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Multiattribute Decisions In Marketing
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Book Synopsis Multiattribute Decisions in Marketing by : Paul E. Green
Download or read book Multiattribute Decisions in Marketing written by Paul E. Green and published by . This book was released on 1973 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Multiple Attribute Decision Making by : Ching-Lai Hwang
Download or read book Multiple Attribute Decision Making written by Ching-Lai Hwang and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This mono graph is intended for an advanced undergraduate or graduate course as weIl as for the researchers who want a compilation of developments in this rapidly growing field of operations research. This is a sequel to our previous work entitled "Multiple Objective Decision Making--Methods and Applications: A State-of-the-Art Survey," (No. 164 of the Lecture Notes). The literature on methods and applications of Multiple Attribute Decision Making (MADM) has been reviewed and classified systematically. This study provides readers with a capsule look into the existing methods, their char acteristics, and applicability to analysis of MADM problems. The basic MADM concepts are defined and a standard notation is introduced in Part 11. Also introduced are foundations such as models for MADM, trans formation of attributes, fuzzy decision rules, and methods for assessing weight. A system of classifying seventeen major MADM methods is presented. These methods have been proposed by researchers in diversified disciplines; half of them are classical ones, but the other half have appeared recently. The basic concept, the computational procedure, and the characteristics of each of these methods are presented concisely in Part 111. The computational procedure of each method is illustrated by solving a simple numerical example. Part IV of the survey deals with the applications of these MADM methods.
Book Synopsis Theory and Practice in Policy Analysis by : M. Granger Morgan
Download or read book Theory and Practice in Policy Analysis written by M. Granger Morgan and published by Cambridge University Press. This book was released on 2017-10-12 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books instruct readers on how to use the tools of policy analysis. This book is different. Its primary focus is on helping readers to look critically at the strengths, limitations, and the underlying assumptions analysts make when they use standard tools or problem framings. Using examples, many of which involve issues in science and technology, the book exposes readers to some of the critical issues of taste, professional responsibility, ethics, and values that are associated with policy analysis and research. Topics covered include policy problems formulated in terms of utility maximization such as benefit-cost, decision, and multi-attribute analysis, issues in the valuation of intangibles, uncertainty in policy analysis, selected topics in risk analysis and communication, limitations and alternatives to the paradigm of utility maximization, issues in behavioral decision theory, issues related to organizations and multiple agents, and selected topics in policy advice and policy analysis for government.
Book Synopsis Multiple Criteria Decision Making Theory and Application by : G. Fandel
Download or read book Multiple Criteria Decision Making Theory and Application written by G. Fandel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: He consider a cone dominance problem: given a "preference" cone lP and a set n X ~ R of available, or feasible, alternatives, the problem is to identify the non dominated elements of X. The nonzero elements of lP are assumed to model the do- nance structure of the problem so that y s X dominates x s X if Y = x + P for some nonzero p S lP. Consequently, x S X is nondominated if, and only if, ({x} + lP) n X = {x} (1.1) He will also refer to nondominated points as efficient points (in X with respect to lP) and we will let EF(XJP) denote the set of such efficient points. This cone dominance problem draws its roots from two separate, but related, ori gins. The first of these is multi-attribute decision making in which the elements of the set X are endowed with various attributes, each to be maximized or minimized.
Book Synopsis Diagrammatic Representation and Inference by : Ahti-Veikko Pietarinen
Download or read book Diagrammatic Representation and Inference written by Ahti-Veikko Pietarinen and published by Springer Nature. This book was released on 2020-08-17 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 11th International Conference on the Theory and Application of Diagrams, Diagrams 2020, held in Tallinn, Estonia, in August 2020.* The 20 full papers and 16 short papers presented together with 18 posters were carefully reviewed and selected from 82 submissions. The papers are organized in the following topical sections: diagrams in mathematics; diagram design, principles, and classification; reasoning with diagrams; Euler and Venn diagrams; empirical studies and cognition; logic and diagrams; and posters. *The conference was held virtually due to the COVID-19 pandemic. The chapters ‘Modality and Uncertainty in Data Visualization: A Corpus Approach to the Use of Connecting Lines,’ ‘On Effects of Changing Multi-Attribute Table Design on Decision Making: An Eye Tracking Study,’ ‘Truth Graph: A Novel Method for Minimizing Boolean Algebra Expressions by Using Graphs,’ ‘The DNA Framework of Visualization’ and ‘Visualizing Curricula’ are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Book Synopsis Embedded Case Study Methods by : Roland W. Scholz
Download or read book Embedded Case Study Methods written by Roland W. Scholz and published by SAGE. This book was released on 2002 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an embedded case study, the starting and end point is the comprehension of the case as a whole in its real-world context. This book bridges the gap between quantitative and qualitative approaches to complex problems when using this methodology.
Book Synopsis Multiple Objective Decision Making — Methods and Applications by : C.-L. Hwang
Download or read book Multiple Objective Decision Making — Methods and Applications written by C.-L. Hwang and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision making is the process of selecting a possible course of action from all the available alternatives. In almost all such problems the multiplicity of criteria for judging the alternatives is pervasive. That is, for many such problems, the decision maker (OM) wants to attain more than one objective or goal in selecting the course of action while satisfying the constraints dictated by environment, processes, and resources. Another characteristic of these problems is that the objectives are apparently non commensurable. Mathematically, these problems can be represented as: (1. 1 ) subject to: gi(~) ~ 0, ,', . . . ,. ! where ~ is an n dimensional decision variable vector. The problem consists of n decision variables, m constraints and k objectives. Any or all of the functions may be nonlinear. In literature this problem is often referred to as a vector maximum problem (VMP). Traditionally there are two approaches for solving the VMP. One of them is to optimize one of the objectives while appending the other objectives to a constraint set so that the optimal solution would satisfy these objectives at least up to a predetermined level. The problem is given as: Max f. ~) 1 (1. 2) subject to: where at is any acceptable predetermined level for objective t. The other approach is to optimize a super-objective function created by multiplying each 2 objective function with a suitable weight and then by adding them together.
Book Synopsis Improving Homeland Security Decisions by : Ali E. Abbas
Download or read book Improving Homeland Security Decisions written by Ali E. Abbas and published by Cambridge University Press. This book was released on 2017-11-02 with total page 787 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are we safer from terrorism today and is our homeland security money well spent? This book offers answers and more.
Book Synopsis Understanding Economic Behaviour by : Klaus Günter Grunert
Download or read book Understanding Economic Behaviour written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and that the kind of optimal use of that information postulated in many economic theories is therefore not possible. The research methods used are mainly geared towards empirical research, and there mostly towards survey research and experimentation. Experimentation involves most often simulated behaviour in a laboratory, which allows the experimental manipulation of possible causes of behaviour which would not be possible in real life. Survey research is the most widely used instrument for investigating real-world behaviour, with all its caveats about establishing causal explanations. Several introductory books (e. g. , Fumham & Lewis, 1986; Lea, Tarpy, & Webley, 1987; van Raaij, van Veldhoven, & Wlimeryd, 1988) and articles (e. g. , van Raaij, 1979; Wiswede, 1988) have appeared recently, which try to give an overview of the field of economic psychology, and which, in varying degrees, demonstrate the three foundations of economic psychology just mentioned. Others have concentrated on certain subtopics, such as the psychology of the labour market (e. g. , Baxter, 1988; Pelzmann, 1986).
Book Synopsis Decisions with Multiple Objectives by : Ralph L. Keeney
Download or read book Decisions with Multiple Objectives written by Ralph L. Keeney and published by Cambridge University Press. This book was released on 1993-07 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe their thoughts and feelings in order to make the critically important trade-offs between incommensurable objectives.
Book Synopsis Multiple Attribute Decision Making by : Gwo-Hshiung Tzeng
Download or read book Multiple Attribute Decision Making written by Gwo-Hshiung Tzeng and published by CRC Press. This book was released on 2011-06-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision makers are often faced with several conflicting alternatives. How do they evaluate trade-offs when there are more than three criteria? To help people make optimal decisions, scholars in the discipline of multiple criteria decision making (MCDM) continue to develop new methods for structuring preferences and determining the correct relative weights for criteria. A compilation of modern decision-making techniques, Multiple Attribute Decision Making: Methods and Applications focuses on the fuzzy set approach to multiple attribute decision making (MADM). Drawing on their experience, the authors bring together current methods and real-life applications of MADM techniques for decision analysis. They also propose a novel hybrid MADM model that combines DEMATEL and analytic network process (ANP) with VIKOR procedures. The first part of the book focuses on the theory of each method and includes examples that can be calculated without a computer, providing a complete understanding of the procedures. Methods include the analytic hierarchy process (AHP), ANP, simple additive weighting method, ELECTRE, PROMETHEE, the gray relational model, fuzzy integral technique, rough sets, and the structural model. Integrating theory and practice, the second part of the book illustrates how methods can be used to solve real-world MADM problems. Applications covered in the book include: AHP to select planning and design services for a construction project TOPSIS and VIKOR to evaluate the best alternative-fuel vehicles for urban areas ELECTRE to solve network design problems in urban transportation planning PROMETEE to set priorities for the development of new energy systems, from solar thermal to hydrogen energy Fuzzy integrals to evaluate enterprise intranet web sites Rough sets to make decisions in insurance marketing Helping readers understand how to apply MADM techniques to their decision making, this book is suitable for undergraduate and graduate students as well as practitioners.
Book Synopsis Fuzzy Decision Analysis: Multi Attribute Decision Making Approach by : Farhad Hosseinzadeh Lotfi
Download or read book Fuzzy Decision Analysis: Multi Attribute Decision Making Approach written by Farhad Hosseinzadeh Lotfi and published by Springer Nature. This book was released on 2023-11-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by a leading expert in the field, this book introduces an innovative methodology that harnesses the power of fuzzy logic to enhance decision-making in multi-attribute scenarios. In a world of complexity and uncertainty, effective decision-making is paramount. Springer proudly presents a cutting-edge publication that revolutionizes decision analysis: "Fuzzy Decision Analysis: Multi-attribute Decision-Making Approach." This book stands at the forefront of decision analysis, introducing the integration of fuzzy logic into multi-attribute decision-making. It is a transformative journey into the realm of advanced decision analysis. It book not only equips you with the knowledge to comprehend the theoretical underpinnings but also empowers you to apply these insights in practical scenarios. This book serves as your indispensable companion. Its comprehensive coverage serves as a beacon, guiding you through the intricate maze of fuzzy logic and multi-attribute decision-making, ultimately empowering you to embrace innovation and master the art of making well-informed decisions in an ever-changing world.
Book Synopsis Group Decision Making under Multiple Criteria by : Ching-Lai Hwang
Download or read book Group Decision Making under Multiple Criteria written by Ching-Lai Hwang and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph is intended for an advanced undergraduate or graduate course of engineering and management science. as well as for persons in business. industry. military or in any field. who want an introductory and a capsule look into the methods of group decision making under multiple criteria. This is a sequel to our previous works entitled "Multiple Objective Decision Making--Methods and Applications (No. 164 of the Lecture Notes). and "Multiple Attribute Decision Making--Methods and Applications (No. 186 of the Lecture Notes). Moving from a single decision maker (the consideration of Lecture Notes 164 and 186) to a multiple decision maker setting introduces a great deal of complexity into the analysis. The problem is no longer the selection of the most preferred alternative among the nondominated solutions according to one individual's (single decision maker's) preference structure. The analysis is extended to account for the conflicts among different interest groups who have different objectives. goals. and so forth. Group decision making under multiple criteria includes such diverse and interconnected fields as preference analysis. utility theory. social choice theory. committee decision theory. theory of voting. game theory. expert evaluation analysis. aggregation of qualitative factors. economic equilibrium theory. etc; these are simplified and systematically classified for beginners. This work is to provide readers with a capsule look into the existing methods. their characteristics. and applicability in the complexity of group decision making.
Book Synopsis Multiple-Criteria Decision Making by : Po-Lung Yu
Download or read book Multiple-Criteria Decision Making written by Po-Lung Yu and published by Springer Science & Business Media. This book was released on 2013-04-09 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an outgrowth of formal graduate courses in multiple-criteria decision making (MCDM) that the author has taught at the University of Rochester, University of Texas at Austin, and University of Kansas since 1972. The purpose is, on one hand, to offer the reader an integral and systematic view of various concepts and techniques in MCDM at an "introductory" level, and, on the other hand, to provide a basic conception of the human decision mechanism, which may improve our ability to apply the techniques we have learned and may broaden our llJ.ind for modeling human decision making. The book is written with a goal in mind that the reader should be able to assimilate and benefit from most of the concepts in the book if he has the mathematical maturity equivalent to a course in operations research or optimiz ation theory. Good training in linear and nonlinear programming is sufficient to digest, perhaps easily, most of the concepts in the book.
Book Synopsis Behavioral Decision Theory by : Kazuhisa Takemura
Download or read book Behavioral Decision Theory written by Kazuhisa Takemura and published by Springer Nature. This book was released on 2021-09-29 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people’s decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems—such as those associated with the utility theory widely used in economics—have been established. The utility theory is often limited to qualitative knowledge; however, as the studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people’s decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.
Book Synopsis Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing by : Kumar, Anil
Download or read book Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing written by Kumar, Anil and published by IGI Global. This book was released on 2015-10-27 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher
Book Synopsis Conflict and Tradeoffs in Decision Making by : Elke U. Weber
Download or read book Conflict and Tradeoffs in Decision Making written by Elke U. Weber and published by Cambridge University Press. This book was released on 2001 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this book address questions about the causes of conflict and its effects.