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Airport Marketing

Author : Nigel Halpern
Publisher : Routledge
ISBN 13 : 1000466485
Total Pages : 542 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Airport Marketing by : Nigel Halpern

Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

The Star Rover

Author : Jack London
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Star Rover by : Jack London

Download or read book The Star Rover written by Jack London and published by . This book was released on 1915 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Star Rover is an imaginative flight into man's history, rendered in London's most realistic terms. It is the story of Darrell Standing, condemned to solitary confinement in a corrupt prison, who learns to free his soul from his body and escape his pain, to go winging off through space and time."-From dust jacket.

Eurasian Business Perspectives

Author : Mehmet Huseyin Bilgin
Publisher : Springer
ISBN 13 : 303011872X
Total Pages : 423 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Eurasian Business Perspectives by : Mehmet Huseyin Bilgin

Download or read book Eurasian Business Perspectives written by Mehmet Huseyin Bilgin and published by Springer. This book was released on 2019-04-03 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Eurasian Studies in Business and Economics includes selected papers from the 22nd Eurasia Business and Economics Society (EBES) Conference in Rome. It presents original empirical research from several countries and regions including many developing economies such as Poland, Russia, Tunisia, Lebanon, Belarus, and Lithuania. Both the theoretical and empirical papers in this volume cover diverse areas of business and management from various regions. The main focus is on sharing the latest research results on evolving approaches to entrepreneurship research, behavioral aspects of entrepreneurship and SME development, and policy development. The volume also includes related studies that analyze international business cooperation, performance assessment, and a range of other current topics.

Chamber's Journal of Popular Literature, Science and Arts

Author :
Publisher :
ISBN 13 :
Total Pages : 938 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Chamber's Journal of Popular Literature, Science and Arts by :

Download or read book Chamber's Journal of Popular Literature, Science and Arts written by and published by . This book was released on 1902 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Anxious Traveler

Author : Rita Anya Nara
Publisher :
ISBN 13 : 9780989498401
Total Pages : 250 pages
Book Rating : 4.4/5 (984 download)

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Book Synopsis The Anxious Traveler by : Rita Anya Nara

Download or read book The Anxious Traveler written by Rita Anya Nara and published by . This book was released on 2013-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's the comprehensive travel guidebook and reference for the armchair traveler who is ready to take that leap to the plane seat - and leave their fears in the overhead compartment. The Anxious Traveler lays out dozens of strategies, tips, and resources to empower you to travel both domestically and internationally. It's essential reading for not only the inexperienced tourist, but business and family travelers as well. You'll gain the confidence to navigate an unfamiliar environment, interact with strangers, and enjoy a memorable trip even if you suffer from chronic anxiety. The book contains numerous scenarios, photos, and exercises to help you work through some of the more challenging aspects of confronting your fears and planning a trip. Written by a world traveler and anxiety sufferer, for other anxiety sufferers, The Anxious Traveler doesn't spend chapters dwelling on the author's personal journey, or how and why people develop anxiety - it's a practical reference to help you fulfill your travel goals and dreams, wherever they may take you.

KoreAm Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 826 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis KoreAm Journal by :

Download or read book KoreAm Journal written by and published by . This book was released on 2005 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hubbing for Tourists

Author : Evan R. Ward
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111326640
Total Pages : 234 pages
Book Rating : 4.1/5 (113 download)

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Book Synopsis Hubbing for Tourists by : Evan R. Ward

Download or read book Hubbing for Tourists written by Evan R. Ward and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-09-04 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dubai International Airport (DXB), Emirates Airlines, and the Burj al-Arab. Changi International Airport (SIN), Singapore Airlines, and Marina Bay Sands. Chek Lap Kok (HGK), Cathay Pacific, and The Peninsula Hotel. Kingsford Smith (SYD), Qantas Airlines, and the Wentworth Hotel. What do these collective entities have in common? Not only do they link global air hubs with city-centric long-haul airlines and destination-worthy hotels, but they are the product of a distinct strategy to boost tourism development through the synergies created by aviation development. This volume explores the evolution of tourism development through synergies created by airline, airport, and hotel development in the Persian Gulf (namely Dubai); Southeast Asia (primarily Singapore); and East Asia (mainly Hong Kong) during the twentieth and twenty-first centuries. These "hubs" included, but went beyond traditional models of hotel development as models for economically viable tourism programs, particularly after World War II. The book also examines how such systems integrated travelers, airlines, and airports in Australasia and Europe, while at the same time competing with imperial systems of airport and airline development. This book illuminates the strategies behind and competition between cities during the current century for air traffic, tourists, and airlines transiting between Europe, Southeast Asia, and Australasia.

The Journal of East Asian Affairs

Author :
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Journal of East Asian Affairs by :

Download or read book The Journal of East Asian Affairs written by and published by . This book was released on 2001 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crying in H Mart

Author : Michelle Zauner
Publisher : Vintage
ISBN 13 : 0525657754
Total Pages : 257 pages
Book Rating : 4.5/5 (256 download)

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Book Synopsis Crying in H Mart by : Michelle Zauner

Download or read book Crying in H Mart written by Michelle Zauner and published by Vintage. This book was released on 2021-04-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • From the indie rock sensation known as Japanese Breakfast, an unforgettable memoir about family, food, grief, love, and growing up Korean American—“in losing her mother and cooking to bring her back to life, Zauner became herself” (NPR). • CELEBRATING OVER ONE YEAR ON THE NEW YORK TIMES BESTSELLER LIST In this exquisite story of family, food, grief, and endurance, Michelle Zauner proves herself far more than a dazzling singer, songwriter, and guitarist. With humor and heart, she tells of growing up one of the few Asian American kids at her school in Eugene, Oregon; of struggling with her mother's particular, high expectations of her; of a painful adolescence; of treasured months spent in her grandmother's tiny apartment in Seoul, where she and her mother would bond, late at night, over heaping plates of food. As she grew up, moving to the East Coast for college, finding work in the restaurant industry, and performing gigs with her fledgling band--and meeting the man who would become her husband--her Koreanness began to feel ever more distant, even as she found the life she wanted to live. It was her mother's diagnosis of terminal cancer, when Michelle was twenty-five, that forced a reckoning with her identity and brought her to reclaim the gifts of taste, language, and history her mother had given her. Vivacious and plainspoken, lyrical and honest, Zauner's voice is as radiantly alive on the page as it is onstage. Rich with intimate anecdotes that will resonate widely, and complete with family photos, Crying in H Mart is a book to cherish, share, and reread.

My Brilliant Life

Author : Ae-ran Kim
Publisher : Forge Books
ISBN 13 : 1250750547
Total Pages : 208 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis My Brilliant Life by : Ae-ran Kim

Download or read book My Brilliant Life written by Ae-ran Kim and published by Forge Books. This book was released on 2021-01-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A BEST OF THE MONTH SELECTION BY OPRAH MAGAZINE AN NPR BEST BOOK OF 2021 “An eminent South Korean talent makes her American début in this poignant watercolor of a novel . . . Kim is a writer on the move.” —O, The Oprah Magazine Ae-ran Kim's My Brilliant Life explores family bonds and out-of-the-ordinary friendships, interweaving the past and present of a tight-knit family, finding joy and happiness in even the most difficult times. Areum lives life to its fullest, vicariously through the stories of his parents, conversations with Little Grandpa Jang—his sixty-year-old neighbor and best friend—and through the books he reads to visit the places he would otherwise never see. For several months, Areum has been working on a manuscript, piecing together his parents’ often embellished stories about his family and childhood. He hopes to present it on his birthday, as a final gift to his mom and dad; their own falling-in-love story. Through it all, Areum and his family will have you laughing and crying, for all the right reasons. “This novel snuck up on me and captured my heart.” —Margarita Montimore, USA Today bestselling author of Oona Out of Order At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Travel Journal Scrapbook

Author : Travel Journal
Publisher :
ISBN 13 : 9781089905974
Total Pages : 122 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis Travel Journal Scrapbook by : Travel Journal

Download or read book Travel Journal Scrapbook written by Travel Journal and published by . This book was released on 2019-08-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Travel Journal Scrapbook allows you to collect memories of your travels, from weekends away to adventures which have shaped and revolutionised your life The Travel Journal Scrapbook and Wish List sections allow you to collect all your dreams of past and future holidays. In the introductory pages you will find practical suggestions and tools such as a detailed planning of your travels You can record 5 long trips; you can write your travel daily plans and easily organise yourself to checklists, suggestions on places not to be missed and budgets. Use the blank pages to collect photographs, tickets, maps and memories of a trip which has just finished The notebook will become your Travel Journal Scrapbook, to keep the memories of your adventures. Store it on your shelf along with guides and memories from your favourite trips

Art, the Sublime, and Movement

Author : Amanda du Preez
Publisher : Routledge
ISBN 13 : 1000540952
Total Pages : 225 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Art, the Sublime, and Movement by : Amanda du Preez

Download or read book Art, the Sublime, and Movement written by Amanda du Preez and published by Routledge. This book was released on 2022-01-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a critical interdisciplinary approach to the study of contemporary visual culture and image studies, exploring ideas about space and place and ultimately contributing to the debates about being human in the digital age. The upward and downward pull seem in a constant contest for humanity’s attention. Both forces are powerful in the effects and affects they invoke. When tracing this iconological history, Amanda du Preez starts in the early nineteenth century, moving into the twentieth century and then spanning the whole century up to contemporary twenty-first century screen culture and space travels. Du Preez parses the intersecting pathways between Heaven and Earth, up and down, flying and falling through the concept of being “spaced out”. The idea of being “spaced out” is applied as a metaphor to trace the visual history of sublime encounters that displace Earth, gravity, locality, belonging, home, real life, and embodiment. The book will be of interest to scholars working in art history, visual culture, media and cultural studies, phenomenology, digital culture, mobility studies, and urban studies.

