My Prstack

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Content Marketing for PR

Author : Trevor Young
Publisher : Digital Citizen
ISBN 13 : 0648669610
Total Pages : 384 pages
Book Rating : 4.6/5 (486 download)

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Book Synopsis Content Marketing for PR by : Trevor Young

Download or read book Content Marketing for PR written by Trevor Young and published by Digital Citizen. This book was released on 2019-09-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

My PRstack

Author : Stephen Waddington
Publisher :
ISBN 13 : 9781320606530
Total Pages : pages
Book Rating : 4.6/5 (65 download)

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Book Synopsis My PRstack by : Stephen Waddington

Download or read book My PRstack written by Stephen Waddington and published by . This book was released on 2015-06-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: My PRstack consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation.

My PRstack 2

Author : Stephen Waddington
Publisher :
ISBN 13 : 9781364971519
Total Pages : pages
Book Rating : 4.9/5 (715 download)

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Book Synopsis My PRstack 2 by : Stephen Waddington

Download or read book My PRstack 2 written by Stephen Waddington and published by . This book was released on 2015-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: #PRstack is the largest crowd-sourced education effort in the history of PR practice. 30 free guides are now available to help public relations professionals get better at digital PR.This second book comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).

Inbound PR

Author : Iliyana Stareva
Publisher : John Wiley & Sons
ISBN 13 : 1119462215
Total Pages : 197 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound PR by : Iliyana Stareva

Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Applied Techniques to Integrated Oil and Gas Reservoir Characterization

Author : Enwenode Onajite
Publisher : Elsevier
ISBN 13 : 0128172371
Total Pages : 439 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Applied Techniques to Integrated Oil and Gas Reservoir Characterization by : Enwenode Onajite

Download or read book Applied Techniques to Integrated Oil and Gas Reservoir Characterization written by Enwenode Onajite and published by Elsevier. This book was released on 2021-04-09 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past several years, there has been a growing integration of data – geophysical, geological, petrophysical, engineering-related, and production-related – in predicting and determining reservoir properties. As such, geoscientists now must learn the technology, processes, and challenges involved within their specific functions in order to optimize planning for oil field development. Applied Techniques to Integrated Oil and Gas Reservoir Characterization presents challenging questions encountered by geoscientists in their day-to-day work in the exploration and development of oil and gas fields and provides potential solutions from experts. From basin analysis of conventional and unconventional reservoirs, to seismic attributes analysis, NMR for reservoir characterization, amplitude versus offset (AVO), well-to-seismic tie, seismic inversion studies, rock physics, pore pressure prediction, and 4D for reservoir monitoring, the text examines challenges in the industry as well as the techniques used to overcome those challenges. This book includes valuable contributions from global industry experts: Brian Schulte (Schiefer Reservoir Consulting), Dr. Neil W. Craigie (Saudi Aramco), Matthijs van der Molen (Shell International E&P), Dr. Fred W. Schroeder (ExxonMobil, retired), Dr. Tharwat Hassane (Schlumberger & BP, retired), and others. Presents a thorough understanding of the requirements of various disciplines in characterizing a wide spectrum of reservoirs Includes real-life problems and challenging questions encountered by geoscientists in their day-to-day work, along with answers from experts working in the field Provides an integrated approach among different disciplines (geology, geophysics, petrophysics, and petroleum engineering) Offers advice from industry experts to geoscience students, including career guides and interview tips

Affine Flag Manifolds and Principal Bundles

Author : Alexander Schmitt
Publisher : Springer Science & Business Media
ISBN 13 : 303460288X
Total Pages : 298 pages
Book Rating : 4.0/5 (346 download)

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Book Synopsis Affine Flag Manifolds and Principal Bundles by : Alexander Schmitt

Download or read book Affine Flag Manifolds and Principal Bundles written by Alexander Schmitt and published by Springer Science & Business Media. This book was released on 2011-01-28 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affine flag manifolds are infinite dimensional versions of familiar objects such as Graßmann varieties. The book features lecture notes, survey articles, and research notes - based on workshops held in Berlin, Essen, and Madrid - explaining the significance of these and related objects (such as double affine Hecke algebras and affine Springer fibers) in representation theory (e.g., the theory of symmetric polynomials), arithmetic geometry (e.g., the fundamental lemma in the Langlands program), and algebraic geometry (e.g., affine flag manifolds as parameter spaces for principal bundles). Novel aspects of the theory of principal bundles on algebraic varieties are also studied in the book.

Fuzzy Expert Systems and Fuzzy Reasoning

Author : William Siler
Publisher : John Wiley & Sons
ISBN 13 : 0471698490
Total Pages : 423 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Fuzzy Expert Systems and Fuzzy Reasoning by : William Siler

Download or read book Fuzzy Expert Systems and Fuzzy Reasoning written by William Siler and published by John Wiley & Sons. This book was released on 2005-02-22 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hier lernen Sie, Expertensysteme auf der Basis von Fuzzy Logic zu konstruieren, die sich für den praktischen Einsatz eignen. Expertensysteme werden zunächst allgemein definiert, und die zugrundeliegende Mathematik wird eingeführt. Regelbasierte Systeme werden gründlicher besprochen als in jedem anderen Buch mit ähnlichem Thema. Am Ende jedes Kapitels können Sie Ihren Wissensstand anhand von Übungsaufgaben überprüfen. Von einem zugehörigen ftp-Server können Sie Ergänzungsmaterial abrufen. Für Praktiker und Forscher aus dem akademischen Umfeld gleichermaßen geeignet!

