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Museum Communication And Social Media
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Book Synopsis Museum Communication and Social Media by : Kirsten Drotner
Download or read book Museum Communication and Social Media written by Kirsten Drotner and published by Routledge. This book was released on 2014-03-14 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Book Synopsis Museum Communication and Social Media by : Kirsten Drotner
Download or read book Museum Communication and Social Media written by Kirsten Drotner and published by Routledge. This book was released on 2014-03-14 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Book Synopsis The Routledge Handbook of Museums, Media and Communication by : Kirsten Drotner
Download or read book The Routledge Handbook of Museums, Media and Communication written by Kirsten Drotner and published by Routledge. This book was released on 2018-12-07 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums today find themselves within a mediatised society, where everyday life is conducted in a data-full and technology-rich context. In fact, museums are themselves mediatised: they present a uniquely media-centred environment, in which communicative media is a constitutive property of their organisation and of the visitor experience. The Routledge Handbook of Museums, Media and Communication explores what it means to take mediated communication as a key concept for museum studies and as a sensitising lens for media-related museum practice on the ground. Including contributions from experts around the world, this original and innovative Handbook shares a nuanced and precise understanding of media, media concepts and media terminology, rehearsing new locations for writing on museum media and giving voice to new subject alignments. As a whole, the volume breaks new ground by reframing mediated museum communication as a resource for an inclusive understanding of current museum developments. The Routledge Handbook of Museums, Media and Communication will appeal to both students and scholars, as well as to practitioners involved in the visioning, design and delivery of mediated communication in the museum. It teaches us not just how to study museums, but how to go about being a museum in today’s world. The book is available for free in PDF format as Open Access at www.taylorfrancis.com. It has been made available under a a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license
Book Synopsis Museum, Media, Message by : Eilean Hooper-Greenhill
Download or read book Museum, Media, Message written by Eilean Hooper-Greenhill and published by Psychology Press. This book was released on 1999 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting together a group of talented writers, with examples and case studies, this is an in depth study of the most up-to-date approaches to museum communication: museums as media; museums and audience; and the evaluation of museums.
Book Synopsis Engaging Diverse Communities by : Melissa A. Johnson
Download or read book Engaging Diverse Communities written by Melissa A. Johnson and published by . This book was released on 2020 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. Engaging Diverse Communities, the first book-length study of museum public relations for practitioners since 1983, details how institutions can use communication fundamentals to establish and maintain relationships with a wide range of cultural groups and constituencies. Melissa A. Johnson interviews communicators at cultural heritage museums to understand the challenges of representing communities based on racial and ethnic, generational, immigrant, and language identities. Exploring how communications professionals function as cultural intermediaries by negotiating competing and intersecting identities and mastering linguistic and visual code-switching, she presents an analysis of the communication tactics of more than two hundred art, history, African American, American Indian, and other diverse museums. Engaging Diverse Communities illuminates best public relations practices, especially in media relations, digital press relations, website content production, social media, and event planning. This essential text for museum professionals also addresses visual aesthetics, cultural expression, and counter-stereotypes, and offers guidance on how to communicate cultural attractiveness.
Book Synopsis Creativity and Technology by : James Everett Katz
Download or read book Creativity and Technology written by James Everett Katz and published by . This book was released on 2011 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together papers given at a major conference jointly organized by the Center for Mobile Communication Studies at Rutgers University and Liberty Science Center. Presented by leading thinkers and museum experts, the papers provide an incisive, up-to-the-minute analysis of trends in the use of mobile devices by museum audiences, with a special focus on outreach efforts to under-served communities.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :179989021X Total Pages :1865 pages Book Rating :4.7/5 (998 download)
Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources
Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Download or read book Museum Texts written by Louise Ravelli and published by Routledge. This book was released on 2007-01-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Answering key questions in the study of how museums communicate, Louise Ravelli provides a set of frameworks to investigate the complexities of communication in museums: * What is an appropriate level of complexity for a written label? * Why do some choice in language make a more direct relation to visitors? * Is there a correct way of presenting a particular view of content? * How do design practices contribute to the overall meanings being made? The frameworks enhance the way we critically analyze and understand museums text, both in the sense of conventional – written texts in museums – and in an expanded sense of the museum as a whole operating as a communicative text. Using a wide range of examples Ravelli argues that communication contributes fundamentally to what a museum is, who it relates to and what it stands for. Not only museum studies and communications studies students, but also professionals in the field will find Museum Texts an indispensable guide on communication frameworks.
