Mastering The Business Of Writing

Download Mastering The Business Of Writing full books in PDF, epub, and Kindle. Read online Mastering The Business Of Writing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Mastering the Business of Practice

Author : Marc B. Cooper
Publisher :
ISBN 13 : 9780976358404
Total Pages : 240 pages
Book Rating : 4.3/5 (584 download)

DOWNLOAD NOW!

Book Synopsis Mastering the Business of Practice by : Marc B. Cooper

Download or read book Mastering the Business of Practice written by Marc B. Cooper and published by . This book was released on 2009-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it really take to have a highly successful practice? You might think that having a thriving practice takes knowing the right way to run your practice as a business. And to run your practice as a highly profitable business, you might believe you must have precise scripts, the best business processes, and the most well-defined and highly calibrated systems. Sorry to disappoint you, none of these delivers success. Practice success goes far beyond knowing how to produce the results. Practice success isn't the result of the right information, prescriptions, recipes, tips, and formulas. There is another domain to master without which success will not occur. And that is what this book is about. This domain is about who you need to be as an owner, as a manager, as a leader and as a marketer. If you can't be a powerful owner, if you can't be an effective manager, if you can't be an inspirational leader, if you can't be someone who attracts patients, then whatever information you have and whatever actions you take will not be effective. In order to access this domain of who you need to be in the practice, I have written this book using the most commonly asked questions culled from my 25 years as a practice management consultant. By standing in the shoes of dentists who have asked these questions and by thoughtfully considering the responses, you will see yourself and how you are in your practice. You will see how the answers in this book teach profound lessons about yourself, which will allow you to change, resulting in you being more highly effective and powerful in your practice. Lao Tzu once said; "Mastering your enemies makes you strong. Mastering yourself makes you fearless." This book is about mastering yourself in the business of practice. This book will give you insights, revelations and a much deeper understanding of yourself as a leader, manager and owner. These insights will help you to think and act in new ways that allow you to produce much better outcomes and results. This is your path to mastery. Let's take these first steps together.

Seven Steps to Mastering Business Analysis

Author : Barbara A. Carkenord
Publisher : J. Ross Publishing
ISBN 13 : 1604270071
Total Pages : 385 pages
Book Rating : 4.6/5 (42 download)

DOWNLOAD NOW!

Book Synopsis Seven Steps to Mastering Business Analysis by : Barbara A. Carkenord

Download or read book Seven Steps to Mastering Business Analysis written by Barbara A. Carkenord and published by J. Ross Publishing. This book was released on 2009 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a "how to" approach to mastering business analysis work. It will help build the skill sets of new analysts and all those currently doing analysis work, from project managers to project team members such as systems analysts, product managers and business development professionals, to the experienced business analyst. It also covers the tasks and knowledge areas for the new 2008 v.2 of The Guide to the Business Analysis Body of Knowledge (BABOK) and will help prepare business analysts for the HBA CBAP certification exam."--BOOK JACKET.

Mastering the Craft of Writing

Author : Stephen Wilbers
Publisher : Penguin
ISBN 13 : 1599637901
Total Pages : 321 pages
Book Rating : 4.5/5 (996 download)

DOWNLOAD NOW!

Book Synopsis Mastering the Craft of Writing by : Stephen Wilbers

Download or read book Mastering the Craft of Writing written by Stephen Wilbers and published by Penguin. This book was released on 2014-04-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Every Word Memorable! To be remembered for your words, you need to write with skill and style. Whether you're crafting a novel, composing an e-mail, or creating a technical report, Mastering the Craft of Writing presents 52 practical techniques to improve your prose. Spend a week with each technique, or use this book as a go-to reference. Either way, you'll have the tools to enliven your writing and delight your readers. • Write with economy: Eliminate wordiness, use strong verbs to drive your sentences, and don't trust modifiers. • Write with emphasis: Use punctuation for effect, structure sentences and paragraphs for coherency and flow, and employ repetition to make your point. • Write with distinction: Use your imagination to create the unexpected, add a light-hearted touch to your writing, and go beyond clarity to eloquence and grace. With exercises, entertaining asides, and a wealth of useful information, Mastering the Craft of Writing is an invaluable resource for any writer. Once you master these techniques, you'll want to use them in everything you write.

Mastering Business Letter Writing Skills

Author : Nana Yaw Oppong
Publisher : Nova Publishers
ISBN 13 : 9781536103502
Total Pages : 250 pages
Book Rating : 4.1/5 (35 download)

DOWNLOAD NOW!

