Negociando El Product Placement

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Negociando el Product Placement

Author : Angélica Ramírez Arriola
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.7/5 (35 download)

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Book Synopsis Negociando el Product Placement by : Angélica Ramírez Arriola

Download or read book Negociando el Product Placement written by Angélica Ramírez Arriola and published by . This book was released on 2021-03-31 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: La evolución de la mercadotecnia, así como el de los formatos que se han desarrollado para los medios de comunicación, hacen que la inclusión de las marcas en los medios audiovisuales sea la mercadotecnia del nuevo siglo.A partir de mi experiencia laboral como diseñadora de estrategias publicitarias y negociación de Product Placement en México, me he dado cuenta que esta práctica es casi desconocida en este país, tanto por los productores cinematográficos, como por la mayoría de los ejecutivos de mercadotecnia de muchas de las marcas, trayendo como consecuencia que cada día sea mayor la demanda por esta práctica, pero al mismo tiempo sea también más difícil llevarla a cabo con éxito.En más de un centenar de ocasiones me he dado a la tarea de explicar que es el product placement, cómo negocio con las marcas, como busco los mejores beneficios para todas las partes involucradas y cómo poco a poco he desarrollado un método propio que he implementado con gran éxito. Al pasar el tiempo, he ido formulando y colocando por escrito este método, aderezándolo con cada experiencia y proyecto, plasmando la riqueza que me han brindado y el aprendizaje obtenido de cada uno de ellosEste libro está escrito sin pretensiones, en un tono cordial, en primera persona, siempre tratando de explicar al lector que no es difícil aplicar esta metodología, pero también preparándolo para las horas que tiene que invertir para lograr con éxito una buena negociación de product placement, en un tono amable, de tal forma que el lector sienta que esta en compañía de alguien que le comprende y le aconseja a cada paso y además le aclara de forma efectiva las inquietudes que pueda tener.El libro es una guía paso a paso para conseguir que una o varias marcas se interesen por invertir en un proyecto cinematográfico, despejando dudas y aclarando conceptos, colocando a su disposición mis propias experiencias con ejemplos claros de películas ya estrenadas, además de hacer una "traducción" simultanea entre el argot de cine y el de mercadotecnia, haciendo énfasis en los puntos que son realmente importantes para las marcas. Como presentar un proyecto y como se hace el cálculo para que el costo del product placement sea equitativo, además de los puntos legales que no se deben olvidar, son algunos de los temas desarrollados.Sin importar si eres productor audiovisual, guionista que quiere sacar a adelante su proyecto, director publicitario de alguna marca, agencia o persona dedicada a la mercadotecnia, este libro te brindará esa guía paso a paso que necesitas, para lograr de forma exitosa y sin rechazo de la audiencia, la integración de una marca dentro de una producción audiovisual.Una buena negociación de product placement no es un sueño imposible de alcanzar, es una realidad que puedes obtener por medio de este libro.

Product placement

Author : Camille-Coralie Bouton
Publisher :
ISBN 13 : 9788436826296
Total Pages : 120 pages
Book Rating : 4.8/5 (262 download)

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Book Synopsis Product placement by : Camille-Coralie Bouton

Download or read book Product placement written by Camille-Coralie Bouton and published by . This book was released on 2012-02 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Para los anunciantes, una comunicación clara e impactante ante un público cada vez más exigente representa hoy en día un gran desafío. Así lo exige el desarrollo de las nuevas tecnologías y el cambiante perfil del consumidor. En este panorama mediático fluctuante, el emplazamiento de productos se plantea como un medio de comunicación alternativo interesante. Pero ¿qué hay detrás de este concepto?, ¿por qué cobra toda su importancia esta técnica de marketing en una época de máxima regulación e incluso de prohibición de la publicidad convencional en los canales de televisión tradicionales?, ¿qué papel podrá desempeñar el product placement?, ¿acaso el product placement sustituirá la publicidad convencional?, ¿tiene futuro en los canales de televisión de pago?, ¿qué opinan los anunciantes y las productoras de contenido actuales?, ¿ven en el emplazamiento de productos un potencial de desarrollo? Estas preguntas han sido la fuente de inspiración de esta obra.

