Motives For Metaphor In Scientific And Technical Communication

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Motives for Metaphor in Scientific and Technical Communication

Author : Timothy Giles
Publisher : Routledge
ISBN 13 : 1351842889
Total Pages : 189 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Motives for Metaphor in Scientific and Technical Communication by : Timothy Giles

Download or read book Motives for Metaphor in Scientific and Technical Communication written by Timothy Giles and published by Routledge. This book was released on 2017-03-02 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.

Cross-cultural Communication

Author : Thomas Warren
Publisher : Routledge
ISBN 13 : 1351845136
Total Pages : 116 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Cross-cultural Communication by : Thomas Warren

Download or read book Cross-cultural Communication written by Thomas Warren and published by Routledge. This book was released on 2017-03-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cross-Cultural Communication" is a collection of essays that examines how practitioners can improve the acceptance of their documentation when communicating to cultures other than their own. The essays begin by examining the cross-cultural issues relating to quality in documentation. From there, the essays look at examples of common documents, analysing them from several perspectives. Specifically, the author uses communication theories (such as Bernstein's Elaborated and Restricted Code theory and Marwell and Schmidt's Compliance-Gaining theory) to show how documents used by readers who are not native speakers of English can be written and organized to increase their effectiveness. The principal assumption about how practitioners create their documents is that, while large organizations can afford to write, translate, and then localize, small- to medium-size organizations produce many documents that are used directly by people in other cultures-often without translating and localizing. The advantage the writer gains from these essays is in understanding the strategies and knowing the kinds of strategies to apply in specific situations. In addition, the essays can serve as a valuable resource for students and teachers alike as they determine ways to understand how cross-cultural communication is different and why it makes a difference. Not only do students need to be aware of the various strategies they may apply when creating documents for cross-cultural settings, they also need to see how research can apply theories from different areas-in the case of these essays, communication and rhetorical theories. Another value of the essays is to show the students the role standards play in cross-cultural communication; standards are written by committees that follow style rules developed by the International Standardization Organization in Geneva. Thus, both students and practitioners can find valuable cross-cultural communication advice in these essays.

Stalinist Genetics

Author : Dmitri Stanchevici
Publisher : Taylor & Francis
ISBN 13 : 1351864459
Total Pages : 194 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Stalinist Genetics by : Dmitri Stanchevici

Download or read book Stalinist Genetics written by Dmitri Stanchevici and published by Taylor & Francis. This book was released on 2017-03-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stalinist Genetics focuses on the rhetoric of T. D. Lysenko, the founder of an agrobiological doctrine (Lysenkoism) in the Stalinist Soviet Union. Using not only scientific but also political and ideological arguments, Lysenko achieved an official ban on Soviet Mendelian genetics. Though the ban was brief and Lysenkoism, as a leading biological doctrine, was eventually deposed in favor of Mendelism, Lysenkoism remains a paradigmatic example of pernicious political interference in science. In this study, the critical orientation for reading Lysenko's major speeches is constitutional rhetoric. It combines Kenneth Burke's dialectic of constitutions and rhetoric of the subject. Painting a nuanced picture of intellectual, economic, ideological, and political life in the Soviet Union of the 1930s and 1940s, the book demonstrates how the rhetorics of Lysenkoism and Mendelism interacted with Stalinist culture in the fight for dominating Soviet science. The reader will learn how Lysenko's constitutional rhetoric created a space where scientific terms transformed into political and ideological ones, and vice versa. The book also shows how, in a dialectical flip, the Lysenkoist rhetoric eventually turned from tool to master. Contrary to Lysenko's intentions, his language gave his opponents, Soviet Mendelians, grounds on which to defend their science and criticize Lysenkoism. Stanchevici forcefully reasserts the blurriness of the boundaries between science and politics, and argues that scientific language reveals more plasticity and adaptability to the political situation than has hitherto been assumed. Intended Audience: Scholars in rhetoric, history, and philosophy of science; graduate or upper-division undergraduate course in the rhetoric of science or technical communication.

Together with Technology

Author : Jason Swarts
Publisher : Routledge
ISBN 13 : 1351840932
Total Pages : 175 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Together with Technology by : Jason Swarts

Download or read book Together with Technology written by Jason Swarts and published by Routledge. This book was released on 2017-03-02 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the complex roles that texts serve as parts of an organizational cognitive infrastructure. Texts make knowledge and experience tangible and durable. They help shape interactions between people. As professions have become more writing-centered in recent decades, many organizations have instituted writing review practices to help newcomers produce better writing and thus become more effective organizational citizens.Dr. Swarts examines those writing review practices and questions whether available supportive technologies adequately prepare professional writers and professionals who write to appreciate the complex functions their texts serve. He reports on a study of the impact of two technologies (paper text and textual replay) on writing review. Unlike paper, which presents texts in a static form, textual replay presents texts as the products of writing practices. Textual replay records onscreen writing activity and creates a video that writers and reviewers use to supplement their discussion of revisions.

Aspects of Cognitive Terminology Studies

Author : Silvia Molina-Plaza
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111073610
Total Pages : 263 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Aspects of Cognitive Terminology Studies by : Silvia Molina-Plaza

Download or read book Aspects of Cognitive Terminology Studies written by Silvia Molina-Plaza and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-06-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book sets out to describe new developments in terminology from a cognitive perspective. It encompasses a wide range of theoretical and practical approaches, covering different areas of knowledge and drawing on interdisciplinary research in corpus linguistics, neology, discourse analysis and translation studies. International scholars present accounts of developments in the interface between terminology and cognitive linguistics.

Assessment in Technical and Professional Communication

Author : Margaret Hundleby
Publisher : Routledge
ISBN 13 : 1351845853
Total Pages : 348 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Assessment in Technical and Professional Communication by : Margaret Hundleby

Download or read book Assessment in Technical and Professional Communication written by Margaret Hundleby and published by Routledge. This book was released on 2017-07-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays focuses on both how and why assessment serves as a key element in the teaching and practice of technical and professional communication. The collection is organized to form a dual approach: on the one hand, it offers a landscape view of the activities involved in assessment - examining how it works at institutional, program, and classroom levels; on the other, it surveys the implications of using assessment for formulating, maintaining, and extending the teaching and practice of technical communication. The book offers teachers, students, scholars, and practitioners alike evidence of the increasingly valuable role of assessment in the field, as it supports and enriches our thinking and practice. No other volume has addressed the demands of and the expectations for assessment in technical communication. Consequently, the book has two key goals. The first is to be as inclusive as is feasible for its size, demonstrating the global operation of assessment in the field. For this reason, descriptions of assessment practice lead to examinations of some key feature of the landscape captured by the term 'technical communication'. The second goal is to retain the public and cooperative approach that has characterized technical communication from the beginning. To achieve this, the book represents a 'conversation', with contributors chosen from among practicing, highly active technical communication teachers and scholars; and the chapters set up pairs of opening statement and following response. The overriding purpose of the volume, therefore, is to invite the whole community into the conversation about assessment in technical communication.

From Black Codes to Recodification

Author : Miriam F. Williams
Publisher : Routledge
ISBN 13 : 1351844202
Total Pages : 157 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis From Black Codes to Recodification by : Miriam F. Williams

Download or read book From Black Codes to Recodification written by Miriam F. Williams and published by Routledge. This book was released on 2017-09-04 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. This book examines Texas regulations dating as far back as the Texas Black Codes of 1866 to contemporary Texas Child Care Licensing regulations. It presents case studies that test contemporary African American perceptions of various styles of regulatory writing.

Communicative Practices in Workplaces and the Professions

Author : Mark Zachry
Publisher : Routledge
ISBN 13 : 1351845438
Total Pages : 288 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Communicative Practices in Workplaces and the Professions by : Mark Zachry

Download or read book Communicative Practices in Workplaces and the Professions written by Mark Zachry and published by Routledge. This book was released on 2017-03-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together prominent scholars from a variety of disciplines, "Communicative Practices in Workplaces and the Professions: Cultural Perspectives on the Regulation of Discourse and Organizations" offers readers an engaging set of essays on the complicated relationship between discourse and the many institutions within which people act. Each author brings a unique theoretical perspective to conceptualizing how discourse is regulated and how it regulates when human activity is organized for such purposes as work or belonging to a profession. Together, the contributors to this collection offer a provocatively complex picture of what regulation means and the means of regulation.

The Centrality of Style

Author : Mike Duncan
Publisher : Parlor Press LLC
ISBN 13 : 1602354251
Total Pages : 351 pages
Book Rating : 4.6/5 (23 download)

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Book Synopsis The Centrality of Style by : Mike Duncan

Download or read book The Centrality of Style written by Mike Duncan and published by Parlor Press LLC. This book was released on 2013-04-07 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Centrality of Style, editors Mike Duncan and Star Medzerian Vanguri argue that style is a central concern of composition studies even as they demonstrate that some of the most compelling work in the area has emerged from the margins of the field.

Air & Light & Time & Space

Author : Helen Sword
Publisher : Harvard University Press
ISBN 13 : 0674737709
Total Pages : 279 pages
Book Rating : 4.6/5 (747 download)

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Book Synopsis Air & Light & Time & Space by : Helen Sword

Download or read book Air & Light & Time & Space written by Helen Sword and published by Harvard University Press. This book was released on 2017-04-17 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Stylish Academic Writing comes an essential new guide for writers aspiring to become more productive and take greater pleasure in their craft. Helen Sword interviewed 100 academics worldwide about their writing background and practices and shows how they find or create the conditions to get their writing done.

