Author : Michael Lieberman
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781985206267
Total Pages : 284 pages
Book Rating : 4.2/5 (62 download)
Book Synopsis Multivariate Analysis for Strategic Decisions by : Michael Lieberman
Download or read book Multivariate Analysis for Strategic Decisions written by Michael Lieberman and published by Createspace Independent Publishing Platform. This book was released on 2018-02-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 25 years Michael Lieberman used his statistical paintbrush to define problems and set in motion the process that links the producers, customers, and end users to the marketer through information. This information is used to identify and define marketing opportunities and problems and improve one's understanding of marketing as a process. When embarking on a strategic decision, it is often best to start at the end: What does the client want in his hand at the end of the process? This volume is a collection of procedures based on statistical methods and inference to solve strategic marketing issues, define choice motives, forecast the optimum price of items, instruct graphically what the marketing problem needs to solve, and discuss thought within the marketing, research, and strategic consulting industries.