Media Release

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I Am Ruby Bridges

Author : Ruby Bridges
Publisher : Scholastic Inc.
ISBN 13 : 1338753908
Total Pages : 48 pages
Book Rating : 4.3/5 (387 download)

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Book Synopsis I Am Ruby Bridges by : Ruby Bridges

Download or read book I Am Ruby Bridges written by Ruby Bridges and published by Scholastic Inc.. This book was released on 2022-09-06 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruby Bridges tells her story as never before and shares the events of the momentous day in 1960 when Ruby became the first Black child to integrate the all-white William Franz Elementary as a six year old little girl -- a personal and intimate look through a child's lens at a landmark moment in our Civil Rights history. My work will be precious. I will bridge the "gap" between Black & white... ...and hopefully all people! I suppose some things in life are just meant to be. When Ruby Bridges was six years old, she became the first Black child to integrate the all-white William Frantz Elementary in Louisiana. Based on the pivotal events that happened in 1960 and told from her point of view, this is a poetic reflection on her experience that changed the face of history and the trajectory of the Civil Rights movement. I Am Ruby Bridges offers hope and confidence to all children. It is the perfect learning tool for schools and libraries to teach the story of Ruby Bridges and introduce this landmark story to young readers in a powerful new way. This story of innocence and courage is brought to life by NAACP-nominated artist, Nikkolas Smith through stunning and breath-taking illustrations. Embracing the meaning of her name, Bridges reflects with poignancy and heart on the way one brave little girl stood proud to help build a bridge between all people and pave the path for future generations.

The Freedom to Read

Author : American Library Association
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Freedom to Read by : American Library Association

Download or read book The Freedom to Read written by American Library Association and published by . This book was released on 1953 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

EFFECTIVE MEDIA RELATIONS

Author : REDDI, C.V. NARASIMHA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9389347963
Total Pages : 272 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis EFFECTIVE MEDIA RELATIONS by : REDDI, C.V. NARASIMHA

Download or read book EFFECTIVE MEDIA RELATIONS written by REDDI, C.V. NARASIMHA and published by PHI Learning Pvt. Ltd.. This book was released on 2020-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media relations may be defined as a process of public relations to accomplish maximum media coverage of organisational activities as a measure to create knowledge among the stakeholders and gain their understanding and acceptance. Good media relations are created and maintained only by providing newsworthy and trustworthy information of public interest in an atmosphere of mutual respect and candour between an organisation and the media. The systematically organised book, written in 'teach yourself' style with clear illustrations, gives a thorough understanding of the various aspects of media relations. The main distinguishing feature of the book is the inclusion of numerous case studies to help students understand the concepts better and learn how theory is applied in practice. Also, the book enables the students to write good press releases and utilise broadcast media, Internet and social media. Thus, it helps its readers to become an effective media relations manager. The book is a must-read text for the postgraduate students of mass communication, public relations, journalism and business management disciplines. Moreover, it is of immense value for the HR professionals. TARGET AUDIENCE • MA (Public Relations/Communication and Journalism/Mass communication) • PG Diploma (Advertising and Public Relations/Advertising, PR & Digital Media/Public Relations & Corporate Communication)

Marcus Makes a Movie

Author : Kevin Hart
Publisher : Crown Books for Young Readers
ISBN 13 : 0593179161
Total Pages : 208 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Marcus Makes a Movie by : Kevin Hart

Download or read book Marcus Makes a Movie written by Kevin Hart and published by Crown Books for Young Readers. This book was released on 2021-06-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stand-up comedian and Hollywood box-office hit Kevin Hart keeps the laughs coming in an illustrated middle-grade novel about a boy who has big dreams of making a blockbuster superhero film. Perfect for readers of James Patterson's Middle School series and Lincoln Peirce's Big Nate series. Marcus is NOT happy to be stuck in after-school film class . . . until he realizes he can turn the story of the cartoon superhero he’s been drawing for years into an actual MOVIE! There’s just one problem: he has no idea what he’s doing. So he’ll need help, from his friends, his teachers, Sierra, the strong-willed classmate with creative dreams of her own, even Tyrell, the local bully who’d be a perfect movie villain if he weren’t too terrifying to talk to. Making this movie won’t be easy. But as Marcus discovers, nothing great ever is—and if you want your dream to come true, you’ve got to put in the hustle to make it happen. Comedy superstar Kevin Hart teams up with award-winning author Geoff Rodkey and lauded illustrator David Cooper for a hilarious, illustrated, and inspiring story about bringing your creative goals to life and never giving up, even when nothing’s going your way.

How to Write Perfect Press Releases

Author : Steven Lewis
Publisher : Taleist
ISBN 13 : 9780980855968
Total Pages : 104 pages
Book Rating : 4.8/5 (559 download)

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Book Synopsis How to Write Perfect Press Releases by : Steven Lewis

Download or read book How to Write Perfect Press Releases written by Steven Lewis and published by Taleist. This book was released on 2012 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.

Touch

Author : Tod Maffin
Publisher : Dundurn
ISBN 13 : 1459728769
Total Pages : 203 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Touch by : Tod Maffin

Download or read book Touch written by Tod Maffin and published by Dundurn. This book was released on 2014-09-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s technology-led pursuit of efficiency, we’ve removed the humanity from business. Here’s how to correct that. For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce: Hiring is done by automated keyword searches. Offices have regressed to sterile, highly controlled environments. Staff rely exclusively on template responses. Websites are designed for search engines, not people. Leaders are focusing on arbitrary and antiquated "best practices." In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.

Social Media

Author : Regina Luttrell
Publisher : Rowman & Littlefield
ISBN 13 : 1442226137
Total Pages : 261 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Social Media by : Regina Luttrell

Download or read book Social Media written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2014-08-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through a thorough history of social media and pioneers of the field; chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Public Relations

Author :
Publisher : Pearson South Africa
ISBN 13 : 9781868914838
Total Pages : 356 pages
Book Rating : 4.9/5 (148 download)

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Book Synopsis Public Relations by :

Download or read book Public Relations written by and published by Pearson South Africa. This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beginner's Guide to Writing Powerful Press Releases

Author : Mickie Kennedy
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502812360
Total Pages : 0 pages
Book Rating : 4.8/5 (123 download)

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Book Synopsis Beginner's Guide to Writing Powerful Press Releases by : Mickie Kennedy

Download or read book Beginner's Guide to Writing Powerful Press Releases written by Mickie Kennedy and published by Createspace Independent Publishing Platform. This book was released on 2014-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.

Sport and the Media

Author : Matthew Nicholson
Publisher : Routledge
ISBN 13 : 1136364978
Total Pages : 234 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Sport and the Media by : Matthew Nicholson

Download or read book Sport and the Media written by Matthew Nicholson and published by Routledge. This book was released on 2007-03-14 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. This books covers topics including: Historical development of sport and the media Current commercial and contextual relationships between the media and sport industries How audiences and advertisers drive the media coverage of sport Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products How the media represents sport in order to sell it This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.

Strategic Sport Communication

Author : Paul Mark Pedersen
Publisher : Human Kinetics
ISBN 13 : 9780736065245
Total Pages : 416 pages
Book Rating : 4.0/5 (652 download)

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Book Synopsis Strategic Sport Communication by : Paul Mark Pedersen

Download or read book Strategic Sport Communication written by Paul Mark Pedersen and published by Human Kinetics. This book was released on 2007 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.

Produce, Price and Promote Your Self-Published Fiction or Non-fiction Book and e-Book

Author : Paul Lima
Publisher : Paul Lima
ISBN 13 : 1927710057
Total Pages : 134 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis Produce, Price and Promote Your Self-Published Fiction or Non-fiction Book and e-Book by : Paul Lima

Download or read book Produce, Price and Promote Your Self-Published Fiction or Non-fiction Book and e-Book written by Paul Lima and published by Paul Lima. This book was released on 2013-07 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are interested in this book, I presume you have written a book or plan to write one, and are thinking of self-publishing it. If so, this is the place to start. If you self-publish a non-fiction book of interest to a defined target market, or a book of fiction for people who read the genre you have produced, you can begin to promote it to interested readers. I have sold close to 10,000 books. So while I'm no E.L. James (author of the originally self-published 50 Shades of Grey), I am a happy and profitable self-published author. Perhaps you can become one too. Having said that, your desire to self-publish may not be all about book sales. You may be looking to write a book to give to family and friends. You may be looking to gain the credibility that publishing a book gives a speaker or workshop leader. You may have other reasons for publishing your book. No matter your reason, this book will answer many of your self-publishing questions, point you in the right direction and get you started. In short, as the title says, this book will help you produce, price and promote your self-published book.

Insider Trading and Market Manipulation

Author : Janet Austin
Publisher : Edward Elgar Publishing
ISBN 13 : 1786436426
Total Pages : 286 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Insider Trading and Market Manipulation by : Janet Austin

Download or read book Insider Trading and Market Manipulation written by Janet Austin and published by Edward Elgar Publishing. This book was released on 2017-12-29 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the globalization of securities markets has affected market manipulation and insider trading. It delves into the responses of securities regulators, discussing new regulations designed to deter such misconduct, as well as they ways in which detection, investigation and prosecution techniques are adapting to tackle insider trading and market manipulation that crosses international boundaries.

The Coronavirus Pandemic and Inequality

Author : Shirley Johnson-Lans
Publisher : Springer Nature
ISBN 13 : 3031222199
Total Pages : 298 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis The Coronavirus Pandemic and Inequality by : Shirley Johnson-Lans

Download or read book The Coronavirus Pandemic and Inequality written by Shirley Johnson-Lans and published by Springer Nature. This book was released on 2023-03-31 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the effects of the Covid-19 pandemic on the degree of inequality in wellbeing (income and wealth, health, access to health care, employment, and education) in a number of different countries around the globe. The effect of socioeconomic inequality within a country on the outcome of the pandemic is also considered. This book studies the differential effects of Covid based on location, age, income, education, gender, race/ethnicity, and immigrant status. Special attention is devoted to indigenous populations and those who are institutionalized. The short- and long-term effects of public policy developed to deal with the pandemic’s fallout are studied, as are the effects of the pandemic on innovations in health care systems and likely extensions of public policy instituted during the pandemic to alleviate unemployment, poverty, and income inequality.

Transitional Justice in Comparative Perspective

Author : Samar El-Masri
Publisher : Springer Nature
ISBN 13 : 3030349179
Total Pages : 244 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Transitional Justice in Comparative Perspective by : Samar El-Masri

Download or read book Transitional Justice in Comparative Perspective written by Samar El-Masri and published by Springer Nature. This book was released on 2020-01-17 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if we could change the conditions in post-conflict/post-authoritarian countries to make transitional justice work better? This book argues that if the context in countries in need of transitional justice can be ameliorated before processes of transitional justice are established, they are more likely to meet with success. As the contributors reveal, this can be done in different ways. At the attitudinal level, changing the broader social ethos can improve the chances that societies will be more receptive to transitional justice. At the institutional level, the capacity of mechanisms and institutions can be strengthened to offer more support to transitional justice processes. Drawing on lessons learned in Colombia, Democratic Republic of the Congo, The Gambia, Lebanon, Palestine, and Uganda, the book explores ways to better the conditions in post-conflict/post-authoritarian countries to improve the success of transitional justice.

Ethics for a Digital Era

Author : Deni Elliott
Publisher : John Wiley & Sons
ISBN 13 : 1118968913
Total Pages : 227 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Ethics for a Digital Era by : Deni Elliott

Download or read book Ethics for a Digital Era written by Deni Elliott and published by John Wiley & Sons. This book was released on 2017-11-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Elliott and Spence have produced a tight, teachable, and timely primer on media ethics for users and creators of information in the digital age. Pitched at just the right depth of detail to provide a big picture contextualization of changing media practices grounded in concerns for democracy and the public good, the book explores and reflects the implications of the convergence of the Fourth and Fifth Estates with an open-access, hyper-linked architecture which invites self-reflective practice on the part of its users” Philip Gordon, Utah Valley University 2019 PROSE Award Finalist in the Media & Cultural Studies category! The rapid and ongoing evolution of digital technologies has transformed the waythe world communicates and digests information. Fueled by a 24-hour news cycleand post-truth politics, media consumption and the technologies that drive ithave become more influential in shaping public opinion, and it has become more imperative than ever to examine their social and ethical consequences. Ethics for a Digital Era provides a penetrating analysis of the ethical issues that have emerged as the digital revolution progresses, including journalistic practices that impact on the truth, reliability, and trustworthiness of communicating information. The volume explores new methods and models for ethical inquiry in a digital world, and maps out guidelines for web-based news producers and users to conceptualize ethical issuesand analyze ethically questionable acts. In each of three thematic sections, Deni Elliott and Edward H. Spence reflect upon shifts in media ethics as contemporary mass communication combines traditional analog practices with new forms like blogs, vlogs, podcasts, and social media posts, and evolves into an interactive medium with users who both produce and consume the news. Later chapters apply a process of normative decision-making to some of the most important issues which arise in these interactions, and encourage users to bridge their own thinking between the virtual and physical worlds of information and its communication. Timely and thought-provoking, Ethics for a Digital Era is an invaluable resource for undergraduate and graduate students in media and mass communication, applied ethics, and journalism, as well as general readers interested in the ethical impact of their media consumption.

The SAGE Encyclopedia of Corporate Reputation

Author : Craig E. Carroll
Publisher : SAGE Publications
ISBN 13 : 1483376532
Total Pages : 1876 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll

Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-04 with total page 1876 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities