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Mastering The New Media Landscape
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Book Synopsis Mastering the New Media Landscape by : Barbara Cave Henricks
Download or read book Mastering the New Media Landscape written by Barbara Cave Henricks and published by Berrett-Koehler Publishers. This book was released on 2016-03-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Book Synopsis Women, Men and News by : Paula Poindexter
Download or read book Women, Men and News written by Paula Poindexter and published by Routledge. This book was released on 2010-12-22 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multi-authored scholarly volume explores the divide between men and women in their consumption of news media, looking at how the sexes read and use news, historically and currently, how they use technology to access their news, and how today’s news pertains to and is used by women. The volume also addresses diversity issues among women’s use of news, considering racial, ethnic, international and feminist perspectives. The volume is intended to help readers understand adult news use behavior--a critical and timely issue considering the state of newspapers and television news in today’s multi-media news environment.
Book Synopsis Al Jazeera and the Global Media Landscape by : Tine Ustad Figenschou
Download or read book Al Jazeera and the Global Media Landscape written by Tine Ustad Figenschou and published by Routledge. This book was released on 2013-10-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes how and why Al Jazeera English (AJE) became the channel of choice to understand the massive protests across the Arab world 2011. Aiming to explain the ‘Al Jazeera moment,’ it tracks the channel’s bumpy road towards international recognition in a longitudinal, in-depth analysis of the channel’s editorial profile and strategies. Studying AJE from its launch in mid-November 2006 to the ‘Arab Spring’, it explains and problematizes the channel’s ambitious editorial agenda and strategies, examines the internal conflicts, practical challenges and minor breakthroughs in its formative years. The Al Jazeera-phenomenon has received massive attention, but it remains under-researched. The growth of transnational satellite television has transformed the global media landscape into a complex web of multi-vocal, multimedia and multi-directional flows. Based on a combination of policy-, production- and content analysis of comprehensive empirical data the book offers an innovative perspective on the theorization of global news contra-flows. By problematizing the distinctive characteristics of AJE, it examines the strategic motivation behind the channel and the ways in which its production processes and news profile are meant to be different from its Anglo-American competitors. These questions underscore a central nexus of the book: the changing relationship between transnational satellite news and power.
Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Book Synopsis The New Communications Landscape by : Anura Goonasekera
Download or read book The New Communications Landscape written by Anura Goonasekera and published by Routledge. This book was released on 2003-09-02 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local.
Book Synopsis Digital Landscape Photography by : Michael Frye
Download or read book Digital Landscape Photography written by Michael Frye and published by Hachette UK. This book was released on 2015-11-05 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated, expanded, and covering the latest software, this new edition of the bestselling Digital Landscape Photography brings the amazing techniques pioneered by Ansel Adams and his contemporaries to every digital photographer. Ansel Adams' imagery - especially his iconic vision of the American National Parks - is widely published and instantly recognisable. Many photographers will have heard of his renowned Zone System, but that is just the tip of the iceberg; his unparalleled attention to detail, which once required hours in the darkroom with specialist tools, is finally accessible to all. Michael Frye's own photography provides many stunning examples of the results that can be achieved, and as one of Adams' natural successors in the field, he is well placed to analyse the many inspirational shots from the great masters of landscape photography. Combining the cutting edge of today's digital work with some of the best-known photos ever taken, this book a must-read for any landscape or nature photographer.
Book Synopsis Mobile and Social Media Journalism by : Anthony Adornato
Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by CQ Press. This book was released on 2017-07-13 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Winner of the 2017-2018 Park Writing Award A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Book Synopsis The Marvelous Clouds by : John Durham Peters
Download or read book The Marvelous Clouds written by John Durham Peters and published by University of Chicago Press. This book was released on 2015-06-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An ambitious re-writing—a re-synthesis, even—of concepts of media and culture . . . It is nothing less than an attempt at a history of Being.” —Los Angeles Review of Books When we speak of clouds these days, it is as likely that we mean data clouds or network clouds as cumulus or stratus. In their sharing of the term, both kinds of clouds reveal an essential truth: that the natural world and the technological world are not so distinct. In The Marvelous Clouds, John Durham Peters argues that though we often think of media as environments, the reverse is just as true—environments are media. Peters defines media expansively as elements that compose the human world. Drawing from ideas implicit in media philosophy, Peters argues that media are more than carriers of messages: they are the very infrastructures combining nature and culture that allow human life to thrive. Through an encyclopedic array of examples from the oceans to the skies, The Marvelous Clouds reveals the long prehistory of so-called new media. Digital media, Peters argues, are an extension of early practices tied to the establishment of civilization such as mastering fire, building calendars, reading the stars, creating language, and establishing religions. New media do not take us into uncharted waters, but rather confront us with the deepest and oldest questions of society and ecology: how to manage the relations people have with themselves, others, and the natural world. A wide-ranging meditation on the many means we have employed to cope with the struggles of existence—from navigation to farming, meteorology to Google—The Marvelous Clouds shows how media lie at the very heart of our interactions with the world around us.
Book Synopsis Indigenous Interfaces by : Jennifer Gómez Menjívar
Download or read book Indigenous Interfaces written by Jennifer Gómez Menjívar and published by University of Arizona Press. This book was released on 2019-05-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural preservation, linguistic revitalization, intellectual heritage, and environmental sustainability became central to Indigenous movements in Mexico and Central America after 1992. While the emergence of these issues triggered important conversations, none to date have examined the role that new media has played in accomplishing their objectives. Indigenous Interfaces provides the first thorough examination of indigeneity at the interface of cyberspace. Correspondingly, it examines the impact of new media on the struggles for self-determination that Indigenous peoples undergo in Mexico and Central America. The volume’s contributors highlight the fresh approaches that Mesoamerica’s Indigenous peoples have given to new media—from YouTubing Maya rock music to hashtagging in Zapotec. Together, they argue that these cyberspatial activities both maintain tradition and ensure its continuity. Without considering the implications of new technologies, Indigenous Interfaces argues, twenty-first-century indigeneity in Mexico and Central America cannot be successfully documented, evaluated, and comprehended. Indigenous Interfaces rejects the myth that indigeneity and information technology are incompatible through its compelling analysis of the relationships between Indigenous peoples and new media. The volume illustrates how Indigenous peoples are selectively and strategically choosing to interface with cybertechnology, highlights Indigenous interpretations of new media, and brings to center Indigenous communities who are resetting modes of communication and redirecting the flow of information. It convincingly argues that interfacing with traditional technologies simultaneously with new media gives Indigenous peoples an edge on the claim to autonomous and sovereign ways of being Indigenous in the twenty-first century. Contributors Arturo Arias Debra A. Castillo Gloria Elizabeth Chacón Adam W. Coon Emiliana Cruz Tajëëw Díaz Robles Mauricio Espinoza Alicia Ivonne Estrada Jennifer Gómez Menjívar Sue P. Haglund Brook Danielle Lillehaugen Paul Joseph López Oro Rita M. Palacios Gabriela Spears-Rico Paul Worley
Book Synopsis Confronting the Challenges of Participatory Culture by : Henry Jenkins
Download or read book Confronting the Challenges of Participatory Culture written by Henry Jenkins and published by MIT Press. This book was released on 2009-06-05 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention. This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning
Book Synopsis Digital Drawing for Landscape Architecture by : Bradley Cantrell
Download or read book Digital Drawing for Landscape Architecture written by Bradley Cantrell and published by John Wiley & Sons. This book was released on 2014-11-19 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine traditional techniques with modern media for morecommunicative renderings Digital Drawing for Landscape Architecture: ContemporaryTechniques and Tools for Digital Representation in Site Design,Second Edition bridges the gap between traditional analog andnew digital tools by applying timeless concepts of representationto enhance design work in digital media. The book explores specifictechniques for creating landscape designs, including digitallyrendered plans, perspectives, and diagrams, and the updated secondedition offers expanded coverage of newer concepts and techniques.Readers will gain insight into the roles of different drawings,with a clear emphasis on presenting a solid understanding of howdiagram, plan, section, elevation, and perspective work together topresent a comprehensive design approach. Digital rendering is faster, more efficient, and more flexiblethan traditional rendering techniques, but the design principlesand elements involved are still grounded in hand-renderingtechniques. Digital Drawing for Landscape Architectureexploits both modalities to help designers create more beautiful,accurate, and communicative drawings in a professional studioenvironment. This second edition contains revised information onplan rendering techniques, camera matching workflow, and colorselection, along with brand new features, like: Time-based imagery and tools Workflow integration techniques Photoshop and Illustrator task automation Over 400 updated images, plus over 50 new examples ofaward-winning work The book takes a tutorial-based approach to digital rendering,allowing readers to start practicing immediately and get up tospeed quickly. Communication is a vital, but often overlookedcomponent of the design process, and designers rely upon theirdrawings to translate concepts from idea to plan. DigitalDrawing for Landscape Architecture provides the guidancelandscape designers need to create their most communicativerenderings yet.
Download or read book PR 2.0 written by Deirdre K. Breakenridge and published by FT Press. This book was released on 2008-03-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.” Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions “Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.” Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0 Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today’s crucial wired media Powerful new strategies for pitching and media distribution Best uses of traditional PR tactics Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest tools Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panel Powerful new ways to capture emerging customer desires and needs
Book Synopsis An Introduction to Digital Media by : Tony Feldman
Download or read book An Introduction to Digital Media written by Tony Feldman and published by Routledge. This book was released on 2003-09-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the fundamental questions about digital media and its potential use in our everyday lives. The world of 'off-line' media, CD-ROMs and broadcast media are examined as well as the dramatic explosion of 'on-line' services.
Book Synopsis Strategies for Landscape Representation by : Paul Cureton
Download or read book Strategies for Landscape Representation written by Paul Cureton and published by Taylor & Francis. This book was released on 2016-12-08 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Landscape Representation discusses a variety of digital and analogue production techniques for the representation of landscape at multiple scales. Careful consideration is required to represent time, and to ensure accuracy of representation and evaluation in the landscape. Written as a guide for making appropriate selection of a wide variety of visualisation tools for students and built environment professionals with an interest in landscape, the book charts emerging technologies and historical contexts whilst also being relevant to landscape legislation such as Building Information Modelling (BIM) and Landscape Assessment. This book is an innovation-driven text that encourages readers to make connections between software, technology and analogue modes. The management, choice and combination of such modes can arguably narrow the unknown of landscape character, address the issues of representing time and change in landscape and engage and represent communities’ perceptions and experience of landscape. Showcasing international examples from landscape architecture, planning, urban design and architecture, artists, visualisers, geographers, scientists and model makers, the vitality of making and intrinsic value of representational work in these processes and sites is evidenced. An accompanying companion website provides access to original source files and tutorials totalling over a hundred hours in mapping and GIS, diagrams and notation, photomontage, 3D modelling and 3D printing.
Book Synopsis Mastering Landscape Photography by : Alain Briot
Download or read book Mastering Landscape Photography written by Alain Briot and published by . This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes thirteen essays on landscape photography by master photographer Alain Briot. Topics include practical, technical, and aesthetic aspects of photography to help photographers build and refine their skills. Also covered is how to be an artist in business. Alain Briot is one of the leading contemporary landscape photographers. He received his education in France and currently works mostly in the southwestern part of the United States. This book starts with the technical aspects of photography; how to see, compose, find the right light, and select the best lens for a specific shot. It continues by focusing on the artistic aspects of photography with chapters on how to select your best work, how to create a portfolio, and finally concludes with two chapters on how to be an artist in business.
Book Synopsis Maggie Taylor's Landscape of Dreams by : Amy Standen
Download or read book Maggie Taylor's Landscape of Dreams written by Amy Standen and published by . This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A close and richly illustrated examination of Maggie Taylor's technique for producing digital photo collages. Traces her images from inspiration through execution. Includes comments from respected artists, critics and Taylor herself.
Book Synopsis Beautiful Landscape Painting Outdoors by : Michael Chesley Johnson
Download or read book Beautiful Landscape Painting Outdoors written by Michael Chesley Johnson and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Many painters enjoy working outdoors when the weather is good (and they need to know how to deal with it when the weather changes)! This book includes the best instruction on the special challenges of painting landscapes outdoors from a variety of the best plein-air artists working today in all major media-oil, pastel, watercolor, acrylic and gouache. - Materials, site selection and practical tips - Values, shapes, composition, color and elements of landscape painting - Bringing outdoor studies back into the studio - Complete start-to-finish demonstrations - Hundreds of gorgeous images"--
