Media Engagement A Complete Guide 2019 Edition

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Media Engagement A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655823032
Total Pages : 302 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Media Engagement A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Media Engagement A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-07-14 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you included everything in your media engagement cost models? What does your operating model cost? What is the overall business strategy? How do you accomplish your long range media engagement goals? Who owns what data? This astounding Media Engagement self-assessment will make you the established Media Engagement domain assessor by revealing just what you need to know to be fluent and ready for any Media Engagement challenge. How do I reduce the effort in the Media Engagement work to be done to get problems solved? How can I ensure that plans of action include every Media Engagement task and that every Media Engagement outcome is in place? How will I save time investigating strategic and tactical options and ensuring Media Engagement costs are low? How can I deliver tailored Media Engagement advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Media Engagement essentials are covered, from every angle: the Media Engagement self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Media Engagement outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Media Engagement practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Media Engagement are maximized with professional results. Your purchase includes access details to the Media Engagement self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Media Engagement Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Media Strategies A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655951506
Total Pages : 0 pages
Book Rating : 4.9/5 (515 download)

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Book Synopsis Media Strategies A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Media Strategies A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ultimate Guide to Social Media Marketing

Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

Social Media Engagement For Dummies

Author : Aliza Sherman
Publisher : John Wiley & Sons
ISBN 13 : 1118530233
Total Pages : 457 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Social Media Engagement For Dummies by : Aliza Sherman

Download or read book Social Media Engagement For Dummies written by Aliza Sherman and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

Public Influence

Author : Mira Sucharov
Publisher : University of Toronto Press
ISBN 13 : 1487587473
Total Pages : 230 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Public Influence by : Mira Sucharov

Download or read book Public Influence written by Mira Sucharov and published by University of Toronto Press. This book was released on 2019-01-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.

Social Media Marketing

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 0470944218
Total Pages : 401 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Social Media Strategy

Author : Julie Atherton
Publisher : Kogan Page Publishers
ISBN 13 : 1398610003
Total Pages : 297 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Social Media Strategy by : Julie Atherton

Download or read book Social Media Strategy written by Julie Atherton and published by Kogan Page Publishers. This book was released on 2023-10-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through: - Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies - Using appropriate technology including AI With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

Media Consumption and Public Engagement

Author : N. Couldry
Publisher : Springer
ISBN 13 : 0230800823
Total Pages : 263 pages
Book Rating : 4.2/5 (38 download)

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Book Synopsis Media Consumption and Public Engagement by : N. Couldry

Download or read book Media Consumption and Public Engagement written by N. Couldry and published by Springer. This book was released on 2016-01-12 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democracy is based on the belief that the media gets the attention of voters. But is this plausible in an age of multiplying media, disillusionment with the political system and time-scarcity? This book addresses this question, and charts experiences of 'public connection'.

Media Strategies A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655901501
Total Pages : 302 pages
Book Rating : 4.9/5 (15 download)

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Book Synopsis Media Strategies A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Media Strategies A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-08-18 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the scope of the media strategies work? Would you develop a media strategies Communication Strategy? How do you lead with media strategies in mind? Are media strategies changes recognized early enough to be approved through the regular process? What are the short and long-term media strategies goals? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Media Strategies investments work better. This Media Strategies All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Media Strategies Self-Assessment. Featuring 935 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Media Strategies improvements can be made. In using the questions you will be better able to: - diagnose Media Strategies projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Media Strategies and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Media Strategies Scorecard, you will develop a clear picture of which Media Strategies areas need attention. Your purchase includes access details to the Media Strategies self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Media Strategies Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Media Monitoring A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655548324
Total Pages : 310 pages
Book Rating : 4.5/5 (483 download)

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Book Synopsis Media Monitoring A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Media Monitoring A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-18 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are there any tools that are effectively integrating traditional web analytics with social media monitoring to measure in depth multi channel marketing? How is your price positioned towards the price of your competitors? How do you know if your social media marketing strategy is effective? For social media in a business context what differences are there between social media monitoring text analytics and predictive analytics tools? Are any of these offshored; customer analytics, social media monitoring, analytics, fraud analytics and modelling? This valuable Media monitoring self-assessment will make you the reliable Media monitoring domain authority by revealing just what you need to know to be fluent and ready for any Media monitoring challenge. How do I reduce the effort in the Media monitoring work to be done to get problems solved? How can I ensure that plans of action include every Media monitoring task and that every Media monitoring outcome is in place? How will I save time investigating strategic and tactical options and ensuring Media monitoring costs are low? How can I deliver tailored Media monitoring advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Media monitoring essentials are covered, from every angle: the Media monitoring self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Media monitoring outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Media monitoring practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Media monitoring are maximized with professional results. Your purchase includes access details to the Media monitoring self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Media monitoring Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Engage!, Revised and Updated

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118072790
Total Pages : 341 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Engage!, Revised and Updated by : Brian Solis

Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

Download 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! PDF Online Free

Author : Andrew Macarthy
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983805912
Total Pages : 0 pages
Book Rating : 4.8/5 (59 download)

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Book Synopsis 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! by : Andrew Macarthy

Download or read book 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! written by Andrew Macarthy and published by Createspace Independent Publishing Platform. This book was released on 2018-01-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to social media success for business, this book provides tips about how to establish a powerful presence on social media, attact and engage loyal customers, and increase web traffic and sales.

Social Media for Academics

Author : Mark Carrigan
Publisher : SAGE
ISBN 13 : 1526471450
Total Pages : 378 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Social Media for Academics by : Mark Carrigan

Download or read book Social Media for Academics written by Mark Carrigan and published by SAGE. This book was released on 2019-10-07 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of best practice, the risks, rewards and what it can mean to put your professional identity online. Inside you′ll find practical guidance and thoughtful insight on how to approach the opportunities and challenges that social media presents in ways that can be satisfying and sustainable as an academic. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including: The dark side of social media – from Trump to harassment Emerging forms of multimedia engagement – and how to use to your advantage Auditing your online identity – the why and how Taking time out – how to do a social media sabbatical. Visit Mark′s blog for more insights and discussion on social media academic practice.

Media Strategy A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655809388
Total Pages : 312 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Media Strategy A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Media Strategy A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are you doing Media Strategy and what is the scope? What business benefits will Media Strategy goals deliver if achieved? Is there a clear Media Strategy case definition? What are the stakeholder objectives to be achieved with Media Strategy? Is the scope of Media Strategy cost analysis cost-effective? This one-of-a-kind Media Strategy self-assessment will make you the dependable Media Strategy domain specialist by revealing just what you need to know to be fluent and ready for any Media Strategy challenge. How do I reduce the effort in the Media Strategy work to be done to get problems solved? How can I ensure that plans of action include every Media Strategy task and that every Media Strategy outcome is in place? How will I save time investigating strategic and tactical options and ensuring Media Strategy costs are low? How can I deliver tailored Media Strategy advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Media Strategy essentials are covered, from every angle: the Media Strategy self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Media Strategy outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Media Strategy practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Media Strategy are maximized with professional results. Your purchase includes access details to the Media Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Media Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Media ROI

Author : Olivier Blanchard
Publisher : Pearson Education
ISBN 13 : 0132678020
Total Pages : 485 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Social Media ROI by : Olivier Blanchard

Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Corporate Community Involvement

Author : Nick Lakin
Publisher : Routledge
ISBN 13 : 1351279025
Total Pages : 312 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Corporate Community Involvement by : Nick Lakin

Download or read book Corporate Community Involvement written by Nick Lakin and published by Routledge. This book was released on 2017-09-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We need to do Community Involvement better – we know we're spending millions each year on charitable causes; how can we find out what is really effective and what people will appreciate us for? Who should we partner with? How can we make a real difference in society and help our business?" Companies around the world are trying to answer these questions. Many are asking the same questions even as, collectively, they continue to spend billions on their communities. How do they know which activities are really worthwhile? Building on the authors' own extensive global experience at Nokia and E.ON, as well as the experience of many other experts in the field, this book offers the first-ever "how to" roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies. It is designed to be practical, for those who want to act upon what they have read. It will fill a long-neglected niche as a day-to-day reference guide for practitioners. Corporate Community Involvement demonstrates what to do and how to do it. The advice is backed up by inspiring interviews with best-in-class practitioners from businesses such as Microsoft, GlaxoSmithKline, Ericsson, and Deutsche Bank and leading international Corporate Responsibility and Community Involvement experts. The book highlights proven best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide to developing and implementing a comprehensive and successful approach to Corporate Community Involvement. It shows how to: conduct a current state analysis and devise a strategy, organize staffing and budgets, integrate Corporate Community Involvement throughout the business and create high-profile programs, partner across sectors, measure and evaluate results, communicate successful activities, and overcome challenges. Corporate Community Involvement has an international perspective: the models and principles advocated are adaptable anywhere in the world. Also, it is designed to have as much relevance to a small or medium-sized enterprise as to a multinational. The book outlines the history and future of Corporate Community Involvement, explaining the business context and why companies need to manage their programs strategically. It also distinguishes between the growing lexicon of terminologies and provides clear definitions of terms such as "philanthropy", "sponsorship", "Corporate Citizenship", "Corporate Responsibility" and "Sustainability", advising when they are appropriate and how each can add value to corporate activities. This will be an indispensible resource for those working at the interface between business and the community. New or developing practitioners will learn from both the successes and failures of those before them. Representatives from other sectors, notably government, international agencies, NGOs, and academia, will come to understand companies' internal requirements for cross-sector collaboration programs in the community better. And students interested in this field will be better equipped to start careers.