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Mercadotecnia Politica
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Book Synopsis El marketing de los partidos políticos by : José Javier Orosa González
Download or read book El marketing de los partidos políticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Burned written by Thomas Enger and published by Simon and Schuster. This book was released on 2011-10-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovering class divisions, racial conflicts, and tangled emotions, this gritty, shocking novel of suspense heralds the arrival of a major new talent. Henning Juul is a veteran investigative crime reporter in Oslo, Norway. A horrific fire killed his six-year-old son, cut scars across his face, and ended his marriage, and on his first day back at the job after the terrible tragedy a body is discovered in one of the city’s public parks. A beautiful female college student has been stoned to death and buried up to her neck, her body left bloody and exposed. The brutality of the crime shakes the whole country, but despite his own recent trauma – and the fact that his ex-wife’s new boyfriend is also on the case - Henning is given the assignment. When the victim’s boyfriend, a Pakistani native, is arrested, Henning feels certain the man is innocent. This was not simply a Middle Eastern-style honor killing in the face of adultery – it was a far more complicated gesture, and one that will drag Henning into a darkness he’s never dreamed of.
Download or read book Atenea written by and published by . This book was released on 2006 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Political Campaigning by : Fritz Plasser
Download or read book Global Political Campaigning written by Fritz Plasser and published by Bloomsbury Publishing USA. This book was released on 2002-02-28 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies. The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of U.S. overseas consultants in influencing and modifying campaign practices in foreign countries based on indepth interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management, and political communication.
Author :British Library of Political and Economic Science Publisher :Psychology Press ISBN 13 :0415326362 Total Pages :846 pages Book Rating :4.4/5 (153 download)
Book Synopsis International Bibliography of Political Science by : British Library of Political and Economic Science
Download or read book International Bibliography of Political Science written by British Library of Political and Economic Science and published by Psychology Press. This book was released on 2003-10-23 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt: IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
Author :Compiled by the British Library of Political and Economic Science Publisher :Routledge ISBN 13 :113433995X Total Pages :846 pages Book Rating :4.1/5 (343 download)
Book Synopsis IBSS: Political Science: 2002 Vol.51 by : Compiled by the British Library of Political and Economic Science
Download or read book IBSS: Political Science: 2002 Vol.51 written by Compiled by the British Library of Political and Economic Science and published by Routledge. This book was released on 2004-03-01 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features * Authority : rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. * Breadth : today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. * International Coverage : the IBSS reviews scholarship published in over 30 languages, including publications from Eastern Europe and the developing world. * User friendly organization : all non-English titles are word sections. Extensive author, subject and place name indexes are provided in both English and French. Place your standing order now for the 2002 volumes of the the IBSS Anthropology : 2002 Vol.48 December 2002: 234x156: 0-415-32634-6: u195.00 Economics : 2002 Vol.51 December 2002: 234x156: 0-415-32635-4: u195.0 0 Political Science : 2002 Vol.51 December 2002: 234x156: 0-415-32636-2: u195.00 Sociology : 2002 Vol.52 December 2002: 234x156: 0-415-32637-0: u195.00
Book Synopsis Comunicación política y gobierno de coalición by : Ridao i Martín, Joan
Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Book Synopsis Vision, Technology, and Subjectivity in Mexican Cyberpunk Literature by : Stephen C. Tobin
Download or read book Vision, Technology, and Subjectivity in Mexican Cyberpunk Literature written by Stephen C. Tobin and published by Springer Nature. This book was released on 2023-07-06 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vision, Technology and Subjectivity in Mexican Cyberpunk Literature interrogates an array of cyberpunk and post-cyberpunk science fiction novels and short stories from Mexico whose themes engage directly with visual technologies and the subjectivities they help produce – all published during and influenced by the country’s neoliberal era. This book argues that television, computers, and smartphones and the literary narratives that treat them all correspond to separate-yet-overlapping scopic regimes within the country today. Amidst the shifts occurring in the country’s field of vision during this period, the authors of these cyberpunk and post-cyberpunk narratives imagine how these devices contribute to producing specular subjects—or subjects who are constituted in large measure by their use and interaction with visual technologies. In doing so, they repeatedly recur to the posthuman figure of the cyborg in order to articulate these changes; Stephen C. Tobin therefore contends that the literary cyborg becomes a discursive site for working through the problematics of sight in Mexico during the globalized era. In all, these “specular fictions” represent an exceptional tendency within literary expression—especially within the cyberpunk genre—that grapples with themes and issues regarding the nature of vision being increasingly mediated by technology.
Book Synopsis Economía ambiental e sociedade by : Albino Prada Blanco
Download or read book Economía ambiental e sociedade written by Albino Prada Blanco and published by Consello da Cultura Galega. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Routledge Spanish Dictionary of Environmental Technology Diccionario Ingles de Tecnologia Medioambiental by : Miguel A. Gaspar Paricio
Download or read book Routledge Spanish Dictionary of Environmental Technology Diccionario Ingles de Tecnologia Medioambiental written by Miguel A. Gaspar Paricio and published by Taylor & Francis. This book was released on 2024-11-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary consists of some 30,000 terms and references in both Spanish and English. Terms are drawn from all the major areas of environmental technology.
Book Synopsis Checkbook Elections? by : Pippa Norris
Download or read book Checkbook Elections? written by Pippa Norris and published by Oxford University Press. This book was released on 2016-06-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Money is essential to the functioning of electoral politics, yet regulating its appropriate use raises complex and controversial challenges in countries around the world. Both long-established democracies and emerging economies have been continually plagued by problems of financial malfeasance, graft, corruption, and cronyism. To throw new light on these important challenges, this book addresses three related questions: (1) what types of public policies are commonly used in attempts to regulate the role of money in politics?, (2) what triggers landmark finance reforms? and, (3) above all, what works, what fails, and why - when countries implement reforms? Checkbook Elections? presents an original theory for understanding policies regulating political finance, reflecting the degree to which laws are laissez-faire or guided by state intervention. Each chapter is written by an area specialist and collectively cover long-established democracies as well as hybrid regimes, affluent post-industrial societies (Sweden, the United States, Britain, and Japan), major emerging economies (Russia, Brazil, and South Africa) and developing societies (India and Indonesia).
Author : Publisher :Soffer Publishing ISBN 13 :3246466173 Total Pages :79 pages Book Rating :4.2/5 (464 download)
Download or read book written by and published by Soffer Publishing. This book was released on with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Revista de ciencia política written by and published by . This book was released on 2005 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-16 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Book Synopsis Bibliographie Internationale de Science Politique by :
Download or read book Bibliographie Internationale de Science Politique written by and published by . This book was released on 2002 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Taylor & Francis. This book was released on 2017-02-24 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries