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Neuro Web Design What Makes Them Click
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Book Synopsis Neuro Web Design by : Susan Weinschenk
Download or read book Neuro Web Design written by Susan Weinschenk and published by Peachpit Press. This book was released on 2009-03-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: “While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Book Synopsis Neuro Web Design by : Susan Weinschenk
Download or read book Neuro Web Design written by Susan Weinschenk and published by Peachpit Press. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that...' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done." -- Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Book Synopsis Neuro Web Design: What Makes Them Click? by : Susan Weinschenk
Download or read book Neuro Web Design: What Makes Them Click? written by Susan Weinschenk and published by . This book was released on 2008 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 100 Things Every Designer Needs to Know About People by : Susan Weinschenk
Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by Pearson Education. This book was released on 2011-04-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Book Synopsis Neuro Web Design by : Susan Weinschenk, PH D
Download or read book Neuro Web Design written by Susan Weinschenk, PH D and published by Independently Published. This book was released on 2022-01-27 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHY DO PEOPLE DECIDE TO BUY A PRODUCT? Trust the information you provide? Take action at your web site? Neuro Web Design applies the research on motivation, decision making and neuroscience to design. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design products that encourage people to click.
Book Synopsis 100 Things Every Presenter Needs to Know About People by : Susan Weinschenk
Download or read book 100 Things Every Presenter Needs to Know About People written by Susan Weinschenk and published by New Riders. This book was released on 2012-05-07 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action. Learn to increase the effectiveness of your own presentations by finding the answers to questions like these: What grabs and holds attention during a presentation? How do you choose the best media to use? What makes the content of a presentation stick? How do people react to your voice, posture, and gestures? How do people respond to the flow of your message? How do you motivate people to take action? These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.
Book Synopsis How to Get People to Do Stuff by : Susan Weinschenk
Download or read book How to Get People to Do Stuff written by Susan Weinschenk and published by New Riders. This book was released on 2013-03-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
Download or read book Blindsight written by Matt Johnson and published by BenBella Books. This book was released on 2020-05-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Book Synopsis 100 MORE Things Every Designer Needs to Know About People by : Susan Weinschenk
Download or read book 100 MORE Things Every Designer Needs to Know About People written by Susan Weinschenk and published by New Riders. This book was released on 2015-09-25 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn’t stopped since the book was written, and new design challenges have emerged. Weinschenk’s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.
Book Synopsis Web Copy That Sells by : Maria Veloso
Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Book Synopsis Webs of Influence by : Nathalie Nahai
Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Book Synopsis Designing with the Mind in Mind by : Jeff Johnson
Download or read book Designing with the Mind in Mind written by Jeff Johnson and published by Elsevier. This book was released on 2013-12-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. Provides an essential source for user interface design rules and how, when, and why to apply them Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout
Book Synopsis The Brain-Targeted Teaching Model for 21st-Century Schools by : Mariale M. Hardiman
Download or read book The Brain-Targeted Teaching Model for 21st-Century Schools written by Mariale M. Hardiman and published by Corwin Press. This book was released on 2012-02-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compatible with other professional development programs, this model shows how to apply relevant research from educational and cognitive neuroscience to classroom settings through a pedagogical framework. The model's six components are: 1) Establish the emotional connection to learning; 2) Develop the physical learning environment; 3) Design the learning experience; 4) Teach for the mastery of content, skills, and concepts; 5) Teach for the extension and application of knowledge; 6) Evaluate learning. --Book cover.
Download or read book CSS in Depth written by Keith Grant and published by Simon and Schuster. This book was released on 2018-03-08 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary CSS in Depth exposes you to a world of CSS techniques that range from clever to mind-blowing. This instantly useful book is packed with creative examples and powerful best practices that will sharpen your technical skills and inspire your sense of design. Foreword by Chris Coyier, Cofounder of CodePen. Dig even deeper into the secrets of CSS with our video course CSS in Depth in Motion, available exclusively at Manning.com (www.manning.com/livevideo/css-in-depth-in-motion)! Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Some websites really pop. They look great, they're visually consistent, and they feel interactive and responsive. You can bet their developers knew CSS in depth. CSS specifies everything from the structural layout of page elements to their individual look and feel. True masters know the patterns of CSS development, the techniques to implement them, and the subtle touches that result in beautiful typography, fluid transitions, and balanced graphics. Join them! About the Book CSS in Depth exposes you to a world of CSS techniques that range from clever to mind-blowing. This instantly useful book is packed with creative examples and powerful best practices that will sharpen your technical skills and inspire your sense of design. You'll gain new insights into familiar features like floats and units, and experiment with emerging ideas like responsive design and pattern libraries. Bottom line: this book will make you a better web designer and your apps will look fantastic! What's Inside Avoid common CSS pitfalls Master misunderstood concepts Use flexbox and grid layout Responsive designs for any device Code for reuse and maintainability About the Reader Written for web developers who know the basics of CSS and HTML. About the Author Keith J. Grant is a senior web developer who builds and maintains web applications and websites, including The New York Stock Exchange site. Table of Contents PART 1 - REVIEWING THE FUNDAMENTALS Cascade, specificity, and inheritance Working with relative units Mastering the box model PART 2 - MASTERING LAYOUT Making sense of floats Flexbox Grid layout Positioning and stacking contexts Responsive design PART 3 - CSS AT SCALE Modular CSS Pattern libraries PART 4 - ADVANCED TOPICS Backgrounds, shadows, and blend modes Contrast, color, and spacing Typography Transitions Transforms Animations
Book Synopsis Neuromarketing For Dummies by : Stephen J. Genco
Download or read book Neuromarketing For Dummies written by Stephen J. Genco and published by John Wiley & Sons. This book was released on 2013-07-29 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Book Synopsis Neural and Fuzzy Logic Control of Drives and Power Systems by : Marcian Cirstea
Download or read book Neural and Fuzzy Logic Control of Drives and Power Systems written by Marcian Cirstea and published by Newnes. This book was released on 2002-10-08 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Introduces cutting-edge control systems to a wide readership of engineers and students *The first book on neuro-fuzzy control systems to take a practical, applications-based approach, backed up with worked examples and case studies *Learn to use VHDL in real-world applications Introducing cutting edge control systems through real-world applications Neural networks and fuzzy logic based systems offer a modern control solution to AC machines used in variable speed drives, enabling industry to save costs and increase efficiency by replacing expensive and high-maintenance DC motor systems. The use of fast micros has revolutionised the field with sensorless vector control and direct torque control. This book reflects recent research findings and acts as a useful guide to the new generation of control systems for a wide readership of advanced undergraduate and graduate students, as well as practising engineers. The authors guide readers quickly and concisely through the complex topics of neural networks, fuzzy logic, mathematical modelling of electrical machines, power systems control and VHDL design. Unlike the academic monographs that have previously been published on each of these subjects, this book combines them and is based round case studies of systems analysis, control strategies, design, simulation and implementation. The result is a guide to applied control systems design that will appeal equally to students and professional design engineers. The book can also be used as a unique VHDL design aid, based on real-world power engineering applications.
Book Synopsis Meeting Design by : Kevin M. Hoffman
Download or read book Meeting Design written by Kevin M. Hoffman and published by Rosenfeld Media. This book was released on 2018-03-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meetings don’t have to be painfully inefficient snoozefests—if you design them. Meeting Design will teach you the design principles and innovative approaches you’ll need to transform meetings from boring to creative, from wasteful to productive. Meetings can and should be indispensable to your organization; Kevin Hoffman will show you how to design them for success.
