Androids

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Author :
Publisher : No Starch Press
ISBN 13 : 1718502680
Total Pages : 415 pages
Book Rating : 4.7/5 (185 download)

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Book Synopsis Androids by : Chet Haase

Download or read book Androids written by Chet Haase and published by No Starch Press. This book was released on 2022-07-19 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating inside story of how the Android operating system came to be. In 2004, Android was two people who wanted to build camera software but couldn't get investors interested. Today, Android is a large team at Google, delivering an operating system (including camera software) to over 3 billion devices worldwide. This is the inside story, told by the people who made it happen. Androids: The Team that Built the Android Operating System is a first-hand chronological account of how the startup began, how the team came together, and how they all built an operating system from the kernel level to its applications and everything in between. It describes the tenuous beginnings of this ambitious project as a tiny startup, then as a small acquisition by Google that took on an industry with strong, entrenched competition. Author Chet Haase joined the Android team at Google in May 2010 and later recorded conversations with team members to preserve the early days of Android's history leading to the launch of 1.0. This engaging and accessible book captures the developers' stories in their own voices to answer the question: How did Android succeed?

Understanding Operating Systems

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Author :
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Understanding Operating Systems by : Ida M. Flynn

Download or read book Understanding Operating Systems written by Ida M. Flynn and published by Cengage Learning. This book was released on 2001 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNDERSTANDING OPERATING SYSTEMS provides a basic understanding of operating systems theory, a comparison of the major operating systems in use, and a description of the technical and operational tradeoffs inherent in each. The effective two-part organization covers the theory of operating systems, their historical roots, and their conceptual basis (which does not change substantially), culminating with how these theories are applied in the specifics of five operating systems (which evolve constantly). The authors explain this technical subject in a not-so-technical manner, providing enough detail to illustrate the complexities of stand-alone and networked operating systems. UNDERSTANDING OPERATING SYSTEMS is written in a clear, conversational style with concrete examples and illustrations that readers easily grasp.

Guide to Operating Systems

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Author :
Publisher : Cengage Learning
ISBN 13 : 9781305107649
Total Pages : 688 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis Guide to Operating Systems by : Greg Tomsho

Download or read book Guide to Operating Systems written by Greg Tomsho and published by Cengage Learning. This book was released on 2016-08-16 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers master the latest information for working on Windows, Mac OS, and UNIX/Linux platforms with GUIDE TO OPERATING SYSTEMS, 5E. Learners examine operating system theory, installation, upgrading, configuring operating system and hardware, file systems, virtualization, security, hardware options, storage, resource sharing, network connectivity, maintenance, and troubleshooting. Easily understood and highly practical, GUIDE TO OPERATING SYSTEMS, 5E is the resource today’s readers need to deepen their understanding of different operating systems. This edition helps readers understand the fundamental concepts of computer operating systems. The book specifically addresses Windows 10 and earlier Windows client OSs, Windows Server 2012 R2 and earlier Windows server OSs with a preview of Windows Server 2016, Fedora Linux, and Mac OS X El Capitan and earlier. In addition, general information introduces many other operating systems. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Operating System Concepts, 10e Abridged Print Companion

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119439256
Total Pages : 184 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Operating System Concepts, 10e Abridged Print Companion by : Abraham Silberschatz

Download or read book Operating System Concepts, 10e Abridged Print Companion written by Abraham Silberschatz and published by John Wiley & Sons. This book was released on 2018-01-11 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth edition of Operating System Concepts has been revised to keep it fresh and up-to-date with contemporary examples of how operating systems function, as well as enhanced interactive elements to improve learning and the student’s experience with the material. It combines instruction on concepts with real-world applications so that students can understand the practical usage of the content. End-of-chapter problems, exercises, review questions, and programming exercises help to further reinforce important concepts. New interactive self-assessment problems are provided throughout the text to help students monitor their level of understanding and progress. A Linux virtual machine (including C and Java source code and development tools) allows students to complete programming exercises that help them engage further with the material. The Print Companion includes all of the content found in a traditional text book, organized the way you would expect it, but without the problems.

