Mobile Web Analytics A Complete Guide 2020 Edition

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Advanced Web Metrics with Google Analytics

Author : Brian Clifton
Publisher : John Wiley and Sons
ISBN 13 : 9780470634943
Total Pages : 530 pages
Book Rating : 4.6/5 (349 download)

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Book Synopsis Advanced Web Metrics with Google Analytics by : Brian Clifton

Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley and Sons. This book was released on 2010-04-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Lean Analytics

Author : Alistair Croll
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098168151
Total Pages : 403 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis Lean Analytics by : Alistair Croll

Download or read book Lean Analytics written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2024-02-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

Ecommerce Analytics

Author : Judah Phillips
Publisher : FT Press
ISBN 13 : 0134177967
Total Pages : 523 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Ecommerce Analytics by : Judah Phillips

Download or read book Ecommerce Analytics written by Judah Phillips and published by FT Press. This book was released on 2016-04-04 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years

Integration Challenges for Analytics, Business Intelligence, and Data Mining

Author : Azevedo, Ana
Publisher : IGI Global
ISBN 13 : 1799857832
Total Pages : 250 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Integration Challenges for Analytics, Business Intelligence, and Data Mining by : Azevedo, Ana

Download or read book Integration Challenges for Analytics, Business Intelligence, and Data Mining written by Azevedo, Ana and published by IGI Global. This book was released on 2020-12-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to advance, it is critical for businesses to implement systems that can support the transformation of data into information that is crucial for the success of the company. Without the integration of data (both structured and unstructured) mining in business intelligence systems, invaluable knowledge is lost. However, there are currently many different models and approaches that must be explored to determine the best method of integration. Integration Challenges for Analytics, Business Intelligence, and Data Mining is a relevant academic book that provides empirical research findings on increasing the understanding of using data mining in the context of business intelligence and analytics systems. Covering topics that include big data, artificial intelligence, and decision making, this book is an ideal reference source for professionals working in the areas of data mining, business intelligence, and analytics; data scientists; IT specialists; managers; researchers; academicians; practitioners; and graduate students.

Web Analytics Demystified

Author : Eric T. Peterson
Publisher : Bookrenter
ISBN 13 : 9780974358420
Total Pages : 256 pages
Book Rating : 4.3/5 (584 download)

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Book Synopsis Web Analytics Demystified by : Eric T. Peterson

Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Comprehensive Guide to 5G Security

Author : Madhusanka Liyanage
Publisher : John Wiley & Sons
ISBN 13 : 1119293049
Total Pages : 482 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis A Comprehensive Guide to 5G Security by : Madhusanka Liyanage

Download or read book A Comprehensive Guide to 5G Security written by Madhusanka Liyanage and published by John Wiley & Sons. This book was released on 2018-03-19 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive guide to the design and implementation of security in 5G wireless networks and devices Security models for 3G and 4G networks based on Universal SIM cards worked very well. But they are not fully applicable to the unique security requirements of 5G networks. 5G will face additional challenges due to increased user privacy concerns, new trust and service models and requirements to support IoT and mission-critical applications. While multiple books already exist on 5G, this is the first to focus exclusively on security for the emerging 5G ecosystem. 5G networks are not only expected to be faster, but provide a backbone for many new services, such as IoT and the Industrial Internet. Those services will provide connectivity for everything from autonomous cars and UAVs to remote health monitoring through body-attached sensors, smart logistics through item tracking to remote diagnostics and preventive maintenance of equipment. Most services will be integrated with Cloud computing and novel concepts, such as mobile edge computing, which will require smooth and transparent communications between user devices, data centers and operator networks. Featuring contributions from an international team of experts at the forefront of 5G system design and security, this book: Provides priceless insights into the current and future threats to mobile networks and mechanisms to protect it Covers critical lifecycle functions and stages of 5G security and how to build an effective security architecture for 5G based mobile networks Addresses mobile network security based on network-centricity, device-centricity, information-centricity and people-centricity views Explores security considerations for all relative stakeholders of mobile networks, including mobile network operators, mobile network virtual operators, mobile users, wireless users, Internet-of things, and cybersecurity experts Providing a comprehensive guide to state-of-the-art in 5G security theory and practice, A Comprehensive Guide to 5G Security is an important working resource for researchers, engineers and business professionals working on 5G development and deployment.

