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Museum Marketization
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Book Synopsis Museum Marketization by : Karin M. Ekström
Download or read book Museum Marketization written by Karin M. Ekström and published by Routledge. This book was released on 2019-12-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become increasingly intertwined, and cultural institutions need to be aware of their place in the market. Commercial awareness, which was previously disparaged, is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fundraising have become integral to the survival of many museums, galleries and events. Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing and museum studies, the book is also insightful for reflective practitioners in the creative sector.
Book Synopsis Hip Heritage and Museum Practices in Contemporary Hybrid Markets by : Lizette Gradén
Download or read book Hip Heritage and Museum Practices in Contemporary Hybrid Markets written by Lizette Gradén and published by Taylor & Francis. This book was released on 2023-12-22 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on how museums prioritize and produce content, Hip Heritage demonstrates how economic issues play an ever-larger role in determining how cultural heritage is being framed and presented in contemporary heritage museums. Drawing on ethnographic fieldwork conducted by the authors at seven museums over the course of five years, this book offers an in-depth analysis of heritage museums in Nordic, Scandinavian and North American contexts. It investigates how economic realities, coupled with the cultural contexts in which museums operate, affect how these institutions organize, manage and develop their collections to make themselves relevant in society. Once charged with the primary task of educating citizens about their cultural identity and history, national museums and heritage organizations are also under pressure to rethink their market demands and meet stakeholders’ increasing interest in growing visitor numbers and expanding economic returns. Simultaneously, many museums are part of a cultural sector with diminished public funding and increased competition for the existing financing. Against this background, this book questions: ‘When the budget is tight, whose heritage counts most?’ It considers museums as arenas for heritage politics in action on the local, national and international levels, as well as at the institutional level. Hip Heritage will appeal to scholars and students engaged in the study of ethnology heritage, museum studies, marketing, leisure and tourism, public folklore, and sociology.
Book Synopsis Marketing Fashion by : Karin M. Ekström
Download or read book Marketing Fashion written by Karin M. Ekström and published by Taylor & Francis. This book was released on 2023-06-16 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary. This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.
Book Synopsis Topics on Art and Money by : Adriá Harillo Pla
Download or read book Topics on Art and Money written by Adriá Harillo Pla and published by Vernon Press. This book was released on 2021-07-06 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title of this book is intended to be an honest one, far from exaggerated phrases and empty meanings. Three words, a preposition, and a coordinating conjunction: ‘Topics on Art and Money’. A coordinating conjunction, not a subordinating one, since this book does not intend to express a hierarchical order. As all words united by a coordinating conjunction, this book intends to connect them. As simple as that. This book presents, through the chapters written by its authors, some of the ways in which Art and Money are linked. In order to observe this relationship, this book consists of authors whose analysis refers to political propaganda, historical events with artistic repercussions or strictly economic analysis of the art market, for example. “And” connects, “or” divides. This book not only presents a connection between Art and Money, but between academics from different fields and geographical areas. This humble book presents, precisely, how individuals from different specialties think of this relationship. It will appeal to academics dedicated to Arts Economics and Cultural Management, professionals from the art market/world with an interest in works of an academic nature, and general readers with an interest in this topic and a strong knowledge of Arts Economics.
Book Synopsis Financial Management in Museums by : Yuha Jung
Download or read book Financial Management in Museums written by Yuha Jung and published by Taylor & Francis. This book was released on 2024-08-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Management in Museums considers sustainable and innovative solutions to current museum financial challenges by analyzing the many changes and pressures affecting the museum field. Presenting diverse perspectives from a range of authors around the world, the book shares and compares different funding models and methods of museum financial management. Arguing that museums need to be more effective in obtaining and managing financial resources, the volume also demonstrates how innovative and sustainable financial management strategies and structures can allow museums to respond to societal pressures and issues in a more effective way. It also demonstrates that museums must allocate resources responsibly to fulfill their goals of justice, equity, inclusion, and accessibility. The theoretical and practical contributions within the volume cover a comprehensive range of topics, including foundational concepts, revenue, expenses, budgeting, financial leadership, strategic planning, mission-based investment strategies and alternative revenue strategies. Financial Management in Museums focuses on the unique financial needs and structures of museums, while also considering important lessons from adjacent sectors. It will be essential reading for students and academics engaged in the study of museums, arts and cultural management and business. The book will also be useful to museum professionals working around the world.
Book Synopsis Marketing Strategy for Museums by : Christina Lister
Download or read book Marketing Strategy for Museums written by Christina Lister and published by Taylor & Francis. This book was released on 2023-12-06 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing. Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.
Book Synopsis Marketing the Museum by : Fiona Mclean
Download or read book Marketing the Museum written by Fiona Mclean and published by Routledge. This book was released on 2012-12-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Book Synopsis Museums and Entrepreneurship by : Eve Kalyva
Download or read book Museums and Entrepreneurship written by Eve Kalyva and published by Taylor & Francis. This book was released on 2024-07-22 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums and Entrepreneurship: The Effects of Capitalising on Culture in the 21st Century addresses the largely under-examined impact that different entrepreneurial endeavours have on museum practices today. It identifies an entrepreneurial turn in today’s neoliberal context and critically evaluates how this turn redefines museums in organisational, conceptual and empirical terms. It assesses the challenges that different types of museums face, examining how they are conceptualised, managed and experienced in order to remain financially viable while also remaining relevant to the communities they should serve. It brings to the fore the dynamic relationships formed across corporate sponsors, private collectors, cultural administrators and local communities that shape today’s museum practices in a global context. Evidence-based in its approach and with case studies from Europe, the United States, South America and China, this volume engages with entrepreneurship across theory and practice and combines perspectives from museum studies, curating, exhibition design, business and management. Shedding new light on discussions around cultural branding, sponsorship, the politics of display and experience economy, and highlighting the importance of resilience, decolonisation and social responsibility, Museums and Entrepreneurship is essential reading for students and researchers in museum and heritage studies, curatorial studies, arts and heritage management and business.
