Multiplatform Media In Mexico

Download Multiplatform Media In Mexico full books in PDF, epub, and Kindle. Read online Multiplatform Media In Mexico ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Multiplatform Media in Mexico

Author : Paul Julian Smith
Publisher : Springer
ISBN 13 : 3030175391
Total Pages : 205 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Multiplatform Media in Mexico by : Paul Julian Smith

Download or read book Multiplatform Media in Mexico written by Paul Julian Smith and published by Springer. This book was released on 2019-05-23 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiplatform Media in Mexico is the first book to treat the exciting, interconnected fields of cinema, television, and internet in Mexico over the last decade, fields that combine to be called multiplatform media. Combining industrial analysis of a major audiovisual field at a time of growth and change with close readings of significant texts on all screens, acclaimed author Paul Julian Smith deftly details these new audiovisual trends. The book includes perspectives on local reporting on the ground, as covered in the chapter documenting media response to the 2017 earthquake. And, for the first time in this field, the book draws throughout on star studies, tracing the distinct profiles of actors who migrate from one medium to another. As a whole, Smith’s analyses illustrate the key movements in screen media in one of the world’s largest media and cultural producing nations. These perspectives connect to and enrich scholarship across Latin American, North American, and global cases.

Multi-Platform Advertising Strategies in the Global Marketplace

Author : Yang, Kenneth C. C.
Publisher : IGI Global
ISBN 13 : 1522531157
Total Pages : 406 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Multi-Platform Advertising Strategies in the Global Marketplace by : Yang, Kenneth C. C.

Download or read book Multi-Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Cross-Cultural Journalism

Author : Maria Len-Rios
Publisher : Routledge
ISBN 13 : 1317665465
Total Pages : 311 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!

Book Synopsis Cross-Cultural Journalism by : Maria Len-Rios

Download or read book Cross-Cultural Journalism written by Maria Len-Rios and published by Routledge. This book was released on 2015-12-22 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built on the hands-on reporting style and curriculum pioneered by the University of Missouri, this introductory textbook teaches students how to write about and communicate with people of backgrounds that may be different from their own, offering real-world examples of how to practice excellent journalism and strategic communication that take culture into account. Specifically, the book addresses how to: engage with and talk across difference; identify the ways bias can creep into our communications, and how to mitigate our tendencies toward bias; use the concept of fault lines and approach sources and audiences with humility and respect; communicate with audiences about the complexity inherent in issues of crime, immigration, sports, health inequalities, among other topics; interpret census data categories and work with census data to craft stories or create strategic campaign strategies; reconsider common cultural assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize their evolving and constructed meaning and our role as professional communicators in shaping national discussions of these issues. In addition to its common sense, practical approach, the book’s chapters are written by national experts and leading scholars on the subject. Interviews with award-winning journalists, discussion questions, suggested activities, and additional readings round out this timely and important new textbook. Supplemented by additional case studies and examples of best practice, Cross-Cultural Journalism offers journalists and other communication professionals the conceptual framework and practical know-how they need to report and communicate effectively about difference.

The Lost Cinema of Mexico

Author : Olivia Cosentino
Publisher : University Press of Florida
ISBN 13 : 1683403398
Total Pages : 181 pages
Book Rating : 4.6/5 (834 download)

DOWNLOAD NOW!

Book Synopsis The Lost Cinema of Mexico by : Olivia Cosentino

Download or read book The Lost Cinema of Mexico written by Olivia Cosentino and published by University Press of Florida. This book was released on 2022-02-08 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lost Cinema of Mexico is the first volume to challenge the dismissal of Mexican filmmaking during the 1960s through 1980s, an era long considered a low-budget departure from the artistic quality and international acclaim of the nation’s earlier Golden Age. This pivotal collection examines the critical implications of discovering, uncovering, and recovering forgotten or ignored films. This largely unexamined era of film reveals shifts in Mexican culture, economics, and societal norms as state-sponsored revolutionary nationalism faltered. During this time, movies were widely embraced by the public as a way to make sense of the rapidly changing realities and values connected to Mexico’s modernization. These essays shine a light on many genres that thrived in these decades: rock churros, campy luchador movies, countercultural superocheros, Black melodramas, family films, and Chili Westerns. Redefining a time usually seen as a cinematic “crisis,” this volume offers a new model of the film auteur shaped by productive tension between highbrow aesthetics, industry shortages, and national audiences. It also traces connections from these Mexican films to Latinx, Latin American, and Hollywood cinema at large. A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L’Hoeste and Juan Carlos Rodríguez Contributors: Brian Price | Carolyn Fornoff | David S. Dalton | Christopher B. Conway | Iván Eusebio Aguirre Darancou | Ignacio Sánchez Prado | Dolores Tierney | Dr. Olivia Cosentino Publication of this work made possible by a Sustaining the Humanities through the American Rescue Plan grant from the National Endowment for the Humanities.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Serial Mexico

