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Modelisation Comportementale Des Circuits Analogiques Et Mixtes
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Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Conceptual Basis, Formalisations and Parameterization of the Stics Crop Model by : Nadine Brisson
Download or read book Conceptual Basis, Formalisations and Parameterization of the Stics Crop Model written by Nadine Brisson and published by Editions Quae. This book was released on 2009-01-19 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The STICS crop model has been developed since 1996 at INRA in collaboration with other research and technical institutes. The model syntheses, illustrates and concretizes an important part of the French agronomic knowledge as a point of view on the field and cropping systems working. The formalisations of the STICS crop model presented in this book can be considered as references used in the framework of crop sciences. The book arrangement relies on the way the model designs the crop-soil system functioning, each chapter being devoted to a set of important functions such as growth initiation, yield onset, water uptake, transformation of organic matter etc. One chapter deals with the cropping system and long term simulations and the final chapter is about the involvement of the user in terms of option choices and parameterization. If this book is mainly intended for scientists who use the STICS model, it can also be useful for agronomists, crop modellers, students and technicians looking for elementary formalizations of the crop-soil system functioning.
Book Synopsis Quantum Communications and Cryptography by : Alexander V. Sergienko
Download or read book Quantum Communications and Cryptography written by Alexander V. Sergienko and published by CRC Press. This book was released on 2018-10-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: All current methods of secure communication such as public-key cryptography can eventually be broken by faster computing. At the interface of physics and computer science lies a powerful solution for secure communications: quantum cryptography. Because eavesdropping changes the physical nature of the information, users in a quantum exchange can easily detect eavesdroppers. This allows for totally secure random key distribution, a central requirement for use of the one-time pad. Since the one-time pad is theoretically proven to be undecipherable, quantum cryptography is the key to perfect secrecy. Quantum Communications and Cryptography is the first comprehensive review of the past, present, and potential developments in this dynamic field. Leading expert contributors from around the world discuss the scientific foundations, experimental and theoretical developments, and cutting-edge technical and engineering advances in quantum communications and cryptography. The book describes the engineering principles and practical implementations in a real-world metropolitan network as well as physical principles and experimental results of such technologies as entanglement swapping and quantum teleportation. It also offers the first detailed treatment of quantum information processing with continuous variables. Technologies include both free-space and fiber-based communications systems along with the necessary protocols and information processing approaches. Bridging the gap between physics and engineering, Quantum Communications and Cryptography supplies a springboard for further developments and breakthroughs in this rapidly growing area.
Book Synopsis Flow Sensing in Air and Water by : Horst Bleckmann
Download or read book Flow Sensing in Air and Water written by Horst Bleckmann and published by Springer Science & Business Media. This book was released on 2014-01-22 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading scientists in the fields of sensory biology, neuroscience, physics and engineering explore the basic operational principles and behavioral uses of flow sensing in animals and how they might be applied to engineering applications such as autonomous control of underwater or aerial vehicles. Although humans possess no flow-sensing abilities, countless aquatic (e.g. fish, cephalopods and seals), terrestrial (e.g. crickets and spiders) and aerial (e.g. bats) animals have flow sensing abilities that underlie remarkable behavioral feats. These include the ability to follow silent hydrodynamic trails long after the trailblazer has left the scene, to form hydrodynamic images of their environment in total darkness, and to swim or fly efficiently and effortlessly in the face of destabilizing currents and winds.
Book Synopsis Routledge International Handbook of Ignorance Studies by : Matthias Gross
Download or read book Routledge International Handbook of Ignorance Studies written by Matthias Gross and published by Routledge. This book was released on 2015-05-15 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once treated as the absence of knowledge, ignorance today has become a highly influential topic in its own right, commanding growing attention across the natural and social sciences where a wide range of scholars have begun to explore the social life and political issues involved in the distribution and strategic use of not knowing. The field is growing fast and this handbook reflects this interdisciplinary field of study by drawing contributions from economics, sociology, history, philosophy, cultural studies, anthropology, feminist studies, and related fields in order to serve as a seminal guide to the political, legal and social uses of ignorance in social and political life. Chapter 33 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available here: https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/docs/Open+Access+Chapters/9780415718967_oachapter33.pdf
Book Synopsis Formal Methods Applied to Complex Systems by : Jean-Louis Boulanger
Download or read book Formal Methods Applied to Complex Systems written by Jean-Louis Boulanger and published by John Wiley & Sons. This book was released on 2014-07-22 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents real-world examples of formal techniques in an industrial context. It covers formal methods such as SCADE and/or the B Method, in various fields such as railways, aeronautics, and the automotive industry. The purpose of this book is to present a summary of experience on the use of “formal methods” (based on formal techniques such as proof, abstract interpretation and model-checking) in industrial examples of complex systems, based on the experience of people currently involved in the creation and assessment of safety critical system software. The involvement of people from within the industry allows the authors to avoid the usual confidentiality problems which can arise and thus enables them to supply new useful information (photos, architecture plans, real examples, etc.).
