Mobilize Your Customers

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Mobilized Marketing

Author : Jeff Hasen
Publisher : John Wiley & Sons
ISBN 13 : 1118243269
Total Pages : 224 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Mobilized Marketing by : Jeff Hasen

Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Mobilize Your Customers

Author : John Cote
Publisher : Createspace Independent Pub
ISBN 13 : 9781482716481
Total Pages : 120 pages
Book Rating : 4.7/5 (164 download)

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Book Synopsis Mobilize Your Customers by : John Cote

Download or read book Mobilize Your Customers written by John Cote and published by Createspace Independent Pub. This book was released on 2013-04-15 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your ProfitsAsk anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income.In this book, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must.It's also important to understand the incredibly fast moving trend that is happening globally with mobile devices. Did you know:• Mobile traffic has 6 time higher purchase intent than online advertising• In 2014 mobile internet traffic will exceed desktop traffic online • 60% of mobile phones will be Smartphones at the end of 2012• Consumers spend 23% more time with mobile apps then they do on mobile websites • 78% of consumers trust peer recommendations• 80% of consumers will decide NOT to buy based on negative reviews• One negative review can reduce your revenue by 5%-9%These statistics should help drive home the inevitable truth: You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will!Still not sure you need to read this book? These chapter titles were created from entrepreneur's questions and the answers will provide you with effective tactics to implement immediately.Chapter 1 “Why Should I Care?” Chapter 2 “What is Social Media Marketing?” Chapter 3 “I Have Some Likes On Facebook, Where Are My Sales?” Chapter 4 “Why Should We Use Video and YouTube to Promote Our Business?” Chapter 5 “How Can Online Reviews Increase My Profits?” Chapter 6 “What is Cross Channel Marketing?” Chapter 7 “Why is Mobile Marketing Important and How Do We Integrate It?” Chapter 8 “How Can We Use Advanced SMS Techniques to Generate Traffic?” Chapter 9 “Can a Mobile App Really Help Market My Business and Make Money?”Chapter 10 “I Thought Building Email Lists Was Old School?” Chapter 11 Putting It All TogetherYou will also learn some amazing tips on how to:• Get a 95% open rate on your marketing messages• Create digital word of mouth and spread it via social media• Get your customers wanting to leave glowing reviews about you online • Generate scarcity and revenue on slow days to get your customers buying• Launch a new business with a text message campaign that will drive more traffic than you can handle• Capture the contact information of potential clients when you are speaking and follow up with them effortlessly• Improve your sales at trade shows, events and conventionsThis 120 page book gives you the steps you need to create engaging and successful marketing campaigns. Consider it your personal tour across the cutting edge of social media, video and mobile marketing.This is a marketing book, so here is my call to action:Get your copy now!

Mobilize Your Enterprise

Author : Patrick Brans
Publisher : Prentice Hall Professional
ISBN 13 : 9780130091161
Total Pages : 424 pages
Book Rating : 4.0/5 (911 download)

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Book Synopsis Mobilize Your Enterprise by : Patrick Brans

Download or read book Mobilize Your Enterprise written by Patrick Brans and published by Prentice Hall Professional. This book was released on 2003 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains mobile technology in clear language Provides business-specific perspective, applications, and analysis Outlines a methodology for reengineering processes around mobility Covers the why, how, who, when, and where of this powerful, emerging technology "...an insightful--and essential--guidebook to the wireless transformation of the enterprise, a 'must-read' for any business or IT manager." --Barry Zellen, Editorial Director and CEO, WirelessReport.net Companies can gain an enormous advantage by mastering mobile technology. A wireless workforce allows information to flow immediately and freely between off-site employees and the home office, leading to what mobile business strategy expert Patrick Brans calls friction-free sales and service. In Mobilize Your Enterprise, Brans explains precisely what you need to know about this emerging technology, where it's heading, and how it can benefit your organization. You'll discover how to profitably apply the technology to your particular situation and how reengineer your processes around mobility, all without delving into unnecessary technical detail. Wireless technology--how, when, and why to deploy it, and anticipating what's next Wireless solutions you can apply to your company Methods to reengineer business processes and claim huge competitive advantages from mobility Portable solutions presented in detail, from computing devices, wireless network technologies and application gateways to enterprise applications and security Real-life applications--you'll learn a great deal about wireless technology without being swamped in needless details Vendor profiles--software, infrastructure, hardware, hosting, and integration Managers, planners, and anyone else looking to improve their business using wireless technology will find Mobilize Your Enterprise an excellent resource. Brans' enthusiasm animates this complex topic--you'll grasp the big picture and understand how to apply the technology to your particular situation.

