A Dictionary of Media and Communication

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Author :
Publisher : Oxford University Press
ISBN 13 : 019105755X
Total Pages : 722 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Media and Communication by : Daniel Chandler

Download or read book A Dictionary of Media and Communication written by Daniel Chandler and published by Oxford University Press. This book was released on 2016-08-17 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.

A Quick Start Guide to Social Media Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749461926
Total Pages : 160 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis A Quick Start Guide to Social Media Marketing by : Neil Richardson

Download or read book A Quick Start Guide to Social Media Marketing written by Neil Richardson and published by Kogan Page Publishers. This book was released on 2010-09-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.

A Quick Reference Mini Book for Public Relations and Publicity Strategy

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Author :
Publisher : ivy k Pendleton
ISBN 13 :
Total Pages : 105 pages
Book Rating : 4./5 ( download)

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Book Synopsis A Quick Reference Mini Book for Public Relations and Publicity Strategy by :

Download or read book A Quick Reference Mini Book for Public Relations and Publicity Strategy written by and published by ivy k Pendleton. This book was released on with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt:

America Online For Dummies Quick Reference

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Author :
Publisher : For Dummies
ISBN 13 : 9780764505034
Total Pages : 228 pages
Book Rating : 4.5/5 (5 download)

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Book Synopsis America Online For Dummies Quick Reference by : John Kaufeld

Download or read book America Online For Dummies Quick Reference written by John Kaufeld and published by For Dummies. This book was released on 1999-03-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handy lay-flat reference provides users with the information they need to get connected and explore all the great information and resources America Online has to offer. The book includes step-by-step instructions on cruising the Internet, as well as how to download files, chat with others, join a newsgroup, find the latest news, and more.

Fundamentals of Public Relations and Marketing Communications in Canada

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Publisher : University of Alberta
ISBN 13 : 1772120626
Total Pages : 537 pages
Book Rating : 4.7/5 (721 download)

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Book Synopsis Fundamentals of Public Relations and Marketing Communications in Canada by : William Wray Carney

Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2015-08-05 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Encyclopedia of Public Relations

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Author :
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Encyclopedia of Public Relations by : Robert L. Heath

Download or read book Encyclopedia of Public Relations written by Robert L. Heath and published by SAGE Publications, Incorporated. This book was released on 2005 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Public Relations explores the evolution of the PR field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. Opinions about PR are as diverse as the issues addressed by the people and organizations in the field. One good example is ethics (decision-making, creations of meaning, etc.), and the popular notion that many PR practitioners use their skills to deliberately misinform the public. In contrast, public relations professionals also have an integral role in social responsibility, such as notifying the public of climate or public health concerns. These volumes go into great depth about such ethical policies and challenges. In fact, the Public Relations Society of America (PRSA) operates under a specific code of ethics---full details of which are included in an appendix. The encyclopedia has also been put together with the knowledge that PR does not exclusively reside in the United States. Major international figures, research , and organizations play a key part in the project.

FrontPage 2000 For Dummies Quick Reference

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Publisher : For Dummies
ISBN 13 : 9780764504990
Total Pages : 228 pages
Book Rating : 4.5/5 (49 download)

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Book Synopsis FrontPage 2000 For Dummies Quick Reference by : Damon Dean

Download or read book FrontPage 2000 For Dummies Quick Reference written by Damon Dean and published by For Dummies. This book was released on 1999-05-21 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start building sophisticated, professional-looking Web pages today . . . without memorizing long lists of commands or mucking through reference books the size of a metropolitan telephone directory. Instead, get in and get out -- and get back to work -- with exactly the information you need, in clear, concise, easy-to-understand terms. FrontPage 2000 For Dummies Quick Reference delivers what you need to know when you need to know it, all in one slim, compact book. Get instant advice on how to build great-looking Web pages, whether you're a beginner or a professional Web designer. Create, edit, publish, and administer your pages with FrontPage's Web-management tools, and have FrontPage write all that HTML code for you. Navigate your way through various FrontPage toolbars and views, and follow each task in easy, step-by-step instructions that are listed alphabetically in each separate section of the book. Filled with helpful icons that show you what's where in plain-English explanations, FrontPage 2000 For Dummies Quick Reference is a welcome reference book that leaves the techno-babble behind.

Quick Reference for Counselors

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Author :
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Quick Reference for Counselors by :

Download or read book Quick Reference for Counselors written by and published by . This book was released on 2004 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Computer Systems Architecture

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Publisher : CRC Press
ISBN 13 : 1482231069
Total Pages : 468 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Computer Systems Architecture by : Aharon Yadin

Download or read book Computer Systems Architecture written by Aharon Yadin and published by CRC Press. This book was released on 2016-08-19 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer Systems Architecture provides IT professionals and students with the necessary understanding of computer hardware. It addresses the ongoing issues related to computer hardware and discusses the solutions supplied by the industry. The book describes trends in computing solutions that led to the current available infrastructures, tracing the initial need for computers to recent concepts such as the Internet of Things. It covers computers’ data representation, explains how computer architecture and its underlying meaning changed over the years, and examines the implementations and performance enhancements of the central processing unit (CPU). It then discusses the organization, hierarchy, and performance considerations of computer memory as applied by the operating system and illustrates how cache memory significantly improves performance. The author proceeds to explore the bus system, algorithms for ensuring data integrity, input and output (I/O) components, methods for performing I/O, various aspects relevant to software engineering, and nonvolatile storage devices, such as hard drives and technologies for enhancing performance and reliability. He also describes virtualization and cloud computing and the emergence of software-based systems’ architectures. Accessible to software engineers and developers as well as students in IT disciplines, this book enhances readers’ understanding of the hardware infrastructure used in software engineering projects. It enables readers to better optimize system usage by focusing on the principles used in hardware systems design and the methods for enhancing performance.

A Guide to Successful Public Relations

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Author :
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis A Guide to Successful Public Relations by : Colin Haynes

Download or read book A Guide to Successful Public Relations written by Colin Haynes and published by Pearson Scott Foresman. This book was released on 1989 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

55 Surefire Homebased Businesses You Can Start for Under $5000

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613081049
Total Pages : 266 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis 55 Surefire Homebased Businesses You Can Start for Under $5000 by : Entrepreneur Press

Download or read book 55 Surefire Homebased Businesses You Can Start for Under $5000 written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2009-02-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coaching you all the way, the experts at Entrepreneur guide you into the thriving homebased industry, revealing unique, slam-dunk opportunities, outlining vital business basics, sharing priceless industry need-to-knows, and so much more! If you can bankroll $5,000 (some even less!), you can boldly choose your next big business move, decide to be your own boss, and start making profits! • Choose from a diverse list of 55 surefire homebased businesses • Spend less than $5,000 on startup • Quickly and legitimately setup your home office • Master industry language and fundamentals • Use business-specific marketing techniques to secure success • Create repeat business with engaging customer service practices • Plan for expansion • And more You’re on target for success—let us help you hit the bullseye! (maybe use the target image from the logo in the background)

Basics of Matrix Algebra for Statistics with R

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Publisher : CRC Press
ISBN 13 : 1315360055
Total Pages : 208 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Basics of Matrix Algebra for Statistics with R by : Nick Fieller

Download or read book Basics of Matrix Algebra for Statistics with R written by Nick Fieller and published by CRC Press. This book was released on 2018-09-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Thorough Guide to Elementary Matrix Algebra and Implementation in R Basics of Matrix Algebra for Statistics with R provides a guide to elementary matrix algebra sufficient for undertaking specialized courses, such as multivariate data analysis and linear models. It also covers advanced topics, such as generalized inverses of singular and rectangular matrices and manipulation of partitioned matrices, for those who want to delve deeper into the subject. The book introduces the definition of a matrix and the basic rules of addition, subtraction, multiplication, and inversion. Later topics include determinants, calculation of eigenvectors and eigenvalues, and differentiation of linear and quadratic forms with respect to vectors. The text explores how these concepts arise in statistical techniques, including principal component analysis, canonical correlation analysis, and linear modeling. In addition to the algebraic manipulation of matrices, the book presents numerical examples that illustrate how to perform calculations by hand and using R. Many theoretical and numerical exercises of varying levels of difficulty aid readers in assessing their knowledge of the material. Outline solutions at the back of the book enable readers to verify the techniques required and obtain numerical answers. Avoiding vector spaces and other advanced mathematics, this book shows how to manipulate matrices and perform numerical calculations in R. It prepares readers for higher-level and specialized studies in statistics.

Adobe Premiere Pro Studio Techniques

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Publisher : Adobe Press
ISBN 13 : 0133065405
Total Pages : 505 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Adobe Premiere Pro Studio Techniques by : Jeff I. Greenberg

Download or read book Adobe Premiere Pro Studio Techniques written by Jeff I. Greenberg and published by Adobe Press. This book was released on 2013-12-27 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to learn not just the hows but also the whys behind the most powerful features of Adobe Premiere Pro? Whether you need to boost your editing skills, composite shots, or fix your audio, you’ll see immediate results when you incorporate these tested and proven techniques from the pros. Adobe Premiere Pro Studio Techniques inspires you to take your work to the next level with real-world examples and insider techniques. In it, you’ll get an in-depth view into Premiere Pro and how it works, cutting through the fat to focus on the most essential features and workflows to help busy professionals perform their jobs faster and smoother. This book goes beyond conventional step-by-step instruction, teaching you the art behind editing video that you can adapt for countless projects. Real solutions from real professionals: Learn from the top trainers and pros who know Premiere Pro in and out and explain the concepts in a clear, easy-to-read format. Editing essentials: No matter how sophisticated your editing projects, they all begin with the same building blocks. Find out what you’ve been missing about Timeline edits, trimming, creating transitions, setting audio levels, color and light matching, keying and matting, working with a variety of video formats, and more. Advanced techniques: You’ll learn best-practice techniques for setting up your system, organizing your projects, editing for single and multicam shots, perfecting the audio mix, fixing problems with color, compositing your shots, exporting your projects, and managing your workflow, including workflows with other Adobe Creative Cloud tools such as SpeedGrade and Audition. Project files provided: Work along with many of the techniques using the provided HD video clips and project files. For access, go to www.peachpit.com/redeem and redeem the unique code provided inside this book. Adobe Premiere Pro Studio Techniques will thrust you deeper into ideas and advanced methods of working with the tools. Along the way you’ll learn a bunch of tricks that make you more proficient in not only the end result, but in the details of getting there; quicker ways to get things done, shortcuts, workflow tips and ways to make your content look better and your flow to be more efficient.–From the Foreword by Jacob Rosenberg, director of Waiting for Lighting and CTO of Bandito Brothers

Altova® StyleVision® 2010 User & Reference Manual

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Author :
Publisher : Altova, Inc.
ISBN 13 : 1933210516
Total Pages : 969 pages
Book Rating : 4.9/5 (332 download)

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Book Synopsis Altova® StyleVision® 2010 User & Reference Manual by :

Download or read book Altova® StyleVision® 2010 User & Reference Manual written by and published by Altova, Inc.. This book was released on with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt:

OpenSL ES Quick Reference Guide

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Author :
Publisher : Lulu.com
ISBN 13 : 1312584424
Total Pages : 10 pages
Book Rating : 4.3/5 (125 download)

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Book Synopsis OpenSL ES Quick Reference Guide by : Khronos Group

Download or read book OpenSL ES Quick Reference Guide written by Khronos Group and published by Lulu.com. This book was released on with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Direction

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Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Direction by :

Download or read book Direction written by and published by . This book was released on 1971 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Monthly Catalog of United States Government Publications

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Author :
Publisher :
ISBN 13 :
Total Pages : 1844 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Monthly Catalog of United States Government Publications by :

Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1980 with total page 1844 pages. Available in PDF, EPUB and Kindle. Book excerpt: