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U.S. Health in International Perspective

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309264146
Total Pages : 421 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis U.S. Health in International Perspective by : National Research Council

Download or read book U.S. Health in International Perspective written by National Research Council and published by National Academies Press. This book was released on 2013-04-12 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States is among the wealthiest nations in the world, but it is far from the healthiest. Although life expectancy and survival rates in the United States have improved dramatically over the past century, Americans live shorter lives and experience more injuries and illnesses than people in other high-income countries. The U.S. health disadvantage cannot be attributed solely to the adverse health status of racial or ethnic minorities or poor people: even highly advantaged Americans are in worse health than their counterparts in other, "peer" countries. In light of the new and growing evidence about the U.S. health disadvantage, the National Institutes of Health asked the National Research Council (NRC) and the Institute of Medicine (IOM) to convene a panel of experts to study the issue. The Panel on Understanding Cross-National Health Differences Among High-Income Countries examined whether the U.S. health disadvantage exists across the life span, considered potential explanations, and assessed the larger implications of the findings. U.S. Health in International Perspective presents detailed evidence on the issue, explores the possible explanations for the shorter and less healthy lives of Americans than those of people in comparable countries, and recommends actions by both government and nongovernment agencies and organizations to address the U.S. health disadvantage.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Study Guide to Marketing Campaigns

Author :
Publisher : Cybellium
ISBN 13 : 1836797338
Total Pages : 229 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Study Guide to Marketing Campaigns by :

Download or read book Study Guide to Marketing Campaigns written by and published by Cybellium . This book was released on 2024-10-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

An Inquiry Into the Nature and Causes of the Wealth of Nations

Author : Adam Smith
Publisher :
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4.:/5 (8 download)

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Book Synopsis An Inquiry Into the Nature and Causes of the Wealth of Nations by : Adam Smith

Download or read book An Inquiry Into the Nature and Causes of the Wealth of Nations written by Adam Smith and published by . This book was released on 1822 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NEP Fundamentals of Entrepreneurship [B. Com. IV Sem]

Author : Dr. J. K. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4./5 ( download)

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Book Synopsis NEP Fundamentals of Entrepreneurship [B. Com. IV Sem] by : Dr. J. K. Sharma

Download or read book NEP Fundamentals of Entrepreneurship [B. Com. IV Sem] written by Dr. J. K. Sharma and published by SBPD Publications. This book was released on 2023-11-30 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Entrepreneurship : Meaning, Characteristics, Need, Function and Theories of Entrepreneurship, 2. Entrepreneur : Meaning, Concept and Forms, 3. Entrepreneurship and Environment, 4. Entrepreneur Development Programmes (EDP), 5. Women Entrepreneurship, 6. Promotion of a Venture, 7. Concept of a Project (With Project Identification, Project Formulation and Project Feasibility) 8. Project Apprisal and Product Selection, 9. Sources of Raising Funds, 10. Small Business, 11. Legal Requirement for Establishing a New Unit, 12. Entrepreneurial Consultancy : Process and Methods

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Managing Customers Through Economic Cycles

Author : John McKean
Publisher : John Wiley & Sons
ISBN 13 : 0470662387
Total Pages : 246 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Managing Customers Through Economic Cycles by : John McKean

Download or read book Managing Customers Through Economic Cycles written by John McKean and published by John Wiley & Sons. This book was released on 2010-02-18 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter – and continually using data to reinforce the idea that business can be more science than art, after all." —Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines "John McKean's work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers’ experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty – as well as the improved operating leverage – that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson." —John Quinn, former Customer Service and Support Executive, Bank of America "In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition." —Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight & Improvement, Walt Disney Parks & Resorts "John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate." —Trevor Dukes, Business Systems, WH Smith "The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy." —Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy "It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles." —Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group

Issues in Economic Performance

Author : Edward Shinnick
Publisher : LIT Verlag Münster
ISBN 13 : 3825819639
Total Pages : 146 pages
Book Rating : 4.8/5 (258 download)

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Book Synopsis Issues in Economic Performance by : Edward Shinnick

Download or read book Issues in Economic Performance written by Edward Shinnick and published by LIT Verlag Münster. This book was released on 2009 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyses three themes of economic performance. The first theme looks at how business culture influences firm behavior, how the human resource function, and corporate governance aids firm performance. The Second theme focuses on how integration policy increases competitiveness and how social, economic and institutional factors contribute to economic development. The final theme analyses the impact of air transport regulations on growth, and economic policy in railways. This collection will appeal to those in academia, business and policy institutions.

Soft Computing in Data Science

Author : Marina Yusoff
Publisher : Springer Nature
ISBN 13 : 9819904056
Total Pages : 313 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Soft Computing in Data Science by : Marina Yusoff

Download or read book Soft Computing in Data Science written by Marina Yusoff and published by Springer Nature. This book was released on 2023-03-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Soft Computing in Data Science, SCDS 2023, which was held virtually in January 2023. The 21 revised full papers presented were carefully reviewed and selected from 61 submissions. The papers are organized in topical sections on artificial intelligence techniques and applications; computing and optimization; data analytics and technologies; data mining and image processing; mathematical and statistical learning.

Factors Influencing the Buying Decision of Consumers' towards Branded Biscuits

Author : Dr. M. Ganesh Babu
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241101
Total Pages : pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis Factors Influencing the Buying Decision of Consumers' towards Branded Biscuits by : Dr. M. Ganesh Babu

Download or read book Factors Influencing the Buying Decision of Consumers' towards Branded Biscuits written by Dr. M. Ganesh Babu and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Consumer Behavior

Author :
Publisher : Cybellium
ISBN 13 : 1836791445
Total Pages : 224 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Understanding Consumer Behavior by :

Download or read book Understanding Consumer Behavior written by and published by Cybellium . This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Green Practices and Business Augmentation: Hosting the Green Card

Author : Dr. Manodip Ray Chaudhuri
Publisher : Allied Publishers
ISBN 13 : 9389934672
Total Pages : 310 pages
Book Rating : 4.3/5 (899 download)

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Book Synopsis Green Practices and Business Augmentation: Hosting the Green Card by : Dr. Manodip Ray Chaudhuri

Download or read book Green Practices and Business Augmentation: Hosting the Green Card written by Dr. Manodip Ray Chaudhuri and published by Allied Publishers. This book was released on 2024-07-31 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a research reference book in the area of Green Business Practices within various domains of Organizational Management in the backdrop of enterprise augmentation. This book is an anthology, with a collection of 24 papers, presented as chapters here, concerning Green Practices and Business Sustainability from a wide angle of various propositions, opinions, intentions and estimations. The book is intended for researchers and scholars in the fields of Business Sustainability and Green Practices.

Entrepreneurship and Authorship

Author : Ronald Legarski
Publisher : SolveForce
ISBN 13 :
Total Pages : 1154 pages
Book Rating : 4./5 ( download)

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Book Synopsis Entrepreneurship and Authorship by : Ronald Legarski

Download or read book Entrepreneurship and Authorship written by Ronald Legarski and published by SolveForce. This book was released on 2024-08-30 with total page 1154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and Authorship: Navigating the Intersections of Creativity, Business, and Influence is an essential guide for anyone looking to bridge the worlds of innovative business and creative writing. In this comprehensive exploration, readers are invited to discover how the principles of entrepreneurship and authorship intertwine, revealing unique opportunities to harness the power of both. This book delves deep into the core of entrepreneurship, offering insights into the entrepreneurial mindset, the importance of innovation, and the crucial role of risk-taking in building successful ventures. It examines the historical evolution of entrepreneurship, the impact of globalization, and the various types of entrepreneurial activities, from small businesses to scalable startups and social enterprises. Alongside these themes, the book explores the nuanced craft of authorship—guiding readers through the creative process, the challenges of getting published, and strategies for building a lasting platform. Entrepreneurship and Authorship isn't just for entrepreneurs looking to enhance their creativity or authors aspiring to approach their craft with a business mindset—it's for anyone interested in the dynamic intersection of these two disciplines. The book provides practical advice, real-world examples, and actionable strategies that empower readers to achieve their goals, whether it's launching a successful startup, writing a bestselling book, or both. Readers will learn how to identify and capitalize on entrepreneurial opportunities, understand the importance of innovation as a cornerstone of success, and navigate the challenges of balancing creative ambition with business acumen. Through a blend of theoretical knowledge and practical guidance, this book equips readers with the tools they need to thrive in an increasingly interconnected and competitive world. Entrepreneurship and Authorship is more than a guide—it's an invitation to explore the limitless potential that arises when creativity and business strategy come together. It challenges readers to think differently, to push the boundaries of what is possible, and to create a lasting impact through both their entrepreneurial ventures and their written works.

Basics of Product Marketing

Author : Cybellium
Publisher : Cybellium
ISBN 13 : 1836791488
Total Pages : 226 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Basics of Product Marketing by : Cybellium

Download or read book Basics of Product Marketing written by Cybellium and published by Cybellium . This book was released on with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

AS & A Level Business Studies Through Diagrams

Author : Andrew Gillespie
Publisher :
ISBN 13 : 0198328362
Total Pages : 164 pages
Book Rating : 4.1/5 (983 download)

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Book Synopsis AS & A Level Business Studies Through Diagrams by : Andrew Gillespie

Download or read book AS & A Level Business Studies Through Diagrams written by Andrew Gillespie and published by . This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: DT These highly successful revision guides have been brought right up-to-date for the new A Level specifications introduced in September 2000.DT Oxford Revision Guides are highly effective for both individual revision and classroom summary work. The unique visual format makes the key concepts and processes, and the links between them, easier to memorize.DT Students will save valuable revision time by using these notes instead of condensing their own.DT In fact, many students are choosing to buy their own copies so that they can colour code or highlight them as they might do with their own revision notes.

Managing Customer Experiences in an Omnichannel World

Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
ISBN 13 : 1800433883
Total Pages : 420 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Managing Customer Experiences in an Omnichannel World by : Taşkın Dirsehan

Download or read book Managing Customer Experiences in an Omnichannel World written by Taşkın Dirsehan and published by Emerald Group Publishing. This book was released on 2020-11-26 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

Author : Leroy Robinson, Jr.
Publisher : Springer
ISBN 13 : 331910912X
Total Pages : 882 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... by : Leroy Robinson, Jr.

Download or read book Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.