National Hockey League An Integrated Marketing Communications Plan To Reposition The Nhl As Americas Number One Sport

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The Comprehensive Guide to Careers in Sports

Author : Glenn Wong
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763728845
Total Pages : 554 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis The Comprehensive Guide to Careers in Sports by : Glenn Wong

Download or read book The Comprehensive Guide to Careers in Sports written by Glenn Wong and published by Jones & Bartlett Learning. This book was released on 2011-06-07 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more students enter the growing field of sports management, there is a greater need for information informing them about their career choices. Careers in Sports provides an overview of what students should consider and expect from the varied career options available to them. This book answers the questions students are most likely to have, including what courses they should take, what areas are available to them, what salary can they expect to earn after graduation, and how they can get the job of their dreams. In the highly competitive field of sports management, it is important for individuals to prepare themselves well and to make the right decisions along the way. Although there are no guarantees of success, this book will increase students’ likelihood of finding success in the sports industry. Encouraging research and realistic expectations, this book has been developed by an author with many years of experience as a respected practitioner, teacher and internship coordinator.

Advertising & Promotion

Author : Belch, George E. (George Eugene)
Publisher : McGraw-Hill Ryerson
ISBN 13 : 9780070939851
Total Pages : 600 pages
Book Rating : 4.9/5 (398 download)

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Book Synopsis Advertising & Promotion by : Belch, George E. (George Eugene)

Download or read book Advertising & Promotion written by Belch, George E. (George Eugene) and published by McGraw-Hill Ryerson. This book was released on 2005 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Adweek

Author :
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Adweek by :

Download or read book Adweek written by and published by . This book was released on 2005 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

F & S Index United States Annual

Author :
Publisher :
ISBN 13 :
Total Pages : 1424 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis F & S Index United States Annual by :

Download or read book F & S Index United States Annual written by and published by . This book was released on 2007 with total page 1424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Official Washington Post Index

Author :
Publisher :
ISBN 13 :
Total Pages : 1146 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Official Washington Post Index by :

Download or read book The Official Washington Post Index written by and published by . This book was released on 1990 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Washington Post Index

Author :
Publisher :
ISBN 13 :
Total Pages : 1154 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Washington Post Index by :

Download or read book The Washington Post Index written by and published by . This book was released on 1989 with total page 1154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Screen Digest

Author :
Publisher :
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Screen Digest by :

Download or read book Screen Digest written by and published by . This book was released on 2001 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sport Marketing

Author : Windy Dees
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

F & S Index United States

Author :
Publisher :
ISBN 13 :
Total Pages : 1134 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis F & S Index United States by :

Download or read book F & S Index United States written by and published by . This book was released on 1997 with total page 1134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mediaweek

Author :
Publisher :
ISBN 13 :
Total Pages : 690 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Mediaweek by :

Download or read book Mediaweek written by and published by . This book was released on 2006-04 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Canadian Periodical Index

Author :
Publisher :
ISBN 13 :
Total Pages : 1710 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Canadian Periodical Index by :

Download or read book Canadian Periodical Index written by and published by . This book was released on 1965 with total page 1710 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sports Publicity

Author : Joseph Favorito
Publisher : Routledge
ISBN 13 : 0415635004
Total Pages : 385 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Sports Publicity by : Joseph Favorito

Download or read book Sports Publicity written by Joseph Favorito and published by Routledge. This book was released on 2013 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.

Hockey For Dummies

Author : John Davidson
Publisher : John Wiley & Sons
ISBN 13 : 1118053567
Total Pages : 335 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Hockey For Dummies by : John Davidson

Download or read book Hockey For Dummies written by John Davidson and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Gives die-hard fans and newcomers to the sport the inside edge!" —Scotty Bowman, NHL's winningest coach and former coach of the Detroit Red Wings "Nothing gets by John Davidson. If the first edition didn’t already make you a fan, then this edition will!" —Mark Messier, NHL All-Star "My dog, Blue, and I ran out to get Hockey For Dummies, 2nd Edition. We give it two paws up!" —Don Cherry, former NHL coach and “Coaches Corner” commentator for Hockey Night in Canada "...a must read for all hockey fans!" —John Vanbiesbrouck, former goaltender, New York Islanders "...the most comprehensive, easily understood source of hockey history and instruction I've ever come across. Not only was 'JD' a superb player in the NHL, he is also an extremely skilled commentator sharing his knowledge of the game with fans all over North America. From hat tricks to power plays, Hockey For Dummies provides the reader with the wisdom of an expert. —From the Foreword by Wayne Gretzky This updated edition of the bestselling guide to all things hockey is packed with illustrations and play-by-play descriptions, diagrams, and photos of the NHL’s greatest players. It tells you how to: Gear up safely with the right equipment Improve your skills with drills Warm up mentally—and physically—before hitting the ice Respect rules and good sportsmanship Find US and Canadian leagues and camps Former New York Ranger, John Davidson offers you plays only the pros know and tips for playing hockey at any level. And he fills you in on: Hockey ABCs, its origins, positions, gear, rules, and more The complete NHL—explores the various leagues, greatest players, training, and tons of fascinating facts, figures, and priceless trivia The best ways to follow the game from the stands or on TV How the pros do it—includes tips from Gretzky on passing, Messier on winning face-offs, and other star players on how to play like a pro From youth leagues to the secrets of the NHL greats, Hockey For Dummies, is your total guide to this cool sport.

