Mobile Influence

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Mobile Influence

Author : Chuck Martin
Publisher : St. Martin's Press
ISBN 13 : 1137356243
Total Pages : 258 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Mobile Influence by : Chuck Martin

Download or read book Mobile Influence written by Chuck Martin and published by St. Martin's Press. This book was released on 2013-06-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.

Smartphone Applications to Influence Travel Choices

Author : Transportation Dept., Federal Highway Administration
Publisher : Government Printing Office
ISBN 13 : 9780160936098
Total Pages : 90 pages
Book Rating : 4.9/5 (36 download)

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Book Synopsis Smartphone Applications to Influence Travel Choices by : Transportation Dept., Federal Highway Administration

Download or read book Smartphone Applications to Influence Travel Choices written by Transportation Dept., Federal Highway Administration and published by Government Printing Office. This book was released on 2017-02-14 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer is intended to demonstrate how vital smartphones are becoming to the transportation network and provide public agencies, transportation managers, and elected officials with a perspective and understanding the role of smartphones in identifying services and choices for individuals and influencing travel behavior. Whether a sophisticated or new adapter to smart phones, this publication provides the foundation to maximize the value of this new technology as well as a history of how the technology has developed and could benefit commuters. This report also outlines the challenges including protecting consumer privacy and data that is more widely available through thie smartphone apps . Other products that may be of interest: YouTube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer can be found here: https://bookstore.gpo.gov/products/sku/008-000-01071-4 Transportation Security collection can be found here: https://bookstore.gpo.gov/catalog/security-defense-law-enforcement/transportation-security Other publications produced by the United States Department of Transportation can be found here: https://bookstore.gpo.gov/agency/199

Mobile Influence

Author : Chuck Martin
Publisher : Macmillan
ISBN 13 : 1137278501
Total Pages : 258 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Mobile Influence by : Chuck Martin

Download or read book Mobile Influence written by Chuck Martin and published by Macmillan. This book was released on 2013-06-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.

Assessing the Role of Mobile Technologies and Distance Learning in Higher Education

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1466673176
Total Pages : 397 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Assessing the Role of Mobile Technologies and Distance Learning in Higher Education by : Ordóñez de Pablos, Patricia

Download or read book Assessing the Role of Mobile Technologies and Distance Learning in Higher Education written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2014-11-30 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the use of information technologies, mobile devices, and social media, along with the evolving needs of students, professionals, and academics, has grown rapidly. New ways of bringing learning content to students, new learning environments, and new teaching practices are necessary to keep up with these changes. Assessing the Role of Mobile Technologies and Distance Learning in Higher Education provides a comprehensive understanding of m-learning processes by discussing challenges in higher education and the role of information technologies for effective learning. This reference book offers both real experiences and theoretical input for academicians, professionals, students, practitioners, policymakers, and managers.

Digital Influence on Consumer Habits

Author : Nripendra Singh
Publisher : Emerald Group Publishing
ISBN 13 : 1804553425
Total Pages : 205 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis Digital Influence on Consumer Habits by : Nripendra Singh

Download or read book Digital Influence on Consumer Habits written by Nripendra Singh and published by Emerald Group Publishing. This book was released on 2024-04-23 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Influence of Strategic Leadership

Author : Moses Mulama Shimengah, Andrew Shangarai Jumanne, Ambrose Kipruto Chepkwei, Aviha Odari Sylvia, Ezekiel Owuor
Publisher : AJPO Journals USA LLC
ISBN 13 : 9914745377
Total Pages : 95 pages
Book Rating : 4.9/5 (147 download)

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Book Synopsis Influence of Strategic Leadership by : Moses Mulama Shimengah, Andrew Shangarai Jumanne, Ambrose Kipruto Chepkwei, Aviha Odari Sylvia, Ezekiel Owuor

Download or read book Influence of Strategic Leadership written by Moses Mulama Shimengah, Andrew Shangarai Jumanne, Ambrose Kipruto Chepkwei, Aviha Odari Sylvia, Ezekiel Owuor and published by AJPO Journals USA LLC. This book was released on 2023-08-09 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Influence of Strategic Leadership Practices on Service Delivery within County Governments in Kenya: A Literature Review Structural Change Management and Employee Performance in Public Sector Organizations in Kenya: Case of Parliamentary Service Commission Sustainable Strategic Growth, Savings and Credit Cooperative Society and Credit Union Industry: A Global Overview Devolution Strategies in Healthcare Provision and Quality of Services in Hospitals: The Case of Mbagathi Hospital, Nairobi County Impact of Disruptive Technology on the Performance of Insurance Firms in Kenya

Reclaiming Conversation

Author : Sherry Turkle
Publisher :
ISBN 13 : 1594205558
Total Pages : 450 pages
Book Rating : 4.5/5 (942 download)

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Book Synopsis Reclaiming Conversation by : Sherry Turkle

Download or read book Reclaiming Conversation written by Sherry Turkle and published by . This book was released on 2015 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging look at how technology is undermining our creativity and relationships and how face-to-face conversation can help us get it back.

iGen

Author : Jean M. Twenge
Publisher : Simon and Schuster
ISBN 13 : 1501152025
Total Pages : 452 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis iGen by : Jean M. Twenge

Download or read book iGen written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2017-08-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

Global Observations of the Influence of Culture on Consumer Buying Behavior

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1522527281
Total Pages : 396 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Observations of the Influence of Culture on Consumer Buying Behavior by : Sarma, Sarmistha

Download or read book Global Observations of the Influence of Culture on Consumer Buying Behavior written by Sarma, Sarmistha and published by IGI Global. This book was released on 2017-07-13 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Children and Mobile Phones

Author : Barrie Gunter
Publisher : Emerald Publishing Limited
ISBN 13 : 9781789730364
Total Pages : 0 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Children and Mobile Phones by : Barrie Gunter

Download or read book Children and Mobile Phones written by Barrie Gunter and published by Emerald Publishing Limited. This book was released on 2019-05-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines research and relevant theory on the role of mobile phones in the lives of children and young people, how these technologies are used for different applications, the effects that mobile phones have on young people, and the challenges of regulating and controlling the technology and its use.

New Media Influence on Social and Political Change in Africa

Author : Olorunnisola, Anthony A.
Publisher : IGI Global
ISBN 13 : 1466641983
Total Pages : 518 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis New Media Influence on Social and Political Change in Africa by : Olorunnisola, Anthony A.

Download or read book New Media Influence on Social and Political Change in Africa written by Olorunnisola, Anthony A. and published by IGI Global. This book was released on 2013-06-30 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: While transitioning from autocracy to democracy, media in Africa has always played an important role in democratic and non-democratic states; focusing on politicians, diplomats, activists, and others who work towards political transformations. New Media Influence on Social and Political Change in Africa addresses the development of new mass media and communication tools and its influence on social and political change. While analyzing democratic transitions and cultures with a theoretical perspective, this book also presents case studies and national experiences for media, new media, and democracy scholars and practitioners.

International Education Programs and Political Influence

Author : I. Wilson
Publisher : Springer
ISBN 13 : 1137349670
Total Pages : 134 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis International Education Programs and Political Influence by : I. Wilson

Download or read book International Education Programs and Political Influence written by I. Wilson and published by Springer. This book was released on 2014-04-16 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exchange programs are often considered to create goodwill for host countries among foreign citizens - yet is this the case? Drawing on a wealth of research with participants and alumni of exchange programs, Iain Wilson shows that the pursuit of goodwill receives little return and distracts these programs from the benefits they are able to deliver.

