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Mature Market
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Book Synopsis The Mature Market by : Robert S. Menchin
Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Book Synopsis Segmenting the Mature Market by : Carol M. Morgan
Download or read book Segmenting the Mature Market written by Carol M. Morgan and published by . This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.
Book Synopsis Targeting the Mature Traveler by : Jacqueline Jeynes
Download or read book Targeting the Mature Traveler written by Jacqueline Jeynes and published by Business Expert Press. This book was released on 2021-01-26 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Book Synopsis The Maturing Marketplace by : Euehun Lee
Download or read book The Maturing Marketplace written by Euehun Lee and published by Bloomsbury Publishing USA. This book was released on 2000-04-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
Download or read book The 50 Plus Market written by Dick Stroud and published by Kogan Page Publishers. This book was released on 2005-12-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group. This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.
Download or read book Mature Money written by Joan M. Gruber and published by Irwin Professional Publishing. This book was released on 1997 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to the Mature Market by : Lee M. Cassidy
Download or read book Introduction to the Mature Market written by Lee M. Cassidy and published by . This book was released on 1988 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book States And Markets written by Guoli Liu and published by Routledge. This book was released on 2019-06-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Initial excitement in the West over the reform of Soviet communism under Gorbachev and then euphoria over the disintegration of the USSR have now been replaced by concern, controversy, and sometimes despair over prospects for democracy and a marlcet economy in the countries of the former Soviet Union. Despair is reflected in the popular joke that the transition from a communist centrally planned economy to a capitalist market economy is like the transition from fiSh soup. to an aquarium. Only time will tell if the aquarium analogy holds water. Meanwhile, as policy makers in Russia and elsewhere in the former Soviet Union grapple with strategies, tactics, and details, scholars and policy advisors continue to debate questions of sequence, timing, and appropriate models.
Book Synopsis Customer Service Best Practices by : Ron Zemke
Download or read book Customer Service Best Practices written by Ron Zemke and published by Human Resource Development. This book was released on 1998 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Pursuit of New Product Development by : Marc Annacchino
Download or read book The Pursuit of New Product Development written by Marc Annacchino and published by Elsevier. This book was released on 2011-04-01 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance Shows how to better identify and target product value propositions in product line extensions and in securing new markets
Book Synopsis The Innovator's Sourcebook by : Dan Roberts
Download or read book The Innovator's Sourcebook written by Dan Roberts and published by Lulu.com. This book was released on 2010-01-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Mature Market by : Packaged Facts (Firm)
Download or read book The Mature Market written by Packaged Facts (Firm) and published by . This book was released on 2000 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovation Reinvented by : Roger Miller
Download or read book Innovation Reinvented written by Roger Miller and published by University of Toronto Press. This book was released on 2012 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices.
Book Synopsis Entrepreneurship for Everyone by : Robert Mellor
Download or read book Entrepreneurship for Everyone written by Robert Mellor and published by SAGE. This book was released on 2008-11-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today′s economic agenda′ - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
Book Synopsis The World Heroin Market by : Letizia Paoli
Download or read book The World Heroin Market written by Letizia Paoli and published by OUP USA. This book was released on 2009-04-10 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heroin is universally considered the world's most harmful illegal drug. This is due not only to the damaging effects of the drug itself, but also to the spread of AIDS tied to its use. Burgeoning illegal mass consumption in the 1960s and 1970s has given rise to a global market for heroin and other opiates of nearly 16 million users. The production and trafficking of opiates have caused crime, disease, and social distress throughout the world, leading many nations to invest billions of dollars trying to suppress the industry. The failure of their efforts has become a central policy concern. Can the world heroin supply actually be cut, and with what consequences?The result of a five-year-long research project involving extensive fieldwork in six Asian countries, Colombia, and Turkey, this book is the first systematic analysis of the contemporary world heroin market, delving into its development and structure, its participants, and its socio-economic impact. It provides a sound and comprehensive empirical base for concluding that there is little opportunity to shrink the global supply of heroin in the long term, and explains why production is concentrated in a handful of countries--and is likely to remain that way. On the basis of these findings, the authors identify a key set of policy opportunities, largely local, and make suggestions for leveraging them. This book also offers new insights into market conditions in India, Tajikistan, and other countries that have been greatly harmed by the production and trafficking of illegal opiates.A deft integration of economics, sociology, history, and policy analysis, The World Heroin Market provides a rigorous and vital look into the complex--and resilient--global heroin trade.
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials Publisher : ISBN 13 : Total Pages :666 pages Book Rating :4.0/5 (5 download)
Book Synopsis Tobacco Issues: Protecting our children from cigarettes. Surgeon General Koop respons to critics by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Download or read book Tobacco Issues: Protecting our children from cigarettes. Surgeon General Koop respons to critics written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials and published by . This book was released on 1989 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Design Engineering Manual by : Mike Tooley
Download or read book Design Engineering Manual written by Mike Tooley and published by Elsevier. This book was released on 2009-10-30 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Engineering Manual offers a practical guide to the key principles of design engineering. It features a compilation of extracts from several books within the range of Design Engineering books in the Elsevier collection. The book is organized into 11 sections. Beginning with a review of the processes of product development and design, the book goes on to describe systematic ways of choosing materials and processes. It details the properties of modern metallic alloys including commercial steels, cast irons, superalloys, titanium alloys, structural intermetallic compounds, and aluminum alloys. The book explains the human/system interface; procedures to assess the risks associated with job and task characteristics; and environmental factors that may be encountered at work and affect behavior. Product liability and safety rules are discussed. The final section on design techniques introduces the design process from an inventors perspective to a more formal model called total design. It also deals with the behavior of plastics that influence the application of practical and complex engineering equations and analysis in the design of products. Provides a single-source of critical information to the design engineer, saving time and therefore money on a particular design project Presents both the fundamentals and advanced topics and also the latest information in key aspects of the design process Examines all aspects of the design process in one concise and accessible volume