Download or read book The Men's Bibliography written by and published by . This book was released on 1996 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Simon Denny written by Simon Denny and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Simon Denny's new body of work for Portikus ranks among the most ambitious the artist has developed to date. Over the period of one year, the artist researched and developed an intricate project that has grown to considerable dimensions -- both physically and in terms of its critical content. For two months, the monumental gallery space is turned into an homage to technology, communication, and the relentless need for innovation. Simon Denny has produced an embracing and multi-faceted installation that functions as a documentary of the South Korean technology giant Samsung and its global success story. The exhibition's title, "New Management", refers to the legendary management philosophy that Lee Kun-hee, Chairman of the Samsung Group, infamously introduced in the early nineties."--Publisher's website.
Book Synopsis Sexing the Citizen by : Judith Surkis
Download or read book Sexing the Citizen written by Judith Surkis and published by Cornell University Press. This book was released on 2018-07-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did marriage come to be seen as the foundation and guarantee of social stability in Third Republic France? In Sexing the Citizen, Judith Surkis shows how masculine sexuality became central to the making of a republican social order. Marriage, Surkis argues, affirmed the citizen's masculinity, while also containing and controlling his desires. This ideal offered a specific response to the problems—individualism, democratization, and rapid technological and social change—associated with France's modernity. This rich, wide-ranging cultural and intellectual history provides important new insights into how concerns about sexuality shaped the Third Republic's pedagogical projects. Educators, political reformers, novelists, academics, and medical professionals enshrined marriage as the key to eliminating the risks of social and sexual deviance posed by men-especially adolescents, bachelors, bureaucrats, soldiers, and colonial subjects. Debates on education reform and venereal disease reveal how seriously the social policies of the Third Republic took the need to control the unstable aspects of male sexuality. Surkis's compelling analyses of republican moral philosophy and Emile Durkheim's sociology illustrate the cultural weight of these concerns and provide an original account of modern French thinking about society. More broadly, Sexing the Citizen illuminates how sexual norms continue to shape the meaning of citizenship.
Book Synopsis Reign of Virtue by : Miranda Pollard
Download or read book Reign of Virtue written by Miranda Pollard and published by University of Chicago Press. This book was released on 2012-07-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Reign of Virtue, Miranda Pollard explores the effects of military defeat and Nazi occupation on French articulations of gender in wartime France. Drawing on governmental archives, historical texts, and propaganda, Pollard explores what most historians have ignored: the many ways in which Vichy's politicians used gendered images of work, family, and sexuality to restore and maintain political and social order. She argues that Vichy wanted to return France to an illustrious and largely mythical past of harmony, where citizens all knew their places and fulfilled their responsibilities, where order prevailed. The National Revolution, according to Pollard, replaced the ideals of liberty, equality, and fraternity with work, family, and fatherland, making the acceptance of traditional masculine and feminine roles a key priority. Pollard shows how Vichy's policies promoted the family as the most important social unit of a new France and elevated married mothers to a new social status even as their educational, employment, and reproductive rights were strictly curtailed.
Book Synopsis The Heidegger Change by : Catherine Malabou
Download or read book The Heidegger Change written by Catherine Malabou and published by SUNY Press. This book was released on 2011-12-01 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elaborates the author’s conception of plasticity by proposing a new way of thinking through Heidegger’s writings on change.
Book Synopsis What Nazism Did to Psychoanalysis by : Laurence Kahn
Download or read book What Nazism Did to Psychoanalysis written by Laurence Kahn and published by Taylor & Francis. This book was released on 2022-09-09 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Nazism Did to Psychoanalysis explores the impact Nazism had on the evolution of psychoanalysis and tackles the enigma of the transformation of individual hate into mass psychosis and of the autocratic creation of a neo-reality. Addressing the effects of the Holocaust on the psychoanalytic world, this book does not focus on the suffering of the survivors but the analysis of the concrete mechanisms of destruction that affected language and thought, their impact on the practice of psychoanalysis and the defences that psychoanalysts tried to find against the linguistic, legal and symbolic chaos that struck the foundations of reality. Laurence Kahn discusses the struggle against the appropriation, by the Nazi language, of key terms such as demonic nature, drives, ideals and, above all, the Selbsterhaltungstrieb (the self-preservation drive), which became, with Hitler, the axis of the living space policy, the "Lebensraum". Covering key topics such as trauma, transgenerational issues, silence and secrecy and the depredation of culture, this is an essential work for psychoanalysts and anyone wishing to understand how strongly the development of psychoanalysis was affected by Nazism.
