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Merchandising Teoria Practica Y Estrategia
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Book Synopsis Merchandising. Teoría, práctica y estrategia by : Ricardo Palomares Borja
Download or read book Merchandising. Teoría, práctica y estrategia written by Ricardo Palomares Borja and published by ESIC. This book was released on 2021-02-09 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: El merchandising desempeña un papel fundamental en la creación de espacios comerciales diseñados para crear una experiencia de compra memorable, que suscite el interés y el deseo de poseer los productos pre- sentados en el punto de venta mediante estrategias de merchandising y marketing sensorial que permitan conformar una atmósfera comercial potencialmente más atractiva y, por lo tanto, más vendedora. Ha demostrado ser una potente herramienta de apoyo para mejorar la gestión del comercio minorista, así como para conocer y comprender mejor esta apasionante disciplina de marketing aplicado al punto de venta, en el cual se basan las empresas de retail de más éxito del mercado para aumentar las ventas, obtener beneficios que rentabilicen la inversión y mejorar la experiencia de compra de los clientes. El merchandising estratégico se basa en el comportamiento de compra de los consumidores en función de los conceptos salir de compras o hacer la compra, que se ha convertido en una de las formas de ocio más importantes de nuestro tiempo. Influye directamente en las relaciones que se establecen entre los distribuidores y los consumidores, así como en los propios estilos de consumo. El complejo mundo de la distribución comercial plantea cada día nuevos retos que requieren de respuestas basadas en nuevos planteamientos de actuación, diseñados para resolver eficazmente la gestión del marketing en el proceso de distribución de los productos que las empresas comercializan en diferentes formatos comerciales mediante diversas técnicas de merchandising basadas en la teoría, la práctica y la estrategia, en las cuales se divide esta obra: • Diseño estratégico del espacio retail. Una gestión estratégica de los elementos de la arquitectura comercial que responda a ¿cómo diseñar el espacio retail? • Gestión estratégica del surtido. Una gestión estratégica por categorías de productos que responda a ¿qué productos agrupar estratégicamente? • Localización estratégica de los productos. Una gestión estratégica de la superficie de ventas que responda a ¿dónde localizar los productos? • Presentación estratégica de los productos. Una gestión estratégica del lineal desarrollado que responda a ¿cómo presentar los productos?
Book Synopsis Merchandising by : RICARDO AUTOR PALOMARES
Download or read book Merchandising written by RICARDO AUTOR PALOMARES and published by Gestion 2000. This book was released on 2005 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Merchandising by : Enrique Carlos Díez de Castro
Download or read book Merchandising written by Enrique Carlos Díez de Castro and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Prácticas de marketing y estudios en los mercados de consumo by :
Download or read book Prácticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Book Synopsis Merchandising by : Enrique Carlos Díez de Castro
Download or read book Merchandising written by Enrique Carlos Díez de Castro and published by . This book was released on 1996-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los conocimientos teorico-practicos que aporta esta obra son aplicables a todo tipo de comercio, pero de manera especial a los establecimientos de libre servicio. Su contenido y estructura le hacen asequible en su totalidad o en su mayor parte para los estudiantes y profesionales integrantes del mundo comercial de las empresas.
Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Book Synopsis Shopper Marketing and the Role of In-Store Marketing by : Dhruv Grewal
Download or read book Shopper Marketing and the Role of In-Store Marketing written by Dhruv Grewal and published by Emerald Group Pub Limited. This book was released on 2014-08-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing: Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. Although there are many points along the path to purchase which are important to understand, this edition of RMR is devoted to the topic of in-store marketing actions to understand their impact on shopper reactions to offers. The chapters highlight new technologies (e.g., mobile, digital displays) and information aids (e.g., nutrition scores, floor signage) being used by leading retailers to influence the path to purchase. In addition, new research technologies (e.g., eye-tracking, heat maps, in-store experiments) and models that are being used to assess the effectiveness of the path to purchase tactics are discussed.