Book Synopsis Mastering Business Letter Writing Skills by : Nana Yaw Oppong

Download or read book Mastering Business Letter Writing Skills written by Nana Yaw Oppong and published by Nova Publishers. This book was released on 2016 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Biography: Nana Yaw Oppong has worked in varied private sector organisations in administration and human resource roles, both in Ghana and the UK. He has also taught in higher and further education institutions in Ghana, UK and Germany. His experience from years of producing and managing varied business letters has encouraged him to put together this book as a resource for learners and practitioners. Nana holds PhD in talent management and development from the Leeds Business School, UK after his MBA from the East London Business School, UK and a BA and Diploma in Education from the University of Cape Coast, Ghana. He is currently a senior lecturer in Human Resource Management in the School of Business of the University of Cape Coast, Ghana. He also teaches Industrial Relations; Executive Secretarial Practice; and Organisational Behaviour. His research interests include cross-cultural HRM practices; talent management and development; and indigenous methods of developing employees, with publications covering these areas, and has also shared knowledge in these area through conference presentations in Ghana, Greece, United Kingdom, Germany, Australia and Hong Kong. He is as well a consultant in human resource management and development. Book Description: Writing business letters is one of the few most frequently performed administrative (managerial) duties at our workplaces, as almost every business activity involves letter writings and/or memos. This makes it an important administrative task. Yet, in many English speaking countries, there is not much emphasis on this important subject in business studies curricula. The book is divided into seven sections. Section One considers stationery: the types and sizes of the paper and other stationery items needed to produce various business documents with special emphasis on business letters. This section also considers the appropriate methods of storage, preservation and issues of stationery items. Section Two tackles parts of a letter: the rules regarding their formation and appropriate positioning on paper, while Section Three deals with some writing rules that need to be observed to create professional and effective letters (and other business documents). Section Four takes readers through the formation of the letter, or what goes into the letter to render it effective. It also includes some letter writing habits to avoid. Section Five covers how letters are written with the help of others (subordinates), and considers manuscript writing and dictation management. Sections Six and Seven consider some specimen letters: Section Six deals with specimen letters in the areas of enquiries; orders; complaints; accounts; shipping and forwarding; packaging; and banking. Section Seven considers personnel letters (forming a bulk of the letters), covering job inquiries; advertising jobs; applications; seeking and providing references; making job offers; probation and confirmation; transfers and promotions; grievance and discipline; redundancy management; meetings; separation; request for assistance; reservation and appointment. This section also focuses on some social letters including hospitality, condolences, apology, congratulations, gratitude, and get-well messages. Together, there are 174 specimen letters. The letters come with comments on formation, content, layout, and pitfalls to avoid. The aim of providing the sample letters is for readers to receive some guidance to suit their own purposes, or to use the sample letters as guides to write their own letters.

Stand Up to Stand Out

Author : Marnick Vandebroek
Publisher : Die Keure Publishing
ISBN 13 : 2874035742
Total Pages : 203 pages
Book Rating : 4.8/5 (74 download)

DOWNLOAD NOW!

Book Synopsis Stand Up to Stand Out by : Marnick Vandebroek

Download or read book Stand Up to Stand Out written by Marnick Vandebroek and published by Die Keure Publishing. This book was released on 2019-11-07 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you Ever dreamed of taking control of your own professionnal life, being able to convince others and move forward in your career? This book is made for you... Are you tired of bumping into corporate walls? Not getting the budget, job or promotion that you want? Are you fed up with other people always being heard, while your ideas are being ignored? Are you struggling to network and pitch your business? Is a dry mouth and shaky voice the only thing you associate with speaking in front of a group? Do you just freeze when someone is giving you a hard time in a meeting and tries to take over? If the answer is yes, then it’s time for you to STAND UP. Everybody can learn to express themselves in a powerful way. No matter what other people claim. It’s not a gift, it’s a choice. Inspiring and convincing people to take action on your ideas starts with you, your story and how you bring it. This book will show you exactly how to do that. Follow the five steps and discover how to: - raise your energy and credibility - earn attention and trust - take people into your world - become the solution - trigger action After reading this book, you will positively STAND OUT in any situation. Because standing up is the only way you can stand out in life and business. Let's inspire action! EXTRACT We are living in a rapidly changing world where disruption, digital transformation and innovation are all around us, shaping our society. More than ever we have the tools and the need to spread ideas and connect with each other, but never have people, companies and brands struggled so much to bring humans together and get ideas, visions and plans across in such a way, that they truly inspire action. This book will show you how to do just that, so you can STAND UP, express yourself in the most powerful way and STAND OUT in life and business. ABOUT THE AUTHOR Marnick Vandebroek is a frequently asked and highly rated keynote speaker and trainer on the topics of storytelling, speaking and personal branding linked to driving innovation, digital transformation and change within organizations. He helps, trains and coaches over one hundred business owners, managers and professionals all across Europe to express themselves in the most powerful way. He works with people from multinational brands to promising start-ups and scale-ups that want to inspire both themselves and others to transform their ideas into action.Marnick has a background in digital marketing, HR, stand-up comedy, is a certified NLP (neuro-linguistic programming) practitioner and just a stand-up guy. On a personal level, he is happily married to his life and business partner Natalie and has two amazing cats. In addition, he loves writing, drawing, comedy, obstacle runs and pumping iron in the gym like Arnold Schwarzenegger.

Business Writing For Dummies

Author : Natalie Canavor
Publisher : John Wiley & Sons
ISBN 13 : 1119369010
Total Pages : 364 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!

Book Synopsis Business Writing For Dummies by : Natalie Canavor

Download or read book Business Writing For Dummies written by Natalie Canavor and published by John Wiley & Sons. This book was released on 2017-04-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!

Business English Writing

Author : Marc Roche
Publisher : Independently Published
ISBN 13 : 9781793353894
Total Pages : 172 pages
Book Rating : 4.3/5 (538 download)

DOWNLOAD NOW!

Book Synopsis Business English Writing by : Marc Roche

Download or read book Business English Writing written by Marc Roche and published by Independently Published. This book was released on 2019-01-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business English Business English Writing Masterclass: How to Communicate Effectively & Communicate with Confidence: How to Write Emails, Business Letters & Business Reports provides a structured framework under which business students, business professionals, entrepreneurs and other professionals can significantly improve their writing skills. You will be taken through the main vocabulary and grammar structures in business writing, and you'll be allowed to practise them through highly targeted activities, which aim to develop, not only your Business English skills, but also your confidence and overall competence within business settings. The last section of this book, contains an amazing selection of business email and letter templates to guide you through writing letters, reports and many other documents. It will be an invaluable resource for your studies and career in business.

MBA in a Box

Author : Joel Kurtzman
Publisher : Crown Currency
ISBN 13 : 1400053994
Total Pages : 450 pages
Book Rating : 4.4/5 ( download)

DOWNLOAD NOW!

Book Synopsis MBA in a Box by : Joel Kurtzman

Download or read book MBA in a Box written by Joel Kurtzman and published by Crown Currency. This book was released on 2004-05-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best minds in business—at your service MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example: • Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs. • The profit zone and how to tell if a business is in one. • The skill of turning an idea or invention into a product that solves a problem for a market. • Merging the need of business to produce and grow with the environment so they are both sustained. • The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty. • And much more.

Mastering the Art

Author : Tamara S. Letourneau
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781981612239
Total Pages : 58 pages
Book Rating : 4.6/5 (122 download)

DOWNLOAD NOW!

Book Synopsis Mastering the Art by : Tamara S. Letourneau

Download or read book Mastering the Art written by Tamara S. Letourneau and published by Createspace Independent Publishing Platform. This book was released on 2017-12-10 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every local government organization, staff members write staff reports to present important information and inform decisions of the legislative body. These staff reports can cover any number of topics, from purchasing playground equipment to development projects. Mastering the Art: A Step-by-Step Guide to Writing a Quality Staff Report for Local Government is a resource guide for local government professionals. This book will simplify the process of learning how to write a staff report and should be a reference manual that all government professionals keep on-hand throughout their careers.

Business Writing

Author : Jeanne W. Halpern
Publisher : Pearson
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.3/5 (97 download)

DOWNLOAD NOW!

Book Synopsis Business Writing by : Jeanne W. Halpern

Download or read book Business Writing written by Jeanne W. Halpern and published by Pearson. This book was released on 1987 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

HBR Guide to Better Business Writing (HBR Guide Series)

Author : Bryan A. Garner
Publisher : Harvard Business Review Press
ISBN 13 : 1422184048
Total Pages : 241 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis HBR Guide to Better Business Writing (HBR Guide Series) by : Bryan A. Garner

Download or read book HBR Guide to Better Business Writing (HBR Guide Series) written by Bryan A. Garner and published by Harvard Business Review Press. This book was released on 2013-01-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab--and keep--readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

The Organised Writer

Author : Antony Johnston
Publisher : Bloomsbury Publishing
ISBN 13 : 1472977173
Total Pages : 273 pages
Book Rating : 4.4/5 (729 download)

DOWNLOAD NOW!

Book Synopsis The Organised Writer by : Antony Johnston

Download or read book The Organised Writer written by Antony Johnston and published by Bloomsbury Publishing. This book was released on 2020-10-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Organised Writer is a practical, no-nonsense system that allows you as an author to write without worrying about administration, business affairs, or scheduling, because you know those non-writing tasks will be dealt with at the right time. This straight-talking guide will help you become more productive, cope with multiple projects, and make time within your life to write - while also dealing with non-writing tasks more efficiently. It includes advice on how to: · Manage your schedule · Prioritise your writing time · Take notes effectively · Work with a 'clean mind' · Get more written every day · Deal effectively with non-writing tasks · Set up a foolproof filing system · Organise your working space Read the book, then spend a weekend setting up the system described, and you'll make the time back with interest. You'll get more written every day and complete more of your non-writing tasks without being overwhelmed by all the things you have to do, forgot to do, or don't want to do.

Be a Brilliant Business Writer

Author : Jane Curry
Publisher : National Geographic Books
ISBN 13 : 158008222X
Total Pages : 0 pages
Book Rating : 4.5/5 (8 download)

DOWNLOAD NOW!

Book Synopsis Be a Brilliant Business Writer by : Jane Curry

Download or read book Be a Brilliant Business Writer written by Jane Curry and published by National Geographic Books. This book was released on 2010-10-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of effective writing Be a Brilliant Business Writer gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of office politics. With its smart, savvy advice, Be a Brilliant Business Writer will help you write to boost the bottom line, win professional accolades, and gain greater job security.

Email Writing

Author : Marc Roche
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.5/5 (649 download)

DOWNLOAD NOW!

Book Synopsis Email Writing by : Marc Roche

Download or read book Email Writing written by Marc Roche and published by . This book was released on 2020-11-15 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your email behavior has the potential to make or break you, both personally and professionally." Email Writing: Advanced (c). How to Write Emails Professionally. Advanced Business Etiquette & Secret Tactics for Writing at Work. Produce Professional Emails, Business Letters, Proposals & Reports Marc Roche's new business English book focuses exclusively on email writing for work and business. This book is about business email writing that works for you and your company. It includes exclusive VIP access to business letters + business letter templates. Email etiquette lessons will guide you through the basics and the not so basics of emailing your colleagues, bosses and clients. You can also download Marc Roche's Starter Library with 700+ Business English Resources FOR FREE and get a FREE Professional Writing Course on How to Write Emails Professionally. What you will get in this email writing book: The 14 Essential Rules of Email Etiquette How to Skyrocket Your Email Productivity Creating a Positive Email Routine The Ultimate Email Processing System Key Language Principles of Writing Emails Negative Words You Should Avoid Using if Possible Being Specific in Your Emails Proposals & Persuasive Emails Guiding Your Audience Paint the Picture! Use Analogies How to Craft your Message How to Achieve Maximum Effect 5 Phrases That Move People to Action (Perfect for Email Negotiations, Marketing & Sales) The Six Formulas for Expressing Benefits The Power of Odd Numbers How to Use Bullet Points to Maximum Effect Email Writing Voice & Style Company Introduction Example Cover Letter Example Welcome Email Example How to Add Personality to Your Emails Increase Your Credibility Graphs Statistics Quotes How to Use Graph Data in Your Emails Data Resources & Tools General Data/Research Academic Studies/White Papers Financial Data Government/World Data Social Data Health Data

10 Steps to Successful Business Writing

Author : Jack E. Appleman
Publisher : ASTD
ISBN 13 : 9781562864811
Total Pages : 0 pages
Book Rating : 4.8/5 (648 download)

DOWNLOAD NOW!

Book Synopsis 10 Steps to Successful Business Writing by : Jack E. Appleman

Download or read book 10 Steps to Successful Business Writing written by Jack E. Appleman and published by ASTD. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business management.

Business Email

Author : Marc Roche
Publisher :
ISBN 13 : 9781096644170
Total Pages : 96 pages
Book Rating : 4.6/5 (441 download)

DOWNLOAD NOW!

Book Synopsis Business Email by : Marc Roche

Download or read book Business Email written by Marc Roche and published by . This book was released on 2019-05-02 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: About this Professional Email Book INCLUDES 100 + BUSINESS EMAIL TEMPLATES. BUSINESS EMAIL: BUSINESS ENGLISH WRITING ESSENTIALS Professional emails are too important to mess up. They are evidence of something that you said or did, and as such, they can be your best friend or your worst nightmare. Every day a staggering amount of business communication takes place. This book will help you not only write more professional business e-mails but also improve your overall business English. "Know your context as well as your audience." Like everything in life, emails are not created equal. The same email can be digital gold or digital poop depending on the situation in which it's deployed, so you must always pay attention to context. Even if you send exactly the same email to the same audience, in a different context they will interpret your email differently, as they will approach it with a different mind-frame, together with a different set of beliefs and expectations. When you approach an email in a business setting, the first thing to do is to decide exactly what you want from the exchange and then, what context you are writing in. Is this a close colleague but there is a not-so close colleague included into the email exchange? Is this an invitation to have drinks after work with someone who has worked with you for years and has suddenly decided to change paths in their career? Are you about to fire someone you respect immensely? Are you sending a group email to organise a meeting, or are you asking someone to pay you because they haven't paid their invoice on time again? All these things matter, and are particularly important because you don't have the benefit of body language or facial expressions when you write. People also tend to forget verbal exchanges more readily, but the written word is powerful. "The pen is "mightier than the sword..." (Edward Bulwer-Lytton) and people will judge you based on how you use your pen.I could not possibly list all the people who have influenced me through their work, but I will try to mention a few of the ones who spring to mind in no particular order. These are my business heroes, and without their contribution through their work, I would never have been able to write this book. If you have never read their books, and are interested in business and entrepreneurship, I implore you to go out, and buy them and read them over, and over again. Gary VaynerchukPat Flynn Dan Meredith Timothy FerrissDale Carnegie Danny Rubin Hassan OsmanMegan SharmaWilliam Strunk Jr.If I could write a note of advice about emails and business communication to the 25-year old Marc, I would probably send him the following checklist. I wish someone had told me all this. 1.Forget your ego. Never write with the objective of impressing someone, even if that someone is you! Sometimes we write and then re-read what we have written a few times, then we give ourselves a mental round of applause before sending it. The problem is, our priority wasn't communication in this scenario, it was to feed our ego. Trying to impress people with long over-complicated sentences and words has the opposite effect. Always keep clear communication and context in mind in every exchange. 2.Aim to explain difficult concepts or problems in a simple easy-to-understand way. This shows intelligence, because it means you have digested the concepts and are skilful enough to explain them. When you make concepts sound more complicated than they are, it gives people the impression that you don't understand, because you probably don ́t. 3.If it's not relevant to the situation or the decision being made, don't mention it, it will clutter your communication and could cause confusion. 4.When you need to write important or sensitive emails, stick to the facts. Your emotions or opinions are not important or relevant in most cases.

The Elements of Writing

Author : Charles Euchner
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781512222968
Total Pages : 392 pages
Book Rating : 4.2/5 (229 download)

DOWNLOAD NOW!

Book Synopsis The Elements of Writing by : Charles Euchner

Download or read book The Elements of Writing written by Charles Euchner and published by Createspace Independent Publishing Platform. This book was released on 2015-05-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Without peer." "Trust me -- it works." "Just the right blend of rigor, encouragement, and fun." "Both useful and a pleasure." "A bounty of usable information." Those are just a handful of raves for The Elements of Writing (previously published as The Big Book of Writing), the only comprehensive system for writing well. Building on the latest research on learning and the brain, The Elements offers a complete apprenticeship on writing. Every skill in this book has been tested in college and high school classrooms, business and nonprofit seminars, and coaching sessions with authors. The Elements of Writing is filled with case studies. In each one, a master of writing shows you a "trick of the trade." So this book is really a group effort, with contributions from the ancients (Homer, Aristotle), timeless writers (Shakespeare, Twain, Charlotte Bronte, Crane, Miller, Hemingway, Henry Roth, Robert Penn Warren), modern masters (Capote, Kundera, Caro, Updike, McPhee, Martin Amis, Tom Wolfe, Gladwell, Agassi, O'Brien, and Zadie Smith, Mernissi), historic figures (Lincoln, Martin Luther King), and classic films ("Casablanca," "Vertigo," and "Hannah and Her Sisters"), and more. People in all fields -- high school, higher education, journalism and publishing, business and government -- have discovered the power of this unique system. Whether you're in business, school, government or nonprofit agencies, or journalism/blogging or publishing, The Big Book offers a powerful to improve your writing right away. Developed by author and teacher Charles Euchner, The Elements of Writing draws lessons from the masters to show the skills and "tricks of the trade" you need to write with clarity and power. The Elements also uses the latest research on learning and the brain to help you manage the creative process. Euchner is the author or editor of ten books, most recently the acclaimed "Nobody Turn Me Around: " A People's History of the 1963 March on Washington" (Beacon Press, 2010). Euchner has also written a trilogy of the world of modern sports ("Playing the Field," "The Last Nine Innings," and "Little League, Big Dreams"), studies of grassroots politics ("Urban Policy Reconsidered," with Steve McGovern, and "Extraordinary Politics"), and works on regional policy and planning (the two-part "Governing Greater Boston" series).