Author : Amy E. Wright
Publisher : Vanderbilt University Press
ISBN 13 : 0826505635
Total Pages : 415 pages
Book Rating : 4.8/5 (265 download)

DOWNLOAD NOW!

Book Synopsis Serial Mexico by : Amy E. Wright

Download or read book Serial Mexico written by Amy E. Wright and published by Vanderbilt University Press. This book was released on 2023-06-15 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: No book until now has tied in two centuries of Mexican serial narratives—tales of glory, of fame, and of epic characters, grounded in oral folklore—with their subsequent retelling in comics, radio, and television soap operas. Wright’s multidisciplinary Serial Mexico delves into this storytelling tradition: examining the nostalgic tales reimagined in novelas, radionovelas, telenovelas and onwards, and examining the foundational figures who have been woven into society. This panorama shows the Mexican experience of storytelling from the country’s early days until now, showcasing protagonists that mock authority, make light of hierarchy, and embrace the hybridity and mestizaje of Mexico. These tales reflect on and respond to crucial cultural concerns such as family, patriarchy, gender roles, racial mixing, urbanization, modernization, and political idealism. Serial Mexico thus examines how serialized storytelling’s melodrama and sensationalism reveals key political and cultural messaging. In a detailed yet accessible style, Wright describes how these stories have continued to morph with current times’ concerns and social media. Will tropes and traditions carry on in new and reimagined serial storytelling forms? Only time will tell. Stay tuned for the next episode.

Mexican Genders, Mexican Genres

Author : Paul Julian Smith
Publisher : Boydell & Brewer
ISBN 13 : 1855663465
Total Pages : 225 pages
Book Rating : 4.8/5 (556 download)

DOWNLOAD NOW!

Book Synopsis Mexican Genders, Mexican Genres by : Paul Julian Smith

Download or read book Mexican Genders, Mexican Genres written by Paul Julian Smith and published by Boydell & Brewer. This book was released on 2021-04-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender and the contemporary audio-visual landscape of Mexico.

The Mobile Media Debate

Author : Thilo von Pape
Publisher : Taylor & Francis
ISBN 13 : 1040003613
Total Pages : 163 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis The Mobile Media Debate by : Thilo von Pape

Download or read book The Mobile Media Debate written by Thilo von Pape and published by Taylor & Francis. This book was released on 2024-03-28 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, engaging, and timely overview of the key debates surrounding the role of mobile media in today’s society. Edited by Thilo von Pape and Veronika Karnowski, this volume includes contributions from a variety of geographical and disciplinary backgrounds, reflecting the diverse standpoints within the field of mobile media and communication. The collection explores perspectives from the micro-level of individual or small group appropriation of mobile media, to the uses and effects among larger communities, public spaces, and societies at large. The chapters address individual uses and effects of mobile media, such as problematic smartphone use, news consumption through mobile media, and mobile media as an empowerment tool for entrepreneurs. They also discuss the role of mobile media in private and professional social constellations (phubbing, personal mobile device use at work) and in struggles over personal empowerment, counter-power, and global development. Looking beyond the smartphone, the book also explores underlying infrastructures and emerging technologies such as augmented and virtual reality. This book is a key resource for students and scholars of media and communication, as well as policy-makers and practitioners working in related areas such as media education.

The Routledge Companion to British Media History

Author : Martin Conboy
Publisher : Routledge
ISBN 13 : 1317629469
Total Pages : 628 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Companion to British Media History by : Martin Conboy

Download or read book The Routledge Companion to British Media History written by Martin Conboy and published by Routledge. This book was released on 2014-09-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to British Media History provides a comprehensive exploration of how different media have evolved within social, regional and national contexts. The 50 chapters in this volume, written by an outstanding team of internationally respected scholars, bring together current debates and issues within media history in this era of rapid change, and also provide students and researchers with an essential collection of comparable media histories. The Routledge Companion to British Media History provides an essential guide to key ideas, issues, concepts and debates in the field. Chapter 40 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://www.routledgehandbooks.com/doi/10.4324/9781315756202.ch40

Handbook of Media Management and Economics

Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1351747533
Total Pages : 476 pages
Book Rating : 4.3/5 (517 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Media Management and Economics by : Alan Albarran

Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2018-04-27 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Cross-Cultural Journalism and Strategic Communication

Author : Maria E Len-Rios
Publisher : Routledge
ISBN 13 : 0429948824
Total Pages : 413 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!

Book Synopsis Cross-Cultural Journalism and Strategic Communication by : Maria E Len-Rios

Download or read book Cross-Cultural Journalism and Strategic Communication written by Maria E Len-Rios and published by Routledge. This book was released on 2019-11-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, and understanding census data gathering methods and terms to craft stories or strategic campaigns. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators’ responsibilities in shaping national discussions. This new edition addresses the ever-changing political and social climate, differentiates excellent journalism from punditry, and shows the business value of understanding diverse perspectives. A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combintion of a hands-on approach and pull-out boxes with the diverse voices curated by editors María Len-Ríos and Earnest Perry make this an ideal text for the classroom and beyond.

Radio Audiences and Participation in the Age of Network Society

Author : Tiziano Bonini
Publisher : Routledge
ISBN 13 : 1317806824
Total Pages : 310 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis Radio Audiences and Participation in the Age of Network Society by : Tiziano Bonini

Download or read book Radio Audiences and Participation in the Age of Network Society written by Tiziano Bonini and published by Routledge. This book was released on 2014-12-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book maps, describes and further explores all contemporary forms of interaction between radio and its public, with a specific focus on those forms of content co-creation that link producers and listeners. Each essay will analyze one or more case studies, piecing together a map of emerging co-creation practices in contemporary radio. Contributors describe the rise of a new class of radio listeners: the networked ones. Networked audiences are made up of listeners that are not only able to produce written and audio content for radio and co-create along with the radio producers (even definitively bypassing the central hub of the radio station, by making podcasts), but that also produce social data, calling for an alternative rating system, which is less focused on attention and more on other sources, such as engagement, sentiment, affection, reputation, and influence. What are the economic and political consequences of this paradigm shift? How are radio audiences perceived by radio producers in this new radioscape? What’s the true value of radio audiences in this new frame? How do radio audiences take part in the radio flow in this age? Are audiences’ interactions and co-creations overrated or underrated by radio producers? To what extent listeners' generated content can be considered a form of participation or "free labour" exploitation? What’s the role of community radio in this new context? These are some of the many issues that this book aims to explore. Visit https://www.facebook.com/pages/Radio-Audience-and-Participation-in-the-Age-of-Network-Society/869169869799842 for the book's Facebook page.

Y Tu Mamá También

Author : Paul Julian Smith
Publisher : Bloomsbury Publishing
ISBN 13 : 1839025212
Total Pages : 105 pages
Book Rating : 4.8/5 (39 download)

DOWNLOAD NOW!

Book Synopsis Y Tu Mamá También by : Paul Julian Smith

Download or read book Y Tu Mamá También written by Paul Julian Smith and published by Bloomsbury Publishing. This book was released on 2022-09-08 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Y Tu Mamá También (2001), an intelligent and sensual road movie directed by Alfonso Cuarón and co-written by him and his brother Carlos, is both an acclaimed feature by a director who would go on to win Oscars and a box office success abroad and in its native Mexico, where it was the biggest grossing local film of all time. Its teenage protagonists Gael García Bernal and Diego Luna went on to be major stars of global cinema. Yet on its release the film was vilified by established Mexican critics as a coarse comedy and 'Penthouse fantasy' of youthful lust for an older woman. Paul Julian Smith's lucid study of the film argues that Y Tu Mamá También not only addresses with playful seriousness such major issues as gender, race, class, and space, which are yet more urgent now than they were on its release; but that the film's apparently casual aesthetic masks a sophisticated audiovisual style, one which brings together popular genre film and auteurist experiment. Smith suggests Y Tu Mamá También remains an example for world cinema of how a very local film can connect with a global audience that is ignorant of such niceties. Combining production and distribution history, based on unexplored material held in Mexico City archives, with close textual analysis, Smith makes an argument for Cuarón's film as an enduring masterpiece that hides in plain sight as an ephemeral teen movie.

