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May Time Dominate Consumption Final Purchase Decision Making
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Book Synopsis Marketing Management by : Alain Jolibert
Download or read book Marketing Management written by Alain Jolibert and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Book Synopsis May Time Dominate Consumption Final Purchase by : Johnny Ch Lok
Download or read book May Time Dominate Consumption Final Purchase written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-05-05 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The anothe time dominates immediate purchase behavior case is that I assume that one common picture painter( actor), he finds one architect to help him to build one house. The architect only needs to folloe his house picture to build one house. The common picture painter tells him that he will give him building expenditure and building profit after he helps him to build the house profit after he helps him to build the house successfully. After six months, the architect made one decision, he did not demand the famous picture painter paid him for the building service fee. But, he needed him give the house picture to him to replace the building service fee. Because the picture painter feels that he didn't need to pay the building service fee to him to buy the architect's building service in these six months building time. Hence, he accepted his offer to give his common house picture to the architect for his reward. I assume that this six months time dominate the architect to make the final building service fee decision either acceptance the common picture painter customer's building service fee or acceptance his common house picture replaces the building service fee. However, the architect believes that this common house picture can have higher selling price to compare his building service fee income. Consequently, I assume that his evaluation is right, this house picture selling price is more than three times to compare his past six months's building service income. So, it proved that his choice is right, because he could earn more than three times of his building service income after he decided to accept the common picture painter's this house picture to attempt to sell it in the picture auction market. It seems that this six months long house building time can dominate these both buyer and seller's purchase and selling behaviors, such as this picture painter and this architect. When the architect has this six months enough time to let the picture painter to change his building service offer decision from building service fee payment to his common house picture offer exchange. This architect can achieve his intention to let him to accept his free house picture sold product exchange offer more easily. Otherwise, if the architect can not need six months to build this house, he only needs three months or less time to build this house, then it is possible that the picture painter won't accept his this house picture offer to replace his building service fee easily. If he considers that whether his this house picture's selling price has possible to sell higher price to compare this building service fee for this house picture. He will choose to sell this house picture himself. Hence, due to the picture painter can not sell this house picture in this past six months. So, in this six months period, the house painter can not sell this house picture in picture auction market. This six months period can dominate his low market worth selling feeling to this house picture as well as it can influence him to make this house picture exchange decision to replace his house service fee.
Book Synopsis Marketing Management, 3rd Edition by : Kumar Arun & Meenakshi N.
Download or read book Marketing Management, 3rd Edition written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Book Synopsis Exploring Management by : John R. Schermerhorn, Jr.
Download or read book Exploring Management written by John R. Schermerhorn, Jr. and published by John Wiley & Sons. This book was released on 2017-10-16 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Management supports teaching and learning of core management concepts by presenting material in a straightforward, conversational style with a strong emphasis on application. With a focus on currency, high-interest examples and pedagogy that encourages critical thinking and personal reflection, Exploring Management is the perfect balance between what students need and what instructors want.
Book Synopsis Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference by : Jon M. Hawes
Download or read book Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Understanding and Overcoming Biases in Judgment and Decision-Making With Real-Life Consequences by : Yasmina Okan
Download or read book Understanding and Overcoming Biases in Judgment and Decision-Making With Real-Life Consequences written by Yasmina Okan and published by Frontiers Media SA. This book was released on 2022-12-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Concept of Abuse in EU Competition Law by : Pinar Akman
Download or read book The Concept of Abuse in EU Competition Law written by Pinar Akman and published by Bloomsbury Publishing. This book was released on 2012-02-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective(s) of Article 102 TFEU, what exactly makes a practice abusive and the standard of harm under Article 102 TFEU have not yet been settled. This lack of clarity creates uncertainty for businesses and, coupled with the current state of economics in this area, raises an important question of legitimacy. Using law and economic approaches, this book inquires into the possible objectives of Article 102 TFEU and proposes a modern approach to interpreting 'abuse'. In doing so, this book establishes an overarching concept of 'abuse' that conforms to the historical roots of the provision, to the text of the provision itself, and to modern economic thinking on unilateral conduct. This book therefore inquires into what Article 102 TFEU is about, what it can be about and what it should be about regarding both objectives and scope. The book demonstrates that the separation of exploitative abuse from exclusionary abuse is artificial and unsound. It examines the roots of Article 102 TFEU and the historical context of the adoption of the Treaty, the case law, policy and literature on exploitative abuses and, where relevant, on exclusionary abuses. The book investigates potential objectives, such as fairness and welfare, as well as the potential conflict between such objectives. Finally, it critically assesses the European Commission's modernisation of Article 102 TFEU, before proposing a reformed approach to 'abuse' which is centred on three necessary and sufficient conditions: exploitation, exclusion and a lack of an increase in efficiency.
Book Synopsis Hispanic Marketing by : Felipe Korzenny
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Taylor & Francis. This book was released on 2017-06-14 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Book Synopsis Consuming mobility by : Jorrit O. Nijhuis
Download or read book Consuming mobility written by Jorrit O. Nijhuis and published by BRILL. This book was released on 2023-09-04 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current fossil fuel-based system of mobility is associated with a wide range of environmental and social problems. There is a growing body of literature on system innovations and transitions which has as a common understanding that long-term transformative change is necessary to deal with these complex problems. However, knowledge on the crucial role of citizen-consumers in sustainable mobility transitions is still underdeveloped. By incorporating the viewpoint of consumption patterns and everyday life routines, this book provides (new) knowledge on the role of citizen-consumers in sustainable mobility transitions. Theoretically, a practice based approach is developed as a novel framework to analyse, understand and influence transition processes to sustainable mobility at the level of everyday life. The focus in each of the three cases studies is on situated interactions between consumers and producers. Amongst these is an analysis of the role environmental information and subsidies in new car purchasing. Also, various examples in which an attempt was made to orchestrate a (modal) shift in commuting practices are examined. Each of the empirical case studies shows the important role of contextual factors in understanding and influencing mobility behaviour of citizen-consumers. In addition, this book helps to understand how and why innovation in mobility practices takes place or not.
Download or read book Consumer Behaviour written by Jim Blythe and published by SAGE. This book was released on 2013-03-26 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
Book Synopsis Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference by : Victoria L. Crittenden
Download or read book Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Family Life Management by : Ann Smith Rice
Download or read book Family Life Management written by Ann Smith Rice and published by MacMillan Publishing Company. This book was released on 1986 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Business Rights, and Competition Publisher : ISBN 13 : Total Pages :160 pages Book Rating :4.3/5 (91 download)
Book Synopsis Dominance in the Sky by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Business Rights, and Competition
Download or read book Dominance in the Sky written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Business Rights, and Competition and published by . This book was released on 2003 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Tourism System by : Robert Christie Mill
Download or read book The Tourism System written by Robert Christie Mill and published by Kendall Hunt. This book was released on 2002 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations, tourism marketing and promotion, factors influencing the tourism market, and the characteristics of travel. Learning features include objectives, chapter overviews, and summaries, plus a glossary. Mill teaches in the
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :1104 pages Book Rating :4./5 ( download)
Book Synopsis Diploma in Marketing - City of London College of Economics - 6 months - 100% online / self-paced by : City of London College of Economics
Download or read book Diploma in Marketing - City of London College of Economics - 6 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
