Media Promotion And Marketing For Broadcasting Cable And The Internet

Download Media Promotion And Marketing For Broadcasting Cable And The Internet full books in PDF, epub, and Kindle. Read online Media Promotion And Marketing For Broadcasting Cable And The Internet ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Author : Susan Tyler Eastman
Publisher : Taylor & Francis
ISBN 13 : 1136024816
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)

DOWNLOAD NOW!

Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman

Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Handbook of Media Branding

Author : Gabriele Siegert
Publisher : Springer
ISBN 13 : 3319182366
Total Pages : 405 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Media Branding by : Gabriele Siegert

Download or read book Handbook of Media Branding written by Gabriele Siegert and published by Springer. This book was released on 2015-08-07 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Promotion and Marketing for Broadcasting, Cable, and the Web

Author : Robert A. Klein
Publisher :
ISBN 13 : 9780240804972
Total Pages : 274 pages
Book Rating : 4.8/5 (49 download)

DOWNLOAD NOW!

Book Synopsis Promotion and Marketing for Broadcasting, Cable, and the Web by : Robert A. Klein

Download or read book Promotion and Marketing for Broadcasting, Cable, and the Web written by Robert A. Klein and published by . This book was released on 2002 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.

Branding Television

Author : Catherine Johnson
Publisher : Routledge
ISBN 13 : 1136618546
Total Pages : 227 pages
Book Rating : 4.1/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Branding Television by : Catherine Johnson

Download or read book Branding Television written by Catherine Johnson and published by Routledge. This book was released on 2012-03-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

Handbook of Media Management and Economics

Author : Alan B. Albarran
Publisher : Psychology Press
ISBN 13 : 0805850031
Total Pages : 747 pages
Book Rating : 4.8/5 (58 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Media Management and Economics by : Alan B. Albarran

Download or read book Handbook of Media Management and Economics written by Alan B. Albarran and published by Psychology Press. This book was released on 2006 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

Media and Digital Management

Author : Eli M. Noam
Publisher : Springer
ISBN 13 : 3319720007
Total Pages : 486 pages
Book Rating : 4.3/5 (197 download)

DOWNLOAD NOW!

Book Synopsis Media and Digital Management by : Eli M. Noam

Download or read book Media and Digital Management written by Eli M. Noam and published by Springer. This book was released on 2019-01-23 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Media Selling

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1405158395
Total Pages : 617 pages
Book Rating : 4.4/5 (51 download)

DOWNLOAD NOW!

Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2009-05-04 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Promotion and Marketing for Broadcasting and Cable

Author : Susan Tyler Eastman
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.0/5 ( download)

DOWNLOAD NOW!

Book Synopsis Promotion and Marketing for Broadcasting and Cable by : Susan Tyler Eastman

Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman and published by . This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.

The British National Bibliography

Author : Arthur James Wells
Publisher :
ISBN 13 :
Total Pages : 2492 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis The British National Bibliography by : Arthur James Wells

Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2006 with total page 2492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Effective Media Relations

Author : Michael Bland
Publisher : Kogan Page Publishers
ISBN 13 : 9780749443801
Total Pages : 164 pages
Book Rating : 4.4/5 (438 download)

DOWNLOAD NOW!

Book Synopsis Effective Media Relations by : Michael Bland

Download or read book Effective Media Relations written by Michael Bland and published by Kogan Page Publishers. This book was released on 2005 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

Broadcasting & Cable

Author :
Publisher :
ISBN 13 :
Total Pages : 746 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Broadcasting & Cable by :

Download or read book Broadcasting & Cable written by and published by . This book was released on 2006-04 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Policy and Marketing Strategies for Digital Media

Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 131774411X
Total Pages : 326 pages
Book Rating : 4.3/5 (177 download)

DOWNLOAD NOW!

Book Synopsis Policy and Marketing Strategies for Digital Media by : Yu-li Liu

Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

The Writers Directory

Author :
Publisher :
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!

Book Synopsis The Writers Directory by :

Download or read book The Writers Directory written by and published by . This book was released on 2013 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Book Publishing Record

Author :
Publisher :
ISBN 13 :
Total Pages : 1206 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis American Book Publishing Record by :

Download or read book American Book Publishing Record written by and published by . This book was released on 2006 with total page 1206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Choice

Author :
Publisher :
ISBN 13 :
Total Pages : 726 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis Choice by :

Download or read book Choice written by and published by . This book was released on 2007 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Broadcasting, Cable, the Internet, and Beyond

Author : Joseph R. Dominick
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Broadcasting, Cable, the Internet, and Beyond by : Joseph R. Dominick

Download or read book Broadcasting, Cable, the Internet, and Beyond written by Joseph R. Dominick and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2004 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising, Promotion, and New Media

Author : Marla R. Stafford
Publisher : Routledge
ISBN 13 : 1317477553
Total Pages : 349 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!

Book Synopsis Advertising, Promotion, and New Media by : Marla R. Stafford

Download or read book Advertising, Promotion, and New Media written by Marla R. Stafford and published by Routledge. This book was released on 2015-03-26 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.