic Science in Japan

Author : Aiko Ikeo
Publisher : Routledge
ISBN 13 : 1317747534
Total Pages : 305 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis A History of Economic Science in Japan by : Aiko Ikeo

Download or read book A History of Economic Science in Japan written by Aiko Ikeo and published by Routledge. This book was released on 2014-04-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japanese economists began publishing scientific papers in renowned journals including Econometrica in the 1950s and had made their significant contributions to the sophistication of general equilibrium analysis by intensive use of a variety of mathematical instruments. They had contributed significantly to the transformation of neoclassical economics. This book examines how it became possible for Japanese economists to do so by shedding light on the "professional" discussion of the international gold standard and parity policies in the early twentieth century, the acceptance of "mathematical economics" in the following period, the impact of establishment of the Econometric Society (1930), and the swift distribution of theory-oriented economics journals since 1930. This book also includes topics on the historical research of the Japanese foundations of modern economics, the transformation of the economics of Keynes into Keynesian economics, Japanese developments in econometrics, and Martin Bronfenbrenner's visit to Japan in the post-WWII period. This book provides insight into the economic research done by Japanese scholars in the international context. It traces how, during the period 1900-1960, economics was harmonized with economics and a standard economics was re-shaped on the basis of mathematics thanks to economists' appetite for rigor and will help to contribute to existing literature.

The Development of Economics in Japan

Author : Toichiro Asada
Publisher : Routledge
ISBN 13 : 1317962176
Total Pages : 233 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Development of Economics in Japan by : Toichiro Asada

Download or read book The Development of Economics in Japan written by Toichiro Asada and published by Routledge. This book was released on 2014-04-11 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the development of economics in Japan from the inter-war period to the 2000s focusing on the international theoretical contributions of Japanese economists. The first focal point is the international contributions of Japanese economists before and after World War II. The second focal point is the controversies concerning macroeconomic policies in Japan in the period of the ‘Great Depressions’ in the 1930s and the period of Japanese ‘Great Stagnation’ in the 1990s and the early 2000s. In short, economics in Japan is considered from both a theoretical and a policy-oriented point of view. The intimate relationship between economic theory, thought and policy is also fully examined, as well as the development of both academic and non-academic (practical) Japanese economics and the influence of Marx, Walras, Keynes, Fisher and Cassell.

The Silver Market Phenomenon

Author : Florian Kohlbacher
Publisher : Springer Science & Business Media
ISBN 13 : 3540753303
Total Pages : 514 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.

Drugs and the Politics of Consumption in Japan

Author : Judith Vitale
Publisher : BRILL
ISBN 13 : 9004548769
Total Pages : 364 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Drugs and the Politics of Consumption in Japan by : Judith Vitale

Download or read book Drugs and the Politics of Consumption in Japan written by Judith Vitale and published by BRILL. This book was released on 2023-10-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In early modern Japan, upper status groups coveted pills and powders made of exotic foreign ingredients such as mummy and rhinoceros horn. By the early twentieth century, over-the-counter-patent medicines, and, more alarmingly, morphine, had become mass commodities, fueling debates over opiates in Japan’s expanding imperial territories. The fall of the empire and the occupation of Japan by the United States created conditions favorable for heroin use, followed, in time, by glue sniffing and psychedelic mushroom ingestion. By illuminating the neglected history of drugs, this volume highlights both the transnational embeddedness and national peculiarities of the “politics of consumption” in Japan. Contributors are: Anna Andreeva, Oleg Benesch, William G. Clarence-Smith, Hung Bin Hsu, John Jennings, Miriam Kingsberg Kadia, William Marotti, Kōji Ozaki, Jonas Rüegg, Jesús Solís, Christopher W.A. Szpilman, Judith Vitale, and Timothy Yang.

