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Media In The Age Of Marketization
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Book Synopsis Media in the Age of Marketization by : Graham Murdock
Download or read book Media in the Age of Marketization written by Graham Murdock and published by Hampton Press (NJ). This book was released on 2007 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the notion that the push toward marketization is the central force currently restructuring the communications landscape and examines the consequences of this development for the constitution of public culture. The contributors analyze the core institutional processes of marketization and assess their impact on the structure and operations of media and communication systems around the world over the last two decades. The chapters are organized over four key themes - consolidation, incorporation, globalization and resistance.
Download or read book Media Market written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-04-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Media Market A market, also known as a media market, broadcast market, media region, designated market area (DMA), television market area, or simply market, is a region in which the population has access to the same (or comparable) television and radio station offerings. Markets may also include other forms of media, such as newspapers and content from the internet. It is possible for them to correspond with or overlap with one or more metropolitan areas; however, rural regions that have a limited number of large population centers can also be recognized as markets. The opposite is also true: extremely big metropolitan areas can occasionally be divided into a number of different pieces. It is possible for market regions to overlap, which means that individuals who live on the periphery of one media market may be able to get information from other markets that are conveniently located nearby. These measurements are compiled in the United States by Nielsen Media Research, and they are utilized extensively in the process of audience measurement. Since the completion of its acquisition of Arbitron in September 2013, Nielsen has been doing audience measurements for both radio and television. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Media market Chapter 2: Nielsen Audio Chapter 3: WDBB Chapter 4: WNPT (TV) Chapter 5: Audience measurement Chapter 6: Market failure Chapter 7: WYMT-TV Chapter 8: WDTV Chapter 9: Media in New York's Capital District Chapter 10: The CW Plus Chapter 11: WVTT-CD Chapter 12: WJMX (AM) Chapter 13: Media in the Tampa Bay area Chapter 14: WNKI Chapter 15: Digital television transition in the United States Chapter 16: KLIR Chapter 17: Nielsen Media Research Chapter 18: Regulated market Chapter 19: Significantly viewed out-of-market television stations in the United States Chapter 20: Media in Jacksonville, Florida Chapter 21: WTOP-FM (II) Answering the public top questions about media market. (III) Real world examples for the usage of media market in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Media Market.
Book Synopsis Corporations and Cultural Industries by : Scott W. Fitzgerald
Download or read book Corporations and Cultural Industries written by Scott W. Fitzgerald and published by Lexington Books. This book was released on 2012 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations and Cultural Industries: Time Warner, Bertelsmann, and News Corporation, by Scott Warren Fitzgerald, provides an introduction to the political economy of international media corporations. This text fills a fundamental gap in the critical media studies field, expanding on the relative paucity of academic studies. To ground the discussion, Fitzgerald focuses on the growth of three specific media conglomerates: Time Warner, Bertelsmann and News Corporation. Adopting an approach rooted in critical political economy, the book explains the corporations' growth through an engagement with broader social theories: the wider conditions of capital accumulation (especially theories of corporate competition and financialization); issues of institutional logic and corporate strategies; and the role of states as regulators, mediators of opposed interests, and facilitators of corporate expansion. The first section presents debates in social theory, addressing issues that pertain to cultural industries and dimensions in which they both challenge and extend these wider social theories. The second section presents detailed case studies of the three contemporary media 'mega companies' across the range of operations they coordinate, both within and outside the cultural industries. By analyzing the specifics and complexities of different media industries, Corporations and Cultural Industries examines how financialization processes re-gear the internal operations of media corporations in a manner that pits one sector against another. This book provides an in-depth study that can be used as stand-alone teaching resources or as a valuable supplement to a variety of media courses.
