Mastering Sound

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Mastering sound

Author : Owen Jones
Publisher : Tektime
ISBN 13 : 8835469368
Total Pages : 97 pages
Book Rating : 4.8/5 (354 download)

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Book Synopsis Mastering sound by : Owen Jones

Download or read book Mastering sound written by Owen Jones and published by Tektime. This book was released on 2024-08-12 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone who values clear, quality sound, whether you’re an enthusiast looking to refine your setup or a beginner taking your first steps into the world of audio. You don’t need to be an expert to get the most out of your sound system; you just need the right information. We’ll walk through the essentials of sound systems, from understanding basic components to making informed choices about equipment and setups. Each chapter focuses on a specific aspect of audio, offering insights and tips that can help you achieve the best possible sound, no matter your budget or level of experience. In today’s world, where music, movies, and digital communication are integral parts of our lives, having a good sound system isn’t just a luxury—it’s a necessity. However, with so many options and technical terms out there, it’s easy to feel overwhelmed. That’s where this book comes in. We’ll walk through the essentials of sound systems, from understanding basic components to making informed choices about equipment and setups. Each chapter focuses on a specific aspect of audio, offering insights and tips that can help you achieve the best possible sound, no matter your budget or level of experience. This book is for anyone who values clear, quality sound, whether you’re an enthusiast looking to refine your setup or a beginner taking your first steps into the world of audio. You don’t need to be an expert to get the most out of your sound system; you just need the right information. Translator: Owen Jones PUBLISHER: TEKTIME

Mastering Audio

Author : Robert A. Katz
Publisher :
ISBN 13 : 9780240805450
Total Pages : 0 pages
Book Rating : 4.8/5 (54 download)

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Book Synopsis Mastering Audio by : Robert A. Katz

Download or read book Mastering Audio written by Robert A. Katz and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for those who want to increase their mastery of digital and analog audio: musicians, producers, A&R, mastering, recording, and mixing engineers, this title offers an introduction to the procedures and technical issues involved in mastering.

Audio Mastering

Author : Jonathan Wyner
Publisher : Berklee PressPublications
ISBN 13 : 9780876390948
Total Pages : 136 pages
Book Rating : 4.3/5 (99 download)

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Book Synopsis Audio Mastering by : Jonathan Wyner

Download or read book Audio Mastering written by Jonathan Wyner and published by Berklee PressPublications. This book was released on 2013 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Improve the sound of your recordings. Mastering is the art of optimizing recorded sound, finding the ideal volume levels and tonal quality, and insuring data integrity necessary to produce a professional-quality duplication and distribution-ready master. This book introduces the techniques and tools of audio mastering, suitable for commercial and home/project studio environments. Technical discussions address gear, studio setup, methodologies, goals, and other considerations for making tracks sound their best, individually and in relationship to other tracks. The accompanying recording has audio examples that support two detailed case studies where readers can follow a mastering engineer's manipulations step by step.

Zen & the Art of MIXING

Author : Mixerman
Publisher : Mixerman Publishes
ISBN 13 : 0960040560
Total Pages : 281 pages
Book Rating : 4.9/5 (6 download)

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Book Synopsis Zen & the Art of MIXING by : Mixerman

Download or read book Zen & the Art of MIXING written by Mixerman and published by Mixerman Publishes. This book was released on 2021-10-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixing is an Attitude
When I think back to my best mixes—regardless of their commercial success—in each and every case, I can only describe the experience as one in which I was working from deep within, outside of any external forces. I wasn't thinking; I was doing. I wasn't scared of what anyone would think. I wasn't scared of failure. All my decisions were made with confidence, and once a judgment was made, I didn't second-guess myself. I allowed the music to guide me, and I based all of my mix decisions on nothing more than one simple criterion: Are the song and production doing what they're supposed to be doing?
That sounds nice, huh? I mean, that's the headspace you want to be in when you're mixing! The problem is, you can't get there if you're focused on all the wrong things, and we're all susceptible to distraction and self-doubt. Great mixing involves trusting yourself, first and foremost. And I can promise you, that trust is downright infectious to everyone on your project.
Who Am I?
I'm Mixerman, a gold and multi-platinum mixer, producer, and recordist. I've been mixing professionally and at a high level for over three decades now., and I can assure you, great mixing isn't about manipulating sound. It's about the decisions you make in regards to the music, the balances, and how you use the arrangement to push the listener forward through the song. This is accomplished thought concrete strategies and techniques, that I'm uniquely qualified to offer you.
Boost Your Confidence Now
You can spend the next decade mixing two songs a day to get there. Or you can get Zen & the Art of MIXING 2021, and I'll explain the thinking behind great mixing. And then watch your confidence soar.
There's a reason why this is my most popular work, to date. Enjoy, Mixerman

Sound Design, Mixing, and Mastering with Ableton Live 9

Author : Jake Perrine
Publisher : Quick Pro Guides
ISBN 13 : 9781480355118
Total Pages : 0 pages
Book Rating : 4.3/5 (551 download)

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Book Synopsis Sound Design, Mixing, and Mastering with Ableton Live 9 by : Jake Perrine

Download or read book Sound Design, Mixing, and Mastering with Ableton Live 9 written by Jake Perrine and published by Quick Pro Guides. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOUND DESIGN MIXING AND MASTERING WITH ABLETON LIVE 9

Audio Mastering Secrets

Author : John Rogers
Publisher : Independently Published
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.5/5 (426 download)

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Book Synopsis Audio Mastering Secrets by : John Rogers

Download or read book Audio Mastering Secrets written by John Rogers and published by Independently Published. This book was released on 2021-07-23 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Best Selling Audio Mastering Book for 2020 and 2019! If you're into audio engineering, this is a great music production book to add to your home recording studio collection. Packed with step-by-step proven methods. Audio Mastering Secrets is the first audio mastering books that focuses entirely on how to master audio to radio quality standards, all from the comfort of your home recording studio. No expensive gear required to get amazing results! Written by John Rogers of JR Mastering, this guide outlines (Step By Step) the techniques John has used to professionally master over 40,000 songs, since 1999. My book covers the following: This Book Is An 8.5 x 11 Learning Guide (184 pages) It focuses on how to master audio, how to become a great audio mastering engineer, and how not to be a bad one. I do not get into the specific brands of gear you should buy, the history of sound engineering, or 1,000's of compressor settings (of which maybe 40 you'll ever use). In this book I focus on mastering audio! Common Mastering Problems And Their Solutions In audio mastering, you will face common problems like a mix being too thin, tinny, distorted, over-saturated, muddy, or not bright enough. Sometimes you can't get the song loud enough, boomy enough, no separation, too much bass, no sparkle, and many other problems. I explain in detail which effects processors to use and their exact settings to solve these common problems. This is a great tool to refer back to when needed. My Step-By-Step Audio Mastering Session You will learn the 18 steps I take in the audio mastering process. From importing your file, down to loudness maximization and finally exporting a perfectly mastered song! This Entire Book Is Based On Real-World Experiences Not on theory, what I learned in school, or what I heard from some other engineer. I teach from real world experiences with satisfied clients. Mastering Different Genres Here s where I break down the sonic qualities of sixteen different genres. How much brightness, bass, boominess, compression, etc., you re trying to achieve for each genre. And several tips on what clients are looking for. My Audio Mastering Laws In this section, I cover a series of dos, do nots, and facts that basically apply to all audio mastering jobs regardless of genre. I also cover several pitfalls you will experience (just like I did) as an audio mastering engineer, and how to get through them. Setting Up You're Listening Environment In this section I cover calibrating your speakers, learning your speakers, speaker placement and room size. And, the myth about soundproofing your room. The Effects Processors Used In Audio Mastering The basics of what they all do, how to use them, when to use them, and my initial settings templates. This Book Is A Very Easy Read I left out all the high-tech jargon and rarely used words that slow down sentence flow. And Much More! In a matters of weeks, you can learn all of the audio mastering secrets, tips, and techniques that took me over 19 years to learn!

Mixing Secrets for the Small Studio

Author : Mike Senior
Publisher : Routledge
ISBN 13 : 135136880X
Total Pages : 432 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Mixing Secrets for the Small Studio by : Mike Senior

Download or read book Mixing Secrets for the Small Studio written by Mike Senior and published by Routledge. This book was released on 2018-08-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to achieve release-quality mixes even in the smallest studios by applying power-user techniques from the world's most successful producers. Mixing Secrets for the Small Studio is the best-selling primer for small-studio enthusiasts who want chart-ready sonics in a hurry. Drawing on the back-room strategies of more than 160 famous names, this entertaining and down-to-earth guide leads you step-by-step through the entire mixing process. On the way, you'll unravel the mysteries of every type of mix processing, from simple EQ and compression through to advanced spectral dynamics and "fairy dust" effects. User-friendly explanations introduce technical concepts on a strictly need-to-know basis, while chapter summaries and assignments are perfect for school and college use. ▪ Learn the subtle editing, arrangement, and monitoring tactics which give industry insiders their competitive edge, and master the psychological tricks which protect you from all the biggest rookie mistakes. ▪ Find out where you don't need to spend money, as well as how to make a limited budget really count. ▪ Pick up tricks and tips from leading-edge engineers working on today's multi-platinum hits, including Derek "MixedByAli" Ali, Michael Brauer, Dylan "3D" Dresdow, Tom Elmhirst, Serban Ghenea, Jacquire King, the Lord-Alge brothers, Tony Maserati, Manny Marroquin, Noah "50" Shebib, Mark "Spike" Stent, DJ Swivel, Phil Tan, Andy Wallace, Young Guru, and many, many more... Now extensively expanded and updated, including new sections on mix-buss processing, mastering, and the latest advances in plug-in technology.

Mastering Digital Audio Production

Author : Cliff Truesdell
Publisher : John Wiley & Sons
ISBN 13 : 0470165766
Total Pages : 627 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Mastering Digital Audio Production by : Cliff Truesdell

Download or read book Mastering Digital Audio Production written by Cliff Truesdell and published by John Wiley & Sons. This book was released on 2007-06-05 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide shows you how to integrate a variety of production tools for the Mac OS X platform into all stages of audio production so that you can create and produce music. From single applications to complete suites, you’ll discover the software toolsets that are best for you and then discover how to incorporate them into a coherent workflow. Featuring best practices, real-world examples, and interviews with audio professionals, this book pulls together all the programs and tasks you need.

Alan Parsons' Art & Science of Sound Recording

Author : Julian Colbeck
Publisher : Hal Leonard Corporation
ISBN 13 : 1480397237
Total Pages : 393 pages
Book Rating : 4.4/5 (83 download)

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Book Synopsis Alan Parsons' Art & Science of Sound Recording by : Julian Colbeck

Download or read book Alan Parsons' Art & Science of Sound Recording written by Julian Colbeck and published by Hal Leonard Corporation. This book was released on 2014-09-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Technical Reference). More than simply the book of the award-winning DVD set, Art & Science of Sound Recording, the Book takes legendary engineer, producer, and artist Alan Parsons' approaches to sound recording to the next level. In book form, Parsons has the space to include more technical background information, more detailed diagrams, plus a complete set of course notes on each of the 24 topics, from "The Brief History of Recording" to the now-classic "Dealing with Disasters." Written with the DVD's coproducer, musician, and author Julian Colbeck, ASSR, the Book offers readers a classic "big picture" view of modern recording technology in conjunction with an almost encyclopedic list of specific techniques, processes, and equipment. For all its heft and authority authored by a man trained at London's famed Abbey Road studios in the 1970s ASSR, the Book is also written in plain English and is packed with priceless anecdotes from Alan Parsons' own career working with the Beatles, Pink Floyd, and countless others. Not just informative, but also highly entertaining and inspirational, ASSR, the Book is the perfect platform on which to build expertise in the art and science of sound recording.

