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Author : Dan Howard
Publisher :
ISBN 13 : 9781466258921
Total Pages : 78 pages
Book Rating : 4.2/5 (589 download)
Download or read book Mobile Marketing Mayhem written by Dan Howard and published by . This book was released on 2011-09-30 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rachel Pasqua
Publisher : John Wiley & Sons
ISBN 13 : 1118588290
Total Pages : 384 pages
Book Rating : 4.1/5 (185 download)
Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Author : Robert Menschel
Publisher : John Wiley & Sons
ISBN 13 : 0471267716
Total Pages : 256 pages
Book Rating : 4.4/5 (712 download)
Download or read book Markets, Mobs & Mayhem written by Robert Menschel and published by John Wiley & Sons. This book was released on 2002-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating tour through cultural, global, economic, and business history, icon of the financial world Robert Menschel explores the phenomenon of crowd psychology and its effects on business and culture. Explaining how crowd psychology creates market bubbles and irrational exuberance, Menschel mines world history—from the rise of the Nazis in Germany, to the fanatical love of brands, to the Dutch tulip craze of the seventeenth century, to America’s 1990s Internet bubble—to reveal how the behavior of crowds negatively affects the business world. Championing the causes of individuality and common sense, Markets, Mobs & Mayhem offers real wisdom for investors who want to keep their wits when everyone else is losing theirs.
Author : Karen Mishra
Publisher : Business Expert Press
ISBN 13 : 160649841X
Total Pages : 207 pages
Book Rating : 4.6/5 (64 download)
Download or read book A Beginner's Guide to Mobile Marketing written by Karen Mishra and published by Business Expert Press. This book was released on 2014-12-30 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
Author : Jeff Hasen
Publisher : John Wiley & Sons
ISBN 13 : 1118283147
Total Pages : 224 pages
Book Rating : 4.1/5 (182 download)
Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Author : Jeanne Hopkins
Publisher : John Wiley & Sons
ISBN 13 : 1118167783
Total Pages : 260 pages
Book Rating : 4.1/5 (181 download)
Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Author : Pousttchi, Key
Publisher : IGI Global
ISBN 13 : 1605660752
Total Pages : 582 pages
Book Rating : 4.6/5 (56 download)
Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Author : Alex Michael
Publisher : Routledge
ISBN 13 : 0750667478
Total Pages : 249 pages
Book Rating : 4.7/5 (56 download)
Download or read book Mobile Marketing written by Alex Michael and published by Routledge. This book was released on 2006 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the latest mobile marketing tactics.
Author : Larry Percy
Publisher : Routledge
ISBN 13 : 0750679808
Total Pages : 324 pages
Book Rating : 4.7/5 (56 download)
Download or read book Strategic Integrated Marketing Communication written by Larry Percy and published by Routledge. This book was released on 2008 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.
Author : Larry Percy
Publisher : Taylor & Francis
ISBN 13 : 1000842932
Total Pages : 306 pages
Book Rating : 4.0/5 (8 download)
Download or read book Strategic Integrated Marketing Communications written by Larry Percy and published by Taylor & Francis. This book was released on 2023-03-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.
Author : V. Koller
Publisher : Springer
ISBN 13 : 0230511287
Total Pages : 244 pages
Book Rating : 4.2/5 (35 download)
Download or read book Metaphor and Gender in Business Media Discourse written by V. Koller and published by Springer. This book was released on 2004-05-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Author : Michael Becker
Publisher : For Dummies
ISBN 13 : 9780470616680
Total Pages : 384 pages
Book Rating : 4.6/5 (166 download)
Download or read book Mobile Marketing For Dummies written by Michael Becker and published by For Dummies. This book was released on 2010-10-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Author : Kim Dushinski
Publisher : CyberAge Books
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Mobile Marketing Handbook written by Kim Dushinski and published by CyberAge Books. This book was released on 2009 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies. Dushinski, a mobile marketing consultant, shows marketing, sales and advertising professionals how to customize a marketing strategy for a certain product and service through voice mail, text messaging, social networks and proximity marketing. This handbook also contains step-by-step procedures on creating mobile email and billing/payment options, mobile widgets and iPhone applications for further mobile advertising.
Author : Richard Rosenbaum-Elliott
Publisher :
ISBN 13 : 0198835612
Total Pages : 498 pages
Book Rating : 4.1/5 (988 download)
Download or read book Strategic Advertising Management written by Richard Rosenbaum-Elliott and published by . This book was released on 2020-12-25 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Author : David Rogers
Publisher : Lulu.com
ISBN 13 : 1291533095
Total Pages : 84 pages
Book Rating : 4.2/5 (915 download)
Download or read book Mobile Security: A Guide for Users written by David Rogers and published by Lulu.com. This book was released on 2013-08-22 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile device security is something that affects nearly every person in the world. Users are still however, crying out for good information on what they should do to prevent theft, protect their smartphone from attack and for advice that they can use practically to help themselves. This short book sets out to address that. Originally written as a whitepaper for the Police in the UK, it gives some of the history of mobile security and explains the efforts that have gone on behind the scenes in the mobile industry to help secure users. It also provides guidance for users to help protect themselves. The technology in mobile phones is constantly evolving and new threats and attacks emerge on a daily basis. Educating users is one of the most important and valuable things that can be done to help prevent harm. The author brings his extensive experience of the mobile industry and security development for devices to this book in order to help make users safer and more secure.
Author : Cindy Krum
Publisher :
ISBN 13 :
Total Pages : 361 pages
Book Rating : 4.:/5 (12 download)
Download or read book Mobile Marketing written by Cindy Krum and published by . This book was released on 1900 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable-and fun! Now, one of the field's leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what's working-and what i.
Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506386954
Total Pages : 503 pages
Book Rating : 4.5/5 (63 download)
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2019-01-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