Complete A+ Guide to IT Hardware and Software

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Author :
Publisher : Pearson IT Certification
ISBN 13 : 0137670672
Total Pages : 2301 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis Complete A+ Guide to IT Hardware and Software by : Cheryl A. Schmidt

Download or read book Complete A+ Guide to IT Hardware and Software written by Cheryl A. Schmidt and published by Pearson IT Certification. This book was released on 2022-08-01 with total page 2301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master IT hardware and software installation, configuration, repair, maintenance, and troubleshooting and fully prepare for the CompTIA® A+ Core 1 (220-1101) and Core 2 (220-1102) exams This is your all-in-one, real-world, full-color guide to connecting, managing, and troubleshooting modern devices and systems in authentic IT scenarios. Its thorough instruction built on the CompTIA A+ Core 1 (220-1101) and Core 2 (220-1102) exam objectives includes coverage of Windows 11, Mac, Linux, Chrome OS, Android, iOS, cloud-based software, mobile and IoT devices, security, Active Directory, scripting, and other modern techniques and best practices for IT management. Award-winning instructor Cheryl Schmidt also addresses widely-used legacy technologies—making this the definitive resource for mastering the tools and technologies you'll encounter in real IT and business environments. Schmidt's emphasis on both technical and soft skills will help you rapidly become a well-qualified, professional, and customer-friendly technician. Learn more quickly and thoroughly with these study and review tools: Learning Objectives and chapter opening lists of CompTIA A+ Certification Exam Objectives make sure you know exactly what you'll be learning, and you cover all you need to know Hundreds of photos, figures, and tables present information in a visually compelling full-color design Practical Tech Tips provide real-world IT tech support knowledge Soft Skills best-practice advice and team-building activities in every chapter cover key tools and skills for becoming a professional, customer-friendly technician Review Questions—including true/false, multiple choice, matching, fill-in-the-blank, and open-ended questions—carefully assess your knowledge of each learning objective Thought-provoking activities help students apply and reinforce chapter content, and allow instructors to “flip” the classroom if they choose Key Terms identify exam words and phrases associated with each topic Detailed Glossary clearly defines every key term Dozens of Critical Thinking Activities take you beyond the facts to deeper understanding Chapter Summaries recap key concepts for more efficient studying Certification Exam Tips provide insight into the certification exam and preparation process Now available online for free, the companion Lab Manual! The companion Complete A+ Guide to IT Hardware and Software Lab Manual provides students hands-on practice with various computer parts, mobile devices, wired networking, wireless networking, operating systems, and security. The 140 labs are designed in a step-by-step manner that allows students to experiment with various technologies and answer questions along the way to consider the steps being taken. Some labs include challenge areas to further practice the new concepts. The labs ensure students gain the experience and confidence required to succeed in industry.

Android Forensics

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Author :
Publisher : Elsevier
ISBN 13 : 1597496510
Total Pages : 394 pages
Book Rating : 4.5/5 (974 download)

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Book Synopsis Android Forensics by : Andrew Hoog

Download or read book Android Forensics written by Andrew Hoog and published by Elsevier. This book was released on 2011-06-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Android Forensics" covers an open source mobile device platform based on the Linux 2.6 kernel and managed by the Open Handset Alliance. This book provides a thorough review of the Android platform including supported hardware devices, the structure of the Android development project, and implementation of core services (wireless communication, data storage, and other low-level functions).

Android Security Internals

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Author :
Publisher : No Starch Press
ISBN 13 : 1593275811
Total Pages : 434 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Android Security Internals by : Nikolay Elenkov

Download or read book Android Security Internals written by Nikolay Elenkov and published by No Starch Press. This book was released on 2014-10-14 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are more than one billion Android devices in use today, each one a potential target. Unfortunately, many fundamental Android security features have been little more than a black box to all but the most elite security professionals—until now. In Android Security Internals, top Android security expert Nikolay Elenkov takes us under the hood of the Android security sys­tem. Elenkov describes Android security archi­tecture from the bottom up, delving into the imple­mentation of major security-related components and subsystems, like Binder IPC, permissions, cryptographic providers, and device administration. You’ll learn: –How Android permissions are declared, used, and enforced –How Android manages application packages and employs code signing to verify their authenticity –How Android implements the Java Cryptography Architecture (JCA) and Java Secure Socket Extension (JSSE) frameworks –About Android’s credential storage system and APIs, which let applications store cryptographic keys securely –About the online account management framework and how Google accounts integrate with Android –About the implementation of verified boot, disk encryption, lockscreen, and other device security features –How Android’s bootloader and recovery OS are used to perform full system updates, and how to obtain root access With its unprecedented level of depth and detail, Android Security Internals is a must-have for any security-minded Android developer.