Book Synopsis Glosario Del Banco Mundial by : World Bank
Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-28 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis The New New Journalism by : Robert Boynton
Download or read book The New New Journalism written by Robert Boynton and published by Vintage. This book was released on 2007-12-18 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty years after Tom Wolfe, Hunter S. Thompson, and Gay Talese launched the New Journalism movement, Robert S. Boynton sits down with nineteen practitioners of what he calls the New New Journalism to discuss their methods, writings and careers. The New New Journalists are first and foremost brilliant reporters who immerse themselves completely in their subjects. Jon Krakauer accompanies a mountaineering expedition to Everest. Ted Conover works for nearly a year as a prison guard. Susan Orlean follows orchid fanciers to reveal an obsessive subculture few knew existed. Adrian Nicole LeBlanc spends nearly a decade reporting on a family in the South Bronx. And like their muckraking early twentieth-century precursors, they are drawn to the most pressing issues of the day: Alex Kotlowitz, Leon Dash, and William Finnegan to race and class; Ron Rosenbaum to the problem of evil; Michael Lewis to boom-and-bust economies; Richard Ben Cramer to the nitty gritty of politics. How do they do it? In these interviews, they reveal the techniques and inspirations behind their acclaimed works, from their felt-tip pens, tape recorders, long car rides, and assumed identities; to their intimate understanding of the way a truly great story unfolds. Interviews with: Gay Talese Jane Kramer Calvin Trillin Richard Ben Cramer Ted Conover Alex Kotlowitz Richard Preston William Langewiesche Eric Schlosser Leon Dash William Finnegan Jonathan Harr Jon Krakauer Adrian Nicole LeBlanc Michael Lewis Susan Orlean Ron Rosenbaum Lawrence Weschler Lawrence Wright
Book Synopsis From Industrial Economics to Digital Economics by : Martin R. Hilbert
Download or read book From Industrial Economics to Digital Economics written by Martin R. Hilbert and published by United Nations Publications. This book was released on 2001 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper aims to lay a wide-ranging base for untangling the digital economy, in order to facilitate and moderate the high-speed evolution and create an awareness of the new economic coherence. It attempts to show the differences between industrial and digital economics. It finds that old models based on methods of traditional industrial economics still provide a stable framework for analysis of the new age economy whilst also highlighting the need for future refocusing.
Book Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others by :
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cultural Parks and National Heritage Areas by : Pablo Alonso González
Download or read book Cultural Parks and National Heritage Areas written by Pablo Alonso González and published by Cambridge Scholars Publishing. This book was released on 2013-11-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The number of cultural parks has been steadily increasing in recent years throughout the world. But what is a cultural park? This book provides a detailed answer to this question and sets out the basis for an academic debate that moves beyond the technical narratives that have prevailed to date. It is important to open up the topic to academic scrutiny given that cultural parks are becoming widespread devices being employed by different institutions and social groups to manage and enhance cultural and natural heritage assets and landscapes. The main problem in dealing with this topic is the predominant lack of theory-grounded, critical reflection in the literature about cultural parks. These remain largely conceived as technical instruments deployed by institutions in order to solve an array of problems they must deal with. As cultural parks are generally regarded as positive and constructive tools whose performance is associated with the preservation of heritage, the overcoming of the nature/culture divide, the reinforcing of identity and memory and the strengthening of social cohesion and economic development, this book critically explores these issues through the analysis of the literature on cultural parks. In addition, it provides a novel theoretical conceptualization of cultural parks that is connected with, and underpins, a tentative methodology developed for their empirical analysis.
Book Synopsis Wired for Innovation by : Erik Brynjolfsson
Download or read book Wired for Innovation written by Erik Brynjolfsson and published by MIT Press. This book was released on 2013-02-08 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two experts on the information economy explore the true economic value of technology and innovation. A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process changes, including broader sharing of information, decentralized decision-making, linking pay and promotions to performance, pruning of non-core products and processes, and greater investments in training and education. Innovation continues through booms and busts. This book provides an essential guide for policy makers and economists who need to understand how information technology is transforming the economy and how it will create value in the coming decade.
Book Synopsis Fashion Marketing Communications by : Gaynor Lea-Greenwood
Download or read book Fashion Marketing Communications written by Gaynor Lea-Greenwood and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