Complex Worlds

Author : Andrienne P Lamberti
Publisher : Routledge
ISBN 13 : 1351845373
Total Pages : 263 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Complex Worlds by : Andrienne P Lamberti

Download or read book Complex Worlds written by Andrienne P Lamberti and published by Routledge. This book was released on 2017-03-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Complex Worlds: Digital Culture, Rhetoric, and Professional Communication' is a collection of thought-provoking scholarly essays by teachers and industry practitioners in professional communication and technology-oriented fields. Scrupulously edited for a range of readers, the collection aims to help familiarize advanced students, teachers, and researchers in professional communication, computers and writing, literacy, and sister disciplines with key issues in digital theory and practice. An emphasis on the situations of and audiences for digital communication identifies 'Complex Worlds' as a rhetorical approach. In an era when globalizing markets and digital technologies are transforming culture around the world, readers should find the collection both engaging and timely. The collections' twelve essays constitute a diverse and thematically coherent set of inquiries. Included are explorations of topics such as cyber activism, digital 'dispositio', citizen and open-source journalism, broadband affordances, XML, digital resumes, avant garde performance art, best pedagogical practices, and intercultural communication between East and West, North and South. The text is especially well suited for advanced courses in professional and applied writing, contemporary rhetorics, and digital culture. The complexity highlighted in the collection's title is brought into relief by authors who address how the digital is daily unmaking our assumptions about the boundaries between work and school, the global and the local, the private and the public. 'Complex Worlds' offers readers an opportunity to build on their rhetorical awareness by expanding their understanding of the means, aims, and strategies of effective communication--today and in the future.

Content Management

Author : George Pullman
Publisher : Routledge
ISBN 13 : 135184525X
Total Pages : 217 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Content Management by : George Pullman

Download or read book Content Management written by George Pullman and published by Routledge. This book was released on 2017-03-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles is the first attempt by academics and professional writers to delve into the world of content management systems. The knowledge economy's greatest asset and primary problem is information management: finding it, validating it, re-purposing it, keeping it current, and keeping it safe. In the last few years content management software has become as common as word-processing software was five years ago. But unlike word processors, which are designed for single authorization and local storage, content management systems are designed to accommodate large-scale information production, with many authors providing many different pieces of information kept in a web-accessible database, any piece of which might find its way into electronic documents that the author doesn't even know exist. These software systems are complex, to say the least, and their impact on the field of writing will be immense.

Internships

Author : Charles Sides
Publisher : Routledge
ISBN 13 : 1351843486
Total Pages : 159 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Internships by : Charles Sides

Download or read book Internships written by Charles Sides and published by Routledge. This book was released on 2017-03-02 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Internships: Theory and Practice" focuses on the history, theory, value, design, administration, and evaluation of professional internships as an educational experience for college students. Internships are guided, pre-professional experiences that combine academic and professional components as a managed transition to professional careers. Touted by many as an educational innovation for the 21st century, internships (or experiential learning, or apprenticeships, as they once were called) have been a staple of professional preparation for centuries, dating back at least to the earliest documentation in the Middle Ages and no doubt far beyond that.Charles Sides and Ann Mrvica trace this history through primary sources to explore the development of internship experiences over the past 800 years, create an introduction to the topic of internships, and provide a foundation for modern college-corporation partnerships in professional education and training. The authors present specific guidelines and discussions on issues important to corporations, in terms of providing for internship experiences; issues important to colleges, in terms of designing and evaluating internships; and issues important to students, in terms of participating in and learning from internships.

Envisioning Collaboration

Author : Geoffrey Cross
Publisher : Routledge
ISBN 13 : 1351867989
Total Pages : 259 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Envisioning Collaboration by : Geoffrey Cross

Download or read book Envisioning Collaboration written by Geoffrey Cross and published by Routledge. This book was released on 2017-03-02 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and visual symbols into text. Serious multimodal projects often demand extensive teamwork, especially in the workplace. But how can collaboration engaging such different traditions of expression be conducted effectively? To address this question, Envisioning Collaboration traces the composing processes of expert graphic artists and writers preparing advertising campaigns to retain a vital national account. It examines the influences on individual and dyadic composing processes of what Csikszentmihalyi terms "the domain," in this case the disciplinary knowledge of advertising, and "the field," in this case the surrounding economic conditions and client, vendor, customer, and agency executive gatekeepers. Based on a 460-hour participant-observation and intensive computerized data analysis, Envisioning Collaboration is the first book to meticulously examine collaborative creative processes at an award-winning advertising agency, including audience analysis, branding, collaborative "moves," power and conflict management, uses of humor, degree of mindfulness, and effectiveness. The findings indicate the role of concepts in generating common texts by artists and writers, the role of the visual in individuals' composing, verbal-visual rhetorical elements in processes and products, and which verbal-visual techniques were most generative. Findings are related to pertinent research in technical and business writing, rhetoric and composition, and some key research in visual design, communication, advertising, neurolinguistics, management, and psychology. The book concludes with a pedagogical/training unit incorporating "gateway activities" for effective verbal-visual composition and collaboration.