Android For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119711355
Total Pages : 370 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Android For Dummies by : Dan Gookin

Download or read book Android For Dummies written by Dan Gookin and published by John Wiley & Sons. This book was released on 2020-09-09 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your comprehensive (and very friendly!) reference guide to Android phones and tablets You’re used to hearing it said that the phone in your pocket or tablet by your bed has more computing power than the entire Apollo 11 space program in the 1960s (or something similarly impressive)—and this is no less true for Android devices than any other. Sounds great—but what does that actually mean you can do with them? The new edition of Android For Dummies reveals all for new and experienced users alike, making it easy to get the most out of the awesome computing power of Android smartphone and tablet devices—from communications and pictures and videos to the wonderful world of 2.8+ million Google apps! Cutting through the jargon, bestselling tech author Dan Gookin puts you in touch with all the Android features you’ll need to know (and many more you’ll be pleased to discover!), from setup and configuration to the major features, such as text, email, internet, maps, navigation, camera, and video, as well as synching with your home computer. In addition to getting familiar with these and the latest Android 10 operating system (OS)—in both Google Pixel and Samsung versions—you’ll become an expert on the best ways to share your thoughts, videos, and pictures on social media, navigate with Android Auto when driving, and maintain your files so they’re orderly and easy to find. Explore Android devices, from physical functions to software and online features Communicate via email, social media, Google Duo video calls, and more Tweak your privacy settings to keep your information secure Use Android Auto when driving and see in the dark with Night Light and Dark Mode Androids may be able to land a spacecraft on the Moon (yet) but there’s a whole universe waiting right there in the device at your fingertips—and this book is the perfect place to begin to explore!

The Complete Guide to iPhone 12 Mini

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Author :
Publisher : Black Dog Media Ltd
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Complete Guide to iPhone 12 Mini by : Ian Osborne

Download or read book The Complete Guide to iPhone 12 Mini written by Ian Osborne and published by Black Dog Media Ltd. This book was released on 2020-11-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining style, power and some great new features, the iPhone 12 mini takes Apple’s smartphone to a whole new level. Its operating system, iOS 14, also brings exciting new features and enhancements. Together, they make for a world-beating mobile experience. Over the 180 pages in this guidebook, we get to the heart of the awesome iPhone 12 mini and the iOS 14 operating system, bringing you guides, tips and tutorials that help you get the most from your new Apple smartphone.

Operating System Concepts Essentials

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Author :
Publisher : Wiley Global Education
ISBN 13 : 1118844009
Total Pages : 783 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Operating System Concepts Essentials by : Abraham Silberschatz

Download or read book Operating System Concepts Essentials written by Abraham Silberschatz and published by Wiley Global Education. This book was released on 2013-11-21 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: By staying current, remaining relevant, and adapting to emerging course needs, Operating System Concepts by Abraham Silberschatz, Peter Baer Galvin and Greg Gagne has defined the operating systems course through nine editions. This second edition of the Essentials version is based on the recent ninth edition of the original text. Operating System Concepts Essentials comprises a subset of chapters of the ninth edition for professors who want a shorter text and do not cover all the topics in the ninth edition. The new second edition of Essentials will be available as an ebook at a very attractive price for students. The ebook will have live links for the bibliography, cross-references between sections and chapters where appropriate, and new chapter review questions. A two-color printed version is also available.

Inside the Android OS

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Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 013409641X
Total Pages : 530 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Inside the Android OS by : G. Blake Meike

Download or read book Inside the Android OS written by G. Blake Meike and published by Addison-Wesley Professional. This book was released on 2021-08-24 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Customizing Android for New IoT and Embedded Devices Inside the Android OS is a comprehensive guide and reference for technical professionals who want to customize and integrate Android into embedded devices, and construct or maintain successful Android-based products. Replete with code examples, it encourages you to create your own working code as you read--whether for personal insight or a professional project in the fast-growing marketplace for smart IoT devices. Expert Android developers G. Blake Meike and Larry Schiefer respond to the real-world needs of embedded and IoT developers moving to Android. After presenting an accessible introduction to the Android environment, they guide you through boot, subsystem startup, hardware interfaces, and application support--offering essential knowledge without ever becoming obscure or overly specialized. Reflecting Android's continuing evolution, Meike and Schiefer help you take advantage of relevant innovations, from the ART application runtime environment to Project Treble. Throughout, a book-length project covers all you need to start implementing your own custom Android devices, one step at a time. You will: Assess advantages and tradeoffs using Android in smart IoT devices Master practical processes for customizing Android Set up a build platform, download the AOSP source, and build an Android image Explore Android's components, architecture, source code, and development tools Understand essential kernel modules that are unique to Android Use Android's extensive security infrastructure to protect devices and users Walk through Android boot, from power-on through system initialization Explore subsystem startup, and use Zygote containers to control application processes Interface with hardware through Android's Hardware Abstraction Layer (HAL) Provide access to Java programs via Java Native Interface (JNI) Gain new flexibility by using binderized HAL (Project Treble) Implement native C/C++ or Java client apps without bundling vendor libraries