A Practical Understanding of Pre- and Poststack Migrations: Prestack

Author : John C. Bancroft
Publisher : SEG Books
ISBN 13 : 156080145X
Total Pages : 483 pages
Book Rating : 4.5/5 (68 download)

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Book Synopsis A Practical Understanding of Pre- and Poststack Migrations: Prestack by : John C. Bancroft

Download or read book A Practical Understanding of Pre- and Poststack Migrations: Prestack written by John C. Bancroft and published by SEG Books. This book was released on 2007 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is designed to give the practicing geophysicist an understanding of the principles of prestack migration, presented with intuitive reasoning that avoids difficult math. Modeling with common-shot record and a constant-offset section are used to introduce prestack migration. New material in this revised edition of the original 1998 book includes algorithms that lead to and include Claerbout's inversion method.

Annual Report of the American Historical Association

Author : American Historical Association
Publisher :
ISBN 13 :
Total Pages : 1206 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Annual Report of the American Historical Association by : American Historical Association

Download or read book Annual Report of the American Historical Association written by American Historical Association and published by . This book was released on 1928 with total page 1206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Austin Papers

Author : Moses Austin
Publisher :
ISBN 13 :
Total Pages : 1204 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis The Austin Papers by : Moses Austin

Download or read book The Austin Papers written by Moses Austin and published by . This book was released on 1928 with total page 1204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Prestack Depth Migration and Velocity Model Building

Author : Ian Frederick Jones
Publisher : SEG Books
ISBN 13 : 1560801476
Total Pages : 1427 pages
Book Rating : 4.5/5 (68 download)

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Book Synopsis Prestack Depth Migration and Velocity Model Building by : Ian Frederick Jones

Download or read book Prestack Depth Migration and Velocity Model Building written by Ian Frederick Jones and published by SEG Books. This book was released on 2008 with total page 1427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compilation of material published 1983-2004.

The Public Relations Strategic Toolkit

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1317192729
Total Pages : 357 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis The Public Relations Strategic Toolkit by : Alison Theaker

Download or read book The Public Relations Strategic Toolkit written by Alison Theaker and published by Routledge. This book was released on 2017-10-12 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

Compactifying Moduli Spaces for Abelian Varieties

Author : Martin C. Olsson
Publisher : Springer Science & Business Media
ISBN 13 : 354070518X
Total Pages : 286 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Compactifying Moduli Spaces for Abelian Varieties by : Martin C. Olsson

Download or read book Compactifying Moduli Spaces for Abelian Varieties written by Martin C. Olsson and published by Springer Science & Business Media. This book was released on 2008-08-25 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the construction of canonical modular compactifications of moduli spaces for polarized Abelian varieties (possibly with level structure), building on the earlier work of Alexeev, Nakamura, and Namikawa. This provides a different approach to compactifying these spaces than the more classical approach using toroical embeddings, which are not canonical. There are two main new contributions in this monograph: (1) The introduction of logarithmic geometry as understood by Fontaine, Illusie, and Kato to the study of degenerating Abelian varieties; and (2) the construction of canonical compactifications for moduli spaces with higher degree polarizations based on stack-theoretic techniques and a study of the theta group.

Illustrated Seismic Processing

Author : Stephen J. Hill
Publisher : SEG Books
ISBN 13 : 1560803614
Total Pages : 331 pages
Book Rating : 4.5/5 (68 download)

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Book Synopsis Illustrated Seismic Processing by : Stephen J. Hill

Download or read book Illustrated Seismic Processing written by Stephen J. Hill and published by SEG Books. This book was released on 2019 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a foundation for understanding the fascinating field of seismic processing. Written for the non-expert, this two-volume introductory text reveals the limitations and potential pitfalls of seismic data, prepares both seismic interpreters and acquisition specialists for working with seismic processing geophysicists, and much more.

The Public Relations Handbook

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1317487370
Total Pages : 575 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2016-05-20 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

Model-based Depth Imaging

Author : Stuart Fagin
Publisher : SEG Books
ISBN 13 : 1560800852
Total Pages : 184 pages
Book Rating : 4.5/5 (68 download)

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Book Synopsis Model-based Depth Imaging by : Stuart Fagin

Download or read book Model-based Depth Imaging written by Stuart Fagin and published by SEG Books. This book was released on 1998 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an informal review of the principle techniques and issues associated with prestack depth imaging. The intended audience for this book would be those seismic interpreters, processors, managers, and explorationists who require basic familiarity with the technology that has so greatly expanded the range of geologic structures that can be successfully imaged. The emphasis of the book is on velocity-model building techniques that are the key to successful depth imaging.

Current Environmental Issues and Challenges

Author : Giacomo Cao
Publisher : Springer Science & Business
ISBN 13 : 9401787778
Total Pages : 277 pages
Book Rating : 4.4/5 (17 download)

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Book Synopsis Current Environmental Issues and Challenges by : Giacomo Cao

Download or read book Current Environmental Issues and Challenges written by Giacomo Cao and published by Springer Science & Business. This book was released on 2014-04-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few books currently exist that cover such a wide spectrum of topics. The chapters dealing with air pollution from mobile sources, air pollution and health effects and air quality modelling fall into the air pollution category while the ones related to microalgae for carbon dioxide sequestration/biofuels production, fuel cells, and solar energy technology, respectively, can be ascribed to the energy topic. Several technologies to handle a wide spectrum of environmental pollutants are taken into account in numerous chapters. The chapter on biodiversity is clearly related to the conservation issue, while the water pollution subject is tackled by the chapter on water quality monitoring. Finally, a general analysis on green business, as well as a chapter on grid/cloud computing technology for collaborative problem solving and shared resources management conclude the work. Because of its breadth of coverage, this book is particularly useful as a graduate text.