Book Synopsis Future Information Engineering and Manufacturing Science by : Dawei Zheng
Download or read book Future Information Engineering and Manufacturing Science written by Dawei Zheng and published by CRC Press. This book was released on 2015-02-25 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2014 International Conference on Future Information Engineering and Manufacturing Science (FIEMS 2014) was held June 26-27 in Beijing, China. The objective of FIEMS 2014 was to provide a platform for researchers, engineers, academics as well as industry professionals from all over the world to present their research results and development acti
Book Synopsis Race After the Internet by : Lisa Nakamura
Download or read book Race After the Internet written by Lisa Nakamura and published by Routledge. This book was released on 2013-07-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Race After the Internet, Lisa Nakamura and Peter Chow-White bring together a collection of interdisciplinary, forward-looking essays exploring the complex role that digital media technologies play in shaping our ideas about race. Contributors interrogate changing ideas of race within the context of an increasingly digitally mediatized cultural and informational landscape. Using social scientific, rhetorical, textual, and ethnographic approaches, these essays show how new and old styles of race as code, interaction, and image are played out within digital networks of power and privilege. Race After the Internet includes essays on the shifting terrain of racial identity and its connections to social media technologies like Facebook and MySpace, popular online games like World of Warcraft, YouTube and viral video, WiFi infrastructure, the One Laptop Per Child (OLPC) program, genetic ancestry testing, and DNA databases in health and law enforcement. Contributors also investigate the ways in which racial profiling and a culture of racialized surveillance arise from the confluence of digital data and rapid developments in biotechnology. This collection aims to broaden the definition of the "digital divide" in order to convey a more nuanced understanding of access, usage, meaning, participation, and production of digital media technology in light of racial inequality. Contributors: danah boyd, Peter Chow-White, Wendy Chun, Sasha Costanza-Chock, Troy Duster, Anna Everett, Rayvon Fouché, Alexander Galloway, Oscar Gandy, Eszter Hargittai, Jeong Won Hwang, Curtis Marez, Tara McPherson, Alondra Nelson, Christian Sandvig, Ernest Wilson
Book Synopsis Marketization by : Himadri Roy Chaudhuri
Download or read book Marketization written by Himadri Roy Chaudhuri and published by Springer Nature. This book was released on 2020-05-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects the 21st century consumer. The book also contests the traditional understanding of markets, offering a more comprehensive treatment of marketization and a fresh perspective on the dynamics of markets and the institutions that control everyday consumption practices. This book is an ideal resource for academics, reflective practitioners and policy-makers interested in formulating appropriate change strategies in the face of the globalization that affects emerging markets so profoundly. This well-crafted research book is a valuable addition to the sparse literature on theories of marketization. The authors refigure the existing theories more broadly and present compelling evidence and insights into market phenomenon such as marginality, alternative market forms and consumer identity.
Download or read book Branded Content written by Jonathan Hardy and published by Routledge. This book was released on 2021-08-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.
Book Synopsis The Marketization of Religion by : François Gauthier
Download or read book The Marketization of Religion written by François Gauthier and published by Routledge. This book was released on 2020-09-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketization of Religion provides a novel theoretical understanding of the relationship between religion and economy of today’s world. A major feature of today's capitalism is ‘marketization’. While the importance that economics and economics-related phenomena have acquired in modern societies has increased since the consumer and neoliberal revolutions and their shock waves worldwide, social sciences of religion are still lagging behind acknowledging the consequences of these changes and incorporating them in their analysis of contemporary religion. Religion, as many other social realities, has been traditionally understood as being of a completely different nature than the market. Like oil and water, religion and the market have been mainly cast as indissoluble into one another. Even if notions such as the marketization, commoditization or branding of religion and images such as the religious and spiritual marketplace have become popular, some of the contributions aligned in this volume show how this usage is mostly metaphorical, and at the very least problematic. What does the marketization of religion mean? The chapters provide both theoretical and empirical discussion of the changing dynamics of economy and religion in today’s world. Through the lenses of marketization, the volume discusses the multiple, at times surprising, connections of a global religious reformation. Furthermore, in its use of empirical examples, it shows how different religions in various social contexts are reformed due to growing importance of a neoliberal and consumerist logic. This book was originally published as a special issue of the journal Religion.
Book Synopsis Church, Market, and Media by : Marcus Moberg
Download or read book Church, Market, and Media written by Marcus Moberg and published by Bloomsbury Publishing. This book was released on 2017-07-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marcus Moberg offers a new model of religion and religious life in the post-war era, through focusing on the role of markets and media as vectors of contemporary social and cultural change – and therefore institutional religious change. While there is wide agreement among sociologists of religion that there this area is transforming on a global scale, there is less agreement about how these changes should best be approached and conceptualized. In a time of accelerating institutional religious decline, institutional Churches have become ever more susceptible to market-associated discourse and language and are ever more compelled to adapt to the demands of the present-day media environment. Using discourse analysis, Marcus Moberg tracks how new media and marketing language and concepts have entered Christian thinking and discourse. Church, Market, and Media develops a framework that approaches changes in the contemporary religious field in direct relation to the changing socioeconomic makeup of contemporary societies on the whole. Through focusing on the impact of markets and media within the contemporary religious setting of mainline institutional Christian churches in the Western world, the book outlines new avenues for further theorizing the study of religious change.
Book Synopsis Marketing and Social Media by : Lorri Mon
Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Book Synopsis The new age of marketing: How social media has changed the marketing landscape by : Richards Macdonald
Download or read book The new age of marketing: How social media has changed the marketing landscape written by Richards Macdonald and published by GRIN Verlag. This book was released on 2013-04-22 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, The University of Chicago, language: English, abstract: The social media marketing has affected the landscape of the conventional marketing substantially and the frameworks and the methodologies of conventional marketing has also been affected significantly with the increase in popularity and influence of the social media marketing. The paper provides background information on the subject under research, including appropriate concepts, theories, ongoing debates and issues and the statement of the problem, the research questions and the appropriate hypothesis. The objectives of this dissertation are to illustrate the changes made by the social media marketing on conventional marketing landscape and its frameworks and methodologies. It also compares and contrasts the social media marketing and conventional marketing. The changes made by social media marketing on the current marketing landscape are demonstrated by analyzing current case studies. The dissertation also includes the analysis and recommendations of the ways which might lead to replacement of the conventional marketing methodologies by social media marketing methodologies in future. A detailed description of social media marketing and conventional marketing is provided in the first section of this dissertation which includes the characteristics, key features, nature, scope, etc. of both social media marketing and conventional marketing. This section also provides the description of the areas to be covered in this paper such as the explanation of the relevant concepts, theories, etc. The next section of the paper provides the methods and techniques used in this dissertation and it also justifies the selection of the investigative method(s) and data-gathering technique(s) used for the investigation of the topic. It also makes appropriate referring to research methods textbooks and literature. The literary review section of the dissertation provides the critical analysis of the relevance and utility of materials relevant to the chosen topic. It includes a wide range of books, articles, journals, literature available on the topic written by different established author in the field. Though social media marketing is a new concept there is no dearth of good literature and research works in the field. This section of the dissertation provides a critical analysis of the literature on the topic under consideration identifying key issues and they are organised into themes on the topic of the research.
Book Synopsis Mobile Marketing Management by : Hongbing Hua
Download or read book Mobile Marketing Management written by Hongbing Hua and published by CRC Press. This book was released on 2019-03-18 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Book Synopsis Media Commercialization and Authoritarian Rule in China by : Daniela Stockmann
Download or read book Media Commercialization and Authoritarian Rule in China written by Daniela Stockmann and published by Cambridge University Press. This book was released on 2013 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stockmann argues that the consequences of introducing market forces to the media depend on the institutional design of the state.
Book Synopsis How the Market is Changing China's News by : Xin Xin
Download or read book How the Market is Changing China's News written by Xin Xin and published by Lexington Books. This book was released on 2012 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a critical account of the transformations, both structural and in terms of journalism practice, undergone by Xinhua, the top Party organ of the Communist regime in China, since the start of the reform age in the late 1970s. It sets out to answer a number of key questions: 1.How far has the most influential news organization in China been marketized? 2.How far has the marketization process changed the way in which Xinhua practices journalism? 3.What has the impact of marketization been on Xinhua's relationship with central, local and global actors? 4.What does the case of Xinhua tell us about the transformation of Chinese media more generally? The book draws on a wealth of empirical data derived from a combination of documentary research at Xinhua and Reuters together with more than100 semi-structured interviews with news executives, journalists, officials and academics in Beijing, Shanghai, Guangzhou, Macau, Hong Kong and London. This book also offers: 1.A critical review of theories of globalization, as they relate to media and communication studies, as well as Chinese studies; 2.A discussion of the historical roots of Party journalism in China; 3.An authoritative guide to China's contemporary media and political environment. The book will be an invaluable reference for students and academics in communication and media studies, Chinese studies, Asian studies, international studies and development studies.
Book Synopsis The Markets for News by : Helle Sjøvaag
Download or read book The Markets for News written by Helle Sjøvaag and published by Taylor & Francis. This book was released on 2022-11-17 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of ongoing digitisation, The Markets for News examines how certain established economic features of the news industry have persisted and what makes them such stable frameworks for journalistic organisations. Drawing on an analysis of Scandinavian news industries, this text revises journalism’s economic foundations in the context of the algorithmically driven platform economy. Exploration of features such as journalism’s two-sided market model, the network effect of platforms, and chain ownership, leads to a discussion about how journalism faces disruption from the introduction of artificial intelligence in the production, dissemination, and sale of news. As journalism undergoes transformations due to revenue losses, this book recognises a return to certain enduring features of journalism’s organisational form, in particular the chain ownership form, that enables scale in adapting to platform logics and economics. This text serves as a basis for a theoretical discussion about strategic media management and critical political economy in the age of digital disruption. This is an insightful book for academics and researchers in the fields of journalism, media industries, media policy and, communication studies.
Download or read book DigiMarketing written by Kent Wertime and published by John Wiley & Sons. This book was released on 2011-12-19 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
Book Synopsis The Culture of Welfare Markets by : Ingo Bode
Download or read book The Culture of Welfare Markets written by Ingo Bode and published by Routledge. This book was released on 2007-10-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the rise of welfare markets in Western societies and explores their functioning, regulation and embeddedness by addressing the particular field of old age provision, including both retirement provision and elderly care. It goes beyond a mere social policy analysis by investigating major cultural underpinnings of the new (quasi-)markets, with these underpinnings embracing collective normative representations of how societies (should) institutionally handle old age. The book looks at whether pension and care systems are converging under the influence of globalization – with marketization being a key phenomenon – and to what extent this is creating a transnational culture of welfare markets. This book, the first book to systematically describe and analyse the phenomenon of welfare markets, elucidates the complex cultural underpinnings of care and pensions systems in an era of marketization, arguing that we are facing a cultural struggle over the way late modern societies conceptualize institutional old-age provision.