Mobile Robots for Digital Farming

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Author :
Publisher : CRC Press
ISBN 13 : 1040115284
Total Pages : 208 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Mobile Robots for Digital Farming by : Redmond R. Shamshiri

Download or read book Mobile Robots for Digital Farming written by Redmond R. Shamshiri and published by CRC Press. This book was released on 2024-09-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a complete and comprehensive reference for agricultural mobile robots, covering all aspects of the design process, from sensing and perceiving to planning and acting for practical farming applications. Mobile Robots for Digital Farming explores topics such as Robot Operating Systems (ROS), dynamic simulation, artificial intelligence, image processing, and machine learning. Additionally, it features multiple case studies from funded projects and real-field trials. This book will be useful for professors and academics in various engineering disciplines (mechanical, robotics, control, electrical, computer, and agricultural), graduate and undergraduate students, farmers, commercial growers, startups, private companies, consultancy agencies, equipment suppliers, and agricultural policymakers.

Fundamentals of Clinical Data Science

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Author :
Publisher : Springer
ISBN 13 : 3319997130
Total Pages : 219 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Fundamentals of Clinical Data Science by : Pieter Kubben

Download or read book Fundamentals of Clinical Data Science written by Pieter Kubben and published by Springer. This book was released on 2018-12-21 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book comprehensively covers the fundamentals of clinical data science, focusing on data collection, modelling and clinical applications. Topics covered in the first section on data collection include: data sources, data at scale (big data), data stewardship (FAIR data) and related privacy concerns. Aspects of predictive modelling using techniques such as classification, regression or clustering, and prediction model validation will be covered in the second section. The third section covers aspects of (mobile) clinical decision support systems, operational excellence and value-based healthcare. Fundamentals of Clinical Data Science is an essential resource for healthcare professionals and IT consultants intending to develop and refine their skills in personalized medicine, using solutions based on large datasets from electronic health records or telemonitoring programmes. The book’s promise is “no math, no code”and will explain the topics in a style that is optimized for a healthcare audience.

MCA Modern Desktop Administrator Complete Study Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119603102
Total Pages : 1138 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis MCA Modern Desktop Administrator Complete Study Guide by : William Panek

Download or read book MCA Modern Desktop Administrator Complete Study Guide written by William Panek and published by John Wiley & Sons. This book was released on 2020-03-11 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate study guide for Microsoft 365 Certified Associate (MCA) Modern Desktop certification—covers the new Exam MD-100 and the new Exam MD-101 in one book! Referred to as the Modern Desktop, Microsoft 365 is Microsoft’s new suite of modern workplace services comprising Windows 10, Office 365, and Enterprise Mobility & Security. IT administrators tasked with deploying and implementing Modern Desktop are required to configure, secure, manage, and monitor devices and applications in enterprise environments. Success on the MCA Modern Desktop Administrator certification exam is essential for IT professionals seeking to expand their job opportunities and advance their careers. The MCA Modern Desktop Administrator Complete Study Guide is an indispensable resource for candidates preparing for certification. This guide covers 100% of all exam objectives for the new Exam MD-100: Windows 10 and the new Exam-101: Managing Modern Desktops. All aspects of both new exams are covered, including in-depth information on advanced topics and technologies. Included is access to Sybex's comprehensive online learning environment—offering an assessment test, bonus practice exams, electronic flashcards, a searchable glossary, and videos for many of the chapter exercises (ONLY available for Exam MD-100). This must-have guide enables users to: Configure devices, core services, networking, storage, users, updates, and system and data recovery Implement, install, maintain, manage, and monitor Windows 10 Plan desktop deployment and Microsoft Intune device management solutions Manage identities, applications, remote access, and data access and protection Review real-world scenarios, hands-on exercises, and challenging practice questions The MCA Modern Desktop Administrator Complete Study Guide: Exam MD-100 and Exam MD-101 is an essential tool for anyone preparing for the exams and students and IT professionals looking to learn new skills or upgrade their existing skills.