Book Synopsis Transformational Processes in Clinical Psychoanalysis by : Lawrence J. Brown
Download or read book Transformational Processes in Clinical Psychoanalysis written by Lawrence J. Brown and published by Routledge. This book was released on 2018-10-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Lawrence J. Brown offers a contemporary perspective on how the mind transforms, and gives meaning to, emotional experience that arises unconsciously in the here-and-now of the clinical hour. Brown surveys the developments in theory and practice that follow from Freud’s original observations and traces this evolution from its conception to contemporary analytic field theory. Brown emphasizes that these unconscious transformational processes occur spontaneously, in the blink of an eye, through the "unconscious work" in which the analyst and patient are engaged. Though unconscious, these processes are accessible and the analyst must train himself to become aware of the subtle ways he is affected by the patient in the clinical moment. By paying attention to one’s reveries, countertransference manifestations and even supposed "wild" or extraneous thoughts, the analyst is able to obtain a glimpse of how his unconscious is transforming the ambient emotions of the session in order to formulate an interpretation. Brown casts a wide theoretical net in his exploration of these transformational processes and builds on the contributions of Freud, Theodor Reik, Bion, Ogden, the Barangers, Cassorla, Civitarese and Ferro. Bion’s theories of alpha function, transformations, dreaming and his clinical emphasis on the present moment are foundational to this book. Brown’s writing is clear and aims to describe the various theoretical ideas as plainly as possible. Detailed clinical material is given in most chapters to illustrate the theoretical perspectives. Brown applies this theory of transformational processes to a variety of topics, including the analyst’s receptivity, countertransference as transformation, the analytic setting, the paintings of J.M.W. Turner, "autistic transformations" and other clinical situations in the analysis of children and adults. Transformational Processes in Clinical Psychoanalysis will be of great interest to all psychoanalysts and psychoanalytic psychotherapists.
Book Synopsis The Analyst's Reveries by : Fred Busch
Download or read book The Analyst's Reveries written by Fred Busch and published by Routledge. This book was released on 2019-03-04 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the use of the analyst’s own reveries in work with patients has increased in recent times, there has been little critical inquiry into its value, and the problems it may lead to. The Analyst's Reveries finds increasing veneration for the analyst’s use of their reveries, while revealing important differences amongst post-Bionians in how reverie is defined and used clinically. Fred Busch ponders if it has been fully recognized that some post-Bionions suggest a new, radical paradigm for what is curative in psychoanalysis. After searching for the roots of the analyst’s use of reverie in Bion’s work and questioning whether in this regard Bion was a Bionian, Busch carefully examines the work of some post-Bionians and finds both convincing ways to think about the usefulness and limitations of the analyst’s use of reverie. He explores questions including: From what part of the mind does a reverie emerge? How does its provenance inform its transformative possibilities? Do we over-generalize in conceptualizing what is unrepresented, with the corresponding problem of false positives? Do dreams equal understanding and what about the generalizability of the co-created reverie? Busch concludes that it is primarily through the analyst’s own associations that the reverie’s potential is revealed, which further helps the analyst distinguish it from many other possibilities, including the analyst’s countertransference. He believes in the importance of converting reveries into verbal interpretations, a controversial point amongst post-Bionians. Busch ends with the difficult task of classifying the analyst’s reveries based on their degree of representation. The Analyst's Reveries will be of great interest to psychoanalysts and psychoanalytic psychotherapists.
Download or read book Food Fray written by Lisa H. WEASEL Ph.D. and published by AMACOM Div American Mgmt Assn. This book was released on 2008-12-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than ten years ago, the first genetically modified foods took their place on the shelves of American supermarkets. But while American consumers remained blissfully unconcerned with the new products that suddenly filled their kitchens, Europeans were much more wary of these “Frankenfoods.” When famine struck Africa in 2002, several nations refused shipments of genetically modified foods, fueling a controversy that put the issue on the world's political agenda for good. In Food Fray, esteemed molecular biologist Dr. Lisa H. Weasel brings readers into the center of this debate, capturing the real-life experiences of the scientists, farmers, policymakers and grassroots activists on the front lines. Here she combines solid scientific knowledge and a gripping narrative to tell the real story behind the headlines and the hype. Seminal and cutting-edge, Food Fray enlightens and informs and will allow readers to make up their own minds about one of the most important issues facing us today.
Download or read book In the Flow written by Boris Groys and published by Verso Books. This book was released on 2016-02-16 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 20th century, art and its institutions came under critique from a new democratic and egalitarian spirit. In an age of secularism and materialism, artworks would be understood as merely things among other things. This meant an attack on the techniques of realism, and the traditional mission of the museum, both designed shield a small class of objects from the entropic fate awaiting everything else-and the development of an approach that Boris Groys calls "direct realism": an art that would not produce objects, but practices that could enter the flow of time to live and die like the rest of us. But for more than a century now, every advance in this direction has been quickly followed by new means of preserving art's distinction. In this major new work, Groys, one of the world's leading art theorists, charts the paradoxes produced by this tension, which continues to structure the production and reception of new art. The internet, the latest medium through which artists have attempted to disavow this special status, inverts the most notorious consequence of early modernist developments. If the techniques of mechanical reproduction gave us objects without aura, digital production generates aura without objects, transforming all its materials into vanishing markers of the transitory present.
Book Synopsis In the Analyst's Consulting Room by : Antonino Ferro
Download or read book In the Analyst's Consulting Room written by Antonino Ferro and published by Psychology Press. This book was released on 2002 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complements and develops Antonino Ferro's new model of the relationship between patient and analyst, by concentrating on adults.
