Neighborhood Branding Identity And Tourism

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Neighborhood Branding, Identity and Tourism

Author : Staci M. Zavattaro
Publisher : Routledge
ISBN 13 : 1351330799
Total Pages : 150 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Neighborhood Branding, Identity and Tourism by : Staci M. Zavattaro

Download or read book Neighborhood Branding, Identity and Tourism written by Staci M. Zavattaro and published by Routledge. This book was released on 2019-03-11 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse – and for good reason. This place’s brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes. This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.

Place Brand Formation and Local Identities

Author : Staci M. Zavattaro
Publisher : Routledge
ISBN 13 : 1351013491
Total Pages : 149 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Place Brand Formation and Local Identities by : Staci M. Zavattaro

Download or read book Place Brand Formation and Local Identities written by Staci M. Zavattaro and published by Routledge. This book was released on 2019-07-10 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly – or avoid branding them entirely. This book offers a novel contribution to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.

Imaginative Communities

Author : Robert Govers
Publisher : Reputo Press
ISBN 13 : 9082826518
Total Pages : 180 pages
Book Rating : 4.0/5 (828 download)

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Book Synopsis Imaginative Communities by : Robert Govers

Download or read book Imaginative Communities written by Robert Govers and published by Reputo Press. This book was released on 2018-09-10 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.

Tourism Branding

Author : Liping Cai
Publisher : Emerald Group Publishing
ISBN 13 : 184950721X
Total Pages : 312 pages
Book Rating : 4.8/5 (495 download)

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Book Synopsis Tourism Branding by : Liping Cai

Download or read book Tourism Branding written by Liping Cai and published by Emerald Group Publishing. This book was released on 2009-12-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

An Insider's Guide to Place Branding

Author : Florian Kaefer
Publisher : Springer Nature
ISBN 13 : 3030671445
Total Pages : 276 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis An Insider's Guide to Place Branding by : Florian Kaefer

Download or read book An Insider's Guide to Place Branding written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Sport Tourism and Its Territorial Development and Opportunities

Author : Barbara Mazza
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527588971
Total Pages : 252 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Sport Tourism and Its Territorial Development and Opportunities by : Barbara Mazza

Download or read book Sport Tourism and Its Territorial Development and Opportunities written by Barbara Mazza and published by Cambridge Scholars Publishing. This book was released on 2022-09-21 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the theme of active sports tourism, which includes extreme sports, those in contact with nature, and the so-called ‘slow adventure’. It shows that it is a rapidly developing sector because it is less expensive than other tourism segments, produces more economic impact for the host territory and is more attentive to respect for the environment. The book provides a complete picture of the phenomenon at an international level, investigating its territorial development, the profile of sports tourists, the role of communication and host branding, the contamination between sports tourism and other forms of tourism, and the prospects for future development of this sector.

The Practice of Government Public Relations

Author : Mordecai Lee
Publisher : Routledge
ISBN 13 : 1000394964
Total Pages : 287 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Practice of Government Public Relations by : Mordecai Lee

Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2021-07-20 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

How to Brand Nations, Cities and Destinations

Author : T. Moilanen
Publisher : Springer
ISBN 13 : 0230584594
Total Pages : 202 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen

Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Place Branding

Author : Pantea Foroudi
Publisher : Routledge
ISBN 13 : 1317080645
Total Pages : 317 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Place Branding by : Pantea Foroudi

Download or read book Place Branding written by Pantea Foroudi and published by Routledge. This book was released on 2020-02-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.

Tourism Social Media

Author : Ana Maria Munar
Publisher : Emerald Group Publishing
ISBN 13 : 1781902623
Total Pages : 250 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Tourism Social Media by : Ana Maria Munar

Download or read book Tourism Social Media written by Ana Maria Munar and published by Emerald Group Publishing. This book was released on 2013-07-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.

