Neuro Sell

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Neuro-Sell

Author : Simon Hazeldine
Publisher : Kogan Page Publishers
ISBN 13 : 0749469226
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Neuro-Sell by : Simon Hazeldine

Download or read book Neuro-Sell written by Simon Hazeldine and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.

Neuro-sell

Author : Simon Hazeldine
Publisher :
ISBN 13 : 9780749469214
Total Pages : 0 pages
Book Rating : 4.4/5 (692 download)

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Book Synopsis Neuro-sell by : Simon Hazeldine

Download or read book Neuro-sell written by Simon Hazeldine and published by . This book was released on 2013-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.

Neuromarketing

Author : Patrick Renvoise
Publisher : HarperCollins Leadership
ISBN 13 : 1418570303
Total Pages : 257 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Neuromarketing by : Patrick Renvoise

Download or read book Neuromarketing written by Patrick Renvoise and published by HarperCollins Leadership. This book was released on 2007-09-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

Neuro Web Design

Author : Susan Weinschenk
Publisher : Peachpit Press
ISBN 13 : 0321648765
Total Pages : 169 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Neuro Web Design by : Susan Weinschenk

Download or read book Neuro Web Design written by Susan Weinschenk and published by Peachpit Press. This book was released on 2009-03-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: “While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

The Neuroscience of Selling

Author : John Asher
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728225272
Total Pages : 69 pages
Book Rating : 4.7/5 (282 download)

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Book Synopsis The Neuroscience of Selling by : John Asher

Download or read book The Neuroscience of Selling written by John Asher and published by Sourcebooks, Inc.. This book was released on 2019-11-01 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of neuroscience to supercharge your sales success! A must-read for salespeople, business development managers, and business leaders. In The Neuroscience of Selling, acclaimed author John Asher unveils the closely guarded secrets that tap into the very core of human decision-making, empowering you to become a master of the sales process. By blending cutting-edge neuroscience with practical sales strategies, this guide will arm you with the tools you need to forge deep and lasting connections with your buyers, skyrocketing your sales figures to unprecedented heights. You'll discover: Neuroscience-Based Sales Techniques: Learn how to harness the power of the human brain to influence buyer behavior positively. Discover the inner workings of decision-making processes and tailor your sales approach to win over even the toughest prospects. Winning Over Hearts and Minds: Gain a profound understanding of the emotional triggers that drive buyer decisions. Craft compelling narratives that resonate with your audience on a deep, personal level, forging unbreakable connections that lead to increased loyalty and repeat business. The Art of Influence: Master the art of persuasion with cutting-edge neuro-selling techniques. Discover how to navigate objections, build trust, and close deals with confidence, making your competition fade into the background. Sales Strategies that Work: Leave outdated sales techniques behind and embrace a new era of effective selling. Explore practical, proven strategies that will help you surpass your targets and set new sales records. Empowering Your Sales Team: Whether you're a seasoned sales professional or a budding entrepreneur, this book equips you with the knowledge and tools to empower your entire sales team. Unleash their potential and transform them into a force to be reckoned with. In today's fast-paced and fiercely competitive market, understanding the intricacies of human behavior is the key to unlocking unparalleled success in sales. With The Neuroscience of Selling, you hold the ultimate playbook for mastering the art of sales persuasion and fostering genuine connections with buyers. Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, © 2002-2019.

NeuroSelling

Author : Jeff Bloomfield
Publisher :
ISBN 13 : 9781733787048
Total Pages : 200 pages
Book Rating : 4.7/5 (87 download)

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Book Synopsis NeuroSelling by : Jeff Bloomfield

Download or read book NeuroSelling written by Jeff Bloomfield and published by . This book was released on 2020-01-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business lives and dies by your customer conversations. Shouldn't you have those down to a science? If you're tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can't seem to make a decision, then you need NeuroSelling(R), the only customer conversation tool grounded in neuroscience and behavioral psychology. But NeuroSelling(R) is more than just theory--it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. Start communicating in a way that: -Builds personal and professional trust faster -Naturally drives urgency to buy -Creates an automatic commitment to change In this book, you'll also read the stories of a sales rep who went from the bottom half of his sales organization to becoming rep of the year, as well as the dark-horse executive candidate who became CEO, chosen over three more experienced leaders. No matter your situation, successful selling begins and ends with the customer conversation.

