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Author : José Ramón Sánchez Guzmán
Publisher :
ISBN 13 : 9788460909576
Total Pages : 144 pages
Book Rating : 4.9/5 (95 download)
Download or read book Mejores prácticas de los equipos de trabajo en marketing written by José Ramón Sánchez Guzmán and published by . This book was released on 2004 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : José María Sainz de Vicuña Ancín
Publisher : ESIC Editorial
ISBN 13 : 8473568001
Total Pages : 492 pages
Book Rating : 4.4/5 (735 download)
Download or read book El plan de marketing en la práctica written by José María Sainz de Vicuña Ancín and published by ESIC Editorial. This book was released on 2011 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: «Ameno, útil, riguroso, práctico, atractivo, eficaz, interesante, profundo, soberbio, equilibrado, enriquecedor, estructurado, clarificador, detallado, integrador, sistemático, preciso, actual, ...», son algunos de los adjetivos que los profesionales cuyos testimonios encontrará al comienzo del libro han utilizado para calificar El plan de marketing en la práctica. El libro que usted tiene en sus manos, El plan de marketing en la práctica, está escrito con la voluntad de ofrecer a la alta dirección de cualquier empresa que sienta la necesidad de sobrevivir en la batalla de la competitividad del mercado, un instrumento de trabajo práctico, útil y eficaz que le conduzca, paso a paso, a través de las diferentes etapas en la elaboración de un plan de marketing. Esta decimosexta edición presenta cuatro planes de marketing de empresas pertenecientes a diversos sectores de actividad: industriales, de servicios, productores de bienes de consumo, etc.: cuatro en la versión en papel y siete en el CD que se acompaña. La proximidad de los casos examinados garantiza una lectura amena, didáctica y práctica. Estamos convencidos de que el libro le será de utilidad para el desempeño de su función en la empresa, como ya le ha sido a miles de empresarios, directivos, profesores de universidad y estudiantes de marketing de España y Latinoamérica (Argentina, Brasil, Chile, México, Colombia, Perú, Bolivia, Ecuador, Costa Rica, etc.). Por este motivo, El plan de marketing en la práctica fue elegido —por las escuelas de negocio, empresas de consultoría y altos directivos de importantes multinacionales sondeadas por la revista Capital en 2003— como uno de «los 20 mejores libros de gestión» de los últimos años, junto con libros de prestigiosos gurús como Gary Hamel (Liderando la Revolución) o Jack Welch (Jack Welch, Hablando Claro), ex presidente de General Electric, entre otros. Índice: Parte I: Presentación general.- Marketing y planificación.- El Plan de Marketing dentro del Proceso de Planificación Global.- El Plan de Marketing.- Parte II: Fases de elaboración del Plan de Marketing “paso a paso”.- Análisis de la Situación.- Diagnóstico de la Situación.- Fijación de los Objetivos de Marketing.- Elección de las Estrategias de Marketing.- Definición de los Planes de Acción.- Parte III: Aplicación del Plan de Marketing a otros sectores de actividad.- Aplicación de la metodología de un Plan de Marketing a una empresa industrial.- Aplicación de la metodología de un Plan de Marketing a una empresa de Servicios.- Requisitos para que un Plan de Marketing triunfe.
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Arman Rousta
Publisher :
ISBN 13 : 9780986236532
Total Pages : 152 pages
Book Rating : 4.2/5 (365 download)
Download or read book Los 7 Pilares Del Marketing Digital written by Arman Rousta and published by . This book was released on 2016-08-16 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los 7 pilares del Marketing son un marco de trabajo integral y un nuevo paradigma para el aprendizaje y dominio de la disciplina del Marketing que evoluciona constantemente. Este libro provee un nuevo prisma por donde visualizar la estrategia, el presupuesto, ejecución y análisis del universo de las ideas del Marketing integrado y completo (tradicional y digital), tácticas y técnicas. Los 7 Pilares ilustrarán el ecosistema que comprende el internet - desde medios sociales hasta los rasgos analíticos de las páginas Web - y provee una metodología práctica para lograr entender el espectro completo de las oportunidades que ofrece el Marketing digital. Decidí crear los 7 Pilares en español con la colaboración de Ouali Benmeziane - CEO, su equipo en WebCongress, Inc. Para lograr un acceso a este sistema organizacional y educacional, con el cual podemos construir y aplicar los conocimientos de Marketing; se utilizan para la planificación, ejecución y análisis de todos los tipos de esfuerzos en este campo. Los 7 Pilares tienen un enfoque práctico y científico del Marketing no una teoría vaga sin fundamentos. Han sido forjados en casi 20 años de pruebas, actividades para el beneficio de nuevas empresas y empresas pertenecientes al Top 500 de Fortune. ¡Haciendo al Marketing responsable! De los resultados - tanto errores y éxitos por igual- son abarcados en esta metodología de fácil aprendizaje. Lo atractivo de los 7 Pilares es que vienen con cada detalle - desde una aplicación para móviles hasta palabras específicas utilizadas en las herramientas de búsqueda en la web - de vuelta al escenario completo. El Marketing es una práctica