Trust in Computer Systems and the Cloud

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119692318
Total Pages : 352 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Trust in Computer Systems and the Cloud by : Mike Bursell

Download or read book Trust in Computer Systems and the Cloud written by Mike Bursell and published by John Wiley & Sons. This book was released on 2021-10-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to analyze and measure risk by exploring the nature of trust and its application to cybersecurity Trust in Computer Systems and the Cloud delivers an insightful and practical new take on what it means to trust in the context of computer and network security and the impact on the emerging field of Confidential Computing. Author Mike Bursell’s experience, ranging from Chief Security Architect at Red Hat to CEO at a Confidential Computing start-up grounds the reader in fundamental concepts of trust and related ideas before discussing the more sophisticated applications of these concepts to various areas in computing. The book demonstrates in the importance of understanding and quantifying risk and draws on the social and computer sciences to explain hardware and software security, complex systems, and open source communities. It takes a detailed look at the impact of Confidential Computing on security, trust and risk and also describes the emerging concept of trust domains, which provide an alternative to standard layered security. Foundational definitions of trust from sociology and other social sciences, how they evolved, and what modern concepts of trust mean to computer professionals A comprehensive examination of the importance of systems, from open-source communities to HSMs, TPMs, and Confidential Computing with TEEs. A thorough exploration of trust domains, including explorations of communities of practice, the centralization of control and policies, and monitoring Perfect for security architects at the CISSP level or higher, Trust in Computer Systems and the Cloud is also an indispensable addition to the libraries of system architects, security system engineers, and master’s students in software architecture and security.

CompTIA Security+ Study Guide with Online Labs

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119784263
Total Pages : 528 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis CompTIA Security+ Study Guide with Online Labs by : Emmett Dulaney

Download or read book CompTIA Security+ Study Guide with Online Labs written by Emmett Dulaney and published by John Wiley & Sons. This book was released on 2020-10-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert Security+ SY0-501 exam preparation, endorsed by CompTIA, Now with 25 Online Lab Modules The seventh edition of CompTIA Security+ Study Guide offers invaluable preparation for Exam SY0-501. Written by a team of expert authors, the book covers 100% of the exam objectives with clear and concise explanations. Discover how to handle threats, attacks, and vulnerabilities using industry-standard tools and technologies, while gaining and understanding the role of architecture and design. Spanning topics from everyday tasks like identity and access management to complex subjects such as risk management and cryptography, this study guide helps you consolidate your knowledge base in preparation for the Security+ exam. Illustrative examples show how these processes play out in real-world scenarios, allowing you to immediately translate essential concepts to on-the-job application. Coverage of 100% of all exam objectives in this Study Guide means you’ll be ready for: Managing Risk Designing and Diagnosing Networks Understanding Devices and Infrastructure Identify and Access Management Protecting Wireless Networks Securing the Cloud Data, Privacy, and Security Practices Cryptography and PKI Wiley has partnered up with Practice Labs, the IT Competency Hub, to give IT learners discounted access to their live, virtual Practice Labs. Connect to real devices using actual hardware and software straight from a web browser. Practice Labs allow you to cement your theoretical studies with practical, hands-on experience. Master your IT skills and gain virtual work experience to increase your employability. Each purchase provides 6 months’ unlimited access. Ready to practice your IT skills? Interactive learning environment Take your exam prep to the next level with Sybex’s superior interactive online study tools. To access our learning environment, simply visit www.wiley.com/go/sybextestprep, type in your unique PIN, and instantly gain one year of FREE access to: Interactive test bank with 2 bonus exams and 12 chapter tests. Practice questions help you identify areas where further review is needed. 325 questions total! 100 Electronic Flashcards to reinforce learning and last-minute prep before the exam. Comprehensive glossary in PDF format gives you instant access to the key terms so you are fully prepared. ABOUT THE PRACTICE LABS SECURITY+ LABS So you can practice with hands-on learning in a real environment, Sybex has bundled Practice Labs virtual labs that run from your browser. The registration code is included with the book and gives you 6 months unlimited access to Practice Labs CompTIA Security+ Exam SY0-501 Labs with 25 unique lab modules to practice your skills.

Effective SEO and Content Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119628857
Total Pages : 336 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Effective SEO and Content Marketing by : Nicholas Papagiannis

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!