The Brain Sell

Author : David Lewis
Publisher : Hachette UK
ISBN 13 : 1857889428
Total Pages : 363 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis The Brain Sell by : David Lewis

Download or read book The Brain Sell written by David Lewis and published by Hachette UK. This book was released on 2013-09-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.

Neuromarketing in Action

Author : Patrick M. Georges
Publisher :
ISBN 13 : 9780749476144
Total Pages : 0 pages
Book Rating : 4.4/5 (761 download)

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Book Synopsis Neuromarketing in Action by : Patrick M. Georges

Download or read book Neuromarketing in Action written by Patrick M. Georges and published by . This book was released on 2015-01-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

Neuro

Author : Nikolas Rose
Publisher : Princeton University Press
ISBN 13 : 0691149615
Total Pages : 352 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Neuro by : Nikolas Rose

Download or read book Neuro written by Nikolas Rose and published by Princeton University Press. This book was released on 2013-02-24 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the new brain sciences are transforming our understanding of what it means to be human The brain sciences are influencing our understanding of human behavior as never before, from neuropsychiatry and neuroeconomics to neurotheology and neuroaesthetics. Many now believe that the brain is what makes us human, and it seems that neuroscientists are poised to become the new experts in the management of human conduct. Neuro describes the key developments—theoretical, technological, economic, and biopolitical—that have enabled the neurosciences to gain such traction outside the laboratory. It explores the ways neurobiological conceptions of personhood are influencing everything from child rearing to criminal justice, and are transforming the ways we "know ourselves" as human beings. In this emerging neuro-ontology, we are not "determined" by our neurobiology: on the contrary, it appears that we can and should seek to improve ourselves by understanding and acting on our brains. Neuro examines the implications of this emerging trend, weighing the promises against the perils, and evaluating some widely held concerns about a neurobiological "colonization" of the social and human sciences. Despite identifying many exaggerated claims and premature promises, Neuro argues that the openness provided by the new styles of thought taking shape in neuroscience, with its contemporary conceptions of the neuromolecular, plastic, and social brain, could make possible a new and productive engagement between the social and brain sciences. Copyright note: Reproduction, including downloading of Joan Miro works is prohibited by copyright laws and international conventions without the express written permission of Artists Rights Society (ARS), New York.

Brainwashed

Author : Sally Satel
Publisher : Basic Civitas Books
ISBN 13 : 0465018777
Total Pages : 258 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Brainwashed by : Sally Satel

Download or read book Brainwashed written by Sally Satel and published by Basic Civitas Books. This book was released on 2013-06-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how the explanatory power of brain scans in particular and neuroscience more generally has been overestimated, arguing that the overzealous application of brain science has undermined notions of free will and responsibility.

Unlimited Selling Power

Author : Donald Moine
Publisher : Penguin
ISBN 13 : 1101663103
Total Pages : 228 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Unlimited Selling Power by : Donald Moine

Download or read book Unlimited Selling Power written by Donald Moine and published by Penguin. This book was released on 1990-03-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.

Blindsight

Author : Matt Johnson
Publisher : BenBella Books
ISBN 13 : 1950665232
Total Pages : 243 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis Blindsight by : Matt Johnson

Download or read book Blindsight written by Matt Johnson and published by BenBella Books. This book was released on 2020-05-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

The Neuro-Consumer

Author : Anne-Sophie Bayle-Tourtoulou
Publisher : Routledge
ISBN 13 : 1000055523
Total Pages : 274 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Neuro-Consumer by : Anne-Sophie Bayle-Tourtoulou

Download or read book The Neuro-Consumer written by Anne-Sophie Bayle-Tourtoulou and published by Routledge. This book was released on 2020-04-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.

The Psychology of Selling

Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

The Buying Brain

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 0470646845
Total Pages : 38 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Buying Brain by : A. K. Pradeep

Download or read book The Buying Brain written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Neuro Design

Author : Darren Bridger
Publisher : Kogan Page Publishers
ISBN 13 : 0749478896
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Neuro Design by : Darren Bridger

Download or read book Neuro Design written by Darren Bridger and published by Kogan Page Publishers. This book was released on 2017-02-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Consumer Neuroscience

Author : Moran Cerf
Publisher : MIT Press
ISBN 13 : 0262036592
Total Pages : 362 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Consumer Neuroscience by : Moran Cerf

Download or read book Consumer Neuroscience written by Moran Cerf and published by MIT Press. This book was released on 2017-11-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker