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Author : Vijay Mahajan
Publisher : Marketing Classics Press
ISBN 13 : 1613110685
Total Pages : 45 pages
Book Rating : 4.6/5 (131 download)
Download or read book Metamorphosis in Strategic Market Planning written by Vijay Mahajan and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : P. Kitchen
Publisher : Springer
ISBN 13 : 0230227538
Total Pages : 246 pages
Book Rating : 4.2/5 (32 download)
Download or read book Marketing Metaphors and Metamorphosis written by P. Kitchen and published by Springer. This book was released on 2008-08-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
Author : Thomas V. Bonoma
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Performance Assessment written by Thomas V. Bonoma and published by Harvard Business Review Press. This book was released on 1988 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth D. Bahn
Publisher : Springer
ISBN 13 : 3319170465
Total Pages : 556 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Cruz-Cunha, Maria Manuela
Publisher : IGI Global
ISBN 13 : 1616928824
Total Pages : 489 pages
Book Rating : 4.6/5 (169 download)
Download or read book E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2010-09-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic business plays a central role in the economy, facilitating the exchange of information, goods, services, and payments. It propels productivity and competitiveness and is accessible to all enterprises, and as such, represents an opportunity also for SME competitiveness. E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness discusses the main issues, challenges, opportunities, and solutions related to electronic business adoption, with a special focus on SMEs. Addressing technological, organizational, and legal perspectives in a very comprehensive way, this text aims to disseminate current developments, case studies, new integrated approaches, and practical solutions and applications for SMEs.
Author : Ralf Strauss
Publisher : John Wiley & Sons
ISBN 13 : 0470745614
Total Pages : 368 pages
Book Rating : 4.4/5 (77 download)
Download or read book Marketing Planning by Design written by Ralf Strauss and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.
Author : Frederica Brooksworth
Publisher : Springer Nature
ISBN 13 : 3031073266
Total Pages : 286 pages
Book Rating : 4.0/5 (31 download)
Download or read book Fashion Marketing in Emerging Economies Volume I written by Frederica Brooksworth and published by Springer Nature. This book was released on 2022-12-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.
Author : Linda Holbeche
Publisher : Routledge
ISBN 13 : 1000463427
Total Pages : 596 pages
Book Rating : 4.0/5 (4 download)
Download or read book Aligning Human Resources and Business Strategy written by Linda Holbeche and published by Routledge. This book was released on 2022-04-26 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: What difference can the aspiring HR strategist really make to business value? In the new and extensively updated edition of her ground-breaking book, Linda Holbeche answers this question and provides the tools and insights to help HR managers and directors add value to the organization by implementing effective HR initiatives that are aligned to core business strategies. This edition includes new chapters, fresh case questions, specific sector ‘twists’ like healthcare, the university sector, travel and tourism, alongside a greater mix of international case studies. Taking a more analytical approach than previous works, Holbeche discusses and explores a number of contemporary academic debates. Learn how you can strengthen and prove the relationship between people strategy and business success through your approach to performance and development and impress at the highest levels with this new edition of an HR classic.
Author :
Publisher : Rex Bookstore, Inc.
ISBN 13 : 9789712307638
Total Pages : 220 pages
Book Rating : 4.3/5 (76 download)
Download or read book Principles Of Marleting written by and published by Rex Bookstore, Inc.. This book was released on with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip D. Cooper
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834205277
Total Pages : 548 pages
Book Rating : 4.2/5 (52 download)
Download or read book Health Care Marketing written by Philip D. Cooper and published by Jones & Bartlett Learning. This book was released on 1994 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
Author : Derek F. Abell
Publisher : Simon and Schuster
ISBN 13 : 1451602243
Total Pages : 312 pages
Book Rating : 4.4/5 (516 download)
Download or read book Managing with Dual Strategies written by Derek F. Abell and published by Simon and Schuster. This book was released on 2010-06-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not one but two distinct planning horizons. Managing with dual strategies, Abell argues, calls for new approaches not only to planning, but to organizational structure and management control. He makes specific recommendations on how current operating practices need to be adapted, and shows how leading firms are recognizing the dual nature of management as a new way of organizational life. Planning for the present, Abell shows, requires a vision of how the firm must operate now given its unique competencies and resources. By involving each level within the management team from the CEO to financial planners, to line managers, Abell details how firms can pinpoint market opportunities through careful segmentation and identification of key success factors to "connect" with customers. At the same time, he distinguishes the importance of horizontal relationships for defining and focusing on internal strategies, and vertical relationships for being attuned to changing market realities. Success today, he warns, does not ensure success tomorrow. Abell describes how world-class leaders such as Nestlé, Caterpillar, and Heineken monitor both internal and external forces for market change, successfully mastering the present, and preempting the future. Preparing for the future requires understanding the full range of activities industry-wide, and anticipating changes in technology, buyer/seller behavior, and product life cycles. Abell explains how companies can develop and implement these co-existing visions and address the real forms of change that vitally affect their future -- today and tomorrow.
Author : Luis M. Camarinha-Matos
Publisher : Springer Science & Business Media
ISBN 13 : 0387848363
Total Pages : 634 pages
Book Rating : 4.3/5 (878 download)
Download or read book Pervasive Collaborative Networks written by Luis M. Camarinha-Matos and published by Springer Science & Business Media. This book was released on 2008-08-08 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: COLLABORATIVE NETWORKS Becoming a pervasive paradigm In recent years the area of collaborative networks is being consolidated as a new discipline (Camarinha-Matos, Afsarmanesh, 2005) that encompasses and gives more structured support to a large diversity of collaboration forms. In terms of applications, besides the “traditional” sectors represented by the advanced supply chains, virtual enterprises, virtual organizations, virtual teams, and their breading environments, new forms of collaborative structures are emerging in all sectors of the society. Examples can be found in e-government, intelligent transportation systems, collaborative virtual laboratories, agribusiness, elderly care, silver economy, etc. In some cases those developments tend to adopt a terminology that is specific of that domain; often the involved actors in a given domain are not fully aware of the developments in the mainstream research on collaborative networks. For instance, the grid community adopted the term “virtual organization” but focused mainly on the resource sharing perspective, ignoring most of the other aspects involved in collaboration. The European enterprise interoperability community, which was initially focused on the intra-enterprise aspects, is moving towards inter-enterprise collaboration. Collaborative networks are thus becoming a pervasive paradigm giving basis to new socio-organizational structures.
Author : Tor A. Johannessen
Publisher : Springer Science & Business Media
ISBN 13 : 9401713901
Total Pages : 275 pages
Book Rating : 4.4/5 (17 download)
Download or read book Educational Innovation in Economics and Business VI written by Tor A. Johannessen and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business education and business research has often been criticized by the business community, which claims that much of it is mainly directed at the establishment of teachers and researchers themselves, instead of distributing their knowledge to the business community. It may seem that many universities and other research institutions have turned into mere `knowledge manufacturers', where the emphasis is more on the output volume than on quality of relevance, with little or no consideration for the end users. As universities and corporations attempt to prepare management to be alert to future changes, improved and even brand new teaching methodologies are required. The main focus of the present volume is on the distribution and selection of new knowledge. How can business educators deliver new knowledge to students and the business community more rapidly than before? How should we define the core business curriculum when new knowledge becomes old knowledge?
Author : Harry Sminia
Publisher : Routledge
ISBN 13 : 1000412725
Total Pages : 218 pages
Book Rating : 4.0/5 (4 download)
Download or read book The Strategic Manager written by Harry Sminia and published by Routledge. This book was released on 2021-07-25 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strategic Manager provides a comprehensive, logical, and applied insight in strategic management. Unlike some more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking readers’ expectations and understanding beyond that of strategy as a matter of planning only. It enables the reader to learn and reflect upon their practical skills and knowledge, and critically evaluate the strategy process and their own strategic decision-making. The book is based around six different strategy theories, individually presented and supplemented with useful lists of questions that encourage readers to become competent strategic thinkers. This third edition has been fully updated throughout, including fresh case studies and examples from across Asia, Africa, and South America that bridge theory with practice, new strategy practice boxes considering the importance of cooperation and strategic alliances, and reflective questions to aid understanding. Essential reading for postgraduate students of strategic management, MBA students, and those in executive education, this text will also be a useful tool for reflective managers trying to develop a better understanding. Online resources include chapter-by-chapter PowerPoint slides.
Author : Garry Stephenson
Publisher : Storey Publishing, LLC
ISBN 13 : 1635860741
Total Pages : 313 pages
Book Rating : 4.6/5 (358 download)
Download or read book Whole Farm Management written by Garry Stephenson and published by Storey Publishing, LLC. This book was released on 2019-11-12 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Farming is a business, as well as a way of life. Whole Farm Management is a comprehensive guide developed by the Small Farms Program at Oregon State University to help aspiring and beginner farmers make smart business decisions to ensure lasting success. In clear, accessible language, this book covers every essential step, from developing a strategic plan to acquiring equipment, establishing infrastructure, finding markets, budgeting, managing day-to-day operations, and selecting a business structure for long-term viability. The emphasis throughout is on using sustainable agricultural systems and managing the whole farm, whether raising grass-based livestock, perennial food crops, or annual crops such as flowers. Case studies of successful farms, along with guidance and solutions to common problems from long-time farmers, round out this essential handbook.
Author : Gary Frazier
Publisher : Marketing Classics Press
ISBN 13 : 1613110073
Total Pages : 7 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practice written by Gary Frazier and published by Marketing Classics Press. This book was released on 2011-02-09 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing Practice describes four main issues of marketing practice. Part one focuses on the marketing role in a contemporary business. Part two discusses strategic market planning and implementation. Part three addresses the marketing mix itself with product and price variables. Part four centers on the promotion and place variables. How the marketing managers within the company address these issues will cause the firm to either promote itself, or fail with its customers.Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Professor Frazier's research has focused on the structuring and management of channels of distribution, especially how channel relationships are coordinated to create value for the channel's customers. He has conducted research on channels of distribution in Europe and India, as well as in the United States. He heads the Program in Distribution Management at USC, supported by distributors with over $10 billion in annual sales. Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.
Author : Subhash C. Jain
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Planning & Strategy written by Subhash C. Jain and published by South Western Educational Publishing. This book was released on 1993 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration.