Author : Amelia Johns
Publisher : John Wiley & Sons
ISBN 13 : 1509550518
Total Pages : 130 pages
Book Rating : 4.5/5 (95 download)

DOWNLOAD NOW!

Book Synopsis WhatsApp by : Amelia Johns

Download or read book WhatsApp written by Amelia Johns and published by John Wiley & Sons. This book was released on 2023-11-28 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform. In this book, the authors provide a comprehensive account of WhatsApp’s global growth. Charting WhatsApp’s evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, ‘gimmickless’ app into a global communication platform. Understanding this development can shed light on the trajectory of Meta’s industrial development, and how digital economies and social media landscapes are evolving with the rise of ‘superapps’. This book explores how WhatsApp’s unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications.

The Media Economy

Author : Alan B. Albarran
Publisher : Taylor & Francis
ISBN 13 : 1317502973
Total Pages : 223 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis The Media Economy by : Alan B. Albarran

Download or read book The Media Economy written by Alan B. Albarran and published by Taylor & Francis. This book was released on 2016-09-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

The Media Commons

Author : Patrick D Murphy
Publisher : University of Illinois Press
ISBN 13 : 0252099583
Total Pages : 288 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!

Book Synopsis The Media Commons by : Patrick D Murphy

Download or read book The Media Commons written by Patrick D Murphy and published by University of Illinois Press. This book was released on 2017-03-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global media sustains a potent new environmental consciousness. Paradoxically, it also serves as a far-reaching platform that promotes the unsustainable consumption ravaging our planet. Patrick Murphy musters theory, fieldwork, and empirical research to map how the media communicates today's many distinct, competing, and even antagonistic environmental discourses. The media draws the cultural boundaries of our environmental imagination--and influences just who benefits. Murphy's analysis emphasizes social context, institutional alignments, and commercial media's ways of rendering discussion. He identifies and examines key terms, phrases, and metaphors as well as the ways consumers are presented with ideas like agency and the place of nature. What emerges is the link between pervasive messaging and an "environment" conjured by our media-saturated social imagination. As the author shows, today's complex, integrated media networks shape, frame, and deliver many of our underlying ideas about the environment. Increasingly--and ominously--individuals and communities experience these ideas not only in the developed world but in the increasingly consumption-oriented Global South.

Living with Algorithms

Author : Ignacio Siles
Publisher : MIT Press
ISBN 13 : 026254542X
Total Pages : 235 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!

Book Synopsis Living with Algorithms by : Ignacio Siles

Download or read book Living with Algorithms written by Ignacio Siles and published by MIT Press. This book was released on 2023-04-25 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nuanced account from a user perspective of what it’s like to live in a datafied world. We live in a media-saturated society that increasingly transforms our experiences, relations, and identities into data others can analyze and monetize. Algorithms are key to this process, surveilling our most mundane practices, and to many, their control over our lives seems absolute. In Living with Algorithms, Ignacio Siles critically challenges this view by surveying user dynamics in the global south across three algorithmic platforms—Netflix, Spotify, and TikTok—and finds, surprisingly, a more balanced relationship. Drawing on a wealth of empirical evidence that privileges the user over the corporate, Siles examines the personal relationships that have formed between users and algorithms as Latin Americans have integrated these systems into the structures of everyday life, enacted them ritually, participated in public with and through them, and thwarted them. Sometimes users follow algorithms, Siles finds, and sometimes users resist them. At times, users do both. Agency lies in the navigation of the spaces in-between. By analyzing what we do with algorithms rather than what algorithms do to us, Living with Algorithms clarifies the debate over the future of datafication and whether we have a say in its development. Concentrating on an understudied region of the global south, the book provides a new perspective on the commonalities and differences among users within a global ecology of technologies.