Selling the Dream

Author : Guy Kawasaki
Publisher : Harper Collins
ISBN 13 : 0887306004
Total Pages : 354 pages
Book Rating : 4.8/5 (873 download)

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Book Synopsis Selling the Dream by : Guy Kawasaki

Download or read book Selling the Dream written by Guy Kawasaki and published by Harper Collins. This book was released on 1992-08-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

The Messenger Is the Message

Author : Mark Organ
Publisher :
ISBN 13 : 9781619618428
Total Pages : 244 pages
Book Rating : 4.6/5 (184 download)

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Book Synopsis The Messenger Is the Message by : Mark Organ

Download or read book The Messenger Is the Message written by Mark Organ and published by . This book was released on 2017-11-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by traditional sales and marketing tactics. Instead, they want to be guided by the advice of trusted peers. Advocate Marketing powers the progress of some of today's most exciting and successful organizations. Based on their pioneering experience with companies ranging from small startups to global multinationals, Mark Organ and Deena Zenyk's insights will show you how to discover, nurture and mobilize your most enthusiastic advocates to benefit your company and your career. The Messenger is The Message is your complete blueprint for building a powerful, always-on community of authentic advocates, the most effective system for efficient growth in today's social web era.

Customer-Driven Transformation

Author : Joe Heapy
Publisher : Kogan Page Publishers
ISBN 13 : 0749483024
Total Pages : 217 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Customer-Driven Transformation by : Joe Heapy

Download or read book Customer-Driven Transformation written by Joe Heapy and published by Kogan Page Publishers. This book was released on 2018-07-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often little opportunity to break away from the pack and influence customer perceptions; Customer-Driven Transformation demonstrates how to use design thinking as a driver for organizational change to translate your vision into compelling services that will delight your customers. How did companies like Netflix, Airbnb and Uber revolutionize industries and win loyal followers? They started here. By thinking about what customers need foremost, you can reinvent your value proposition and deliver services that work. Customer-Driven Transformation shows how to instill an outside-in approach to strategy, moving away from management that's technology, marketing or resource optimization-led, towards being customer-inspired and experimental with innovation. It is a practical guide for any business to lead a transformational programme and use design thinking to change how services are created, ensuring they are expertly designed, elegant in use and advance in customer-mindedness. With ground-breaking case studies from the likes of E.On Energy, Hyundai Motor Company and Bupa, this cutting-edge book will empower companies to take control of customer experience and deliver long-lasting and impactful change. Focusing on one of the hottest management topics, it is an inspiring read for any business leader to understand how to reinvent their value proposition, gain market share and win customers.

The Fixer

Author : Bradley Tusk
Publisher : Penguin
ISBN 13 : 0525536493
Total Pages : 259 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Fixer by : Bradley Tusk

Download or read book The Fixer written by Bradley Tusk and published by Penguin. This book was released on 2018-09-18 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs.

Walking the Design for Six Sigma Bridge with Your Customer

Author : Carl Cordy
Publisher : Xlibris Corporation
ISBN 13 : 1543454771
Total Pages : 908 pages
Book Rating : 4.5/5 (434 download)

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Book Synopsis Walking the Design for Six Sigma Bridge with Your Customer by : Carl Cordy

Download or read book Walking the Design for Six Sigma Bridge with Your Customer written by Carl Cordy and published by Xlibris Corporation. This book was released on 2017-12-30 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt: Besides providing a technical overview of design for Six Sigma, this is a text that goes the extra step beyond in presenting real-life examples of structured tool use to satisfy the needs of the customer. The discussion covers the background behind the tools used and real-life examples of their use. The general theme of this text is to know what the customer wants out of a product or service and to keep these in mind throughout the project life cycle through implementation. Topics are arranged in the design cycle that Taguchi devised: identify, define, develop, optimize, and verify. Throughout the book, Carl Cordy presents the technical discussion and example applications with a reminder as to why we are using them: to satisfy customer wants and desires for a product or service. Also, as continuous improvement, design for Six Sigma is part of a firms strategy for maintaining the competitive edge and ensuring it is the supplier of choice for its goods and services with its current and potential customers. Specific tools coveredincluding survey design, Kano analysis, quality functional deployment, and SWOTare examples of soft or subjective analysis tools. Risk analysis includes DFMEA, fault tree, and variation effect analysis. The hard or quantification tools include regression analysis, designed experiments, response surface, and transfer function generation. At the end of topic discussion, a sample real-life project illustrates tool use from start to end. The last set of tools and principles includes the initial setting of tolerances in a linked pattern from system performance to component tolerances. A new concept of determining the value of a design includes placing a financial number on its function. A discussion of ensuring the design makes both mathematical and physical sense wrap up the tools discussion. Finally, the conclusion briefly sums up the design cycle phases and tools used to complete the actions from identifying customer needs to verification and validation of the physical system. The last statement is an emphasis on ensuring that we continue to understand what the customer wants and needs out of the system we provide.

Instagram Marketing Full Course

Author : thesurajkori
Publisher : Dream Publisher
ISBN 13 :
Total Pages : 25 pages
Book Rating : 4./5 ( download)

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Book Synopsis Instagram Marketing Full Course by : thesurajkori

Download or read book Instagram Marketing Full Course written by thesurajkori and published by Dream Publisher. This book was released on 2022-02-27 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: thesurajkori is known to be the youngest digital entrepreneur and also a musical artist from Mumbai. He was born on 1 August 2002 in Bandra , Mumbai. he is doing a great job and making an effort the succeed in the campaign THE INDIES TIMES , INDFLUENCIVE He is also known as the youngest Blogger and Digital Entrepreneur in India and a very young age 19-year boy. Suraj Kori creaks Google Digital Unlocked and Google Ads Display Certificate Courses and Google provide Certificate online. Digital Marketing topic is an excellent topic for today and unique marketing strategies and customers dealing with a lot of celebrities and aids them in the field of digital promotions and marketing. He aims at creating creative content that is visually appealing in recent times as traditional media has taken the back seat and digital space is taking the lead. Suraj Kori Aka thesurajkori is the digital marketing expect , Blogger and youngest Digital Entrepreneur in India. He found the digital marketing company Bandra Tech . he has over 2+ years of experience in this industry. He films the majority of works with fashion, films, Influencer, and celebrities.

The Network Is Your Customer

Author : David L. Rogers
Publisher : Yale University Press
ISBN 13 : 030016601X
Total Pages : 336 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis The Network Is Your Customer by : David L. Rogers

Download or read book The Network Is Your Customer written by David L. Rogers and published by Yale University Press. This book was released on 2014-05-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

The Most Powerful Brand on Earth

Author : Chris Boudreaux
Publisher : Pearson Education
ISBN 13 : 0133115399
Total Pages : 238 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis The Most Powerful Brand on Earth by : Chris Boudreaux

Download or read book The Most Powerful Brand on Earth written by Chris Boudreaux and published by Pearson Education. This book was released on 2013 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneering businesses have shown that a more social workforce can dramatically improve brand awareness and customer service, increase revenue, and drive greater value and performance from marketing and sales. For this to work, employees must engage in real-time conversations, even if they aren't professional communicators. This requires new skills, governance, and infrastructure, as well as new ways of managing risk. Social business pioneers Chris Boudreaux and Susan Emerick present frameworks, guidelines, and new case studies for managing these changes within your business.

Mobile Internet For Dummies

Author : Michael J. O'Farrell
Publisher : John Wiley & Sons
ISBN 13 : 0470414243
Total Pages : 314 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Mobile Internet For Dummies by : Michael J. O'Farrell

Download or read book Mobile Internet For Dummies written by Michael J. O'Farrell and published by John Wiley & Sons. This book was released on 2008-06-23 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're on the go all the time -- maybe for business, maybe because it's a byproduct of your busy lifestyle. But either way, your life would be easier if you had Internet access wherever you are. Well, when it comes to the Internet, you CAN take it with you! You just need the right stuff, and Mobile Internet For Dummies tells you what that is, how to find it, and how to use it. This easy-to-follow guide is packed with tips on choosing the best mobile device, software, and service provider for your needs, but that's not all. You'll see how to use your mobile Web browser, find made-for-mobile content (and create your own) and much more. Mobile Internet For Dummies explains how the Mobile Internet differs from the garden-variety Internet, and shows you how to: Find your mobile phone browser Use the Mobile Internet to surf, shop, blog, watch movies, and more -- on the go Send and receive e-mail from your mobile device Locate other mobile applications Watch TV on your mobile phone Manage your kids' access to the Mobile Internet Secure and name a mobile Internet site and acquire mobile Web development tools Build your own made-for-mobile Web site Use your Mobile Internet site to promote your business and generate revenue With the help of Mobile Internet For Dummies, you'll be able to stay connected wherever you happen to be, and maybe even make it pay off with a bit of income.

Mastering the 7 Essentials of High-Growth Companies

Author : David G. Thomson
Publisher : John Wiley & Sons
ISBN 13 : 0470634820
Total Pages : 195 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Mastering the 7 Essentials of High-Growth Companies by : David G. Thomson

Download or read book Mastering the 7 Essentials of High-Growth Companies written by David G. Thomson and published by John Wiley & Sons. This book was released on 2010-04-30 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical strategies to propel your company to the top American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high unemployment with growth. As such, the business road ahead will be challenging. Growth will be harder to achieve and business failure will be more prevalent. But the best of America's growth businesses will pass through this cycle to experience renewed and hopeful growth in contrast to the high failure rate of those who fail to grow. The numbers are proving this to be the extreme case-a higher upside with a greater failure rate. What are America's recession-proof, highest growth companies doing differently? What are the values, fundamentals, and actions that will make the difference between failure, or just surviving and thriving? The answer to these questions is, what Thomson calls, The 7 Essentials-value proposition, high growth market segment, marquee customers, big brother alliances, exponential returns, inside/outside leadership, and essential board experts. This book is the timely answer to the search for what it will take to propel a company's growth through these challenging times. It's for management teams of any business, independent of size or industry, which desires to identify a course of action to improve their opportunities to grow. "Applying the 7 Essentials will improve your company's growth prospects," says author David Thomson. Growth companies are especially defined by their ability to grow through recession and recovery periods to become the new growth leaders. The case studies and the numbers in this book prove it. This reliable resource extends the insights from Thomson's bestselling book, Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth to apply the 7 Essentials to all companies. Thomson is known as America's growth expert on what it takes to transform a small business into a billion dollar one. He has been recognized by Investors Business Daily as the "Guru for Uncovering the Blueprint for Sizzling Growth Companies." Offers busy professionals essential insights that will move their business or business unit beyond surviving and into thriving now and in the future Written by an expert on how companies achieve growth in challenging markets Contains key CEO interviews and quick case studies and is supported by on-line scoring tools to help teams apply the 7 Essentials Economic weakness has not changed the need for companies to grow. This book provides you with a proven framework to overcome such challenges and thrive in today's challenging business environment.

Turn Your Customers Into Your Sales Force

Author : Ross R. Reck
Publisher :
ISBN 13 : 9780671765538
Total Pages : 148 pages
Book Rating : 4.7/5 (655 download)

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Book Synopsis Turn Your Customers Into Your Sales Force by : Ross R. Reck

Download or read book Turn Your Customers Into Your Sales Force written by Ross R. Reck and published by . This book was released on 1991-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Achieving Impressive Customer Service

Author : Wendy Leebov
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781480100497
Total Pages : 0 pages
Book Rating : 4.1/5 (4 download)

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Book Synopsis Achieving Impressive Customer Service by : Wendy Leebov

Download or read book Achieving Impressive Customer Service written by Wendy Leebov and published by Createspace Independent Publishing Platform. This book was released on 2012-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for effective ways to improve service excellence with your team? Achieving Impressive Customer Service helps healthcare managers inspire and mobilize their teams to extend effective service and caring to the people they serve. This book describes a rich array of simple, doable approaches that, one at a time, or in tandem, will result in improved service quality and customer satisfaction. This book is especially useful for: - Managers of service lines, ancillary services and support service in hospitals and systems - Administrators who want to provide managers with powerful tools for making improvements - Managers in managed care, ambulatory care, medical practices, home care and long-term care - Administrative physicians - Professionals in training, education, and organization development - Change agents and consultants - Anyone in health care who wants to focus on achieving impressive customer services If you want to engage your team in advancing service quality, Achieving Impressive Customer Service has concrete strategies for you!

Brooms, Brushes & Handles

Author :
Publisher :
ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Brooms, Brushes & Handles by :

Download or read book Brooms, Brushes & Handles written by and published by . This book was released on 1914 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Challenger Customer

Author : Brent Adamson
Publisher : Penguin
ISBN 13 : 0698406184
Total Pages : 256 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis The Challenger Customer by : Brent Adamson

Download or read book The Challenger Customer written by Brent Adamson and published by Penguin. This book was released on 2015-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.