Book Synopsis Crafting Museum Social Media for Social Inclusion Work by : Cassandra Kist
Download or read book Crafting Museum Social Media for Social Inclusion Work written by Cassandra Kist and published by Taylor & Francis. This book was released on 2024-10-30 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting Museum Social Media for Social Inclusion Work investigates if and how social media can be integrated into the social inclusion initiatives of museums, and the contextual factors that impact this integration. Drawing on a year‐long case study of Glasgow Museums (Scotland), international mini case studies, and interviews with museum professionals, Kist reveals the complex social and technical negotiations that staff participate in to align social media practices with social inclusion work. Kist argues that the staff practices she observed around social media can be usefully understood through the idea of ‘craft’. This reframes staff practices for imagining future museum social media work as iterative, intuitive, and skilled balancing acts. As a craft, staff creatively draw on and work around social media affordances to balance the norms of their social inclusion work with the perceived interests and needs of users and community groups. Understanding the relation between museums’ use of social media and their ability to contribute to social inclusion initiatives is imperative, especially given the increasingly pervasive use of social media across the cultural heritage sector in recent years. Crafting Museum Social Media for Social Inclusion Work will be valuable for academics, practitioners, and students working in cultural heritage, museum studies, or social work.
Book Synopsis Heritage and Social Media by : Elisa Giaccardi
Download or read book Heritage and Social Media written by Elisa Giaccardi and published by Routledge. This book was released on 2012-07-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of ‘participatory culture’ the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it. To highlight the specific changes produced by social media, the book is structured around three major themes: Social Practice. New ways of understanding and experiencing heritage are emerging as a result of novel social practices of collection, representation, and communication enabled and promoted by social media. Public Formation. In the presence of widely available social technologies, peer-to-peer activities such as information and media sharing are rapidly gaining momentum, as they increasingly promote and legitimate a participatory culture in which individuals aggregate on the basis of common interests and affinities. Sense of Place. As computing becomes more pervasive and digital networks extend our surroundings, social media and technologies support new ways to engage with the people, interpretations and values that pertain to a specific territorial setting. Heritage and Social Media provides readers with a critical framework to understand how the participatory culture fostered by social media changes the way in which we experience and think of heritage. By introducing readers to how social media are theorized and used, particularly outside the institutional domain, the volume reveals through groundbreaking case studies the emerging heritage practices unique to social media. In doing so, the book unveils the new issues that are emerging from these practices and the new space for debate and critical argumentation that is required to illuminate what can be done in this burgeoning sector of heritage work.
Book Synopsis The Digital Future of Museums by : Keir Winesmith
Download or read book The Digital Future of Museums written by Keir Winesmith and published by Routledge. This book was released on 2020-02-19 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Future of Museums: Conversations and Provocations argues that museums today can neither ignore the importance of digital technologies when engaging their communities, nor fail to address the broader social, economic and cultural changes that shape their digital offerings. Through moderated conversations with respected and inf luential museum practitioners, thinkers and experts in related fields, this book explores the role of digital technology in contemporary museum practice within Europe, the U.S., Australasia and Asia. It offers provocations and reflections about effective practice that will help prepare today’s museums for tomorrow, culminating in a set of competing possible visions for the future of the museum sector. The Digital Future of Museums is essential reading for museum studies students and those who teach or write about the museum sector. It will also be of interest to those who work in, for, and with museums, as well as practitioners working in galleries, archives and libraries.
Book Synopsis Social Media and Integrated Marketing Communication by : Jeanne M. Persuit
Download or read book Social Media and Integrated Marketing Communication written by Jeanne M. Persuit and published by Lexington Books. This book was released on 2013-07-18 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero’s third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the foreseeable future, Social Media and Integrated Marketing Communication frames the conversation about social media and IMC to move away from a risk/reward or a return on investment orientation and toward a focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to communication ethics. Through this, Persuit asks how organizations can engage in decorum in their online IMC efforts while at the same time considering how their audiences can engage in decorum as well. Neither romanticizing nor demonizing the areas of social media and IMC, instead, this text offers a pragmatic understanding of these areas that finds a place in the theory of the communication discipline.
Book Synopsis The Museum in the Digital Age by : Régine Bonnefoit
Download or read book The Museum in the Digital Age written by Régine Bonnefoit and published by . This book was released on 2017-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The current "digital revolution" or "digital era" has affected most of the realms of today's world, particularly the domains of communication and the creation, safeguarding and transmission of knowledge. Museums, whose mission is to be open to the public and to acquire, conserve, re-search, communicate and exhibit the heritage of humanity, are thus directly concerned by this revolution. This collection highlights the manner in which museums and curators tackle the challenges of digi-tal technology. The contributions are divided into four groups that illustrate the extent of the impact of digital technologies on museums: namely, exhibitions devoted to new media or mounted with the use of new media; the hidden face of the museum and the conservation of digital works of art; cultural mediation and the communication and promotion of museums using digital tools; and the legal aspects of the digitalisation of content, whether for creative purposes or preservation."
Book Synopsis Museum Diplomacy in the Digital Age by : Natalia Grincheva
Download or read book Museum Diplomacy in the Digital Age written by Natalia Grincheva and published by Routledge. This book was released on 2020-07-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museum Diplomacy in the Digital Age explores online museums as sites of contemporary cultural diplomacy. Building on scholarship that highlights how museums can constitute and regulate citizens, construct national communities, and project messages across borders, the book explores the political powers of museums in their online spaces. Demonstrating that digital media allow museums to reach far beyond their physical locations, Grincheva investigates whether online audiences are given the tools to co-curate museums and their collections to establish new pathways for international cultural relations, exchange and, potentially, diplomacy. Evaluating the online capacities of museums to exert cultural impacts, the book illuminates how online museum narratives shape audience perceptions and redefine their cultural attitudes and identities. Museum Diplomacy in the Digital Age will be of interest to academics and students teaching or taking courses on museums and heritage, communication and media, cultural studies, cultural diplomacy, international relations and digital humanities. It will also be useful to practitioners around the world who want to learn more about the effect digital museum experiences have on international audiences.
Book Synopsis External Communication in Social Media During Asymmetric Conflicts by : Bernd Hirschberger
Download or read book External Communication in Social Media During Asymmetric Conflicts written by Bernd Hirschberger and published by Transcript Publishing. This book was released on 2021-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the strategies of external communication that conflict parties use during asymmetric conflicts. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.
Book Synopsis Changes in Museum Practice by : Hanne-Lovise Skartveit
Download or read book Changes in Museum Practice written by Hanne-Lovise Skartveit and published by Berghahn Books. This book was released on 2010 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By examining the ways in which museums involve refugees and asylum seekers, Changes in Museum Practice: New Media, Refugees and Participation explores the opportunities around new media. Leading artists, curators, and academics come together to outline different degrees of participation by audiences and communities and explore a range of topics from video games to theatre, from photography to participatory video and digital storytelling. Case studies are used throughout to highlight the unique ways that various approaches to inclusion and participation can be used successfully." --Book Jacket.
Book Synopsis Museums in the New Mediascape by : Jenny Kidd
Download or read book Museums in the New Mediascape written by Jenny Kidd and published by Routledge. This book was released on 2016-04-22 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The museum today faces complex questions of definition, representation, ethics, aspiration and economic survival. Alongside this we see burgeoning use of an array of new media including increasingly dynamic web portals and content, digital archives, social networks, blogs and online games. At the heart of this are changes to the idea of ’visitor’ and ’audience’ and their participation and representation in the new cultural sphere. This insightful book unpacks a number of contradictions that help to frame and articulate digital media work in the museum and questions what constitutes authentic participation. Based on original empirical research and a range of case studies the author explores questions about the museum as media from a number of different disciplines and shows that across museums and the study of them, the cultural logic is changing.
