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Author : Dennis G. Martin
Publisher : Ingram
ISBN 13 : 9780963251596
Total Pages : 151 pages
Book Rating : 4.2/5 (515 download)
Download or read book Media Flight Plan 6 written by Dennis G. Martin and published by Ingram. This book was released on 2011-01-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis G. Martin
Publisher :
ISBN 13 : 9780615988283
Total Pages : 160 pages
Book Rating : 4.9/5 (882 download)
Download or read book Media Flight Plan written by Dennis G. Martin and published by . This book was released on 2014-05-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Flight Plan was developed in response to the need for affordable media planning simulations in the university classroom. Professional level media planning software ranges in price from hundreds to thousands of dollars. Media Flight Plan, including both the textbook and the online simulation, sells at or below the average price of a used textbook. MFP provides university students' access to not only realistic simulations of planning software, but also includes access to professional syndicated data like MRI, SRDS, Nielsen data, (all by permission) and other syndicated sources that only large corporations and agencies can afford. Besides the online software simulation, the text includes eight chapters that cover basics like basic math models involved in media buying/planning, and exercises that cover calculation of audience ratings, media share, reach and frequency, and gross rating points. Case studies are included for actual Fortune 500 clients. All cases require students to interpret and apply professional syndicated data and employ the basic methods for writing marketing driven media plans. Both authors, Dennis Martin and Dale Coons, have professional ad agency experience. Coons is executive vice president in a major agency where he directs research, media planning and client development. He is among the most sought-after experts in the field of advertising research. Martin worked on national brands as a copywriter and creative director and co-authored Strategic Advertising Campaigns, a national best-seller for Advertising Age's publishing division. Earning his Ph.D. at University of Illinois, he achieved national and international recognition as a professor of marketing communications.
Author : Dennis G. Martin
Publisher :
ISBN 13 : 9780963251534
Total Pages : 156 pages
Book Rating : 4.2/5 (515 download)
Download or read book Media Flight Plan III written by Dennis G. Martin and published by . This book was released on 1996 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis G. Martin
Publisher :
ISBN 13 : 9780963251558
Total Pages : 172 pages
Book Rating : 4.2/5 (515 download)
Download or read book Media Flight Plan IV written by Dennis G. Martin and published by . This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James R. Ogden
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313365830
Total Pages : 145 pages
Book Rating : 4.3/5 (133 download)
Download or read book The Entrepreneur's Guide to Advertising written by James R. Ogden and published by Bloomsbury Publishing USA. This book was released on 2009-12-22 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.
Author : Jonathan H. Lack
Publisher : Apress
ISBN 13 : 1430246685
Total Pages : 201 pages
Book Rating : 4.4/5 (32 download)
Download or read book Plan to Turn Your Company Around in 90 Days written by Jonathan H. Lack and published by Apress. This book was released on 2013-07-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half of all businesses in the U.S. don’t make it to their fifth birthday, and nearly 70 percent are gone by year ten. How do businesses get into trouble? A hundred different ways. Poor cash flow, undercapitalization, lax financial controls, poor worker productivity, boneheaded mistakes, inefficient processes, failure to adapt, loss of enthusiasm . . . the list goes on and on. The fact is, many businesses that face life-threatening challenges, or are just stuck in the doldrums, can turn their fortunes around. And Jonathan Lack is the expert who can show you how. Lack is a turnaround specialist—the guy called in to reinvigorate a stalled company or revamp the poor practices that reduce sales and decimate profits. Once he’s done, the company is again on the road to growth and profitability. Plan to Turn Your Company Around in 90 Days is a pragmatic, step-by-step guide to helping your company not only survive but begin to grow again. Among other things, this book will teach you how to improve your company’s cash flow, how to better manage your payroll and employee productivity, and how to get better results from your marketing and sales efforts. Turn Your Company Around in 90 Days will help you develop a framework to create a strategic plan that will move your company in the right direction and breathe new life into tired or worn-out operations and products. Plan to Turn Your Company Around in 90 Days will immediately help your firm in the following areas: How to get to “cash flow positive” and then grow How to manage technology better How to manage your payroll and employee productivity How to improve marketing and increase sales How to restore profitability How to manage your board of directors and investors If you’re at all fearful that your company may not last the next couple of years, this book is for you. What you’ll learn How to manage and preserve cash How to reduce your expenses How to increase your margins How to increase employee productivity and improve operations How to assess the strength of your products and services How to increase sales and marketing efficiency How to create a strategic plan to turn your company around How to restore enthusiasm and become a desirable employer again Who this book is for This book is written for CEOs, CFOs, COOs, and CMOs of large companies, midcaps, and small businesses. It’s also for angel investors, board directors, private equity firms, and venture capitalists. It is intended to give readers the confidence that, by developing a basic plan, they can turn their company around and give it new life. Table of Contents How to Manage Cash Flow Better How to Manage Accounts Payable Better How to Manage Accounts Receivable Better How to Manage Employee Productivity Better How to Manage Technology, Facilities, and Manufacturing Better How to Manage Process Flows Better How to Better Understand Your Customers, Competitors, and Key Trends How to Develop a More Effective Marketing Strategy How to Develop a More Effective Sales Strategy How to Manage Investors and the Board of Directors Better How to Hire and Manage Your Turnaround Consultant How to Manage Yourself and Your Staff Better Sample Consulting Proposal
Author : Paula Williams
Publisher : ABCI LLC
ISBN 13 : 055756882X
Total Pages : 119 pages
Book Rating : 4.5/5 (575 download)
Download or read book Flight Plan to Sales Success: New Media Marketing for the Aviation Industry written by Paula Williams and published by ABCI LLC. This book was released on 2010-09-02 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book puts marketing in perspective, in plain English, explained in terms familiar to aviation professionals. It includes industry-specific examples and case studies.
Author : Gene Kranz
Publisher : Simon and Schuster
ISBN 13 : 0743214471
Total Pages : 417 pages
Book Rating : 4.7/5 (432 download)
Download or read book Failure Is Not an Option written by Gene Kranz and published by Simon and Schuster. This book was released on 2001-02-21 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling memoir of a veteran NASA flight director tells riveting stories from the early days of the Mercury program through Apollo 11 (the moon landing) and Apollo 13, for both of which Kranz was flight director. Gene Kranz was present at the creation of America’s manned space program and was a key player in it for three decades. As a flight director in NASA’s Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race. He helped to launch Alan Shepard and John Glenn, then assumed the flight director’s role in the Gemini program, which he guided to fruition. With his teammates, he accepted the challenge to carry out President John F. Kennedy’s commitment to land a man on the Moon before the end of the 1960s. Kranz recounts these thrilling historic events and offers new information about the famous flights. What appeared as nearly flawless missions to the Moon were, in fact, a series of hair-raising near misses. When the space technology failed, as it sometimes did, the controllers’ only recourse was to rely on their skills and those of their teammates. He reveals behind-the-scenes details to demonstrate the leadership, discipline, trust, and teamwork that made the space program a success. A fascinating firsthand account by a veteran mission controller of one of America’s greatest achievements, Failure Is Not an Option reflects on what has happened to the space program and offers his own bold suggestions about what we ought to be doing in space now.
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477417
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-07-17 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author : Dr. Shailesh Tandon
Publisher : Thakur Publication Private Limited
ISBN 13 : 9357555102
Total Pages : 168 pages
Book Rating : 4.3/5 (575 download)
Download or read book ADVERTISING MANAGEMENT (Minor) written by Dr. Shailesh Tandon and published by Thakur Publication Private Limited. This book was released on 2024-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.
Author : Donald Parente
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising Campaign Strategy written by Donald Parente and published by South Western Educational Publishing. This book was released on 2000 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
Author : John R. Jacobs
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (31 download)
Download or read book Airfield Management Specialist (AFSC 27151): Base operations written by John R. Jacobs and published by . This book was released on 1984 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309678684
Total Pages : 289 pages
Book Rating : 4.3/5 (96 download)
Download or read book Strengthening U.S. Air Force Human Capital Management written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2021-03-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The USAir Force human capital management (HCM) system is not easily defined or mapped. It affects virtually every part of the Air Force because workforce policies, procedures, and processes impact all offices and organizations that include Airmen and responsibilities and relationships change regularly. To ensure the readiness of Airmen to fulfill the mission of the Air Force, strategic approaches are developed and issued through guidance and actions of the Office of the Deputy Chief of Staff for Manpower, Personnel and Services and the Office of the Assistant Secretary of the Air Force for Manpower and Reserve Affairs. Strengthening US Air Force Human Capital Management assesses and strengthens the various U.S. Air Force initiatives and programs working to improve person-job match and human capital management in coordinated support of optimal mission capability. This report considers the opportunities and challenges associated with related interests and needs across the USAF HCM system as a whole, and makes recommendations to inform improvements to USAF personnel selection and classification and other critical system components across career trajectories. Strengthening US Air Force Human Capital Management offers the Air Force a strategic approach, across a connected HCM system, to develop 21st century human capital capabilities essential for the success of 21st century Airmen.
Author : Helen Katz
Publisher : Routledge
ISBN 13 : 042978564X
Total Pages : 236 pages
Book Rating : 4.4/5 (297 download)
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Author :
Publisher :
ISBN 13 :
Total Pages : 1032 pages
Book Rating : 4.X/5 (6 download)
Download or read book Canadian Periodical Index written by and published by . This book was released on 1983 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.3/5 (555 download)
Download or read book Media Decisions written by and published by . This book was released on 1967 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rena Bivens
Publisher : University of Toronto Press
ISBN 13 : 1442615869
Total Pages : 330 pages
Book Rating : 4.4/5 (426 download)
Download or read book Digital Currents written by Rena Bivens and published by University of Toronto Press. This book was released on 2014-01-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rena Bivens takes the reader inside TV newsrooms to explore how news organisations are responding to the paradigmatic shifts in media and communication practices.