Template Mixing and Mastering

Author : Billy Decker
Publisher : The Crowood Press
ISBN 13 : 1785007505
Total Pages : 223 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Template Mixing and Mastering by : Billy Decker

Download or read book Template Mixing and Mastering written by Billy Decker and published by The Crowood Press. This book was released on 2020-09-21 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audio production is an incredibly rewarding craft. To take the raw, basic tracks of a fledgling idea and shape them into one glorious stereophonic sound wave is an amazing feat. The transformation from analogue to digital dominance has brought many advances in sound quality and new techniques, but producing digital music with only a standard computer and DAW can be problematic, time-consuming and sometimes disappointing without the right approach and skills. In Template Mixing and Mastering, renowned mix engineer Billy Decker tackles the challenges of in-the-box production through his innovative template approach. He shares his passion and knowledge from over twenty years of industry experience, including an introduction to templates and a step-by-step guide to their set-up and a discussion of drum replacement technology. Channel and setting information for each of the drum, instrument and vocal sections of his template is discussed along with the master channel and his methodology of mixing and mastering. Finally, he gives professional advice and best practice.

The Mastering Engineer's Handbook 4th Edition

Author : Bobby Owsinski
Publisher :
ISBN 13 : 9780998503325
Total Pages : pages
Book Rating : 4.5/5 (33 download)

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Book Synopsis The Mastering Engineer's Handbook 4th Edition by : Bobby Owsinski

Download or read book The Mastering Engineer's Handbook 4th Edition written by Bobby Owsinski and published by . This book was released on 2017-01-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Audio mastering is the final step in the audio production process, polishing the recording's final mix and prepping it for release and distribution. This fourth edition of Bobby Owsinski's classic The Mastering Engineer's Handbook is a thoroughly updated and comprehensive manual on the art and science of creating well-mastered recordings. Today's musicians and engineers have many high quality and low cost software-based mastering tools available to them, but the challenge is to understand those tools and learn to use them wisely. Redesigned and updated to reflect both the latest in technology and recent changes in the marketplace, this new edition shows you both the fundamentals, and the advanced aspects of both self-mastering, and prepping your mix for mastering by a pro. Topics covered include: Techniques for making a hot-level master A comprehensive look at mastering for vinyl including the format's latest technology improvements Mastering techniques for the best sounding online streams An overview of the tools required for successful self-mastering The book also features interviews with a number of legendary mastering engineers discussing their techniques and tips that will help you master your own music with style and technical know-how. Give your music the benefit of the expertise you'll find with The Mastering Engineer's Handbook, Fourth Edition.

Major Label Mastering

Author : Evren Göknar
Publisher : CRC Press
ISBN 13 : 1351673130
Total Pages : 207 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Major Label Mastering by : Evren Göknar

Download or read book Major Label Mastering written by Evren Göknar and published by CRC Press. This book was released on 2020-03-24 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major Label Mastering: Professional Mastering Process distills 25 years of mastering experience at Capitol Records into practical understandings and reliable systems. Containing unparalleled insights, this book reveals the mastering tricks and techniques used by Evren Göknar at one of the world’s most notable record labels. Beginning with the requisite competencies every Mastering Engineer must develop, Major Label Mastering delves into the particulars of the mastering studio, as well as fundamental mastering tools. Included among these tools is The Five Step Mastering Process, a rigorously tested system that equips the practitioner to successfully and confidently master a project to exacting standards of audio fidelity. Covering all bases, the book discusses both macro and micro considerations: from mindset approach and connecting with clients down to detailed guidelines for processing audio, advanced methods, and audio restoration. Each chapter ends with exercises intended to deepen understanding and skill, or to supplement course study. Suitable for all levels, this is a unique resource for students, artists, and recording and Mastering Engineers alike. Major Label Mastering is supplemented by digital resources including audio examples and video tutorials.

Audio Mastering

Author : JP Braddock
Publisher : CRC Press
ISBN 13 : 1003845355
Total Pages : 232 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Audio Mastering by : JP Braddock

Download or read book Audio Mastering written by JP Braddock and published by CRC Press. This book was released on 2024-02-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audio Mastering: Separating the Science from Fiction is an ideal guide to tangible development as a mastering engineer. This book offers a comprehensive overview of mastering processes, teaching the reader to link critical listening skills with analysis to comprehend the processing required to improve the quality of their audio. Whether involved in game audio, composing for film and television, producing rock or programming EDM, the aesthetics required to manipulate and assess audio for mastering are a highly valuable addition to any artist or engineer's skill set. Audio Mastering encourages readers to engage in personal analysis and, in doing so, contextualise their evaluations by linking to appropriate and available processing tools. Discussion of processing conventions and theory are included to help readers create an effective audio chain utilising the best properties from each process, as well as practical examples and additional online resources to support development of skilled processing control. This is a thorough and practical textbook for audio engineers, artists, producers and students on music production, music technology and music performance courses, and for aspiring and developing mastering engineers.

The Art of Mixing

Author : David Gibson
Publisher : Routledge
ISBN 13 : 1351252208
Total Pages : 531 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Art of Mixing by : David Gibson

Download or read book The Art of Mixing written by David Gibson and published by Routledge. This book was released on 2019-01-10 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Gibson uses 3D visual representations of sounds in a mix as a tool to explain the dynamics that can be created in a mix. This book provides an in-depth exploration into the aesthetics of what makes a great mix. Gibson’s unique approach explains how to map sounds to visuals in order to create a visual framework that can be used to analyze what is going on in any mix. Once you have the framework down, Gibson then uses it to explain the traditions that have be developed over time by great recording engineers for different styles of music and songs. You will come to understand everything that can be done in a mix to create dynamics that affect people in really deep ways. Once you understand what engineers are doing to create the great mixes they do, you can then use this framework to develop your own values as to what you feel is a good mix. Once you have a perspective on what all can be done, you have the power to be truly creative on your own – to create whole new mixing possibilities. It is all about creating art out of technology. This book goes beyond explaining what the equipment does – it explains what to do with the equipment to make the best possible mixes.

Mixing and Mastering in the Box

Author : Steve Savage
Publisher : Oxford University Press
ISBN 13 : 0199380252
Total Pages : 316 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Mixing and Mastering in the Box by : Steve Savage

Download or read book Mixing and Mastering in the Box written by Steve Savage and published by Oxford University Press. This book was released on 2014-08-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixing and mastering are the final challenges in creating great recordings. Great mixes require both creativity and a practical understanding of process, while final masters require both a clear sense for purpose and specialized ears for achieving artistic goals. Mixing and Mastering in the Box gives readers the practical tools for accomplishing both of these tasks while highlighting the artistry of the creative process. While much of the information presented in Mixing and Mastering in the Box is applicable to those using analog mixing gear, or a hybrid of digital and analog tools, the book focuses directly on working completely within the Digital Audio Workstation (DAW). Author Steve Savage lets readers in on such topics as the secrets of collaboration and using EQ, compression, delay, reverb, and brickwall limiting to improve the sound of records, each topic illustrated with a myriad of concrete examples. Mixing and Mastering in the Box is the ultimate reference manual for the home recordist and the perfect basic to intermediate text for any DAW (Digital Audio Workstation) training class in mixing or mastering. The book is also ideal for readers who handle their own mixing and mastering or who wish - or are professionally required - to be better informed when collaborating on mixes and masters.

Home Studio Mastering

Author : J. D. Young
Publisher : Focal Press
ISBN 13 : 9781138747074
Total Pages : 214 pages
Book Rating : 4.7/5 (47 download)

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Book Synopsis Home Studio Mastering by : J. D. Young

Download or read book Home Studio Mastering written by J. D. Young and published by Focal Press. This book was released on 2018 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home Studio Mastering is a step-by-step manual that gives you all the tools to professionally master your music yourself. It demystifies the subject in a hands-on way for those working in a home studio and provides comprehensive guidance, from buying equipment and applying acoustical treatment, to using different audio applications and mastering plug-ins. The book is accompanied by five mastering plug-ins (VST/AU/AAX for Mac and PC), to facilitate your personal mastering sessions from start to finish.

Pro Audio Mastering Made Easy

Author : David S. Eley
Publisher : CreateSpace
ISBN 13 : 9781495921001
Total Pages : 234 pages
Book Rating : 4.9/5 (21 download)

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Book Synopsis Pro Audio Mastering Made Easy by : David S. Eley

Download or read book Pro Audio Mastering Made Easy written by David S. Eley and published by CreateSpace. This book was released on 2014-01-31 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review via email from Earle Holder, award winning Mastering Engineer at HDQTRZ Mastering Studios, Mastering Engineer for Public Enemy, and creator of the 'Har-Bal' Harmonic Equaliser: "Hello David I have always believed that one is never too old to learn something new. I purchased your material because it appeared that you have a real passion for your craft as do I. I thought your tutorials were well written and easily understood. The area that I read where you stated that you were mastering a project for an individual over a three year period was priceless. I was easily able to relate to your dilemma of constantly improving your craft and the need to go back and redo the previous masters because you were constantly learning and becoming more proficient. There is plenty of business to go around so I support my fellow mastering engineers who appear to be honorable. Both of your books were a breath of fresh air and I will be sure to tell others who are getting started in this wonderful field to purchase your books. Cheers" Earle Holder Chief Mastering Engineer HDQTRZ Mastering Studios Some reviews via social media: Jacob Longoria via Twitter: "Your information has taken me from trying to figure it out, to getting it done with repeat clients. Thank you!" Christian Ghahremanian via FaceBook: "Hi David! Ive already purchased your second book, thx. I just write to you to say thanks! I really love dynamic stuff and I admire Bob Katzs effort for his K-Measurement - but I always had problems to hold the pressure at 0... no matter which K-standard I were trying to use... After reading your books and refreshing all the stuff Ive already learnt years ago, I finally dont have a problem anymore to master considering Ks standard, and my works sound great now!.. Thanks David that youve written books like this...they are really educating and well written - good job! BR Christian Ghahremanian" And many more great reviews on the author's website. Message from the author: Most people don't have access to racks of high end mastering equipment, you're probably one of them. Websites like YouTube and SoundCloud are fuelling an explosion in the amount of DIY producers uploading their music to the internet. This is great for audio mastering engineers as it means there's plenty of work to go around, but some artists struggle to afford to pay for professional mastering every time they want to upload a new track for their fans to listen to. This book explains and demonstrates how to achieve a commercial sounding finish using software found in any typical home/project studio. You may wonder if that's possible but I know it can be done. I started an audio mastering business using nothing more than standard plugins and clever techniques. Customers loved my work and kept coming back. Over time as my business built up, I was able to buy more expensive equipment, but I still stick to the original techniques that I know will get a commercial sound, no matter what tools are used. Here's why: About the first 90% of getting that commercial sound is technique. The final 10% is the tools you use. So before you go and buy the most expensive compressor and EQ, it's a lot more financially worthwhile to instead invest some 'time' rather than money into learning the techniques used to get a commercial sounding finish. It can be done with what you already possess. Is this book for you? 1.Containing hot topics like how to get it REALLY loud and still sound spacious and dynamic. 2.Reveals how a mix should sound to produce a commercial volume and radio quality master. 3.Explains how psychoacoustic manipulation can be used to spread sound all around the listener. 4.Provides you with everything you need to know to get your final sound as big as your fattest tune in your iTunes library - never have to pay for mastering again. Pro Audio Mastering Made Easy is a product of David S Eley Ltd."