Some Account of Gothic Architecture in Spain

Author : George Edmund Street
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Some Account of Gothic Architecture in Spain by : George Edmund Street

Download or read book Some Account of Gothic Architecture in Spain written by George Edmund Street and published by . This book was released on 1914 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Online Courtship

Author : I. Alev Degim
Publisher :
ISBN 13 : 9789082234572
Total Pages : 282 pages
Book Rating : 4.2/5 (345 download)

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Book Synopsis Online Courtship by : I. Alev Degim

Download or read book Online Courtship written by I. Alev Degim and published by . This book was released on 2015-08-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer mediated interpersonal interactions are defining our daily lives as we know it. Studying this phenomenon with various methodologies, across different cultures and traditions is a crucial component in understanding social ties. This book brings together articles that approach online dating from a range of cultural and critical perspectives. The research decodes the level of engagement and manner of approaching online dating in various countries such as France, India, China, Turkey, Cuba, USA and Portugal. Mapping the history of dating and courtship shows the evolution of these practices even before the introduction of the online medium and traces parallels and differences between old and new traditions.

Crossing Sex and Gender in Latin America

Author : Vek Lewis
Publisher :
ISBN 13 : 9781349288489
Total Pages : pages
Book Rating : 4.2/5 (884 download)

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Book Synopsis Crossing Sex and Gender in Latin America by : Vek Lewis

Download or read book Crossing Sex and Gender in Latin America written by Vek Lewis and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cambridge Prehistory of the Bronze and Iron Age Mediterranean

Author : A. Bernard Knapp
Publisher : Cambridge University Press
ISBN 13 : 131619406X
Total Pages : 1677 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis The Cambridge Prehistory of the Bronze and Iron Age Mediterranean by : A. Bernard Knapp

Download or read book The Cambridge Prehistory of the Bronze and Iron Age Mediterranean written by A. Bernard Knapp and published by Cambridge University Press. This book was released on 2015-01-12 with total page 1677 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Prehistory of the Bronze and Iron Age Mediterranean offers new insights into the material and social practices of many different Mediterranean peoples during the Bronze and Iron Ages, presenting in particular those features that both connect and distinguish them. Contributors discuss in depth a range of topics that motivate and structure Mediterranean archaeology today, including insularity and connectivity; mobility, migration, and colonization; hybridization and cultural encounters; materiality, memory, and identity; community and household; life and death; and ritual and ideology. The volume's broad coverage of different approaches and contemporary archaeological practices will help practitioners of Mediterranean archaeology to move the subject forward in new and dynamic ways. Together, the essays in this volume shed new light on the people, ideas, and materials that make up the world of Mediterranean archaeology today, beyond the borders that separate Europe, Africa, and the Middle East.

Comparative Perspectives on the Archaeology of Coastal South America

Author : Robyn E. Cutright
Publisher : Center for Comparative Arch
ISBN 13 : 1877812889
Total Pages : 270 pages
Book Rating : 4.8/5 (778 download)

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Book Synopsis Comparative Perspectives on the Archaeology of Coastal South America by : Robyn E. Cutright

Download or read book Comparative Perspectives on the Archaeology of Coastal South America written by Robyn E. Cutright and published by Center for Comparative Arch. This book was released on 2010 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirteen papers by archaeologists from North and South America on the archaeology of coastal Ecuador, Peru, and Chile. The authors have all emphasized comparative approaches to prehispanic societies along the Pacific coast. They give preference neither to high theory nor to case-specific empirical details, but rather attempt to answer theoretically important research questions with appropriate methodologies and empirical datasets--ones that are amenable to a broad comparative view.

Colonialism Past and Present

Author : Alvaro Felix Bolanos
Publisher : State University of New York Press
ISBN 13 : 0791489760
Total Pages : 309 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis Colonialism Past and Present by : Alvaro Felix Bolanos

Download or read book Colonialism Past and Present written by Alvaro Felix Bolanos and published by State University of New York Press. This book was released on 2012-02-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays offers alternative readings of historical and literary texts produced during Latin America's colonial period. By considering the political and ideological implications of the texts' interpretation yesterday and today, it attempts to "decolonize" the field of Latin American studies and promote an ethical, interdisciplinary practice that does not falsify or appropriate knowledge produced by both the colonial subjects of the past and the oppressed subjects of the present. Using recent developments in postcolonial theory, the contributors challenge traditional approaches to Hispanism. The colonial situation under which these texts were composed, with all its injustices and prejudices, still lingers, and most studies have consistently avoided the connection between this colonial legacy and the situation of disenfranchised groups today. Colonialism Past and Present challenges discursive strategies that celebrate only European cultural traits, dismiss non-European cultural legacies, and solidify constructions of national projects considered natural extensions of European civilization since independence from Spain.

Invisible Women

Author : Maria Alex Lopez
Publisher : Palibrio
ISBN 13 : 1463355912
Total Pages : 191 pages
Book Rating : 4.4/5 (633 download)

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Book Synopsis Invisible Women by : Maria Alex Lopez

Download or read book Invisible Women written by Maria Alex Lopez and published by Palibrio. This book was released on 2013-09-26 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on a phenomenological study on undocumented Mexican immigrant mothers of high school students who have lived in the U.S. for at least five years and received social services. Most of these mothers have emigrated from rural areas of the central and southern Mexican States of Guanajuato, Michoacan, Queretaro, among others. According to the participants, socio-economic conditions forced them to leave their homelands hoping to find a better life in the U.S.

The Language of Europe

Author : Domenico Cosmai
Publisher : Université de Bruxelles
ISBN 13 : 9782800415741
Total Pages : 235 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis The Language of Europe by : Domenico Cosmai

Download or read book The Language of Europe written by Domenico Cosmai and published by Université de Bruxelles. This book was released on 2014-12-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a clear and comprehensive introduction to the policy area of multilingualism and to translation practice within the EU institutions. This first edition in English builds on the success, among academics and practitioners alike, of its two preceding Italian editions (published respectively in 2003 and 2007 with the title 'Tradurre per l’Unione europea', Milan, Hoepli), which have closely followed the EU journey through its successive enlargements, and the impact of these multiple accessions on the politics and practice of institutional translation. It proposes an in-depth, up-to-the-minute analysis of the direct relationships between member-state languages and the problems of knowledge transfer between the diverse languages and cultures that make up the patchwork which is the EU. Enriched throughout with practical examples from many among the twenty-four official languages of the European Union, specially selected and adapted for an Anglophone readership, The Language of Europe features detailed studies on the following topics: the background to and arguments in favour of EU multilingualism; the language features of EU documents; variations in translation practice between the different EU institutions, agencies and consultative bodies; the day-to-day working practice of translators and lawyer-linguists; the impact of ICT on translation practice; distinctive genres of EU institutional translation; what the future holds for EU translation. The volume incorporates a range of sample texts from a variety of EU official languages, provided in the source-language original and English target-language translation, in order to give the student and specialist an insight into and overview of the rigour and procedural expertise which are demanded and can be seen at work from initial (co-)draft to final version in the rendering of a “multilingual” EU document.

Malinche's Conquest

Author : Anna Lanyon
Publisher : Allen & Unwin
ISBN 13 : 1742698611
Total Pages : 256 pages
Book Rating : 4.7/5 (426 download)

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Book Synopsis Malinche's Conquest by : Anna Lanyon

Download or read book Malinche's Conquest written by Anna Lanyon and published by Allen & Unwin. This book was released on 1999-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Lanyon has spent more than a decade pursing this elusive woman, Malinche---in archives, in churches, in forgotten corners of Mexico. Lanyon has read her sources sensitively, and distils their magic with grace. The story of her quest is mesmerising, and its telling to be relished, with the prose simple, spare, but lifting easily into poetry. Anyone who loves Mexico, old tales or fine prose should read this book.' Inga Clendinnen, author of The Aztecs Malinche was the Amerindian woman who translated for Hernan Cortes---from her lips came the words that triggered the downfall of the great Aztec Emperor Moctezuma in the Spanish Conquest in 1521. In Mexico Malinche's name is synonymous with traitor, yet folklore and legend still celebrate her mystique. Was Malinche a betrayer? Or do our histories construct the heroes and villains we need? Anna Lanyon journeys across Mexico and into the prodigious past of its original peoples, to excavate the mythologies of this extraordinary woman's life. Malinche: abandoned to strangers as a slave when just a girl; taken by Cortes to become interpreter, concubine, witness to his campaigns, mother to his son, yet married off to another. Malinche: whose gift for language, intelligence and courage won her survival through unimaginably precarious times. Though Malinche's words changed history, her own story remained untold---yet its echoes continue to haunt Hispanic culture.