Hello, I Love You

Author : Katie M. Stout
Publisher : Macmillan
ISBN 13 : 1250052599
Total Pages : 305 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Hello, I Love You by : Katie M. Stout

Download or read book Hello, I Love You written by Katie M. Stout and published by Macmillan. This book was released on 2015-06-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grace Wilde's hoping for a fresh start from her family, famous in the music industry, and escapes to the farthest place from home she can think of--a boarding school in Korea--but when her roommate Sophie's twin brother Jason turns out to be the newest Korean pop music superstar, Grace is thrust back into the world of fame and love.

The People's Field

Author : Haesong Kwon
Publisher : Cowles Poetry Prize Winner
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis The People's Field by : Haesong Kwon

Download or read book The People's Field written by Haesong Kwon and published by Cowles Poetry Prize Winner. This book was released on 2019 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: With attention to the Japanese occupation, the Korean War and its aftermath, The People's Field reflects on the sounds, ideas and histories of the Korean peninsula. Of her selection, contest judge Jenny Yang Cropp writes, "Kwon's manuscript contains a paradoxical experience of both movement and stillness, history and the eternal present. These poems, short and spare, carry the intensity of distillation but resist the epigrammatic as they show us a rich and complex landscape that asks for and earns reading after reading."

Beasts of a Little Land

Author : Juhea Kim
Publisher : Simon and Schuster
ISBN 13 : 0861543238
Total Pages : 406 pages
Book Rating : 4.8/5 (615 download)

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Book Synopsis Beasts of a Little Land by : Juhea Kim

Download or read book Beasts of a Little Land written by Juhea Kim and published by Simon and Schuster. This book was released on 2021-12-07 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Beasts of a Little Land is a stunning achievement’ TLS 'Spectacular' Lisa See, author of The Island of Sea Women 'I loved it' Brandon Hobson, author of The Removed 'Unforgettable' Nguyễn Phan Quế Mai, author of The Mountains Sing An epic story of love and war, set during the turbulent decades of Korea's fight for independence It is 1917, and Korea is under Japanese occupation; the country is yet to be divided into north and south. With the threat of famine looming, a young girl named Jade is sold by her family to Miss Silver's courtesan school in cosmopolitan Pyongyang, an act of desperation that will cement her place in the lowest social class. But the city's days as a haven are numbered. Jade flees to Seoul where she forms a deep friendship with an orphan boy called JungHo, who scrapes together a living begging on the streets. As Jade becomes a sought-after performer with unexpected romantic prospects, JungHo is swept up in the revolutionary fight for independence. Soon, Jade must decide between following her own ambitions or risking everyone for the one she loves. From the perfumed chambers of the courtesan school to the glamorous cafés of a modernising Seoul, the unforgettable characters of Beasts of a Little Land unveil a world where friends become enemies and enemies become saviours, where heroes are persecuted and beasts take many shapes.

The Real North Korea

Author : Andrei Lankov
Publisher : Oxford University Press
ISBN 13 : 0199390037
Total Pages : 350 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis The Real North Korea by : Andrei Lankov

Download or read book The Real North Korea written by Andrei Lankov and published by Oxford University Press. This book was released on 2015 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Real North Korea, Lankov substitutes cold, clear analysis for the overheated rhetoric surrounding this opaque police state. Based on vast expertise, this book reveals how average North Koreans live, how their leaders rule, and how both survive

Airport Competition

Author : Peter Forsyth
Publisher : Routledge
ISBN 13 : 1317182898
Total Pages : 463 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Airport Competition by : Peter Forsyth

Download or read book Airport Competition written by Peter Forsyth and published by Routledge. This book was released on 2016-03-23 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The break-up of BAA and the blocked takeover of Bratislava airport by the competing Vienna airport have brought the issue of airport competition to the top of the agenda for air transport policy in Europe. Airport Competition reviews the current state of the debate and asks whether airport competition is strong enough to effectively limit market power. It provides evidence on how travellers chose an airport, thereby altering its competitive position, and on how airports compete in different regions and markets. The book also discusses the main policy implications of mergers and subsidies.