Multiply Your Business Value Through Brand & AI

Download Multiply Your Business Value Through Brand & AI PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637421087
Total Pages : 234 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Multiply Your Business Value Through Brand & AI by : Rajan Narayan

Download or read book Multiply Your Business Value Through Brand & AI written by Rajan Narayan and published by Business Expert Press. This book was released on 2021-08-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

Winning Marketing Strategies Using Generative AI

Download Winning Marketing Strategies Using Generative AI PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 163742731X
Total Pages : 134 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Winning Marketing Strategies Using Generative AI by : Gary W. Randazzo

Download or read book Winning Marketing Strategies Using Generative AI written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2024-10-18 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock Brilliant Strategies with AI-Enhanced Marketing Discover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from mis-sion to execution, empowering you to craft innovative and effective marketing strategies. Perfect for marketers eager to stay ahead of the curve, our guide transforms complex concepts into actionable insights for unparalleled success.

Brand Naming

Download Brand Naming PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Brand Naming by : Rob Meyerson

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Digital Brand Romance

Download Digital Brand Romance PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637422245
Total Pages : 212 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Digital Brand Romance by : Anna Harrison

Download or read book Digital Brand Romance written by Anna Harrison and published by Business Expert Press. This book was released on 2022-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

Brand Vision

Download Brand Vision PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637421745
Total Pages : 249 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Brand Vision by : James Everhart

Download or read book Brand Vision written by James Everhart and published by Business Expert Press. This book was released on 2022-01-19 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company’s employees, on average, are unaware of or do not understand its strategy. Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well. The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country’s largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.

Multicultural Marketing Is Your Story

Download Multicultural Marketing Is Your Story PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637424701
Total Pages : 222 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Multicultural Marketing Is Your Story by : Eliane Karsaklian

Download or read book Multicultural Marketing Is Your Story written by Eliane Karsaklian and published by Business Expert Press. This book was released on 2023-06-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different. Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories. This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling. Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.

Generative AI for Marketing

Download Generative AI for Marketing PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637427174
Total Pages : 191 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Generative AI for Marketing by : Malay A. Upadhyay

Download or read book Generative AI for Marketing written by Malay A. Upadhyay and published by Business Expert Press. This book was released on 2024-09-09 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era. To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI. Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

Winning With Strategic Marketing

Download Winning With Strategic Marketing PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637425503
Total Pages : 211 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Winning With Strategic Marketing by : David Altounian

Download or read book Winning With Strategic Marketing written by David Altounian and published by Business Expert Press. This book was released on 2023-12-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises. It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress. By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.

Proximity Marketing

Download Proximity Marketing PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637425783
Total Pages : 272 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Proximity Marketing by : Rajagopal

Download or read book Proximity Marketing written by Rajagopal and published by Business Expert Press. This book was released on 2024-01-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches. Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

Brand Positioning With Power

Download Brand Positioning With Power PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 163742552X
Total Pages : 183 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Brand Positioning With Power by : Robert S. Gordon

Download or read book Brand Positioning With Power written by Robert S. Gordon and published by Business Expert Press. This book was released on 2023-12-05 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because it: Is remarkably easy to use Uses a proven, systematic positioning process Leverages exciting, practical real-world examples You’ll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization. Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.

The Art of Business Value

Download The Art of Business Value PDF Online Free

Author :
Publisher : IT Revolution
ISBN 13 : 1942788053
Total Pages : 163 pages
Book Rating : 4.9/5 (427 download)

DOWNLOAD NOW!


Book Synopsis The Art of Business Value by : Mark Schwartz

Download or read book The Art of Business Value written by Mark Schwartz and published by IT Revolution. This book was released on 2016-04-07 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means—and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements “tossed over the wall” by business stakeholders. An empowered team needs to understand its goal! Playful and thought-provoking, The Art of Business Value explores what business value means, why it matters, and how it should affect your software development and delivery practices. More than any other IT delivery approach, DevOps (and Agile thinking in general) makes business value a central concern. This book examines the role of business value in software and makes a compelling case for why a clear understanding of business value will change the way you deliver software. This book will make you think deeply about not only what it means to deliver value but also the relationship of the IT organization to the rest of the enterprise. It will give you the language to discuss value with the business, methods to cut through bureaucracy, and strategies for incorporating Agile teams and culture into the enterprise. Most of all, this book will startle you into new ways of thinking about the cutting-edge of Agile practice and where it may lead.

Artificial Intelligence

Download Artificial Intelligence PDF Online Free

Author :
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Competing in the Age of AI

Download Competing in the Age of AI PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 175 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!


Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

The AI Factor

Download The AI Factor PDF Online Free

Author :
Publisher : Post Hill Press
ISBN 13 : 163758458X
Total Pages : 180 pages
Book Rating : 4.6/5 (375 download)

DOWNLOAD NOW!


Book Synopsis The AI Factor by : Asha Saxena

Download or read book The AI Factor written by Asha Saxena and published by Post Hill Press. This book was released on 2023-02-14 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take heart. AI is none of those things. It’s part of our everyday lives, and it has the power to transform your business. This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data’s latent, transformative potential. Noted business leader, data consultant, and Columbia professor Asha Saxena has distilled her twenty-seven years of experience teaching Fortune 500 leaders in this powerful and insightful book. In The AI Factor, business leaders will learn how to understand the data they already have and how to use it innovatively to grow their businesses using Saxena’s unique methodology.

Lean AI

Download Lean AI PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492059269
Total Pages : 200 pages
Book Rating : 4.4/5 (92 download)

DOWNLOAD NOW!


Book Synopsis Lean AI by : Lomit Patel

Download or read book Lean AI written by Lomit Patel and published by "O'Reilly Media, Inc.". This book was released on 2020-01-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

Kellogg on Marketing

Download Kellogg on Marketing PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119906253
Total Pages : 441 pages
Book Rating : 4.1/5 (199 download)

DOWNLOAD NOW!


Book Synopsis Kellogg on Marketing by : Alexander Chernev

Download or read book Kellogg on Marketing written by Alexander Chernev and published by John Wiley & Sons. This book was released on 2023-04-05 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platforms Strategies for crafting a successful cross-platform communications campaigns Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

Artificial Intelligence in HCI

Download Artificial Intelligence in HCI PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030503348
Total Pages : 461 pages
Book Rating : 4.0/5 (35 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence in HCI by : Helmut Degen

Download or read book Artificial Intelligence in HCI written by Helmut Degen and published by Springer Nature. This book was released on 2020-07-10 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. The conference presents results from academic and industrial research, as well as industrial experiences, on the use of Artificial Intelligence technologies to enhance Human-Computer Interaction. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 30 papers presented in this volume were organized in topical sections as follows: Human-Centered AI; and AI Applications in HCI.pical sections as follows: Human-Centered AI; and AI Applications in HCI.