Jews in the Notarial Culture

Author : Robert Ignatius Burns
Publisher : Univ of California Press
ISBN 13 : 9780520203938
Total Pages : 288 pages
Book Rating : 4.2/5 (39 download)

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Book Synopsis Jews in the Notarial Culture by : Robert Ignatius Burns

Download or read book Jews in the Notarial Culture written by Robert Ignatius Burns and published by Univ of California Press. This book was released on 1996-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fascinating and illuminating, informed by outstanding scholarly analysis. . . . With his deft touch, Burns opens a most unusual window on the realities of medieval Iberian Jewish life."--Robert Chazan, author of European Jewry and the First Crusade

Yo Soy Negro

Author : Tanya Maria Golash-Boza
Publisher : University Press of Florida
ISBN 13 : 0813059127
Total Pages : 217 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Yo Soy Negro by : Tanya Maria Golash-Boza

Download or read book Yo Soy Negro written by Tanya Maria Golash-Boza and published by University Press of Florida. This book was released on 2011-04-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yo Soy Negro is the first book in English--in fact, the first book in any language in more than two decades--to address what it means to be black in Peru. Based on extensive ethnographic work in the country and informed by more than eighty interviews with Peruvians of African descent, this groundbreaking study explains how ideas of race, color, and mestizaje in Peru differ greatly from those held in other Latin American nations. The conclusion that Tanya Maria Golash-Boza draws from her rigorous inquiry is that Peruvians of African descent give meaning to blackness without always referencing Africa, slavery, or black cultural forms. This represents a significant counterpoint to diaspora scholarship that points to the importance of slavery in defining blackness in Latin America as well as studies that place cultural and class differences at the center of racial discourses in the region.

Handbook of Research on Computational Arts and Creative Informatics

Author : Braman, James
Publisher : IGI Global
ISBN 13 : 1605663530
Total Pages : 500 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Computational Arts and Creative Informatics by : Braman, James

Download or read book Handbook of Research on Computational Arts and Creative Informatics written by Braman, James and published by IGI Global. This book was released on 2009-05-31 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book looks at the combination of art, creativity and expression through the use and combination of computer science, and how technology can be used creatively for self expression using different approaches"--Provided by publisher.

Fame Games

Author : Graeme Turner
Publisher : Cambridge University Press
ISBN 13 : 9780521794862
Total Pages : 214 pages
Book Rating : 4.7/5 (948 download)

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Book Synopsis Fame Games by : Graeme Turner

Download or read book Fame Games written by Graeme Turner and published by Cambridge University Press. This book was released on 2000-10-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The areas of publicity, public relations and promotions have been considered to be on the periphery of the media. Yet this revealing new book demonstrates that they form a fundamental component of the media industries, with the decline of hard news being accompanied by the rise of gossip and celebrity. In addition to making a substantial contribution to our understanding of the cultural function of celebrity, Fame Games outlines how the promotion industry has developed and how celebrity is produced, promoted, and traded within the Australian media. While their analysis will inform academic debates on media practice internationally, the authors have taken the unique step of investigating the workings of the Australian promotion industry from within. Interviews with over 20 publicists, promoters, agents, managers, and magazine editors have provided a wealth of information about the processes through which celebrity in Australia is produced.

IBAS

Author : India-Brazil-South Africa Dialogue Forum
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis IBAS by : India-Brazil-South Africa Dialogue Forum

Download or read book IBAS written by India-Brazil-South Africa Dialogue Forum and published by . This book was released on 2009 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Economic Sociology

Author : Alejandro Portes
Publisher : Princeton University Press
ISBN 13 : 1400835178
Total Pages : 322 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Economic Sociology by : Alejandro Portes

Download or read book Economic Sociology written by Alejandro Portes and published by Princeton University Press. This book was released on 2010-04-19 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sociological study of economic activity has witnessed a significant resurgence. Recent texts have chronicled economic sociology's nineteenth-century origins while pointing to the importance of context and power in economic life, yet the field lacks a clear understanding of the role that concepts at different levels of abstraction play in its organization. Economic Sociology fills this critical gap by surveying the current state of the field while advancing a framework for further theoretical development. Alejandro Portes examines economic sociology's principal assumptions, key explanatory concepts, and selected research sites. He argues that economic activity is embedded in social and cultural relations, but also that power and the unintended consequences of rational purposive action must be factored in when seeking to explain or predict economic behavior. Drawing upon a wealth of examples, Portes identifies three strategic sites of research--the informal economy, ethnic enclaves, and transnational communities--and he eschews grand narratives in favor of mid-range theories that help us understand specific kinds of social action. The book shows how the meta-assumptions of economic sociology can be transformed, under certain conditions, into testable propositions, and puts forward a theoretical agenda aimed at moving the field out of its present impasse.