B to B.

Author :
Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis B to B. by :

Download or read book B to B. written by and published by . This book was released on 2000-07 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing People in Sport Organizations

Author : Tracy Taylor
Publisher : Routledge
ISBN 13 : 1134709129
Total Pages : 335 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Managing People in Sport Organizations by : Tracy Taylor

Download or read book Managing People in Sport Organizations written by Tracy Taylor and published by Routledge. This book was released on 2015-01-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop a sustainable performance culture. Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including: recruitment training and development performance management and appraisal motivation and reward organizational culture employee relations diversity managing change This new edition also includes expanded coverage of social media, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore Managing People in Sport Organizations is essential reading for any sport management student or any HR professional working in sport.

Sport Facility Operations Management

Author : Eric C. Schwarz
Publisher : Routledge
ISBN 13 : 1317568192
Total Pages : 406 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Sport Facility Operations Management by : Eric C. Schwarz

Download or read book Sport Facility Operations Management written by Eric C. Schwarz and published by Routledge. This book was released on 2015-06-05 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anybody working in sport management will be involved in the operation of a sports facility at some point in their career. It is a core professional competency at the heart of successful sport business. Sport Facility Operations Management is a comprehensive and engaging textbook which introduces cutting-edge concepts in facilities and operations management, including practical guidance from professional facility managers. Now in a fully revised and updated second edition—which introduces new chapters on capital investment and operational decision-making—the book covers all fundamental aspects of sport facility operations management from a global perspective, including: ownership structures and financing options planning, design, and construction processes organizational and human resource management financial and operations management legal concerns marketing management and event planning risk assessment and security planning benchmarking and performance management Each chapter contains newly updated real-world case studies and discussion questions, innovative 'Technology Now!' features and step-by-step guidance through every element of successful sport facilities and operations management, while an expanded companion website offers lecture slides, a sample course syllabus, a bank of multiple-choice and essay questions, glossary flashcards links to further reading, and appendices with relevant supplemental documentation. With a clear structure running from planning through to the application of core management disciplines, Sport Facility Operations Management is essential reading for any sport management course.

Sports-Related Concussions in Youth

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309288037
Total Pages : 215 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Sports-Related Concussions in Youth by : National Research Council

Download or read book Sports-Related Concussions in Youth written by National Research Council and published by National Academies Press. This book was released on 2014-02-04 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past decade, few subjects at the intersection of medicine and sports have generated as much public interest as sports-related concussions - especially among youth. Despite growing awareness of sports-related concussions and campaigns to educate athletes, coaches, physicians, and parents of young athletes about concussion recognition and management, confusion and controversy persist in many areas. Currently, diagnosis is based primarily on the symptoms reported by the individual rather than on objective diagnostic markers, and there is little empirical evidence for the optimal degree and duration of physical rest needed to promote recovery or the best timing and approach for returning to full physical activity. Sports-Related Concussions in Youth: Improving the Science, Changing the Culture reviews the science of sports-related concussions in youth from elementary school through young adulthood, as well as in military personnel and their dependents. This report recommends actions that can be taken by a range of audiences - including research funding agencies, legislatures, state and school superintendents and athletic directors, military organizations, and equipment manufacturers, as well as youth who participate in sports and their parents - to improve what is known about concussions and to reduce their occurrence. Sports-Related Concussions in Youth finds that while some studies provide useful information, much remains unknown about the extent of concussions in youth; how to diagnose, manage, and prevent concussions; and the short- and long-term consequences of concussions as well as repetitive head impacts that do not result in concussion symptoms. The culture of sports negatively influences athletes' self-reporting of concussion symptoms and their adherence to return-to-play guidance. Athletes, their teammates, and, in some cases, coaches and parents may not fully appreciate the health threats posed by concussions. Similarly, military recruits are immersed in a culture that includes devotion to duty and service before self, and the critical nature of concussions may often go unheeded. According to Sports-Related Concussions in Youth, if the youth sports community can adopt the belief that concussions are serious injuries and emphasize care for players with concussions until they are fully recovered, then the culture in which these athletes perform and compete will become much safer. Improving understanding of the extent, causes, effects, and prevention of sports-related concussions is vitally important for the health and well-being of youth athletes. The findings and recommendations in this report set a direction for research to reach this goal.