holística, un campo interconectado que requiere un marco de trabajo para lograr entender la relación de todos los aspectos como un todo. El aprendizaje de una táctica específica en una forma vacía y rápida va en contra de la productividad. Los 7 Pilares representan mucho más que tácticas específicas; son principios extralimitados, o campos energéticos que gobiernan el mundo del Marketing. Este libro introduce un sistema comprobado y completo que le permitirá encontrar su lugar y progresar en el amplio mundo del Marketing digital. Es una guía práctica que provee preguntas educativas y herramientas de valor. Siéntase libre de explorar el contenido, de buscar las áreas específicas de su mayor interés. Cada elemento, cada sesión, son parte de un sistema mayor, pero pueden ser aprendidas de manera independiente. Ahora bien, le recomiendo que lea las páginas de introducción y luego explorar en detalle cada sesión (Por ejemplo: Los 7 Pilares de Marketing Digital, 7 Modos, 7 Ángulos, etc.) esto le brindará una perspectiva más amplia del mundo del Marketing. O si bien prefiere, abarque las sesiones aleatoriamente, para la comprensión de ideas y posterior implementación en una campaña de Marketing. Recuerde, este es un libro de introducción a un vasto marco en otras áreas que se deben estudiar en profundidad. En un futuro, se publicarán libros complementarios para áreas específicas en más detalle, con libros para cada Pilar y Modo, así como, las mejores prácticas específicas por industria (Por ejemplo: Los 7 Pilares del Marketing Digital; Edición Para Turismo y Viajes) vale la pena resaltar, que es la primera edición especializada en la que estoy trabajando en la actualidad.
Author : Nancy R. Lee
Publisher : Xlibris Corporation
ISBN 13 : 1465315829
Total Pages : 207 pages
Book Rating : 4.4/5 (653 download)
Download or read book La Práctica Del Liderazgo Gerencial written by Nancy R. Lee and published by Xlibris Corporation. This book was released on 2009-05-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: La prctica del liderazgo gerencial describe al conjunto integral de principios basados sobre conocimiento cientfico incluyente abarcador comprehensivo denominado La organizacin requerida, desarrollada por el Dr. Elliott Jaques y sus colegas mediante el trabajo de investigacin en consultora durante ms de 55 aos en 15 pases. Nancy Lee trabaj con el Dr. Jaques durante ms de 20 aos. Este libro est dirigido a gerentes en todos los niveles, y se refiere al rol gerencial, que es el punto en que ms se necesita contar con guas de accin claras para lograr las metas de la organizacin. La aplicacin de estas ideas tiene por efecto el incremento de la productividad y de la rentabilidad, consolida la confianza y brinda a los empleados un ambiente de trabajo sano, que promueve el desarrollo personal. Su pensamiento fue una reformulacin monumental de las bases de la capacidad humana y de la estructura de las organizaciones, que se refleja en treinta libros. Jaques no slo plante la existencia de ocho niveles diferenciados de pensamiento conceptual entre los seres humanos, sino que tambin elabor las curvas de ese pensamiento durante la vida adulta. A su vez, este desarrollo conceptual sent las bases para una nueva lgica de la estructura organizacional, un campo que hasta entonces haba carecido de esta lgica del liderazgo y de la respondibilidad en las organizaciones. El trabajo de Jaques exige tomar el tiempo necesario para captar su dimensin innovadora. Tambin supone un cambio radical en el modo de elegir a los ejecutivos y de organizar a las empresas. Al igual que todo pensamiento innovador, su trabajo requiere la prueba de efectuar aplicaciones en la propia organizacin. Sin embargo, captar esta complejidad no es necesariamente una tarea abrumadora. En este libro Nancy Lee, ella misma una consultora organizacional consustanciada con los esfuerzos conceptuales de Jaques, ha logrado hacer su pensamiento mucho ms fcil de comprender. Por este motivo, este texto es de suma utilidad para ejecutivos, consultores y universitarios dedicados a construir organizaciones ms eficaces. Harry Levinson, Ph.D. Presidente emrito de The Levinson Institute Profesor emrito de psicologa clnica, Escuela de Medicina de Harvard
Author : Claudio Fernández-Aráo
Publisher : Editorial Almuzara
ISBN 13 : 8483567814
Total Pages : 419 pages
Book Rating : 4.4/5 (835 download)
Download or read book Rodéate de los mejores written by Claudio Fernández-Aráo and published by Editorial Almuzara. This book was released on 2013-02 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rodéate de los mejores cubre las necesidades de los líderes en las organizaciones complejas. ¿Perteneces al consejo de administración y estás buscando un nuevo director general para tu empresa? ¿Necesitas cubrir un puesto clave en tu división? ¿Quieres saber qué técnicas debes aplicar para evitar caer en la trampa de los juicios prematuros en el proceso de evaluación de candidatos? Rodéate de los mejores es un recurso completo para los directivos interesados en mejorar su capacidad para contratar y promocionar a los mejores, y para cualquier persona interesada en el tema. Sí, rodearse de los mejores es difícil, pero no es un misterio. Es una disciplina que puedes y debes dominar, para tu organización y para tu propio éxito.
Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Enrique Cabrera Jr
Publisher : IWA Publishing
ISBN 13 : 1843391988
Total Pages : 185 pages
Book Rating : 4.8/5 (433 download)
Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Author : European Agency for Safety and Health at Work
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.E/5 ( download)
Download or read book Annual Report written by European Agency for Safety and Health at Work and published by . This book was released on 2004 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.A/5 ( download)
Download or read book Revista AIBDA written by and published by . This book was released on 2004 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Society for News Design
Publisher : Rockport Publishers
ISBN 13 : 1610581709
Total Pages : 272 pages
Book Rating : 4.6/5 (15 download)
Download or read book The Best of News Design 32nd Edition written by Society for News Design and published by Rockport Publishers. This book was released on 2011-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best of News Design 32ndEdition, the latest edition in Rockport's highly respected series, presents the winning entries from the Society for News Design's 2011 competition. Featuring work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.
Author :
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 ( download)
Download or read book The Best of Newspaper Design written by and published by . This book was released on 2007 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1118094018
Total Pages : 199 pages
Book Rating : 4.1/5 (18 download)
Download or read book People Follow You written by Jeb Blount and published by John Wiley & Sons. This book was released on 2011-11-15 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to influencing the performance of the people you lead Managers don't get paid for what they do but rather for the performance of their people; therefore, a manager's most important job is coaching behaviors in order to improve performance. In People Follow You managers will learn five easily understood and implemented levers critical to influencing the performance of the people they lead. Ultimately, people follow people that they like, trust, and believe in. Understand how to build stronger relationships with direct and indirect reports that lead to loyalty, higher productivity, and long-term development. Relevant to middle and high level managers, People Follow You provides a foundation for managing people. Practical lessons help managers employ winning interpersonal skills to move others to take action. Learn how to leverage the basics of interpersonal relationships to inspire others to take action Get a simple and actionable formula for connecting with employees and indirect reports and gaining their buy-in through the use of personal power vs. the power of authority Discover the fundamental on-the-job coaching skills that deliver instant performance improvement Author Jeb Blount is the most downloaded sales expert in iTunes history; his Sales Gravy and Sales Guy audio programs have been downloaded more than 3 million times When all else is stripped away, people don't work for companies, paychecks, perks, or slogans, people work for you. Become a manager people will follow, and lead your team to greater achievements and measurable gains.
Author : Art Sobczak
Publisher : John Wiley & Sons
ISBN 13 : 0470619813
Total Pages : 261 pages
Book Rating : 4.4/5 (76 download)
Download or read book Smart Calling written by Art Sobczak and published by John Wiley & Sons. This book was released on 2010-03-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for SMART CALLING "Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author "Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."—REX CASWELL, PhD, VP, LexisNexis Telephone Sales "You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."—BOB SILVY, VP, Corporate Marketing, American City Business Journals "Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."—BILL McALISTER, SVP, Inside Sales, McAfee "A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."—MIKE FAITH, CEO & President, Headsets.com, Inc. "If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International
Author : Thomas J. Peters
Publisher : Harper Collins
ISBN 13 : 0062263617
Total Pages : 404 pages
Book Rating : 4.0/5 (622 download)
Download or read book In Search of Excellence written by Thomas J. Peters and published by Harper Collins. This book was released on 2012-11-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Author : Mark HUNTER
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420095
Total Pages : 289 pages
Book Rating : 4.8/5 (144 download)
Download or read book High-Profit Selling written by Mark HUNTER and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsùshort-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher priceàand that success comes only to those focused on ôprofitable sales.ö This eye-opening book shows readers how to: Avoid negotiating ò Actively listen to customers ò Match the benefits of their product or service with the customer's needs and pains ò Confidently communicate value ò Successfully execute a price increase with existing customers ò Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.
Author : John Spence
Publisher : John Wiley & Sons
ISBN 13 : 0470494514
Total Pages : 213 pages
Book Rating : 4.4/5 (74 download)
Download or read book Awesomely Simple written by John Spence and published by John Wiley & Sons. This book was released on 2009-09-08 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The six core strategies to elevate any business-and how to implement them-made simple What do the world's most successful companies and organization have in common? And what can you actually take away and use from their examples? Distilling the best fundamental business strategies, trusted advisor and strategist John Spence helps you take a hard look at your business and together develop specific plans and action steps that will allow you to dramatically improve the success of your company. Delivered in Spence's approachable and straightforward manner, Awesomely Simple reveals the six key strategies that create a foundation for achieving business excellence: Vivid Vision, Best People, A Performance-Oriented Culture, Robust Communication, A Sense of Urgency, and Extreme Customer Focus. Filled with case studies and clear action items, includes easy-to-follow guidelines for implementing the strategies in any organization no matter its mission or size After concisely breaking down each strategy, Spence gives specific examples, tips, tools, discussion questions and exercises for how to execute them successfully A perfect resource for business leaders, Awesomely Simple will help you turn ideas into positive action and achieve lasting business success.
