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Multivariate Beta Binomial Distribution Model As A Web Media Exposure Model
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Book Synopsis The SAGE Handbook of Advertising by : Gerard J Tellis
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Book Synopsis Proceedings of the ... Conference of the American Academy of Advertising by : American Academy of Advertising. Conference
Download or read book Proceedings of the ... Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 2005 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Book Synopsis The SAGE International Encyclopedia of Mass Media and Society by : Debra L. Merskin
Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 4674 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.
Book Synopsis The Handbook of International Advertising Research by : Hong Cheng
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Download or read book The Media Handbook written by Helen Katz and published by Taylor & Francis. This book was released on 2022-07-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats in all channels added discussion of measurement completely updated data and examples. The Media Handbook, Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments. Supplemental online resources for both students and instructors are also available. For students, there is a list of key media associations and chapter overviews. To assist in their course preparation, instructors will find lecture slides, sample test questions, and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www.routledge.com/9780367775568, under Support Material.
Book Synopsis Bayesian Computation with R by : Jim Albert
Download or read book Bayesian Computation with R written by Jim Albert and published by Springer Science & Business Media. This book was released on 2009-04-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been dramatic growth in the development and application of Bayesian inference in statistics. Berger (2000) documents the increase in Bayesian activity by the number of published research articles, the number of books,andtheextensivenumberofapplicationsofBayesianarticlesinapplied disciplines such as science and engineering. One reason for the dramatic growth in Bayesian modeling is the availab- ity of computational algorithms to compute the range of integrals that are necessary in a Bayesian posterior analysis. Due to the speed of modern c- puters, it is now possible to use the Bayesian paradigm to ?t very complex models that cannot be ?t by alternative frequentist methods. To ?t Bayesian models, one needs a statistical computing environment. This environment should be such that one can: write short scripts to de?ne a Bayesian model use or write functions to summarize a posterior distribution use functions to simulate from the posterior distribution construct graphs to illustrate the posterior inference An environment that meets these requirements is the R system. R provides a wide range of functions for data manipulation, calculation, and graphical d- plays. Moreover, it includes a well-developed, simple programming language that users can extend by adding new functions. Many such extensions of the language in the form of packages are easily downloadable from the Comp- hensive R Archive Network (CRAN).
Book Synopsis All of Statistics by : Larry Wasserman
Download or read book All of Statistics written by Larry Wasserman and published by Springer Science & Business Media. This book was released on 2013-12-11 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taken literally, the title "All of Statistics" is an exaggeration. But in spirit, the title is apt, as the book does cover a much broader range of topics than a typical introductory book on mathematical statistics. This book is for people who want to learn probability and statistics quickly. It is suitable for graduate or advanced undergraduate students in computer science, mathematics, statistics, and related disciplines. The book includes modern topics like non-parametric curve estimation, bootstrapping, and classification, topics that are usually relegated to follow-up courses. The reader is presumed to know calculus and a little linear algebra. No previous knowledge of probability and statistics is required. Statistics, data mining, and machine learning are all concerned with collecting and analysing data.
Book Synopsis Hierarchical Linear Modeling by : G. David Garson
Download or read book Hierarchical Linear Modeling written by G. David Garson and published by SAGE. This book was released on 2013 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a brief, easy-to-read guide to implementing hierarchical linear modeling using three leading software platforms, followed by a set of original how-to applications articles following a standardard instructional format. The "guide" portion consists of five chapters by the editor, providing an overview of HLM, discussion of methodological assumptions, and parallel worked model examples in SPSS, SAS, and HLM software. The "applications" portion consists of ten contributions in which authors provide step by step presentations of how HLM is implemented and reported for introductory to intermediate applications.
Download or read book Overdispersion written by John Hinde and published by Chapman & Hall. This book was released on 2002 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overdispersion is commonly encountered in modelling data. Statisticians and those working in the application areas need to know how to deal with it, and this book provides a complete source for identifying and handling overdispersion. With increasing focus on modelling in the applied sciences, this book is a welcome addition to the modelling literature for researchers and practitioners working in biometrics, medicine, and epidemiology. It is also excellent supplementary reading for a graduate or graduate-level course in statistical modelling.
Book Synopsis Handbook of Statistical Distributions with Applications by : K. Krishnamoorthy
Download or read book Handbook of Statistical Distributions with Applications written by K. Krishnamoorthy and published by CRC Press. This book was released on 2016-01-05 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy-to-Use Reference and Software for Statistical Modeling and TestingHandbook of Statistical Distributions with Applications, Second Edition provides quick access to common and specialized probability distributions for modeling practical problems and performing statistical calculations. Along with many new examples and results, this edition inclu
Book Synopsis Bayesian Nonparametric Data Analysis by : Peter Müller
Download or read book Bayesian Nonparametric Data Analysis written by Peter Müller and published by Springer. This book was released on 2015-06-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews nonparametric Bayesian methods and models that have proven useful in the context of data analysis. Rather than providing an encyclopedic review of probability models, the book’s structure follows a data analysis perspective. As such, the chapters are organized by traditional data analysis problems. In selecting specific nonparametric models, simpler and more traditional models are favored over specialized ones. The discussed methods are illustrated with a wealth of examples, including applications ranging from stylized examples to case studies from recent literature. The book also includes an extensive discussion of computational methods and details on their implementation. R code for many examples is included in online software pages.
Book Synopsis A Comparative Study of Media Exposure Models by : Jean-Louis Chandon
Download or read book A Comparative Study of Media Exposure Models written by Jean-Louis Chandon and published by Facsimiles-Garl. This book was released on 1986 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Modern Multivariate Statistical Techniques by : Alan J. Izenman
Download or read book Modern Multivariate Statistical Techniques written by Alan J. Izenman and published by Springer Science & Business Media. This book was released on 2009-03-02 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on multivariate analysis to look at large data sets which describes the state of the art in analyzing such data. Material such as database management systems is included that has never appeared in statistics books before.
Book Synopsis Bivariate Discrete Distributions by : Kocherlakota
Download or read book Bivariate Discrete Distributions written by Kocherlakota and published by CRC Press. This book was released on 1992-05-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive study of the bivariate discrete distributions and details the computer simulation techniques for the distributions. It develops distributions using sampling schemes, explores the role of compounding, and covers Waring distribution for use in accident theory.