Artificial Light: Its Influence upon Civilization

Author : Matthew Luckiesh
Publisher : Good Press
ISBN 13 :
Total Pages : 199 pages
Book Rating : 4.4/5 (57 download)

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Book Synopsis Artificial Light: Its Influence upon Civilization by : Matthew Luckiesh

Download or read book Artificial Light: Its Influence upon Civilization written by Matthew Luckiesh and published by Good Press. This book was released on 2019-11-26 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Artificial Light: Its Influence upon Civilization" by Matthew Luckiesh. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

Business and Management Practices in South Asia

Author : Arijit Sikdar
Publisher : Springer
ISBN 13 : 9811313997
Total Pages : 334 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Business and Management Practices in South Asia by : Arijit Sikdar

Download or read book Business and Management Practices in South Asia written by Arijit Sikdar and published by Springer. This book was released on 2018-09-04 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents case studies of South Asian companies that have strategic business implications, highlighting the complex interplay of business and social dynamics in South Asia. This region is a wide agglomeration of very different countries that share somewhat common cultures and issues and yet it is torn apart by religion and politics. There is an abundance of local entrepreneurship but a widespread institutional void. The book investigates how local companies survive and thrive in this environment and discusses those companies that have withstood the competitive pressure of MNCs, depicting their management and business practices. In today’s world, where multinationals are so omnipresent that their management and business practices are considered as the de facto recipe for success, there is a need to have an alternative view that challenges the ubiquitousness of multinational management practices. The case studies in this book focus on the business and management practices of local organizations in South Asia and thus provide that alternative viewpoint of how to achieve success in South Asia. Exposing readers to a local perspective on doing business in South Asia, it is a valuable resource for students and practitioners of management.

The Mobile Connection

Author : Rich Ling
Publisher : Elsevier
ISBN 13 : 0080518931
Total Pages : 263 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis The Mobile Connection by : Rich Ling

Download or read book The Mobile Connection written by Rich Ling and published by Elsevier. This book was released on 2004-06-25 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has the cell phone forever changed the way people communicate? The mobile phone is used for “real time coordination while on the run, adolescents use it to manage their freedom, and teens “text to each other day and night. The mobile phone is more than a simple technical innovation or social fad, more than just an intrusion on polite society. This book, based on world-wide research involving tens of thousands of interviews and contextual observations, looks into the impact of the phone on our daily lives. The mobile phone has fundamentally affected our accessibility, safety and security, coordination of social and business activities, and use of public places. Based on research conducted in dozens of countries, this insightful and entertaining book examines the once unexpected interaction between humans and cell phones, and between humans, period. The compelling discussion and projections about the future of the telephone should give designers everywhere a more informed practice and process, and provide researchers with new ideas to last years. *Rich Ling (an American working in Norway) is a prominent researcher, interviewed in the new technology article in the November 9 issue of the New York Times Magazine. *A particularly "good read", this book will be important to the designers, information designers, social psychologists, and others who will have an impact on the development of the new third generation of mobile telephones. *Carefully and wittily written by a senior research scientist at Telenor, Norway's largest telecommunications company, and developer of the first mobile telephone system that allowed for international roaming.

Webs of Influence

Author : Nathalie Nahai
Publisher : Pearson UK
ISBN 13 : 1292134615
Total Pages : 257 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Webs of Influence by : Nathalie Nahai

Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2017-01-16 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Handbook of Research on the Influence and Effectiveness of Gamification in Education

Author : Bernardes, Oscar
Publisher : IGI Global
ISBN 13 : 1668442884
Total Pages : 869 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Influence and Effectiveness of Gamification in Education by : Bernardes, Oscar

Download or read book Handbook of Research on the Influence and Effectiveness of Gamification in Education written by Bernardes, Oscar and published by IGI Global. This book was released on 2022-05-20 with total page 869 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gamification is an increasingly popular technology that has been utilized across a number of fields such as business, medicine, and education. As education continues to turn toward online teaching and learning, gamification is one of many new technologies that have been proven to assist educators in providing holistic and effective instruction. Additional research is required to ensure this technology is utilized appropriately within the classroom. The Handbook of Research on the Influence and Effectiveness of Gamification in Education considers the importance of gamification in the current learning environment and discusses the best practices, opportunities, and challenges of this innovative technology within an educational setting. Covering a wide range of critical topics such as engagement, serious games, and escape rooms, this major reference work is essential for policymakers, academicians, administrators, scholars, researchers, practitioners, instructors, and students.