Energy Abstracts for Policy Analysis

Author :
Publisher :
ISBN 13 :
Total Pages : 708 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Energy Abstracts for Policy Analysis by :

Download or read book Energy Abstracts for Policy Analysis written by and published by . This book was released on 1985 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior and Culture

Author : Marieke K. de Mooij
Publisher : SAGE
ISBN 13 : 0761926690
Total Pages : 361 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Consumer Behavior and Culture by : Marieke K. de Mooij

Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2004 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

New Technology, Big Data and the Law

Author : Marcelo Corrales
Publisher : Springer
ISBN 13 : 9811050384
Total Pages : 341 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis New Technology, Big Data and the Law by : Marcelo Corrales

Download or read book New Technology, Big Data and the Law written by Marcelo Corrales and published by Springer. This book was released on 2017-09-04 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection brings together a series of interdisciplinary contributions in the field of Information Technology Law. The topics addressed in this book cover a wide range of theoretical and practical legal issues that have been created by cutting-edge Internet technologies, primarily Big Data, the Internet of Things, and Cloud computing. Consideration is also given to more recent technological breakthroughs that are now used to assist, and — at times — substitute for, human work, such as automation, robots, sensors, and algorithms. The chapters presented in this edition address these issues from the perspective of different legal backgrounds. The first part of the book discusses some of the shortcomings that have prompted legislators to carry out reforms with regard to privacy, data protection, and data security. Notably, some of the complexities and salient points with regard to the new European General Data Protection Regulation (EU GDPR) and the new amendments to the Japan’s Personal Information Protection Act (PIPA) have been scrutinized. The second part looks at the vital role of Internet intermediaries (or brokers) for the proper functioning of the globalized electronic market and innovation technologies in general. The third part examines an electronic approach to evidence with an evaluation of how these technologies affect civil and criminal investigations. The authors also explore issues that have emerged in e-commerce, such as Bitcoin and its blockchain network effects. The book aims to explain, systemize and solve some of the lingering legal questions created by the disruptive technological change that characterizes the early twenty-first century.

Japanese Views on Economic Development

Author : Kenichi Ohno
Publisher : Psychology Press
ISBN 13 : 9780415156394
Total Pages : 360 pages
Book Rating : 4.1/5 (563 download)

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Book Synopsis Japanese Views on Economic Development by : Kenichi Ohno

Download or read book Japanese Views on Economic Development written by Kenichi Ohno and published by Psychology Press. This book was released on 1998 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains 15 essays which present approaches of Japanese economic researchers and government officials to economic development, economic transition, and development aid.

Global Marketing and Advertising

Author : Marieke de Mooij
Publisher : SAGE
ISBN 13 : 1529764742
Total Pages : 434 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Global Marketing and Advertising by : Marieke de Mooij

Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE. This book was released on 2021-09-22 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Consumer Behavior

Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Marketing Theory

Author : Jagdish N. Sheth
Publisher : John Wiley & Sons
ISBN 13 : 1394310544
Total Pages : 310 pages
Book Rating : 4.3/5 (943 download)

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Book Synopsis Marketing Theory by : Jagdish N. Sheth

Download or read book Marketing Theory written by Jagdish N. Sheth and published by John Wiley & Sons. This book was released on 2024-11-13 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works

The Handbook of International Trends in Environmental Communication

Author : Bruno Takahashi
Publisher : Taylor & Francis
ISBN 13 : 1000509370
Total Pages : 541 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Handbook of International Trends in Environmental Communication by : Bruno Takahashi

Download or read book The Handbook of International Trends in Environmental Communication written by Bruno Takahashi and published by Taylor & Francis. This book was released on 2021-12-27 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive review of communication around rising global environmental challenges and public action to manage them now and into the future. Bringing together theoretical, methodological, and practical chapters, this book presents a unique opportunity for environmental communication scholars to critically reflect on the past, examine present trends, and start envisioning exciting new methodologies, theories, and areas of research. Chapters feature authors from a wide range of countries to critically review the genesis and evolution of environmental communication research and thus analyze current issues in the field from a truly international perspective, incorporating diverse epistemological perspectives, exciting new methodologies, and interdisciplinary theoretical frameworks. The handbook seeks to challenge existing dominant perspectives of environmental communication from and about populations in the Global South and disenfranchised populations in the Global North. The Handbook of International Trends in Environmental Communication is ideal for scholars and advanced students of communication, sustainability, strategic communication, media, environmental studies, and politics.

Consumer Behavior in Tourism and Hospitality Research

Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 1787430073
Total Pages : 197 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis Consumer Behavior in Tourism and Hospitality Research by : Arch G. Woodside

Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.