Mobile Usability

Author : Jakob Nielsen
Publisher : Pearson Education
ISBN 13 : 0133122174
Total Pages : 596 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Mobile Usability by : Jakob Nielsen

Download or read book Mobile Usability written by Jakob Nielsen and published by Pearson Education. This book was released on 2012-10-09 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

Mobile Forensics: The Comprehensive Guide to Mobile Forensics

Author : Vijay Gupta
Publisher : eInitial Publication
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mobile Forensics: The Comprehensive Guide to Mobile Forensics by : Vijay Gupta

Download or read book Mobile Forensics: The Comprehensive Guide to Mobile Forensics written by Vijay Gupta and published by eInitial Publication. This book was released on 2024-08-04 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the hidden secrets of mobile devices with "Unlocking Secrets: The Comprehensive Guide to Mobile Forensics." This definitive guide provides an in-depth exploration of mobile forensics, offering essential knowledge and practical skills for digital investigators, IT professionals, and enthusiasts alike. Inside this comprehensive ebook, you will find: Foundations of Mobile Forensics: Understand the basics, including the importance of mobile forensics in today's digital landscape. Techniques and Tools: Discover the latest methods and tools used to extract and analyze data from various mobile devices. Case Studies and Real-World Applications: Learn from real-world scenarios and case studies that illustrate the application of mobile forensic techniques. Legal and Ethical Considerations: Gain insight into the legal and ethical aspects of mobile forensics, ensuring your investigations are compliant with current laws and standards. Future Trends: Stay ahead of the curve with a look at emerging trends and technologies in mobile forensics. Whether you are a seasoned professional or just beginning your journey in digital investigations, "Unlocking Secrets: The Comprehensive Guide to Mobile Forensics" is your go-to resource for mastering the art and science of mobile forensics. Dive into the world of digital evidence and enhance your skills to become an expert in the field.

Comprehensive Guide to BITSAT Online Test 2020 with Past 2014-2019 Solved Papers & 90 Online Mock Tests 11th edition

Author : Disha Experts
Publisher : Disha Publications
ISBN 13 : 9389418062
Total Pages : 1085 pages
Book Rating : 4.3/5 (894 download)

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Book Synopsis Comprehensive Guide to BITSAT Online Test 2020 with Past 2014-2019 Solved Papers & 90 Online Mock Tests 11th edition by : Disha Experts

Download or read book Comprehensive Guide to BITSAT Online Test 2020 with Past 2014-2019 Solved Papers & 90 Online Mock Tests 11th edition written by Disha Experts and published by Disha Publications. This book was released on 2019-08-04 with total page 1085 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guide to Business Data Analytics

Author : Iiba
Publisher :
ISBN 13 : 9781927584200
Total Pages : 172 pages
Book Rating : 4.5/5 (842 download)

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Book Synopsis Guide to Business Data Analytics by : Iiba

Download or read book Guide to Business Data Analytics written by Iiba and published by . This book was released on 2020-08-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes how to develop a framework; key techniques and application; how to identify, communicate and integrate results; and more. This guide acts as a reference for the practice of business data analytics and is a companion resource for the Certification in Business Data Analytics (IIBA(R)- CBDA). Explore more information about the Certification in Business Data Analytics at IIBA.org/CBDA. About International Institute of Business Analysis International Institute of Business Analysis(TM) (IIBA(R)) is a professional association dedicated to supporting business analysis professionals deliver better business outcomes. IIBA connects almost 30,000 Members, over 100 Chapters, and more than 500 training, academic, and corporate partners around the world. As the global voice of the business analysis community, IIBA supports recognition of the profession, networking and community engagement, standards and resource development, and comprehensive certification programs. IIBA Publications IIBA publications offer a wide variety of knowledge and insights into the profession and practice of business analysis for the entire business community. Standards such as A Guide to the Business Analysis Body of Knowledge(R) (BABOK(R) Guide), the Agile Extension to the BABOK(R) Guide, and the Global Business Analysis Core Standard represent the most commonly accepted practices of business analysis around the globe. IIBA's reports, research, whitepapers, and studies provide guidance and best practices information to address the practice of business analysis beyond the global standards and explore new and evolving areas of practice to deliver better business outcomes. Learn more at iiba.org.

Emergency Response Guidebook

Author : U.S. Department of Transportation
Publisher : Simon and Schuster
ISBN 13 : 1626363765
Total Pages : 352 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Emergency Response Guidebook by : U.S. Department of Transportation

Download or read book Emergency Response Guidebook written by U.S. Department of Transportation and published by Simon and Schuster. This book was released on 2013-06-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the identification number 60 indicate a toxic substance or a flammable solid, in the molten state at an elevated temperature? Does the identification number 1035 indicate ethane or butane? What is the difference between natural gas transmission pipelines and natural gas distribution pipelines? If you came upon an overturned truck on the highway that was leaking, would you be able to identify if it was hazardous and know what steps to take? Questions like these and more are answered in the Emergency Response Guidebook. Learn how to identify symbols for and vehicles carrying toxic, flammable, explosive, radioactive, or otherwise harmful substances and how to respond once an incident involving those substances has been identified. Always be prepared in situations that are unfamiliar and dangerous and know how to rectify them. Keeping this guide around at all times will ensure that, if you were to come upon a transportation situation involving hazardous substances or dangerous goods, you will be able to help keep others and yourself out of danger. With color-coded pages for quick and easy reference, this is the official manual used by first responders in the United States and Canada for transportation incidents involving dangerous goods or hazardous materials.

Elasticsearch: The Definitive Guide

Author : Clinton Gormley
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449358500
Total Pages : 659 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Elasticsearch: The Definitive Guide by : Clinton Gormley

Download or read book Elasticsearch: The Definitive Guide written by Clinton Gormley and published by "O'Reilly Media, Inc.". This book was released on 2015-01-23 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need full-text search or real-time analytics of structured data—or both—the Elasticsearch distributed search engine is an ideal way to put your data to work. This practical guide not only shows you how to search, analyze, and explore data with Elasticsearch, but also helps you deal with the complexities of human language, geolocation, and relationships. If you’re a newcomer to both search and distributed systems, you’ll quickly learn how to integrate Elasticsearch into your application. More experienced users will pick up lots of advanced techniques. Throughout the book, you’ll follow a problem-based approach to learn why, when, and how to use Elasticsearch features. Understand how Elasticsearch interprets data in your documents Index and query your data to take advantage of search concepts such as relevance and word proximity Handle human language through the effective use of analyzers and queries Summarize and group data to show overall trends, with aggregations and analytics Use geo-points and geo-shapes—Elasticsearch’s approaches to geolocation Model your data to take advantage of Elasticsearch’s horizontal scalability Learn how to configure and monitor your cluster in production

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633694291
Total Pages : 169 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) by : Harvard Business Review

Download or read book HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-03-13 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes

Mastering Spark with R

Author : Javier Luraschi
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492046329
Total Pages : 296 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Mastering Spark with R by : Javier Luraschi

Download or read book Mastering Spark with R written by Javier Luraschi and published by "O'Reilly Media, Inc.". This book was released on 2019-10-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re like most R users, you have deep knowledge and love for statistics. But as your organization continues to collect huge amounts of data, adding tools such as Apache Spark makes a lot of sense. With this practical book, data scientists and professionals working with large-scale data applications will learn how to use Spark from R to tackle big data and big compute problems. Authors Javier Luraschi, Kevin Kuo, and Edgar Ruiz show you how to use R with Spark to solve different data analysis problems. This book covers relevant data science topics, cluster computing, and issues that should interest even the most advanced users. Analyze, explore, transform, and visualize data in Apache Spark with R Create statistical models to extract information and predict outcomes; automate the process in production-ready workflows Perform analysis and modeling across many machines using distributed computing techniques Use large-scale data from multiple sources and different formats with ease from within Spark Learn about alternative modeling frameworks for graph processing, geospatial analysis, and genomics at scale Dive into advanced topics including custom transformations, real-time data processing, and creating custom Spark extensions

Content - The Atomic Particle of Marketing

Author : Rebecca Lieb
Publisher : Kogan Page Publishers
ISBN 13 : 0749479760
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Content - The Atomic Particle of Marketing by : Rebecca Lieb

Download or read book Content - The Atomic Particle of Marketing written by Rebecca Lieb and published by Kogan Page Publishers. This book was released on 2017-06-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

Guide to Mobile Data Analytics in Refugee Scenarios

Author : Albert Ali Salah
Publisher : Springer Nature
ISBN 13 : 3030125548
Total Pages : 499 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Guide to Mobile Data Analytics in Refugee Scenarios by : Albert Ali Salah

Download or read book Guide to Mobile Data Analytics in Refugee Scenarios written by Albert Ali Salah and published by Springer Nature. This book was released on 2019-09-06 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the start of the Syrian Civil War in 2011–12, increasing numbers of civilians sought refuge in neighboring countries. By May 2017, Turkey had received over 3 million refugees — the largest refugee population in the world. Some lived in government-run camps near the Syrian border, but many have moved to cities looking for work and better living conditions. They faced problems of integration, income, welfare, employment, health, education, language, social tension, and discrimination. In order to develop sound policies to solve these interlinked problems, a good understanding of refugee dynamics isnecessary. This book summarizes the most important findings of the Data for Refugees (D4R) Challenge, which was a non-profit project initiated to improve the conditions of the Syrian refugees in Turkey by providing a database for the scientific community to enable research on urgent problems concerning refugees. The database, based on anonymized mobile call detail records (CDRs) of phone calls and SMS messages of one million Turk Telekom customers, indicates the broad activity and mobility patterns of refugees and citizens in Turkey for the year 1 January to 31 December 2017. Over 100 teams from around the globe applied to take part in the challenge, and 61 teams were granted access to the data. This book describes the challenge, and presents selected and revised project reports on the five major themes: unemployment, health, education, social integration, and safety, respectively. These are complemented by additional invited chapters describing related projects from international governmental organizations, technological infrastructure, as well as ethical aspects. The last chapter includes policy recommendations, based on the lessons learned. The book will serve as a guideline for creating innovative data-centered collaborations between industry, academia, government, and non-profit humanitarian agencies to deal with complex problems in refugee scenarios. It illustrates the possibilities of big data analytics in coping with refugee crises and humanitarian responses, by showcasing innovative approaches drawing on multiple data sources, information visualization, pattern analysis, and statistical analysis.It will also provide researchers and students working with mobility data with an excellent coverage across data science, economics, sociology, urban computing, education, migration studies, and more.

Mobile Forensic Investigations: A Guide to Evidence Collection, Analysis, and Presentation, Second Edition

Author : Lee Reiber
Publisher : McGraw Hill Professional
ISBN 13 : 1260135101
Total Pages : 561 pages
Book Rating : 4.2/5 (61 download)

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Book Synopsis Mobile Forensic Investigations: A Guide to Evidence Collection, Analysis, and Presentation, Second Edition by : Lee Reiber

Download or read book Mobile Forensic Investigations: A Guide to Evidence Collection, Analysis, and Presentation, Second Edition written by Lee Reiber and published by McGraw Hill Professional. This book was released on 2018-12-06 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the tools and techniques of mobile forensic investigationsConduct mobile forensic investigations that are legal, ethical, and highly effective using the detailed information contained in this practical guide. Mobile Forensic Investigations: A Guide to Evidence Collection, Analysis, and Presentation, Second Edition fully explains the latest tools and methods along with features, examples, and real-world case studies. Find out how to assemble a mobile forensics lab, collect prosecutable evidence, uncover hidden files, and lock down the chain of custody. This comprehensive resource shows not only how to collect and analyze mobile device data but also how to accurately document your investigations to deliver court-ready documents.•Legally seize mobile devices, USB drives, SD cards, and SIM cards•Uncover sensitive data through both physical and logical techniques•Properly package, document, transport, and store evidence•Work with free, open source, and commercial forensic software•Perform a deep dive analysis of iOS, Android, and Windows Phone file systems•Extract evidence from application, cache, and user storage files•Extract and analyze data from IoT devices, drones, wearables, and infotainment systems•Build SQLite queries and Python scripts for mobile device file interrogation•Prepare reports that will hold up to judicial and defense scrutiny