Handbook of Marketing Analytics

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 713 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Handbook of Marketing Analytics by : Natalie Mizik

Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on 2018 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.

Dissertation Abstracts International

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Author :
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Innovation in Japan

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540892729
Total Pages : 256 pages
Book Rating : 4.5/5 (48 download)

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Book Synopsis Managing Innovation in Japan by : Chihiro Watanabe

Download or read book Managing Innovation in Japan written by Chihiro Watanabe and published by Springer Science & Business Media. This book was released on 2009-04-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes highlights of the investigation of “An Elucidation of the Role of Institutional Systems in Characterizing Technology Development Trajectories – A Global Comparative Analysis of Manufacturing Technology and Information Te- nology in the Enhancement of Business Practice” supported by Grant-in-Aid for Scienti?c Research (S) by Japan’s Ministry of Education, Culture, Sports, Science and Technology/Japan Society for Science Policy over the period 2002–2006. Background and objectives of the investigation are summarized as follows: (a) Japan ranks far below the level of the USA with respect to the development and utilization of information technology (IT) in the information society that emerged in the 1990s. (b) This can be attributed toa vicious cycle between Japan’s non-elastic institutions, insuf?cient utilization of the potential bene?ts of IT, and economic stagnation. (c) The source of such a vicious cycle can be derived from the fundamental d- ferences of the characterizing process of technology between manufacturing technology (MT) and IT during their diffusion processes. This investigation - tempted to elucidate this mechanism. Noteworthy ?ndings obtained include: (a) MT has been developed largely by the supply side and its functionality is - tablished during the stage of its supply to the market. In contrast, IT is strongly driven by the demand side and its functionality is created through diffusion in a self-propagating way. This contrast can be clearly observed in the dramatic advancement of Japan’s mobile phone industry in the late 1990s.

Statistics

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Publisher : StatSoft, Inc.
ISBN 13 : 9781884233593
Total Pages : 854 pages
Book Rating : 4.2/5 (335 download)

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Book Synopsis Statistics by : Thomas Hill

Download or read book Statistics written by Thomas Hill and published by StatSoft, Inc.. This book was released on 2006 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt: This - one of a kind - book offers a comprehensive, almost encyclopedic presentation of statistical methods and analytic approaches used in science, industry, business, and data mining, written from the perspective of the real-life practitioner ("consumer") of these methods.

Handbook of Marketing Decision Models

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Publisher : Springer Science & Business Media
ISBN 13 : 0387782125
Total Pages : 621 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga

Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-11 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.

Formative Assessment, Learning Data Analytics and Gamification

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Author :
Publisher : Morgan Kaufmann
ISBN 13 : 0128036672
Total Pages : 384 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Formative Assessment, Learning Data Analytics and Gamification by : Santi Caballé

Download or read book Formative Assessment, Learning Data Analytics and Gamification written by Santi Caballé and published by Morgan Kaufmann. This book was released on 2016-05-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formative Assessment, Learning Data Analytics and Gamification: An ICT Education discusses the challenges associated with assessing student progress given the explosion of e-learning environments, such as MOOCs and online courses that incorporate activities such as design and modeling. This book shows educators how to effectively garner intelligent data from online educational environments that combine assessment and gamification. This data, when used effectively, can have a positive impact on learning environments and be used for building learner profiles, community building, and as a tactic to create a collaborative team. Using numerous illustrative examples and theoretical and practical results, leading international experts discuss application of automatic techniques for e-assessment of learning activities, methods to collect, analyze, and correctly visualize learning data in educational environments, applications, benefits and challenges of using gamification techniques in academic contexts, and solutions and strategies for increasing student participation and performance. - Discusses application of automatic techniques for e-assessment of learning activities - Presents strategies to provide immediate and useful feedback on students' activities - Provides methods to collect, analyze, and correctly visualize learning data in educational environments - Explains the applications, benefits, and challenges of using gamification techniques in academic contexts - Offers solutions to increase students' participation and performance while lowering drop-out rates and retention levels

Multinomial Probit

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Publisher : Elsevier
ISBN 13 : 1483299341
Total Pages : 239 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Multinomial Probit by : Carlos Daganzo

Download or read book Multinomial Probit written by Carlos Daganzo and published by Elsevier. This book was released on 2014-06-28 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinomial Probit

Fundamentals of Supply Chain Theory

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Publisher : John Wiley & Sons
ISBN 13 : 1119024978
Total Pages : 1021 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Fundamentals of Supply Chain Theory by : Lawrence V. Snyder

Download or read book Fundamentals of Supply Chain Theory written by Lawrence V. Snyder and published by John Wiley & Sons. This book was released on 2019-07-01 with total page 1021 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensively teaches the fundamentals of supply chain theory This book presents the methodology and foundations of supply chain management and also demonstrates how recent developments build upon classic models. The authors focus on strategic, tactical, and operational aspects of supply chain management and cover a broad range of topics from forecasting, inventory management, and facility location to transportation, process flexibility, and auctions. Key mathematical models for optimizing the design, operation, and evaluation of supply chains are presented as well as models currently emerging from the research frontier. Fundamentals of Supply Chain Theory, Second Edition contains new chapters on transportation (traveling salesman and vehicle routing problems), integrated supply chain models, and applications of supply chain theory. New sections have also been added throughout, on topics including machine learning models for forecasting, conic optimization for facility location, a multi-supplier model for supply uncertainty, and a game-theoretic analysis of auctions. The second edition also contains case studies for each chapter that illustrate the real-world implementation of the models presented. This edition also contains nearly 200 new homework problems, over 60 new worked examples, and over 140 new illustrative figures. Plentiful teaching supplements are available, including an Instructor’s Manual and PowerPoint slides, as well as MATLAB programming assignments that require students to code algorithms in an effort to provide a deeper understanding of the material. Ideal as a textbook for upper-undergraduate and graduate-level courses in supply chain management in engineering and business schools, Fundamentals of Supply Chain Theory, Second Edition will also appeal to anyone interested in quantitative approaches for studying supply chains.

Random Iterative Models

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3662128802
Total Pages : 394 pages
Book Rating : 4.6/5 (621 download)

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Book Synopsis Random Iterative Models by : Marie Duflo

Download or read book Random Iterative Models written by Marie Duflo and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: An up-to-date, self-contained review of a wide range of recursive methods for stabilization, identification and control of complex stochastic models (guiding a rocket or a plane, organizing multi-access broadcast channels, self-learning of neural networks ...). Suitable for mathematicians (researchers and also students) and engineers.

Broadband Economics

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Author :
Publisher : Taylor & Francis
ISBN 13 : 0415472563
Total Pages : 308 pages
Book Rating : 4.4/5 (154 download)

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Book Synopsis Broadband Economics by : Takanori Ida

Download or read book Broadband Economics written by Takanori Ida and published by Taylor & Francis. This book was released on 2009 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Takanori Ida introduces the current status of the Japanese broadband services and the recent developments in competition policy and in doing so has developed an econometric model to analyse access demand.

JMR, Journal of Marketing Research

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Publisher :
ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis JMR, Journal of Marketing Research by :

Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 2000 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Urban Mass Transportation Abstracts

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Publisher :
ISBN 13 :
Total Pages : 940 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Urban Mass Transportation Abstracts by :

Download or read book Urban Mass Transportation Abstracts written by and published by . This book was released on 1982 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Discrete Choice Theory of Product Differentiation

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Publisher : MIT Press
ISBN 13 : 9780262011280
Total Pages : 454 pages
Book Rating : 4.0/5 (112 download)

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Book Synopsis Discrete Choice Theory of Product Differentiation by : Simon P. Anderson

Download or read book Discrete Choice Theory of Product Differentiation written by Simon P. Anderson and published by MIT Press. This book was released on 1992 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.

Competition and Regulation in the Postal and Delivery Sector

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Publisher : Edward Elgar Publishing
ISBN 13 : 1847209955
Total Pages : 413 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Competition and Regulation in the Postal and Delivery Sector by : Michael A. Crew

Download or read book Competition and Regulation in the Postal and Delivery Sector written by Michael A. Crew and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, postal and delivery economics has attracted considerable interest. Numerous questions have arisen, including the role of regulation, funding the Universal Service Obligation, postal reform in Europe, Asia and North America, the future of national postal operators, demand and pricing strategies, and the principles that should govern the introduction of competition. Collected here are responses to these questions in the form of 24 essays written by researchers, practitioners, and senior managers from throughout the world. This volume will have a broad appeal, with an audience ranging from practitioners in the express and delivery industry, national Postal Operators and managers, to economists, regulators, competition lawyers, marketers, scholars in economic regulation, and institutional libraries.

Fashion Retail Supply Chain Management

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Publisher : CRC Press
ISBN 13 : 0203764692
Total Pages : 122 pages
Book Rating : 4.2/5 (37 download)

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Book Synopsis Fashion Retail Supply Chain Management by : Tsan-Ming Choi

Download or read book Fashion Retail Supply Chain Management written by Tsan-Ming Choi and published by CRC Press. This book was released on 2014-05-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems. The book takes an explicit systems approach, and discusses retailled fashion supply ch

Stochastic Approximation and Recursive Algorithms and Applications

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Publisher : Springer Science & Business Media
ISBN 13 : 038721769X
Total Pages : 485 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Stochastic Approximation and Recursive Algorithms and Applications by : Harold Kushner

Download or read book Stochastic Approximation and Recursive Algorithms and Applications written by Harold Kushner and published by Springer Science & Business Media. This book was released on 2006-05-04 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a thorough development of the modern theory of stochastic approximation or recursive stochastic algorithms for both constrained and unconstrained problems. This second edition is a thorough revision, although the main features and structure remain unchanged. It contains many additional applications and results as well as more detailed discussion.

Lebesgue Measure and Integration

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Publisher : John Wiley & Sons
ISBN 13 : 1118030982
Total Pages : 314 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Lebesgue Measure and Integration by : Frank Burk

Download or read book Lebesgue Measure and Integration written by Frank Burk and published by John Wiley & Sons. This book was released on 2011-10-14 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A superb text on the fundamentals of Lebesgue measure and integration. This book is designed to give the reader a solid understanding of Lebesgue measure and integration. It focuses on only the most fundamental concepts, namely Lebesgue measure for R and Lebesgue integration for extended real-valued functions on R. Starting with a thorough presentation of the preliminary concepts of undergraduate analysis, this book covers all the important topics, including measure theory, measurable functions, and integration. It offers an abundance of support materials, including helpful illustrations, examples, and problems. To further enhance the learning experience, the author provides a historical context that traces the struggle to define "area" and "area under a curve" that led eventually to Lebesgue measure and integration. Lebesgue Measure and Integration is the ideal text for an advanced undergraduate analysis course or for a first-year graduate course in mathematics, statistics, probability, and other applied areas. It will also serve well as a supplement to courses in advanced measure theory and integration and as an invaluable reference long after course work has been completed.