Connecting People with Technology

Author : George Hayhoe
Publisher : Routledge
ISBN 13 : 1351845292
Total Pages : 279 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Connecting People with Technology by : George Hayhoe

Download or read book Connecting People with Technology written by George Hayhoe and published by Routledge. This book was released on 2020-11-25 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores five important areas where technology affects society, and suggests ways in which human communication can facilitate the use of that technology.Usability has become a foundational discipline in technical and professional communication that grows out of our rhetorical roots, which emphasize purpose and audience. As our appreciation of audience has grown beyond engineers and scientists to lay users of technology, our appreciation of the diversity of those audiences in terms of age, geography, and other factors has similarly expanded.We are also coming to grips with what Thomas Friedman calls the 'flat world,' a paradigm that influences how we communicate with members of other cultures and speakers of other languages. And because most of the flatteners are either technologies themselves or technology-driven, technical and professional communicators need to leverage these technologies to serve global audiences.Similarly, we are inundated with information about world crises involving health and safety issues. These crises are driven by the effects of terrorism, the aging population, HIV/AIDS, and both human-made and natural disasters. These issues are becoming more visible because they are literally matters of life and death. Furthermore, they are of special concern to audiences that technical and professional communicators have little experience targeting - the shapers of public policy, seniors, adolescents, and those affected by disaster.Biotechnology is another area that has provided new roles for technical and professional communicators. We are only beginning to understand how to communicate the science accurately without either deceiving or panicking our audience. We need to develop a more sophisticated understanding of how communication can shape reactions to biotechnology developments. Confronting this complex network of issues, we're challenged to fashion both our message and the audience's perceptions ethically.Finally, today's corporate environment is being shaped by technology and the global nature of business. Technical and professional communicators can play a role in capturing and managing knowledge, in using technology effectively in the virtual workplace, and in understanding how language shapes organizational culture.

Freedom of Information in a Post 9-11 World

Author : Charles Sides
Publisher : Routledge
ISBN 13 : 1351844296
Total Pages : 198 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Freedom of Information in a Post 9-11 World by : Charles Sides

Download or read book Freedom of Information in a Post 9-11 World written by Charles Sides and published by Routledge. This book was released on 2017-03-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Freedom of Information in a Post 9-11 World" is, to date, the first international scholarly examination of the impact of the terrorist attack on the United States in terms of how it may alter academic and corporate research, as well as the sharing of information generated by that research, by international colleagues in technological fields. The collection of essays brings together a widely varied panel of communications experts from different backgrounds and cultures to focus their expertise on the ramifications of this world-changing event. Drawing upon the related but separate disciplines of law, interpersonal communication, semiotics, rhetoric, management, information sciences, and education, the collection adds new insight to the potential future challenges high-tech professionals and academics will face in a global community that now seems much less communal than it did prior to September 11, 2001.

Arguing with Numbers

Author : James Wynn
Publisher : Penn State Press
ISBN 13 : 0271089210
Total Pages : 181 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Arguing with Numbers by : James Wynn

Download or read book Arguing with Numbers written by James Wynn and published by Penn State Press. This book was released on 2021-05-14 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: As discrete fields of inquiry, rhetoric and mathematics have long been considered antithetical to each other. That is, if mathematics explains or describes the phenomena it studies with certainty, persuasion is not needed. This volume calls into question the view that mathematics is free of rhetoric. Through nine studies of the intersections between these two disciplines, Arguing with Numbers shows that mathematics is in fact deeply rhetorical. Using rhetoric as a lens to analyze mathematically based arguments in public policy, political and economic theory, and even literature, the essays in this volume reveal how mathematics influences the values and beliefs with which we assess the world and make decisions and how our worldviews influence the kinds of mathematical instruments we construct and accept. In addition, contributors examine how concepts of rhetoric—such as analogy and visuality—have been employed in mathematical and scientific reasoning, including in the theorems of mathematical physicists and the geometrical diagramming of natural scientists. Challenging academic orthodoxy, these scholars reject a math-equals-truth reduction in favor of a more constructivist theory of mathematics as dynamic, evolving, and powerfully persuasive. By bringing these disparate lines of inquiry into conversation with one another, Arguing with Numbers provides inspiration to students, established scholars, and anyone inside or outside rhetorical studies who might be interested in exploring the intersections between the two disciplines. In addition to the editors, the contributors to this volume are Catherine Chaput, Crystal Broch Colombini, Nathan Crick, Michael Dreher, Jeanne Fahnestock, Andrew C. Jones, Joseph Little, and Edward Schiappa.