Book Synopsis The Museum Manager's Compendium by : John W. Jacobsen
Download or read book The Museum Manager's Compendium written by John W. Jacobsen and published by Rowman & Littlefield. This book was released on 2017-09-22 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Museum Manager’s Compendium: 101 Essential Tools and Resources helps you make and implement your decisions as a museum manager and strategic planner. This book’s 101 sections present a treasure trove of definitions, diagrams, processes, choices, and worksheets, in major areas of museum management. Collectively, they reflect the literature and contributions of some of the field’s best thinkers. The resources distill half a century of museum experience over hundreds of projects done by scores of talents and experts internationally for all types of museums. The Museum Manager’s Compendium can be used as: A frequent reference book to consult when facing decisions or planning for the future A source of examples and templates of common museum reports A source of answers and options for strategic planning questions A crib book to extract text when drafting internal proposals and plans A primer when welcoming new partners and Board members A quick study and refresher of key aspects of museum practice An orientation to new staff A glossary for building shared definition among team members The Museum Manager’s Compendium is for museum professionals—leaders, managers, coordinators, professional counsel, contractors, evaluators, supporters, and policy makers— to use often. It is a must-own reference book for every museum professional responsible for decisions and implementation.
Book Synopsis Museum Marketing and Strategy by : Neil G. Kotler
Download or read book Museum Marketing and Strategy written by Neil G. Kotler and published by John Wiley & Sons. This book was released on 2016-08-25 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Book Synopsis Reculturing Museums by : Doris B. Ash
Download or read book Reculturing Museums written by Doris B. Ash and published by Routledge. This book was released on 2022-02-27 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reculturing Museums takes a unified sociocultural theoretical approach to analyze the many conflicts museums experience in the 21st century. Embracing conflict, Ash asks: What can practitioners and researchers do to create the change they want to see when old systems remain stubbornly in place? Using a unified sociocultural, cultural-historical, activity-theoretical approach to analyzing historically bound conflicts that plague museums, each chapter is organized around a central contradiction, including finances ("Who will pay for museums?"), demographic shifts ("Who will come to museums?"), the roles of narratives ("Whose story is it?"), ownership of objects ("Who owns the artifact?"), and learning and teaching ("What is learning and how can we teach equitably?"). The reculturing stance taken by Ash promotes social justice and equity, ‘making change’ first, within museums, called inreach, rather than outside the museum, called outreach; challenges existing norms; is sensitive to neoliberal and deficit ideologies; and pays attention to the structure agency dialectic. Reculturing Museums will be essential reading for academics, students, museum practitioners, educational researchers, and others who care about museums and want to ensure that all people have equal access to the activities, objects, and ideas residing in them.
Book Synopsis The Manual of Museum Planning by : Gail Dexter Lord
Download or read book The Manual of Museum Planning written by Gail Dexter Lord and published by Rowman & Littlefield. This book was released on 1999 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential resource for all museum professionals as well as trustees, architects, designers, and government agencies involved with the dynamic world of museums and galleries.
Book Synopsis Markets, Places, Cities by : Kirsten Seale
Download or read book Markets, Places, Cities written by Kirsten Seale and published by Routledge. This book was released on 2016-03-22 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a transnational analytical framework, this book provides a comprehensive overview of formal and informal markets and place in globalised cities. It examines how urban markets are situated within social, cultural and media discourses, and within material and symbolic economies. The book addresses four key narratives – redevelopment and relocation; privatization of public space; urban renewal; and urbanism and sustainability – to investigate shared and individual attributes of markets and place in diverse, international urban contexts. With case studies in Sydney, Hong Kong, Beijing, Rio de Janeiro, London, Antwerp, Amsterdam, Paris and San Francisco, experiences of market, place and city are explored through interdisciplinary and multimodal perspectives of visual culture, spatial practice, urban design and textual analysis.
Book Synopsis Setting Agendas in Cultural Markets by : Philemon Bantimaroudis
Download or read book Setting Agendas in Cultural Markets written by Philemon Bantimaroudis and published by Routledge. This book was released on 2017-04-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?
Download or read book Museum Management written by Kevin Moore and published by Psychology Press. This book was released on 1994 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This invaluable introduction to key issues, controversies and debates collects essential writings by some of the leading authors in the field, and examines museum management in a world dominated by new and exciting heritage and leisure attractions.
Download or read book Museum Basics written by Tim Ambrose and published by Psychology Press. This book was released on 1993 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from a wide range of experience, the authors propose the simple ideas which should underpin all professional museum training courses. Organised on a modular basis Museum Basics provides a basic guide to `best practice' in every aspect of museum work, from museum organisation, through collections management and conservation, to marketing and security. It is designed for training courses, to be supplemented by case studies, project work and group discussion.
Book Synopsis The Future of Luxury Brands by : Annamma Joy
Download or read book The Future of Luxury Brands written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-07 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