Conservation, Tourism, and Identity of Contemporary Community Art

Author : Virginia Santamarina-Campos
Publisher : CRC Press
ISBN 13 : 1351807080
Total Pages : 220 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Conservation, Tourism, and Identity of Contemporary Community Art by : Virginia Santamarina-Campos

Download or read book Conservation, Tourism, and Identity of Contemporary Community Art written by Virginia Santamarina-Campos and published by CRC Press. This book was released on 2017-11-23 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique volume aims to promote new models of sustainable management in the field of contemporary mural art. Cultural heritage has become an essential tool for society, stressing the necessity to properly conserve cultural resources in order to maintain a socially, economically, and environmentally sustainable development. In this book, the mural "Allegory to Work" by the artist Felipe Seade, located in Uruguay, is used as a case study. The work of Felipe Seade, a prominent political mural artist of the twentieth century, reflects the influence of Mexican heritage and the socio-political themes of that time, which were commonly used by the Social Realism art movement. The authors look at the mural—and its restoration—through the lens of tourism, globalization, and new interest in cultural heritage. The book demonstrates that the restoration should be aware that the perspective of the protagonists must be incorporated in the intervention process. This first-of-its-kind volume brings together historical, ethnographic, tourism, and scientific research that leads to a sustainable project, from the point of view of identity, economy, politics, and society. This volume, with over 50 color illustrations and many black and white photos, will be valuable for college and research libraries, undergraduate and graduate students, researchers and professors in the field of cultural heritage and art as well as those involved in community-based research.

Place Branding

Author : R. Govers
Publisher : Springer
ISBN 13 : 0230247024
Total Pages : 429 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Place Branding by : R. Govers

Download or read book Place Branding written by R. Govers and published by Springer. This book was released on 2016-01-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505806
Total Pages : 394 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet

Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Neighbors and Neighborhoods

Author : Sidney Brower
Publisher : Routledge
ISBN 13 : 1351177400
Total Pages : 234 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Neighbors and Neighborhoods by : Sidney Brower

Download or read book Neighbors and Neighborhoods written by Sidney Brower and published by Routledge. This book was released on 2020-03-04 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does the design of a neighborhood affect the people who live there? In this thoughtful, engaging book, the author explains how a neighborhood’s design lays the groundwork for the social relationships that make it a community. Blending social science with personal interviews, the author shares the lessons of planned communities from historic Riverside, Illinois, to archetypal Levittown, New York, and Disney’s Celebration, Florida. Through these inspirational stories, readers will discover the characteristics of neighborhoods that promote the attitudes and behaviors of a healthy community. This volume is an eye-opener for everyone who’s wondered what makes their local neighborhoods tick. It demystifies the way planners, architects, developers, organizers, and citizens come together in crafting a community’s physical elements, policies, programs, and processes. Readers will come away with a new understanding of their roles in creating the communities they want.

Destination Branding for Small Cities

Author : Bill Baker
Publisher : Destination Branding Book
ISBN 13 : 9780979707605
Total Pages : 196 pages
Book Rating : 4.7/5 (76 download)

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Book Synopsis Destination Branding for Small Cities by : Bill Baker

Download or read book Destination Branding for Small Cities written by Bill Baker and published by Destination Branding Book. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

The Aesthetics of Neighborhood Change

Author : Lisa Berglund
Publisher : Routledge
ISBN 13 : 1000051889
Total Pages : 109 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Aesthetics of Neighborhood Change by : Lisa Berglund

Download or read book The Aesthetics of Neighborhood Change written by Lisa Berglund and published by Routledge. This book was released on 2020-06-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aesthetics of Neighborhood Change explores cultural shifts that result from gentrification and redevelopment, showing how cultures of racially and economically marginalized groups are appropriated or erased by the introduction luxury real estate and retail branding. The book explores the literal and symbolic shifts in ownership that are happening in urban locations undergoing redevelopment and demographic shifts. As lesser discussed manifestations of these shifts, cultural symbols of leisure, tourism and elite consumption can be witnessed as cities work to reshape their landscapes through real estate, retail, and public space development. Aesthetic changes often show up in the form of boutique coffee shops, distilleries, high-end restaurants, retail flagships, and more. Through careful branding and visual design, the new spaces and places become recognized as signs of exclusivity. This exclusivity also emerges in public spaces through local, informal retail practices like street vending, food trucks and outdoor markets. As these changes take shape, more affluent groups replace and displace the cultural practices of existing groups. These changes send tangible, observable messages of neighborhood change which signal the race and class profiles of the desired incoming population who can afford to participate in the redeveloped landscape. Developing a discourse on how to better observe and analyze signs of exclusion in the built environment, The Aesthetics of Neighborhood Change will be of great interest to scholars of community development, social mobilization, urban studies and design, and urban planning and development. The chapters were originally published as a special issue of the Journal of Cultural Geography.

Marketing and Managing Tourism Destinations

Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.