Author : Jenny LaPerriere
Publisher : Libraries Unlimited
ISBN 13 : 1591585619
Total Pages : 0 pages
Book Rating : 4.5/5 (915 download)
Book Synopsis Merchandising Made Simple by : Jenny LaPerriere
Download or read book Merchandising Made Simple written by Jenny LaPerriere and published by Libraries Unlimited. This book was released on 2008-06-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can draw upon your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.