Mastering Modern Marketing And Design

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Mastering Modern Marketing and Design

Author : Jim Stephens
Publisher : BookRix
ISBN 13 : 3755467119
Total Pages : 45 pages
Book Rating : 4.7/5 (554 download)

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Book Synopsis Mastering Modern Marketing and Design by : Jim Stephens

Download or read book Mastering Modern Marketing and Design written by Jim Stephens and published by BookRix. This book was released on 2024-01-10 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Modern Marketing and Design: Strategies for Success in Digital and Print Media" is an essential guide for professionals navigating the complex landscape of today's marketing and design arenas. This comprehensive book delves into the critical aspects of creating effective marketing strategies and impactful designs, catering to both digital and print media. In today's fast-paced business world, understanding how to effectively market products and services is crucial. This book provides a deep dive into leveraging testimonials and creating publicity for corporate events, offering insights into engaging potential clients and customers successfully. It addresses the challenges and solutions in balancing the need for enjoyable events while generating significant public interest. The book further explores the art of logo design, emphasizing the need for logos to represent a brand effectively without overwhelming space. It offers practical advice on achieving a winning impact within space constraints, a challenge many modern designers face. Additionally, it guides readers through the transition from web to print design, highlighting common pitfalls and providing solutions to ensure high-quality outputs in both mediums. "Mastering Modern Marketing and Design" also focuses on crafting effective headlines and creating captivating flyers, essential skills in both digital and print advertising. The book offers valuable tips, from using concise copywriting to selecting the right visuals, ensuring your message resonates with your audience. Moreover, the book addresses the importance of client interaction and managing client expectations, particularly in design literacy. It offers strategies for working with clients to achieve desirable outcomes while maintaining professional integrity and creativity. This book is an indispensable resource for marketers, designers, business owners, and anyone looking to enhance their skills in modern marketing and design.

Mastering Modern Calligraphy

Author : Molly Suber Thorpe
Publisher : St. Martin's Press
ISBN 13 : 1250271606
Total Pages : 242 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Mastering Modern Calligraphy by : Molly Suber Thorpe

Download or read book Mastering Modern Calligraphy written by Molly Suber Thorpe and published by St. Martin's Press. This book was released on 2019-10-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Modern Calligraphy is a comprehensive guide to taking your pointed pen calligraphy skills to the next level and developing your very own modern style. Following up and building on Molly’s popular beginner's guide, Modern Calligraphy, Mastering Modern Calligraphy is the perfect companion for pointed pen and digital calligraphers alike. It is aimed at those with some calligraphy experience, presenting more than 2,700 letterforms and ligatures, targeted exercises, stroke drills, flourishes, and phrases, which emphasize experimentation and fun, rather than rigid uniformity. This beautiful, in-depth guide to modern calligraphy emphasizes experimentation and fun, rather than rigid uniformity. With targeted exercises and lessons aimed at pushing you out of your calligraphy comfort zone, Mastering Modern Calligraphy will not only help you master tricks of the trade, but develop your very own modern calligraphy style, too.

Mastering Fashion Marketing

Author : Tim Jackson
Publisher : Bloomsbury Publishing
ISBN 13 : 1137092718
Total Pages : 240 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Mastering Fashion Marketing by : Tim Jackson

Download or read book Mastering Fashion Marketing written by Tim Jackson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Advertising by Design

Author : Robin Landa
Publisher : John Wiley & Sons
ISBN 13 : 1118971051
Total Pages : 272 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Advertising by Design by : Robin Landa

Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2016-11-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

The Brand Flip

Author : Marty Neumeier
Publisher : New Riders
ISBN 13 : 0134172973
Total Pages : 181 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Brand Flip by : Marty Neumeier

Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Modern Calligraphy

Author : Molly Suber Thorpe
Publisher : St. Martin's Griffin
ISBN 13 : 1250152453
Total Pages : 192 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Modern Calligraphy by : Molly Suber Thorpe

Download or read book Modern Calligraphy written by Molly Suber Thorpe and published by St. Martin's Griffin. This book was released on 2017-01-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect gift for anyone who wants to learn the "write" way to craft calligraphy. Calligraphy is about creating something uniquely beautiful, whether to celebrate a special occasion like marriage or to use every day in the form of stationery. Author Molly Suber Thorpe, an award-winning wedding invitation designer and calligrapher based in Los Angeles, works closely with her international clients to give them the distinctive products they're looking for. In Modern Calligraphy, you can learn from this experienced expert how to master this fresh modern lettering style. The first book to teach this bold new style breaks the calligraphy process down into simple steps so anyone can learn to create their own stunning wedding invitations, thank you cards, gift tags, and more. Starting with an overview of the supplies—from paper to ink to pens—you will learn how to form letters, words, and then phrases by following Molly's clear step-by-step instructions, and by practicing with the provided templates. After mastering letter forms using a pointed pen and ink you can take it to the next level by learning how to use watercolor and gouache, or how to digitize your calligraphy. The twenty projects in the book provide lots of inspiration for making your own and are grouped into three sections: weddings, entertainment, and personal stationery. With loads of ideas, practice exercises, and helpful tips, soon you will be turning out gorgeous script calligraphy pieces like the ones featured in wedding magazines and popular websites like Pinterest.

Marketing Basics for Designers

Author : Jane D. Martin
Publisher : John Wiley & Sons
ISBN 13 : 9780471118718
Total Pages : 272 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Marketing Basics for Designers by : Jane D. Martin

Download or read book Marketing Basics for Designers written by Jane D. Martin and published by John Wiley & Sons. This book was released on 1995-10-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business essentials and marketing strategies to help your firmsurvive and thrive . . . As a design professional running your own small firm, you expect towear many hats--designer, office manager, project manager--all in aday's work. But strategic marketer? No one prepared you for that!Marketing Basics for Designers is a long overdue resource fordesigners who need to become expert marketers fast. It providessolid practical advice on how to market your services, build yourclient base, and keep your customers coming back for more. You'll learn how to establish your design niche and develop yourown marketing plan to reach potential clients. You'll findtechniques for networking and using your contacts with otherprofessionals. And you'll find inside tips from 30 leadingdesigners who have had to develop their own marketing methods tosurvive. Positively packed with all the details you need, MarketingBasics for Designers helps you ensure your firm's future successand shows you how to: * Increase your firm's visibility within your community * Use past successes to generate future business * Perform beyond your clients' expectations * Utilize a show home to market your talents * Establish competitive and appropriate prices * Work successfully with other professionals * And much more If you are recently out on your own, planning to start your ownpractice, or already managing your own small firm, this is one ofthe most important books you will ever add to your professionallibrary. Marketing Basics for Designers What makes running a small design practice so much more challengingthan working for one of the big firms? You have to attract your ownclients and keep them, you're working with limited resources andpersonnel, and once you finally pull yourself away from yourdrawing board to concentrate on marketing your services, where doyou begin? You can't just sit there wondering why you didn't learnmore about marketing in design school. Here's a book to help you out. With a clear, no-nonsense approach,Jane D. Martin and Nancy Knoohuizen address the full range ofmarketing problems and solutions from the unique perspective of thesmall design firm. They understand that you often find yourselfshort of the time, money, and know-how it takes to advertise yourservices effectively. Drawing on their own experience as well asinterviews with more than 30 successful designers, Martin andKnoohuizen show you how to overcome these limitations and developan effective marketing campaign. This incomparable guide will help you put together your marketingcampaign, map out your strategy, and attract the attention ofpotential clients. Not everyone is a born salesperson, but Martinand Knoohuizen let you in on trade secrets that really work andoffer suggestions that will help you feel more comfortablemarketing yourself. You'll learn to build relationships byeffective use of referrals and word of mouth. You'll master thesubtleties of clinching the deal and discover how to keep yournewfound clients coming back for more. You'll also receive sound advice from those who have been therebefore you. Charles Gandy, B. J. Peterson, Mark Hampton, and CherylP. Duvall are among the illustrious designers who share theirwisdom, tips, and recommendations. You'll find out how these majordesigners have coped with many of the same problems you face now,and you'll learn from their mistakes as well as theirtriumphs. Whether you're just starting out in the design business, yearningto break free and become your own boss, or trying to create growthin an established firm, Marketing Basics for Designers helps youdevelop a successful marketing strategy based on your own needs,capabilities, and expectations.

Mastering Marketing Data Science

Author : Iain Brown
Publisher : John Wiley & Sons
ISBN 13 : 1394258720
Total Pages : 439 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Mastering Marketing Data Science by : Iain Brown

Download or read book Mastering Marketing Data Science written by Iain Brown and published by John Wiley & Sons. This book was released on 2024-04-26 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

Organizing Marketing and Sales

Author : Per Andersson
Publisher : Emerald Group Publishing
ISBN 13 : 1787549704
Total Pages : 368 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Organizing Marketing and Sales by : Per Andersson

Download or read book Organizing Marketing and Sales written by Per Andersson and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Mastering Contemporary Jewelry Design

Author : Loretta Lam
Publisher : Schiffer Publishing
ISBN 13 : 9780764359194
Total Pages : 176 pages
Book Rating : 4.3/5 (591 download)

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Book Synopsis Mastering Contemporary Jewelry Design by : Loretta Lam

Download or read book Mastering Contemporary Jewelry Design written by Loretta Lam and published by Schiffer Publishing. This book was released on 2020-04-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and easy-to-use guide to the principles and elements of jewelry design, this resource helps jewelry makers of all skill levels take their designs from good to great. Instructor and expert Loretta Lam offers guidance on working with a wide array of materials, along with exercises to help you explore new design concepts before applying them to your work directly. Dozens of stunning examples from designers around the world help inspire anyone looking for a new source of creativity. Learn how to discover your personal inspiration and process, master the use of the design elements and principles, establish a design hierarchy and find your voice, draw on the inestimable value of critique, and more. You will keep this book close at hand and pick it up time and again for inspiration and as an essential reference.

Mastering Kubernetes

Author : Gigi Sayfan
Publisher : Packt Publishing Ltd
ISBN 13 : 1786469855
Total Pages : 426 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Mastering Kubernetes by : Gigi Sayfan

Download or read book Mastering Kubernetes written by Gigi Sayfan and published by Packt Publishing Ltd. This book was released on 2017-05-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of container management utilizing the power of Kubernetes. About This Book This practical guide demystifies Kubernetes and ensures that your clusters are always available, scalable, and up to date Discover new features such as autoscaling, rolling updates, resource quotas, and cluster size Master the skills of designing and deploying large clusters on various cloud platforms Who This Book Is For The book is for system administrators and developers who have intermediate level of knowledge with Kubernetes and are now waiting to master its advanced features. You should also have basic networking knowledge. This advanced-level book provides a pathway to master Kubernetes. What You Will Learn Architect a robust Kubernetes cluster for long-time operation Discover the advantages of running Kubernetes on GCE, AWS, Azure, and bare metal See the identity model of Kubernetes and options for cluster federation Monitor and troubleshoot Kubernetes clusters and run a highly available Kubernetes Create and configure custom Kubernetes resources and use third-party resources in your automation workflows Discover the art of running complex stateful applications in your container environment Deliver applications as standard packages In Detail Kubernetes is an open source system to automate the deployment, scaling, and management of containerized applications. If you are running more than just a few containers or want automated management of your containers, you need Kubernetes. This book mainly focuses on the advanced management of Kubernetes clusters. It covers problems that arise when you start using container orchestration in production. We start by giving you an overview of the guiding principles in Kubernetes design and show you the best practises in the fields of security, high availability, and cluster federation. You will discover how to run complex stateful microservices on Kubernetes including advanced features as horizontal pod autoscaling, rolling updates, resource quotas, and persistent storage back ends. Using real-world use cases, we explain the options for network configuration and provides guidelines on how to set up, operate, and troubleshoot various Kubernetes networking plugins. Finally, we cover custom resource development and utilization in automation and maintenance workflows. By the end of this book, you'll know everything you need to know to go from intermediate to advanced level. Style and approach Delving into the design of the Kubernetes platform, the reader will be exposed to the advanced features and best practices of Kubernetes. This book will be an advanced level book which will provide a pathway to master Kubernetes

Mastering the Dynamics of Innovation

Author : James M. Utterback
Publisher :
ISBN 13 : 9780875843421
Total Pages : 253 pages
Book Rating : 4.8/5 (434 download)

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Book Synopsis Mastering the Dynamics of Innovation by : James M. Utterback

Download or read book Mastering the Dynamics of Innovation written by James M. Utterback and published by . This book was released on 1994-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In developing this model, Utterback examines industries over long periods of time to discover patterns in the way innovation is introduced, adopted, and then replaced by yet further innovation.

Mastering the Complex Sale

Author : Jeff Thull
Publisher : John Wiley and Sons
ISBN 13 : 0470632593
Total Pages : 311 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Mastering the Complex Sale by : Jeff Thull

Download or read book Mastering the Complex Sale written by Jeff Thull and published by John Wiley and Sons. This book was released on 2010-03-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together." —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc. "Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment." —Samik Mukherjee, Vice President, Onshore Business, Technip "Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!" —Lee Tschanz, Vice President, North American Sales, Rockwell Automation "Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks." —Dave Stein, CEO and Founder, ES Research Group, Inc. "Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels." —Sven Kroneberg, President, Seminarium Internacional "Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth." —Jon T. Lindekugel, President, 3M Health Information Systems, Inc. "Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference." —Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation

Creative Confidence

Author : Tom Kelley
Publisher : Crown Currency
ISBN 13 : 0385349378
Total Pages : 306 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Creative Confidence by : Tom Kelley

Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

JavaScript Application Design

Author : Nicolas Bevacqua
Publisher : Simon and Schuster
ISBN 13 : 1638353387
Total Pages : 493 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis JavaScript Application Design by : Nicolas Bevacqua

Download or read book JavaScript Application Design written by Nicolas Bevacqua and published by Simon and Schuster. This book was released on 2015-01-29 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary JavaScript Application Design: A Build First Approach introduces JavaScript developers to techniques that will improve the quality of their software as well as their web development workflow. You'll begin by learning how to establish build processes that are appropriate for JavaScript-driven development. Then, you'll walk through best practices for productive day-to-day development, like running tasks when your code changes, deploying applications with a single command, and monitoring the state of your application once it's in production. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book The fate of most applications is often sealed before a single line of code has been written. How is that possible? Simply, bad design assures bad results. Good design and effective processes are the foundation on which maintainable applications are built, scaled, and improved. For JavaScript developers, this means discovering the tooling, modern libraries, and architectural patterns that enable those improvements. JavaScript Application Design: A Build First Approach introduces techniques to improve software quality and development workflow. You'll begin by learning how to establish processes designed to optimize the quality of your work. You'll execute tasks whenever your code changes, run tests on every commit, and deploy in an automated fashion. Then you'll focus on designing modular components and composing them together to build robust applications. This book assumes readers understand the basics of JavaScript. What's Inside Automated development, testing, and deployment processes JavaScript fundamentals and modularity best practices Modular, maintainable, and well-tested applications Master asynchronous flows, embrace MVC, and design a REST API About the Author Nicolas Bevacqua is a freelance developer with a focus on modular JavaScript, build processes, and sharp design. He maintains a blog at ponyfoo.com. Table of Contents PART 1 BUILD PROCESSES Introduction to Build First Composing build tasks and flows Mastering environments and the development workflow Release, deployment, and monitoring PART 2 MANAGING COMPLEXITY Embracing modularity and dependency management Understanding asynchronous flow control methods in JavaScript Leveraging the Model-View-Controller Testing JavaScript components REST API design and layered service architectures

The Non Designer Guide to Design Thinking

Author : Kunitake Saso
Publisher :
ISBN 13 : 9781546821908
Total Pages : 254 pages
Book Rating : 4.8/5 (219 download)

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Book Synopsis The Non Designer Guide to Design Thinking by : Kunitake Saso

Download or read book The Non Designer Guide to Design Thinking written by Kunitake Saso and published by . This book was released on 2017-02-04 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction:"Design thinking seems to be an important way of thinking in 21st century business, but I am not sure where to begin."Do you agree or not? If yes, this book is a good introduction to map the overall picture of learning design thinking.This book illustrates the key components of mastering design thinking based on author's experience at the Institute of Design, Illinois Institute of Technology, one of the most famous Design schools in the world. The author highlights the difference between the business world and design world based on his own experience. His big transition from logical world as a ex- P&G marketers to design world and this helps non- designer how to learn design thinking with comparison to business protocol.The author categorized the key components of design thinking into 4 parts:1. Thinking: Hybrid Thinking2. Mindset: Creator Spirit3. Process: Human Centered Co-creation4. Environment: Switching to Creative Mode through Tools and SpaceIn later chapter, the author proposes the framework of how to start the career of business design world and finally how the design thinking might influence your well-being.This book is compass for you to start mastering design thinking for all non designers.In this book you will:1.Understand how non designer can learn design thinking2.Understand the 4 components of design thinkerRecommendations:Dear the creators of the future,If you aim at being the first to reach the top of an unexplored mountain,Then say goodbye right now to your comfortable environment,throw yourself into the harshest creative competition in the world.Polish the three intelligence: philosophical, technology and societal intelligence by constructive thinking through thorough critique, and interdisciplinary competition.Train the three powers of survival: the power to stick out, the power to lay roads, and the power to build mountains by your own.Saso's book will surely be a reassuring compass for the first chapter of your voyage.The second chapter and beyond, depends on your power to build mountains by your own.I wish you have a good luck on your voyage.Hiroshi Ishii (Media artist, MIT medialab)This book offers a practical yet perfectly palatable approach to high-level design thinking; a must read especially for business professionals!While working in education and conducting research in business management, I became convinced that the most important aspect for future business, which is currently not taught at business schools, is design thinking.For all of you readers this is a unique opportunity to understand the importance of spanning boundaries. I am very excited to see if more people will aspire to span the boundary between business and design after reading this book.Akie Iriyama (MBA Professor, Waseda University )

Mastering Modern World History

Author : Norman Lowe
Publisher : Bloomsbury Publishing
ISBN 13 : 1137277246
Total Pages : 711 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Mastering Modern World History by : Norman Lowe

Download or read book Mastering Modern World History written by Norman Lowe and published by Bloomsbury Publishing. This book was released on 2013-05-17 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of this bestselling book is for school and college students taking courses in Modern World History and for undergraduates in History and International Relations. It is a complete, self-contained, lively and highly readable course, suitable for individual study or classroom use. The general reader who wishes to find out how the world got into its present state will also find the book useful. Key features of the fifth edition: - A new chapter on Latin America and its changing relationship with the USA - New sections on the Arab Spring, the 2008 financial crash and its aftermath, and the European Union in crisis - New material on the changing face of communism in China; USA: Bush to Obama; Russia under Putin and Medvedev; the continuing conflict between Palestinians and Israelis and the 'war against terrorism' Content includes: - A survey of international relations and war from 1900 to 2012 - Europe and its history - the rise and fall of fascism and communism - International affairs of the major superpowers - USA, Russia/USSR and China - International conflict -The Holocaust, 9/11 and the fall of Saddam Hussein - Decolonization and subsequent events in Africa, and the rise of political Islam - Global problems - climate change, economic crises, the population 'explosion' - Mention of disagreements and controversies among historians, as well as new interpretations and discoveries Norman Lowe has had many years' experience of teaching History at all levels, and for 25 years was Head of History at Nelson and Colne College in Lancashire. He is the author of Mastering Modern British History and Mastering Twentieth Century Russian History. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/mastering-modern-world-history-5e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.