The Oxford Handbook of Music and Advertising

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Publisher : Oxford University Press
ISBN 13 : 0190691271
Total Pages : 954 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Oxford Handbook of Music and Advertising by : James Deaville

Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press. This book was released on 2021-01-18 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.

Folklife Center News

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Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Folklife Center News by :

Download or read book Folklife Center News written by and published by . This book was released on 1988 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Musician

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Publisher :
ISBN 13 :
Total Pages : 892 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Musician by :

Download or read book The Musician written by and published by . This book was released on 1903 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt:

All Music Guide to Soul

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 9780879307448
Total Pages : 918 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis All Music Guide to Soul by : Vladimir Bogdanov

Download or read book All Music Guide to Soul written by Vladimir Bogdanov and published by Hal Leonard Corporation. This book was released on 2003 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: With informative biographies, essays, and "music maps, " this book is the ultimate guide to the best recordings in rhythm and blues. 20 charts.

Dwight's Journal of Music

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Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Dwight's Journal of Music by : John Sullivan Dwight

Download or read book Dwight's Journal of Music written by John Sullivan Dwight and published by . This book was released on 1858 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dwight's Journal of Music

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Publisher :
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dwight's Journal of Music by :

Download or read book Dwight's Journal of Music written by and published by . This book was released on 1858 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Popular Mechanics

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Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Mechanics by :

Download or read book Popular Mechanics written by and published by . This book was released on 1940-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Billboard

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Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1945-03-24 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Dictionary Catalog of the Dance Collection

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Publisher :
ISBN 13 :
Total Pages : 710 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Dictionary Catalog of the Dance Collection by : New York Public Library. Dance Collection

Download or read book Dictionary Catalog of the Dance Collection written by New York Public Library. Dance Collection and published by . This book was released on 1974 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New York Musical Review and Choral Advocate

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Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis New York Musical Review and Choral Advocate by :

Download or read book New York Musical Review and Choral Advocate written by and published by . This book was released on 1854 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Billboard

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Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1966-02-05 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

The Pacific Coast Musician

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Publisher :
ISBN 13 :
Total Pages : 1018 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Pacific Coast Musician by :

Download or read book The Pacific Coast Musician written by and published by . This book was released on 1925 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A History of Folk Music Festivals in the United States

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Author :
Publisher : Scarecrow Press
ISBN 13 : 9780810862029
Total Pages : 192 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis A History of Folk Music Festivals in the United States by : Ronald D. Cohen

Download or read book A History of Folk Music Festivals in the United States written by Ronald D. Cohen and published by Scarecrow Press. This book was released on 2008 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a history of folk music festivals in the United States, beginning in the 19th century and ending in the early 21st century. The focus is on the proliferation and diversity of festivals in the 20th century.

Alan Lomax, Assistant in Charge

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Publisher : Univ. Press of Mississippi
ISBN 13 : 1604738014
Total Pages : 431 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Alan Lomax, Assistant in Charge by : Ronald D. Cohen

Download or read book Alan Lomax, Assistant in Charge written by Ronald D. Cohen and published by Univ. Press of Mississippi. This book was released on 2010-12-08 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alan Lomax (1915-2002) began working for the Archive of American Folk Song at the Library of Congress in 1936, first as a special and temporary assistant, then as the permanent Assistant in Charge, starting in June 1937, until he left in late 1942. He recorded such important musicians as Woody Guthrie, Muddy Waters, Aunt Molly Jackson, and Jelly Roll Morton. A reading and examination of his letters from 1935 to 1945 reveal someone who led an extremely complex, fascinating, and creative life, mostly as a public employee. While Lomax is noted for his field recordings, these collected letters, many signed "Alan Lomax, Assistant in Charge," are a trove of information until now available only at the Library of Congress. They make it clear that Lomax was very interested in the commercial hillbilly, race, and even popular recordings of the 1920s and after. These letters serve as a way of understanding Lomax's public and private life during some of his most productive and significant years. Lomax was one of the most stimulating and influential cultural workers of the twentieth century. Here he speaks for himself through his voluminous correspondence.

Off-Broadway Musicals since 1919

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Publisher : Scarecrow Press
ISBN 13 : 0810877724
Total Pages : 523 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Off-Broadway Musicals since 1919 by : Thomas S. Hischak

Download or read book Off-Broadway Musicals since 1919 written by Thomas S. Hischak and published by Scarecrow Press. This book was released on 2011-02-18 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the venue Off Broadway has long been the birthplace of innovative and popular musicals, there have been few studies of these influential works. Long-running champs, such as The Fantasticks and Little Shop of Horrors, are discussed in many books about American musicals, but what of the hundreds of other Off-Broadway musicals? In Off-Broadway Musicals since 1919, Thomas Hischak looks at more than 375 musicals, which are described, discussed, and analyzed, with particular attention given to their books, scores, performers, and creators. Presented chronologically and divided into chapters for each decade, beginning with the landmark musical Greenwich Village Follies (1919), the book culminates with the satiric The Toxic Avenger (2009). In this volume, any work of consequence is covered, especially if it was popular or influential, but also dozens of more obscure musicals are included to illustrate the depth and breadth of Off Broadway. Works that introduced an important artistic talent, from performers to songwriters, are looked at, and the selection represents the various trends and themes that made Off Broadway significant. In addition to essential data about each musical, the plot and score are described, the success (or lack of) is chronicled, and an opinionated commentary discusses the work's merits and influences on the musical theatre in general. The first book of its kind, this highly readable volume will please both the theatre scholar and the average musical theatre patron or fan.

Billboard

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Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1967-04-15 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

New York Magazine

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Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4./5 ( download)

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Book Synopsis New York Magazine by :

Download or read book New York Magazine written by and published by . This book was released on 1990-02-19 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.