Medios Publicitarios

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Business

Author : Ricky W. Griffin
Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Business by : Ricky W. Griffin

Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Publicidad 360º

Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Marketing cinematográfico

Author : Elena Neira
Publisher : Editorial UOC
ISBN 13 : 8491160477
Total Pages : 111 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Marketing cinematográfico by : Elena Neira

Download or read book Marketing cinematográfico written by Elena Neira and published by Editorial UOC. This book was released on 2015-01-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.

Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publicidad contagiosa

Author : Silvia Sivera
Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Publicidad contagiosa by : Silvia Sivera

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Los medios publicitarios

Author : César Duch
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Los medios publicitarios by : César Duch

Download or read book Los medios publicitarios written by César Duch and published by . This book was released on 1986 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Latin American Advertising, Marketing and Media Sourcebook

Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Latin American Advertising, Marketing and Media Sourcebook by :

Download or read book Latin American Advertising, Marketing and Media Sourcebook written by and published by . This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to meet the needs of international marketers, this handbook covers marketing in Latin America. It explains ways of advertising and marketing, what media are available and the regulations that may apply. Each Latin American country is covered in terms of key marketing parameters such as demographic trends and economic indicators. Contact details are provided for all major advertising agencies, research publishers and trade associations. The handbook is fully indexed and sourced. Countries covered are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

En clave de marcas

Author : Gonzalo Brujó
Publisher : Editorial Almuzara
ISBN 13 : 8483563800
Total Pages : 478 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis En clave de marcas by : Gonzalo Brujó

Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.

Spanish Business Dictionary

Author : Morry Sofer
Publisher : Taylor Trade Publications
ISBN 13 : 1589797205
Total Pages : 570 pages
Book Rating : 4.5/5 (897 download)

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Book Synopsis Spanish Business Dictionary by : Morry Sofer

Download or read book Spanish Business Dictionary written by Morry Sofer and published by Taylor Trade Publications. This book was released on 2011-12-01 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in Spanish requires a dictionary that is up-to-date with the 21st century. Because terminology differs from Spain to Latin America, from Argentina to Mexico, businesspeople need a dictionary that provides terms used throughout the Spanish-speaking world. The Spanish Business Dictionary fulfills such a need. In addition to hundreds of new computer and internet terms, this dictionary includes all areas of business terminology used in the United States and throughout the Spanish-speaking world with designators for the country of the term's origin.

1977 Economic Censuses of Outlying Areas: Puerto Rico, geographic area statistics

Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis 1977 Economic Censuses of Outlying Areas: Puerto Rico, geographic area statistics by : United States. Bureau of the Census

Download or read book 1977 Economic Censuses of Outlying Areas: Puerto Rico, geographic area statistics written by United States. Bureau of the Census and published by . This book was released on 1980 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Puerto Rico, geographic area statistics -- 2. Puerto Rico, subject statistics, pt. 1. Establishment and firm size, legal form of organization, and corporate ownership. pt. 2. Miscellaneous subjects -- 3. Construction industries -- 4. Manufactures.

1977 Economic Censuses of Outlying Areas

Author :
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis 1977 Economic Censuses of Outlying Areas by :

Download or read book 1977 Economic Censuses of Outlying Areas written by and published by . This book was released on 1981 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and PR Media Planning

Author : Frank William Jefkins
Publisher : Pergamon
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Marketing and PR Media Planning by : Frank William Jefkins

Download or read book Marketing and PR Media Planning written by Frank William Jefkins and published by Pergamon. This book was released on 1974 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

1977 Economic Censuses of Outlying Areas: Puerto Rico, subject statistics, 2 pts

Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis 1977 Economic Censuses of Outlying Areas: Puerto Rico, subject statistics, 2 pts by : United States. Bureau of the Census

Download or read book 1977 Economic Censuses of Outlying Areas: Puerto Rico, subject statistics, 2 pts written by United States. Bureau of the Census and published by . This book was released on 1980 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Handbook of Mass Media Ethics

Author : Lee Wilkins
Publisher : Routledge
ISBN 13 : 1134792778
Total Pages : 586 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis The Routledge Handbook of Mass Media Ethics by : Lee Wilkins

Download or read book The Routledge Handbook of Mass Media Ethics written by Lee Wilkins and published by Routledge. This book was released on 2020-03-13 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated second edition of the popular handbook provides an exploration of thinking on media ethics, bringing together the intellectual history of global mass media ethics over the past 40 years, summarising existing research and setting future agenda grounded in philosophy and social science. This second edition offers up-to-date and comprehensive coverage of media ethics, including the ethics of sources, social media, the roots of law in ethics, and documentary film. The wide range of contributors include scholars and former professionals who worked as journalists, public relations professionals, and advertising practitioners. They lay out both a good grounding from which to begin more in-depth and individualized explorations, and extensive bibliographies for each chapter to aid that process. For students and professionals who seek to understand and do the best work possible, this book will provide both insight and direction. Standing apart in its comprehensive coverage, The Routledge Handbook of Mass Media Ethics is required reading for scholars, graduate students, and researchers in media, mass communication, journalism, ethics, and related areas.

News Media and Hate Speech Promotion in Mediterranean Countries

Author : Said Hung, Elias
Publisher : IGI Global
ISBN 13 : 1668484285
Total Pages : 387 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis News Media and Hate Speech Promotion in Mediterranean Countries by : Said Hung, Elias

Download or read book News Media and Hate Speech Promotion in Mediterranean Countries written by Said Hung, Elias and published by IGI Global. This book was released on 2023-07-05 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expressions of hate are words or actions that are discriminatory, hostile, or violent to a person or group for racial, sexual, ideological, ethnic, or identity reasons. Such expressions contribute to an environment of prejudice and intolerance towards those who are targeted. The spread of hate speech has been exacerbated by the growth of social media networks, and dissemination strategies (e.g., astroturfing) are becoming increasingly complex. Although there has been an exponential increase in the study of hate speech in recent years, most methods have focused on the English language, limiting research of the phenomenon in other languages such as Spanish, Italian, and Portuguese. It is crucial to understand the role played by digital media and journalism in the dissemination, detection, and control of hate speech from current digital scenarios. News Media and Hate Speech Promotion in Mediterranean Countries provides relevant theoretical frameworks and the latest empirical research findings about hate speech studies including into prejudice and intolerance. Covering topics such as detecting hate speech, linguistic challenges, and the taxonomy of hate speech, this book is ideal for political decision makers, third-sector representatives, journalists, digital media professionals, and researchers.

1977 Economic Censuses of Outlying Areas

Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 838 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis 1977 Economic Censuses of Outlying Areas by : United States. Bureau of the Census

Download or read book 1977 Economic Censuses of Outlying Areas written by United States. Bureau of the Census and published by . This book was released on 1979 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Puerto Rico, geographic area statistics -- 2. Puerto Rico, subject statistics, pt. 1. Establishment and firm size, legal form of organization, and corporate ownership. pt. 2. Miscellaneous subjects -- 3. Construction industries -- 4. Manufactures.